Using Data, Personalization and Metrics to Develop Lifetime Customers Documents

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Metrics for Lifetime Reliability Pradeep Ramachandran†, Sarita Adve†, Pradip Bose‡, Jude Rivers‡ and Jayanth Srinivasan†1 †Department

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Predicting Customer Lifetime Value with Unified Customer DataCustomer lifetime value (CLV) and churn prediction are two of the most important metrics in customer-centric marketing Documents

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