The hidden key to ecommerce personalization

34
The hidden key to ecommerce personalization Know your own products

Transcript of The hidden key to ecommerce personalization

Page 1: The hidden key to ecommerce personalization

The hidden key to ecommerce personalization

Know your own products

Page 2: The hidden key to ecommerce personalization

You don’t need usto tell you

Informatica PIM

Page 3: The hidden key to ecommerce personalization

is the next big innovation wave in ecommerce.

Personalization

Everyone’s been saying it for a decade but now it’s really happening.

Informatica PIM

Page 4: The hidden key to ecommerce personalization
Page 5: The hidden key to ecommerce personalization

And personalization is the ultimate form of targeting.

Because targeted marketing is more effective

than non-targeted marketing.

Informatica PIM

Page 6: The hidden key to ecommerce personalization

Informatica PIM

In every channel, intelligent personalization out-performs one-size-fits-all commerce.

on websites in email

on mobile apps and sites

in call centers

in social media

Page 7: The hidden key to ecommerce personalization

Personalization is better.

Segmentation is good.

Page 8: The hidden key to ecommerce personalization

Make no mistake.The retailers who understand this will rip huge chunks of market share from the flanks of retailers who don’t.

Informatica PIM

Page 9: The hidden key to ecommerce personalization

In the mad rush to catch up, retailers everywhere are scrambling to capture and integrate their customer data.

Informatica PIM

Page 10: The hidden key to ecommerce personalization

You need to use everything you know about each customer so you can market and sell to them more effectively in every channel.

The idea is simple and sound:

Informatica PIM

Page 11: The hidden key to ecommerce personalization

Informatica PIM

to intelligent personalization — and customer insight is only one of them.

But here’s the thing.There are

PartsTwo

Page 12: The hidden key to ecommerce personalization

Informatica PIM

As a retailer you need to know:1

2

All about your customersTheir profiles, preferences, histories and behaviors across all channels.

All about your productsSo you can map that personal insight to the things each customer is most likely to buy.

Page 13: The hidden key to ecommerce personalization

Informatica PIM

Most retailers would see that statement and think

They’re our products.

Well of course we know all about our products.

Page 14: The hidden key to ecommerce personalization

WrongWrongWrong

But most retailers would be

Informatica PIM

Page 15: The hidden key to ecommerce personalization

WrongWrongWrong

Because most retailers don’t manage their product information as the critical business asset that it is.

Informatica PIM

Most retailers don’t know their own products very well at all.

Page 16: The hidden key to ecommerce personalization

That was kind of okay in the old mass-market world. In the new, personalized, omnichannel world, it’s utterly unsustainable.

Informatica PIM

Page 17: The hidden key to ecommerce personalization

The problems that plague product information are

Legion

Informatica PIM

Page 18: The hidden key to ecommerce personalization

Informatica PIM

so shoppers aren’t sure and click away.

with different images or descriptions in different channels.

because it takes so long to update each channel.

relying on generic data instead of on-brand descriptions, images and video.

It’s incomplete It’s out-of-date

It’s inconsistent It’s boring

Page 19: The hidden key to ecommerce personalization

Informatica PIM

so all of the above isn’t likely to change.

causing ‘shelf lag’ that eats up sales and margin.

It’s stuck in silos It’s takes ages toget to market

It’s managed manually

so the mobile team has a different database from the web team and the store team and the...

Page 20: The hidden key to ecommerce personalization

If your product information suffers from any or all of the above afflictions, how can you deliver on the promise of the personalized customer experience?

Think about this

Informatica PIM

Page 21: The hidden key to ecommerce personalization

You might know your customers…

Informatica PIM

but you’re not really able to recommend and promote the exact products that they’re most likely to buy.

...

Page 22: The hidden key to ecommerce personalization

Informatica PIM

The worse the

gets.PROBLEM

The more

you sell.PRODUCTS

The more

you sell them.PLACES

So if you’re pursuing an ‘endless aisle’ assortment or an omnichannel strategy (or both), it’s a really, really good idea to get your product information management sorted out now.

Page 23: The hidden key to ecommerce personalization

about this.

Nobody Talks

Informatica PIM

Page 24: The hidden key to ecommerce personalization

Nobody Talks

(the Single View of the Customer), only a few retailers have realized the power and potential of product information (the Single View of all Products).

While everyone chases the customer insight part of the equation

Informatica PIM

Page 25: The hidden key to ecommerce personalization

Informatica PIM

That’s an opportunity for you.

Page 26: The hidden key to ecommerce personalization

If you’re serious about personalization;

If you want to sell everywhere your customers are;

If you want to sell more products and get them to market faster;

You need a new acronym in your life…

Informatica PIM

Page 27: The hidden key to ecommerce personalization

Product Information Management

YouNeedPIM

Informatica PIM

Page 28: The hidden key to ecommerce personalization

Informatica PIM

This isn’t the time or place to walk you through the many glories that add up to next-generation PIM. You can hit up our website for that.But we do want to leave you with one thought. Or one beautiful vision…

Page 29: The hidden key to ecommerce personalization

you had a centralized Product Information Management platform.

Informatica PIM

Page 30: The hidden key to ecommerce personalization

Informatica PIM

And that all your suppliers could go in and update their information for you to approve and publish.

And that it fed your product pages in every channel: web, mobile, social, call center, in-store, customer service… everywhere.

And – here’s the kicker – that it fed your personalization system, too. Making it intelligent instead of blind.

Page 31: The hidden key to ecommerce personalization

(And if PIM matters to you… we really should be talking.)

If personalization matters to you,

PIM should matter to you.

Bottom line

Informatica PIM

Page 32: The hidden key to ecommerce personalization

We’re Informatica.Our PIM solution helps some of the world’s smartest, most successful multi-channel retailers get to market faster, delight more customers, make more money and streamline back-end processes.

We also help combine PIM with other data – like CRM profiles, transactions or ERP – to get even more out of it.

And we can do it for you.

Informatica PIM

Page 33: The hidden key to ecommerce personalization

Further reading

Liked this? You may like this too:

Using PIM to PersonalizeProduct Recommendations

Informatica PIM

Page 34: The hidden key to ecommerce personalization

Thanks for listening

Informatica PIM