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Annals of Tourism Research, Vol. 38, No. 3, pp. 1009–1030, 2011 0160-7383/$ - see front matter � 2011 Elsevier Ltd. All rights reserved. Printed in Great Britain doi:10.1016/j.annals.2011.01.015…

1.Journal of Marketing Management, 2002, 18, 27-48Rodolfo Vázquez1,Consumer-based Brand Equity: A. Belén del Río2Development and Validation of a and Víctor Iglesias3…

International Journal of Market Research Vol. 52 Issue 1 Consumer-based brand equity conceptualisation and measurement A literature review George Christodoulides University…

Pro_Gradu_Jenni Brisk_FINAL13052019Jyväskylä University School of Business and Economics Master’s Thesis Supervisor: Outi Uusitalo ABSTRACT Author Jenni Brisk

Satisfaction and Loyalty Ridhwan Olatunji Olaoke Submitted to the in partial fulfilment of the requirements for the degree of Master of Arts Prof. Dr. Cem Tanova Acting Director

8222019 7950 Consumer-based brand equity and brand performance 137 Durham Research Online Deposited in DRO: 09 February 2011 Version of attached file: Accepted Version Peer-review…

Annals of Tourism Research Vol 38 No 3 pp 1009–1030 2011 0160-7383$ - see front matter � 2011 Elsevier Ltd All rights reserved Printed in Great Britain doi:101016jannals201101015…

CREATING CONSUMER-BASED BRAND EQUITY IN THE CHINESE SPORTS SHOES MARKET: Measurement challenges and opportunities A thesis submitted for the degree of Master of Science in…

135 BRAND EQUITY AND CONSUMER PURCHASING OF “SAMSUNG” SMARTPHONE IN BANGKOK Supanut Wongtritip1, Chalita Srinuan2 1 Business Administration (Industrial Business),

Consumer Based Brand Equity Conceptualization & Measurement: A Literature Review George Christodoulides* Lecturer in Marketing Birmingham Business School The University…

the investigation of response to name change Abstract Purpose - Academic literature generally regards the brand name element as central to consumer brand equity (e.g. Keller,

Microsoft Word - Skripsi Harley.docxCONSUMER PURCHASING DECISION OF NOKIA SMARTPHONE By in partial fulfillment of the requirements for Bachelor degree in Economics Major

Telecommunication Industry of Bangladesh Telecommunication Industry of Bangladesh United International University United international university Date of submission 7th December

Annals of Tourism Research Vol 38 No 3 pp 1009–1030 2011 0160-7383$ - see front matter � 2011 Elsevier Ltd All rights reserved Printed in Great Britain doi:101016jannals201101015…

Introduction to brand equity Session 2 Holistic Brand Strategy Patrick Collings Sagacite Brand Agency Nairobi, Kenya 26th & 27th May 2008 “If this business were split…

African Journal of Hospitality Tourism and Leisure Volume 6 4 - 2017 ISSN: 2223-814X Copyright: © 2017 AJHTL - Open Access- Online @ http: wwwajhtlcom 1 Delivering Brand…

Consumer Based Brand Equity Conceptualization & Measurement: A Literature Review George Christodoulides* Lecturer in Marketing Birmingham Business School The University…

A Causal Model of Consumer-Based Brand Equity Attila SZŐCS Sapientia Hungarian University of Transylvania, Faculty of Economic and Human Sciences Department of Business…