What Does Google Hummingbird

Mean for SEO and Content

Marketing?

A Resonance FTQ

(Frequently Tweeted Question)

“What is this new ‘Hummingbird’ algorithm from Google … and how

does it affect my SEO and content strategies?”

@resonancecont

Hummingbird  is  Google’s  effort  to  be3er  match  the  meaning  of  search  queries  with  that  of  content  on  the  Web.  

Before Hummingbird  

Buy  an  Epson  XP-­‐400  printer   Buy  Epson  ink  

cartridges  

Repairs  for  your  Epson  XP-­‐400  printer  

Accessories  for  your  Epson  XP-­‐400  printer  

Sell  your  Epson  XP-­‐400  printer  

Reviews  of  Epson  XP-­‐400  printer  

Comparison  of  Epson  XP-­‐400  and  Epson  XP-­‐  

800  printers  

Download  driver  for  Epson  XP-­‐400  printer  

How  to  change  cartridges  on  your  

Epson  XP-­‐400  printer  

Before Hummingbird  

How  to  change  ink  cartridges  on  your  

Epson  XP-­‐400  printer  

With Hummingbird  

How  to  change  ink  cartridges  on  your  

Epson  XP-­‐400  printer  

With Hummingbird  

Keyword Focus

What This Means for SEO  

Solution Focus

Today’s  Tutorial:  How  to  change  ink  cartridges  on  

your  Epson  XP-­‐400  printer  

What This Means for SEO  

Keyword Focus

What This Means for Content Marketers  

To Sum Up …  •  Keywords are still important, but make sure you’re

offering the real solutions your customers and prospects are searching for.

•  Always keep context in mind.

•  This is a great time for doing some research on the challenges your customers and prospects face … and coming up with new approaches to helping them.

@resonancecont

Got a question for our next

FTQ?

Hit me up at @resonancecont