Social media metrics for nonprofits
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Social media measurement: Tools & tips JD Lasica Founder, Socialbrite.org [email protected] Social Media Forum
description
Social media metrics for nonprofits
Transcript of Social media metrics for nonprofits
Social media measurement:Tools & tips
JD Lasica Founder, Socialbrite.org [email protected]
Social Media Forum
What we’ll cover today
Meaningful metrics:
1. Tying metrics to goals
2. All about keywords (hands on)
3. Google Analytics (hands on)
4. Facebook Insights (hands on)
5. Metrics as data visualization
Q&A, hugs, tearful goodbyes
Flickr photo “relaxation, the maldivian way” by notsogoodphotography
Relax!
www.socialbrite.org/cp
Tweet this preso! Hashtag: #netnon
Creative Commons photo on Flickrby Prakhar
Today’s hashtag
Metrics tool handout
Before you start, measure! M E A N I N G F U L M E T R I C S
‘Data is better than gut’Gather, analyze, act
Photo on Flickr by Vee Dub (CC-BY)
Goals
Grow email list of supporters
Increase comments on blog
Increase website visibility
Increase positive mentions of organization or cause
Have visitors stick around
Make our content more viral
Get people to take action
Get people to attend event
Metrics to measure
# newsletter, RSS subscribers
avg. # comments/post
increase in traffic or linkback #s
mentions in blogs & social networks
stick rate, bounce rate
# of shares
# of petition signatures
# of registrants, year over year
Set goals, map metrics
Let’s get geeky! SEMRushsearch ‘socialbrite.org’ on semrush.com
Keywords are keysearch ‘malt.org’ on semrush.com
Marin Agricultural Land Trust
H A N D S - O N D E M O
https://adwords.google.com/o/Targeting/Explorer
Google Keyword tool
Google Keyword tool
google.com/analytics
Google Analytics H A N D S - O N D E M O
Who loves ya, baby? See which Twitter users drive most traffic
Google Analytics
Write down keywords driving traffic & attention
Keep track of traffic referrers
Facebook Insights H A N D S - O N D E M O
Data visualization
http://dashboard.imamuseum.org/
Transparency from the Indianapolis Museum of Art
M E T R I C S A S D A T A V I S U A L I Z A T I O N
Broadband speeds at schools & colleges in Miami
M E T R I C S A S S H A R E A B L E D A T A
Map mashups with open data
Other metrics tools
Metricly.com (metrics dashboard)Crowdbooster.com (Twitter)Klout.com (influence score)Socialbrite roundup of Twitter tools
Socialbrite Sharing Center
http://socialbrite.org/sharing-center
R E S O U R C E S
If you do not change direction, you may
end up where you are heading.
— Lao Tse
Don’t settle for the status quo
JD Lasica, founderSocialbrite.orgemail: [email protected]: @jdlasica @socialbrite
Thank you, let’s talk!
http://socialbrite.org/cp
