Stein Eriksen Lodge · Stein Eriksen Lodge Deer Valley Style Guidelines have been developed to...

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WWW.STEINLODGE.COM Stein Eriksen Lodge BRAND GUIDE 7700 Stein Way | P.O. Box 3177 | Park City, Utah | (435) 649-3700 | (800) 453-1302 | www.steinlodge.com

Transcript of Stein Eriksen Lodge · Stein Eriksen Lodge Deer Valley Style Guidelines have been developed to...

Page 1: Stein Eriksen Lodge · Stein Eriksen Lodge Deer Valley Style Guidelines have been developed to provide instruction for hotel logo, color, typography, name usage, and general formatting.

WWW.STEINLODGE.COM

Stein Eriksen LodgeBRAND GUIDE

7700 Stein Way | P.O. Box 3177 | Park City, Utah | (435) 649-3700 | (800) 453-1302 | www.steinlodge.com

Page 2: Stein Eriksen Lodge · Stein Eriksen Lodge Deer Valley Style Guidelines have been developed to provide instruction for hotel logo, color, typography, name usage, and general formatting.

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TABLE OF CONTENTS

Stein Eriksen Lodge Deer Valley Style Guidelines have been developed

to provide instruction for hotel logo, color, typography, name usage,

and general formatting. Visual symbols impact how a business is

perceived, and consistent logo use is an important component of

building and maintaining a strong identity.

The Style Guidelines cover basic elements and can be shared with

anyone working on printed or web materials.

All materials must be approved by the Marketing Department before

being printed or published.

BRAND IDENTITY

FOR ADDITIONAL ASSISTANCE

Brand Identity Page 1

Logo Elements Page 2

Logo Configuration Page 3

Logo Color & Display Page 4

Affiliated Logos Page 5

Affiliated Logos Page 6

Partner Logos Page 7

Secondary Color Palette Page 8

Typography Page 9

Email Signature Page 10

Proper Name Usage Page 11

If you are unsure about logo usage, font types, color palettes, or

any other branding & style guide elements, please contact the

Marketing Department directly.

[email protected](435) 604-2793

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LOGOTYPEThe name Stein Eriksen Lodge is to be set in Goudy Extra Bold in small caps.

DESCRIPTORThe words Deer Valley are a required descriptor and element of the logo, to be set in Goudy Bold in small caps.

LETTER KERNINGThe spacing between the “D” and “E” in “Deer” should be adjusted to match the space between the other letters. A similar adjustment should be made between the “V” and “A” in “Valley”

LOGO ELEMENTSSYMBOL

DESCRIPTOR

LOGOTYPE

LETTER KERNING

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Contact the Marketing department at [email protected] if you have a usage need that may need altering.

LOGO CONFIGURATION

Correct Usage Secondary Usage

Tertiary Usage

Horizontal and vertical logos are allowed in situations where space is limited.

Stein Eriksen Lodge logo has been

thoughtfully sized and proportioned. It

should not be stretched either horizontally,

vertically, or reconfigured.

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Logo Color: To maintain consistency & strong brand identity, the logo should be used in listed colors only.

Pantone: 872C

CMYK: 20; 30, 70; 15

Hex Color: #B2975A

Secondary One-Color Usage: Secondary one-color usage includes black and white. Contact the marketing

department if you have an alternative color need.

Clear Space: The logo should be kept clear of any competing text, images, and graphics. It must be surrounded by a minimum of 20%

of the total logo witdth.

LOGO COLOR & DISPLAY

CLEAR SPACE

CLEAR SPACE

CLE

AR

SPA

CE

CLE

AR

SPA

CE

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AFFILIATED LOGOSAll additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall

follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items.

Pantone 175C

Rich Black

Pantone 4625C

Matte Foil Gold: MM129

Pantone 8503C

Pantone 877C

Pantone Gold Metallic 872C

Pantone Gold Metallic 872C

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GLITRETIND

AFFILIATED LOGOSAll additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall

follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items.

Pantone 146CPantone 146C

Pantone 627C

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PARTNER LOGOS

PRIMARY LOGOS SECONDARY LOGOS

*Verify Cadillac logo annually.

Always request usage rights from these partners before using these logos.

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SECONDARY COLOR PALETTE

Pantone: 7533CMYK: 70; 68; 64; 77

RGB: 35; 31; 32

Pantone: 7504CMYK: 0; 25; 45; 40

RGB: 166; 132; 98

Pantone: 1545CMYK: 0; 53; 100; 72

RGB: 102; 55; 0

Pantone: 157CMYK: 0; 43; 70; 0RGB: 249; 162; 94

Pantone: 1405CMYK: 0; 36; 100; 63

RGB: 121; 83; 0

Pantone: 7502CMYK: 0; 8; 35; 10RGB: 232; 211; 162

Pantone: 1675CMYK: 0; 67; 100; 28

RGB: 185; 89; 21

Pantone: 148CMYK: 0; 16; 37; 0RGB: 255; 216; 167

Pantone: 876CMYK: 30; 50; 85; 60

RGB: 186; 135; 72

Pantone: 4545CMYK: 0; 3; 19; 6

RGB: 241; 229; 199

Pantone: 1665CMYK: 30; 68; 100; 0

RGB: 243; 115; 33

Pantone: 7401CMYK: 0; 4; 18; 0

RGB: 255; 242; 212

The following colors can be used as an alternative to the standard Pantone 872 or as an accent with the Pantone 872. The additional color palettes keep the brand looking fresh and provide alternatives when the

standard color blends in with the background. (Consider using during seasonal changes.)

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TYPOGRAPHY

HEADLINE FONTS

BODY COPY

THE SPA ACCENT

Goudy Extra Bold CG att in Small CapS

Goudy old Style Bold in Small CapS

AVENIR NEXT BOLD ALL CAPS

GOTHAM MEDIUM IN ALL CAPS

Avenir LT 45 Book

Gotham Book in Regular

Goudy Old Style Bold in Regular, Bold, or Italic

Sloop Script Regular (SloopScript Regular)

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EMAIL SIGNATUREEmail signatures are saved and accessed via the digital platorm XINK. For new employees, Human Resources

will set up your email signature at time of hire. The IT Department will ensure it works properly and can assist with any issues.

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PROPER NAME USAGEThe official name of the resort is Stein Eriksen Lodge Deer Valley. The full name appears in the logo.

“Stein Eriksen Lodge” may be used in all copy.

Bjorn Stova Boutique Shop Bjorn Stova Gift Shop Champions ClubDeer Valley Ticket OfficeFirst Tracks KaffeFlagstaff Meeting RoomFreestyle TheaterGlitretind Restaurant Main Lodge

Mid-Mountain at Deer Valley ResortSteps from Sterling Lift at Deer Valley Resort5 Minutes to Historic Main Street40 Minutes to downtown Salt Lake City45 Minutes to Salt Lake City Airport

Stein Eriksen Lodge Deer ValleyStein Eriksen Residences Deer ValleyStein Eriksen Lodge Real EstateThe Chateaux Deer ValleyThe Residences at The Chateaux Deer Valley

Mountain LodgeOlympic BallroomStein Eriksen BallroomStein Eriksen Lodge Real EstateStein Eriksen SportThe SpaTroll Hallen LoungeValhalla & Odin Private Dining RoomsViking & Stein Boardrooms

AMENITY & FACILITY NAMES

LOCATION DESCRIPTIONS

AFFILIATES OF STEIN COLLECTIONChateaux RealtyCena Ristorante & LoungeLe Spa ChateauxSilver Aspen SpaThe 7-8-8-0 Club