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Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.

New Opportunities in Digital. How and why we are at a crossroads. And what this means to marketing.

An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities…

The
New
Brand
Landscape
 Helge
Tennø
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Screenplay


1.When the Earth moves Staying alive in a new brand landscape 2. Back to the Seventies... • 1973: OPEC quadruples oil prices • 1974: Miners‟ strike, power cuts, three…

1. WHAT is ACTUALLY NEW in BULGARIA as BRANDED AREA? BEFORE/NOW Dimitar Trendafilov PhD Candidate – New Bulgarian University, Sofia International workshop: Brands, Dreams,…

The gamblers are looking for an exciting place to play a vast selection of game Brand New casino gives you chance to enjoy the journey without any discomfort

Radial Brand Mapping Radial Landscape Mapping An Innovation in brand perceptual mapping & brand positioning The Destination The Dilemma Perceptual or correspondence mapping…

Penn State Berks Off Campus Housing 4 List of Available Apartments 4 OCH List:  4 different units in Seven Oaks TownhouseCondos: Units with 2-3 bedrooms Distance: 5 miles…

LEADERSHIP NAVIGATION LEADERSHIP NAVIGATION From Engagement to Brand Experience: Opportunities for Luxury Watch Brands in the New Digital Landscape LEADERSHIP NAVIGATION…

LANDSCAPE LIGHTING 2016 Table of Contents LED Accent 50115012 page 8-9 LED 3” In-Ground 50315032 page 10-13 LED Wall Wash 50215022 page 14-15 LED ilumenight™ Color Changing…

1. + BRANDING HOW TO CREATE A SEAMLESS DYNAMIC RECOGNIZABLE CONSISTENT IDENTITY ACROSS THE SOCIAL MEDIA LANDSCAPE A PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES…

Version 10 BRAND GUIDELINES NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS National Association of Landscape Professionals Brand Identity Guidelines January 2015 HOW TO…

1. Real Story Group 2013 Brand &Digital Asset Management Marketplace Large-Scale Enterprise DAM Mid-Scale Enterprise & Niche & Regional Players Workgroup DAMCopyright…

THE NEW AGE OF BUYER BEHAVIOR 1 THE NEW AGE OF BUYER BEHAVIOR: HOW THE EVOLVING TECH LANDSCAPE 
 IS FOREVER SHIFTING BRAND INTERACTIONS 
 AND CONSUMER EXPERIENCES THE…

AUSTRALIAN ALPS NATIONAL LANDSCAPE Tourism Strategy for the international Experience Seeker market prepared for: Australian Alps National Landscape Inc April 2010 Australian…

Introducing a brand new Brand Introducing a brand new Brand Today, March 29th 2008, at 21:09, our new baby girl was born. Technical specifications Weight: 3.31Kg, Height:…

1 Representing Vernacular Landscape in New Towns Abstract Keywords Vernacular Landscape Everyday Practice Representation in Landscape Considering the vernacular landscape…

Luxury Retail’s Evolving Landscape • Cognizant 20-20 Insights Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates…