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SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking…
1. Welcome to… 2. Search in 2020, future-proofing your SEO strategyPatrick Altoft–Director of Strategy 3. #B3Seminar 4. WILL BE 16#B3Seminar 5. Google…
1.You’ll never build a natural link until you’re worth talking about Tim Grice – Head of Search2. KeywordsRankings 3. LinksRankings 4. SEOGoogle 5. Why? 6. It worked…
1. Utilising Social Channelsto Leverage SEO Linksby Patrick Altoft 2. What I will be talking aboutDeciding what content to publish• Integrating with current activity•…
1. KEY LINKBUILDINGSTRATEGIESPatrick AltoftDirector of Search 2. Links Are Important 3. Link Analysis• Very important to carry out link analysis for your site and your…
PowerPoint Presentation Link Building Strategies 1 Essential first steps Design Stunning Modern Point of difference What does your site do better? Content Long tail Linkbait…
1.REAL WORLDLINKBUILDINGPatrick AltoftDirector of Search, Branded32. Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting…
1.Future proofing Ecommerce SEO2. Ecommerce SEO Challenges • • • • • • • •Content strategy Adding value User generated content Return to search Design, usability…
PowerPoint Presentation KEY LINKBUILDING STRATEGIES Patrick Altoft Director of Search Links Are Important Link Analysis ⢠Very important to carry out link analysis for…
1. ADVANCED LINK BUILDING STRATEGIESPatrick AltoftDirector of Search, Branded3 2. 3. J C Penney storyAggressive link-building delivered top rankings for lots of very high…
1.ADVANCED LINKBUILDINGSTRATEGIESPatrick AltoftDirector of Search2. Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting…
1. One Search Query, Multiple IntentionsTim Grice –Director of Search 2. Optimising for keywordsis fundamentally flawed.#B3Seminar 3. SEO is NOT PPC#B3Seminar…
1. Welcome to… 2. Using visitor intent and personalisation to increase engagement and conversionsSteve Shaw –Digital Director 3. #B3Seminar 4. How do…
1. One Search Query, Multiple IntentionsTim Grice –Director of Search 2. Optimising for keywordsis fundamentally flawed.#B3Seminar 3. SEO is NOT PPC#B3Seminar…
1. Welcome to… 2. Welcome to our Leeds September Seminar10 Myths of Digital DesignAndy Curry –Creative Manager 3. #B3Seminar 4. IntroductionWhere do…
1. Welcome to… 2. Using visitor intent and Sitecore personalisation to increase engagement and conversionsSitecore personalisation rules, content and calls to…
1.The Latest Advanced SEO & Link StrategiesThe Latest Advanced SEO& Link Strategiesby Patrick Altoft2. The Latest Advanced SEO & Link StrategiesWhat I’m talking…
1.Being 2. SEO Tactic Lifecycle Spammers Early adopters Hit it hard Been & gone LOL Affiliates Early adopters Winning Profit Fast Moving Agencies Small Scaling Hammering…
1.The Latest Advanced SEO & Link StrategiesAdvanced SEOby Patrick Altoft2. The Latest Advanced SEO & Link StrategiesWhat I’m talking about• The importance of…
1.The Latest Advanced SEO & Link StrategiesThe Latest Advanced SEO& Link Strategiesby Patrick Altoft2. The Latest Advanced SEO & Link StrategiesWhat I’m talking…