The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand...

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©PureCircle Limited 2018 The Future of Zero Calorie Sweeteners and Innovation in the Food and Beverage Industry MAGA MALSAGOV CHIEF EXECUTIVE OFFICER MARCH 21, 2019

Transcript of The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand...

Page 1: The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand for stevia with Reb M emerging 8 Global new product launches with stevia 75% of launches

©PureCircle Limited 2018

The Future of Zero Calorie Sweeteners and Innovationin the Food and Beverage Industry

MAGA MALSAGOVCHIEF EXECUTIVE OFFICER

MARCH 21, 2019

Page 2: The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand for stevia with Reb M emerging 8 Global new product launches with stevia 75% of launches

©PureCircle Limited 2018

Highly dynamic times for the global food & beverage industry

40+

1 / 2Sugar Under Fire

Governments more engaged on health

Companies are looking fora new sweetener option

66%Health & Wellbeing is important

Global Data, War on Sugar Report, April 2018

Proposed/passed sugar taxes or

nutritional label

Of consumers are interested in buying

products with ‘natural’ claim

Consumers are concerned with sugar related health issues

Page 3: The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand for stevia with Reb M emerging 8 Global new product launches with stevia 75% of launches

©PURECIRCLE 2019

From a range of options, we believe that Reb M sweeteners combines the best of consumer needs with customer requirements of price & capacity

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NaturalConsumer

AcceptanceTaste CapacityRegulatory Approval

Price

Reb M (extract)

GMO Reb M

Reb A (extract)

Monk Fruit

Artificial Sweeteners

HFCS

Reb M (bioconversion)Reb M (bioconversion)

Reb M (extract)Reb M (extract)

Reb M (GMO/fermentation)Reb M (GMO/fermentation)

Reb A (extract)Reb A (extract)

Monk FruitMonk Fruit

Artificial SweetenersArtificial Sweeteners

HCFSHCFS

SugarSugar

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Stevia uniquely offers consumers best of both worlds: natural and zero calories

Sweetener from the

stevia plant

Zero Calories

Clean Label &

Non GMO

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©PureCircle Limited 2018

World’s Leading Producer & Innovator of Stevia

Sweeteners

Our vision is to make stevia the next natural

mainstream sweetener for all brands big & small

Meet PureCircleGlobal Leader in Stevia Sweeteners & Taste Solutions

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OUR VISION

WHO WE ARE

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Taste gap existed with

DELAYED ONSETBI

TTER

INTENSELINGER

REB A

early stevia products

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Our newest generation of stevia leaf sweeteners- the best tool for sugar reduction

Unlike earlier generation, Reb M Sweeteners can deliver on:

Great Taste + Natural + Zero CaloriesGreat Taste + Natural + Zero Calories

Clean Sugar Like TasteClean Sugar Like Taste

Global ScaleGlobal Scale

Cost EffectiveCost Effective

Non GMO & Clean LabelNon GMO & Clean Label

Page 8: The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand for stevia with Reb M emerging 8 Global new product launches with stevia 75% of launches

©PureCircle Limited 2018

…………….………….………….………….…………….…………..…………….…………..................Consumers are driving global demand for stevia with Reb M emerging

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Global new product launches with stevia

75% of launches

occurred in the past 5

years

280 478

1,163

2,278

2,963

4,410

'09 '10 '12 '14 '16 '18

MEA +33% -7%

LTAM +40% +33%

NTAM +12% 21%

Europe +13% +26%

APAC +19% +48%

5 yr CAGR 1yr

Total +19% +33%

Years are calendar years

Reb M Sweeteners are taking off in a range of categories

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Vertical integration and supply chain innovation means that we can scale these newest stevia leaf sweeteners

1 BillionSeedlings

Scaling Reb M

SeedlingsSeedlings Dry LeafDry Leaf

20,000 MTDry Leaf

3,000 MTReb M

TODAY: Scaled up leaf 10x to produce 3,000 MT Reb MTODAY: Scaled up leaf 10x to produce 3,000 MT Reb M< 1yr ago : 300MT Reb M

2 Refineries2 Refineries

*Reb M refers to extract and bioconversion process

Reb M CapacitySeedling to Finished Product

$600M Investment

Page 10: The Future of Zero Calorie Sweeteners and Innovation€¦ · Consumers are driving global demand for stevia with Reb M emerging 8 Global new product launches with stevia 75% of launches

©PureCircle Limited 2018

CARBONFOOTPRINT

WATERFOOTPRINT

GLOBALFARMERS

LAND USE

Save25,000+ hectaresannually

Support30,000+Farmersannually

Reduce600,000 MTOf Green House

Gasses

Save1 Trillion

Liters of Water

Leveraging stevia to this scale has positive impact beyond calories

Using 3,000 MT of stevia could:Using 3,000 MT of stevia could:

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©PureCircle Limited 2018

…………….………….………….………….…………….…………..…………….…………..................Ultimately, next generation stevia sweeteners can unlock brand growth

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Attract New ConsumersAttract New ConsumersReformulationReformulation

$600 Million

From switching from sugar to steviausing 3,000 MT

SaveSave

Support Customers’ Growth StrategiesSupport Customers’ Growth Strategies

InnovationInnovation

7 Trillion Calories by replacing

sugar with stevia across 3,000 MT

2 MillionMT Of Sugar

At 15% sweetness levels

RemoveRemove EliminateEliminate

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Thank you