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The Study of Using Intention and Buying Behavior in ...dba.kuas.edu.tw/files/archive/1255_e871cec5.pdf · 運用粉絲專頁與粉絲會員接觸是建立企業與粉絲長期關係下的全新商業模式,除了累積粉絲會員也會增加粉絲
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