THE IMPORTANCE OF ENGLISH IN INTERNATIONAL BUSINESS By Cindy Mena
The importance of the MENA region to the tourism industry
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THE IMPORTANCE OF THE MENA REGION TO THE TOURISM INDUSTRY
Transcript of The importance of the MENA region to the tourism industry
THE IMPORTANCE OF THE
MENA REGION TO THE TOURISM INDUSTRY
• MENA: Middle East and North Africa
• Central nexus of all travel in the region
• Important region throughout the ages
• Hub of leisure and corporate travel worldwide
MENA
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WHAT IS THE STRATEGIC IMPORTANCE
OF THE MENA REGION?
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• Vast financial and corporate growth
• Culturally and historically rich region
• Increase in leisure tourism
STRATEGIC IMPORTANCE
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• Iconic structures and cultural heritage
• Religious hub for different beliefs
ATTRACTIVENESS
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• Like the United Arab Emirates
• Strategic location linking four continents
• Exceptional architecture, positive business climate, technologically advanced, easy access to four continents
EMERGING NEW MARKETS: UAE
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• Growing tourist power house of Asia: focus on China and India
• Two billion potentials tourists only in China and India
• First stop for the Asian market due to its ease of access: few hours away, direct flights
ASIAN MARKETS GROWTH
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Explosive growth in corporate and leisure travel
&
Bright future and plentiful opportunities for anyone allowing
to seize them
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