TOOTHPASTE - · PDF fileU.S.A U.K. NEW DELHI. CEO IANM COOKM.COOK GLAXO SMITH SUNILDUGGAL...

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TOOTHPASTE TOOTHPASTE PRESENTED BYShubhangi Jain Snigdha Rakesh Shweta Pandey Shweta Pandey Shubham Singhal

Transcript of TOOTHPASTE - · PDF fileU.S.A U.K. NEW DELHI. CEO IANM COOKM.COOK GLAXO SMITH SUNILDUGGAL...

Page 1: TOOTHPASTE -  · PDF fileU.S.A U.K. NEW DELHI. CEO IANM COOKM.COOK GLAXO SMITH SUNILDUGGAL KLINE LOGO. IDENTIFYING CONSUMER NEEDS CLEAN TEETH ... Product Customize toothpaste for

TOOTHPASTETOOTHPASTE

PRESENTED BY‐

Shubhangi JainSnigdha RakeshShweta PandeyShweta PandeyShubham Singhal

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Companies/Features

COLGATE SENSODYNE DABUR

FOUNDER WILLIAM COLGATE

ALEXANDER BLOCK

DR. S.KBURMANCOLGATE BLOCK BURMAN

FOUNDED 1806 1907 1884

HEADQUATERS NEW YORK CITY. LONDON, GHAZIABAD,U.S.A U.K. NEW DELHI.

CEO IANM COOK GLAXO SMITH SUNIL DUGGALCEO IANM.COOK GLAXO SMITH KLINE

SUNIL DUGGAL

OGOLOGO

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IDENTIFYING CONSUMER NEEDSIDENTIFYING CONSUMER NEEDSIDENTIFYING CONSUMER NEEDSIDENTIFYING CONSUMER NEEDSCLEAN TEETH

PREVENTION OF TOOTH DECAY

FRESH BREATHFRESH BREATH

PREVENTION OF PLAQUE, TARTAR AND OTHER DISEASES

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Marketing mix

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Company

St t iStrategies

ProductCustomizetoothpaste for different usage of

Providing relief from sensitivity, fresh mint & fresh gel available

13 Ayurvedic ingredients keepsplaque bad breathdifferent usage of 

customers , & fresh gel , available in40gm &100gm.

plaque , bad breath away. Blend of traditional Indian Medicines.

Price Visiblewhite‐100g‐�68, max fresh‐150g‐64, strong t th 100 78 t

�42 for 40gm tube of fresh mint,�45 for 40gm tube of fresh gel.

50gm‐‐�15100gm‐‐�45150gm‐‐�60……

teeth‐100g ‐78..etc

Place Through direct distribution channels &available

Retail stores & hypermarkets in urban market pharmacies

Serving 1.3 million retail outlets. Dealers whole sellerschannels &available 

urban ,semi‐urban.market , pharmacies , whole sellers , 

kiranna store.

Promotion Through TV &print media , endorsing 

TV commercials, chill test in hypermarket, 

Endorsed mostly by children , “still facing , g

Cibaca for rural class, hoarding, fm radio for urban.

yp ,through dentist.

, gproblems despite brushing daily”

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Market Share Of Toothpastep

Page 7: TOOTHPASTE -  · PDF fileU.S.A U.K. NEW DELHI. CEO IANM COOKM.COOK GLAXO SMITH SUNILDUGGAL KLINE LOGO. IDENTIFYING CONSUMER NEEDS CLEAN TEETH ... Product Customize toothpaste for

Marketing segmentation of toothpaste

Page 8: TOOTHPASTE -  · PDF fileU.S.A U.K. NEW DELHI. CEO IANM COOKM.COOK GLAXO SMITH SUNILDUGGAL KLINE LOGO. IDENTIFYING CONSUMER NEEDS CLEAN TEETH ... Product Customize toothpaste for

Target marketing

Colgate targeted at middle income & upper income 

it targeted people having sensitive teeth. It is premium 

They target people in rural areas who were accustomed 

families.Colgate never altered its 

target market segment.Colgate was introduced in

product , priced higher than regular toothpaste.80% of patients who undergo teeth whitening

to lal dant manjan.also they targeted people 

with dental problems to give then strong teethColgate was introduced in 

the semi‐urban and rural areas.Colgate has consistent 

undergo teeth whitening treatment will experience sensitive teeth. Sensodyne is marketed as toothpaste for 

then strong teeth.They target small children and advertise around mother and child.

target market. relieving discomfort.

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Market positioning

Provides decay protection, strong teeth, germ protection. 

Toothpaste with a different style & taste for different segment

Sensodyne is a toothpaste marketed for individuals with sensitive teeth and those who 

segment.

“trusted by generations to make teeth STRONGER” 

wish to prevents sensitive teeth.

It was positioned as a geltoothpaste with a blendpof ancient Ayurveda and modern pharmaceuticaltechnology which curesdental problemsdental problems.

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INDUSTRY PLAYERSINDUSTRY PLAYERS

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Colgate Product Mix

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