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1. Analyzing Context 70% young people agree with negative feedback of foreigners about Vietnam 23% young people fell uncomfortable to introduce themselves as Vietnamese…

1. Assignment 14.1 – Creative in Digital Marketing Hoang Thach – Hoang Lan 2. BACKGROUND Creative Campaign Insight: Vietnamese young people are strongly interested in…

1. Assignmet 23.1: Shopper Marketing Group: Ba Loc – Hoang Lan 2. What is Shopper Marketing “All marketing stimuli, developed based on a deep understanding of shopper…

1. QUANG MINH – AI TRANG – THAI HOANG – QUYNH PHUONG – HOANG JB ASSIGNMENT 7.1 2. Lingerie – Positioning chart Category Segment (Value segment) Consumer segment…

1. PR CAMPAIGN 2. Context Real cases of “the ugly Vietnamese”  Negative feedback from both foreigners & Vietnamese  The youth is losing their sense of pride…

1. NẰM TRONG CHIẾC LƯỢC TỔNG THÊ DÀI HƠI “CHẤT - DI SẢN GIỮA ĐỜI THƯỜNG” CỦA THƯƠNG HIỆU VINACAFE CHIẾN DỊCH TRUYỀN THÔNG “TIẾNG…

1. PR CAMPAIGN 2. Context Real cases of “the ugly Vietnamese”  Negative feedback from both foreigners & Vietnamese  The youth is losing their sense of pride…

1. Phan Trung Hiếu Đỗ Xuân Khang 2. CAMPAIGN 3. Context Why is that? - Bad images of Vietnam -70% of 90,000 young Vietnamese agree with the negative outlook of Vietnam.…

Slide 1MIXED SYNTAX TRANSLATION Hieu Hoang MT Marathon 2011 Trento Slide 2 Contents What is a syntactic model? Whats wrong with Syntax? Which syntax model to use? Why use…

1. ASSIGNMENT 13.1 SOCIAL MEDIA Hoang Thach – Thao Nghi 2. What is Social Media? The media has changed, it’s not about the creation of brands anymore. It’s about the…

1. OVERALL MEDIA UNDERSTANDING ASSIGNMENT 9.1 LE HOANG THACH – PHAN THI THAO NGHI 2. Rating, Reach, Frequency, GRP and CPRP Is the percentage (%) of the target…

1. Assignment 15.1 MOBILE MARKETING HOANG THACH TRUNG HIEU 2. What is MOBILE MARKETING? HOANG THACH TRUNG HIEU Mobile marketing is the marketing interaction with customers…

1. NGUYEN BICH VAN . LE HOANG THACHASSIGNMENT 11.1 DIGITAL MARKETING 2. CAMPAIGN BACKGROUND From the company:“Clear perceived to be “a cool brand” amongst teenage and…

1. [ TVC production process] Lê Hoàng Thạch- Lê Huỳnh Phong 2. TVC production development mapping Client Advertising Agency Supplier Media Step 1: Brief and Re-brief…

1. ASSIGNMENT 12.1 PUBLIC RELATION Hoang Thach – Phuong Vi 2. CAMPAIGN BACKGROUND The banking industry of VN is growing fast, especially the Retail Banking field(credit…

1.Phan Trung Hiếu Đỗ Xuân Khang 2. CAMPAIGN 3. Context Why is that? - Bad images of Vietnam -70% of 90,000 young Vietnamese agree with the negative outlook of Vietnam.…

1.ASSIGNMENT 9.1MEDIANGUYEN HOANG LAN & NGUYEN NGOC TRAM2. 5 KEY THINGS TO LOOK FROM A MEDIA PLANRATINGGRPCPRPREACHFREQUENCY 3. 5 KEY THINGS TO LOOK FROM A MEDIA PLANRATING…

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TEAM NGÁP Minh Hoang – Bao Nhu – Ai Trang – Cong Dung FRAGRANCE ANTI-DANDRUFF ROMANO MAN: A modern elegant man owning every games in life (from career to party &…