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PowerPoint Presentation Targeting Niche Audiences | 2016 We create a connection between brands and the LGBTQ community that is unmatched with other digital properties. Most…
1. thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity Audiences workshop 2. thePlan: to…
1. RESEARCHING NICHEAUDIENCES: HOW AND WHYMAC2011 2. NEW MEDIANew opportunities New interactionsNew opportunitiesNew methodologies2 3. NEW MEDIA“For the first time in history…the…
1. Homework: Unit G321 - Evaluation Due: Today 2. Section B – Targeting of National and international Audiences Monday 24th March 2014 Unit G322: Key Concepts Exam 3. ✓…
Slide 1PERSUADING NICHE AUDIENCES Segmentation Analysis Slide 2 What is segmentation? Audiences are more fragmented than ever. Segmentation divides an audience into subgroups…
Slide 1 Segmentation analysis Persuading niche audiences Slide 2 What is segmentation? Audiences are more fragmented than ever before Segmentation divides an audience…
Objectives Targeting Measurement Objectives Targeting Measurement Objectives Website clicks Website conversions Mobile app install Mobile app engagement What is the difference…
1. Targeted MicrositesStrategic Option for Businesses that Offer many diverse services or productsHave very different targeted audiences
1. Why Data? 2. Historically, Proxies Drove Audience Targeting…… but proxies are weak indicators for knowing what people want to buy??Zip code:10018???© 2010 Blue Kai,…
1. Overview Most marketers are away of LinkedIn’s self-serve advertising network and many are using it. With a reach of 250 million professionals from nearly every industry,…
CASE STUDY INTRODUCING MOMENT MARKETING A major FMCG brand picked TV moments to engage with the relevant TV audience through an innovative mobile ad campaign A leading FMCG…
PowerPoint Presentation What is Britishness? Britishness Accent and dialect Values and attitudes â what would those values be? Iconic images â London buses etc. The British…
Targeting Specific Audiences with Community Based Social Marketing to Improve Neighborhood Stormwater Ponds Paul Monaghan, Gail Hansen, Amanda Concha Holmes, Michelle Atkinson,…
Effective Targeting of Audiences Matt Howick, SMG Deborah Paton, AECOM WCCC National Active Travel Conference 2017 Agenda • Matt – The ingredients of effective marketing…
Arial Welcome JESSIE LAMB TARGETING YOUR DIGITAL AUDIENCES Multichannel Segmentation Strategies Senior Web Analyst ANNE BELL-FYSH Digital Marketing Strategist Hello, Iâm…
Slide 1 Targeting and Tracking Audiences on Social Media Presented by: Ana-Maria Critchley Mabel Ho 1 Part of a broad multi-channel engagement and service strategy on Social…
Arial Welcome JESSIE LAMB TARGETING YOUR DIGITAL AUDIENCES Multichannel Segmentation Strategies Senior Web Analyst ANNE BELL-FYSH Digital Marketing Strategist Hello, Iâm…
Welcome JESSIE LAMB TARGETING YOUR DIGITAL AUDIENCES Multichannel Segmentation Strategies Senior Web Analyst ANNE BELL-FYSH Digital Marketing Strategist HASHTAG: #16NTCdigseg…
1. How do you use insight to engage niche audiences? 2. “ Thank you again to Sainsbury’s for a really fun evening. It was lovely to see a large delegation of senior managers…
Oscar Érus The Benefit of Targeting Trending Niche Marketing Segments and Re-positioning of a Company Choosing the winning marketing strategies for Reebok Helsinki