Thirty WordPress Membership Plugins
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Transcript of Thirty WordPress Membership Plugins
Lessons in Product Development, Product Marketing, Writing Review Blog Posts, oh and Membership Plugins
When you look at 30 products that all promise roughly the same thing, you learn some things…
“A well made product is not enough. A successful product must meet the needs and aspirations of its users.”IDC Report
Building Experience-Driven software: Insights for Modern Application Development
UX – U = XSource: Nielsen Norman Group
How many settings must be configured to get started with your plugin?
How many clicks are required between the user and their objective?
When you look at 30 products that all promise roughly the same thing, you learn some things…
PromoterPursuerPatronParticipantPasserby
Who are you selling to?
- Elevator Pitch- Target Audience- User Benefit- Key Features- Differentiators
No one feels like they’re being pitched when they’redoing the searching.
When you write 30 product reviews, you learn one thing
Explain criteria oftenUse scores
Which one is the right one for you (or your customer)
Not all membership plugins are fast and easy to configure.
S2 Member Pro iThemes Exchange
Not all membership plugins let you have two accounts.
Paid Memberships Pro WooCommerce Memberships
Not all membership plugins support a variety of gateways.
Ultimate Member Cart66
Not all membership plugins support delayed access.
Members by Justin Tadlock MemberPress
Not all membership plugins go beyond content protection.
Zippy Courses WooCommerce
Not all membership plugins let you pause or pro-rate.
MemberPressMost iThemes Exchange
WooCommerce
Not all membership plugins think about this dynamic.
MemberPressMost iThemes Exchange
WooCommerce
How do you know which product is the right one for you?
Know what you / your customer wants – short & long term.
Know which features they’re willing to capitulate on, or pay later for customizations.
Know which products are best for customers and which are best for developers.
Know whether they have unique requests that require you to use one plugin over another.
Did I mention you can always ask me questions via Clarity? https://clarity.fm/chrislema
Chris LemaChief Technology Officer, Crowd Favoritechrislema.com@chrislema