Social, Digital & Mobile in The Americas

234
@wearesocialsg 1 We Are Social DIGITAL IN THE AMERICAS WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA we are social

description

This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Americas in 2014. Packed with more than 230 slides covering 30 key countries across North, Central, South America and The Caribbean, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.

Transcript of Social, Digital & Mobile in The Americas

Page 1: Social, Digital & Mobile in The Americas

@wearesocialsg • 1 We Are Social

DIGITAL IN THE AMERICAS WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

we are social

Page 2: Social, Digital & Mobile in The Americas

@wearesocialsg • 2 We Are Social

COUNTRIES DETAILED IN THIS REPORT 01 ARGENTINA 16 HAITI

02 BELIZE 17 HONDURAS

03 BOLIVIA 18 JAMAICA

04 BRAZIL 19 MARTINIQUE

05 CANADA 20 MEXICO

06 CHILE 21 NICARAGUA

07 COLOMBIA 22 PANAMA

08 COSTA RICA 23 PARAGUAY

09 CUBA 24 PERU

10 DOMINICAN REPUBLIC 25 PUERTO RICO

11 ECUADOR 26 SURINAME

12 EL SALVADOR 27 TRINIDAD AND TOBAGO

13 GUADELOUPE 28 UNITED STATES

14 GUATEMALA 29 URUGUAY

15 GUYANA 30 VENEZUELA

Page 3: Social, Digital & Mobile in The Americas

wearesocial.sg • @wearesocialsg • 3 We Are Social

CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

Page 4: Social, Digital & Mobile in The Americas

@wearesocialsg • 4 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

UNIQUE MOBILE USERS MOBILE PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

GLOBAL DIGITAL STATISTICS JUN 2014

7,176,000,000

2,908,000,000

1,972,000,000

RURAL

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

3,553,000,000

7,069,000,000

52% 48%

41%

27%

50%

98%

Page 5: Social, Digital & Mobile in The Americas

@wearesocialsg • 5 We Are Social

ACTIVE GLOBAL SOCIAL MEDIA USERS JUN 2014

• Sources: most recent user data in company press releases, correct as at June 2014

SOCIAL NETWORK

MESSENGER / CHAT APP

BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS

1,280 !

848 !

644 !

500 !

396 !

343 !

300 !

255 !

230 !

220 !

FACEBOOK

QQ

QZONE

WHATSAPP

WECHAT

GOOGLE+

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO

Page 6: Social, Digital & Mobile in The Americas

@wearesocialsg • 6 We Are Social

THE AMERICAS: A REGIONAL OVERVIEW

Page 7: Social, Digital & Mobile in The Americas

@wearesocialsg • 7 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

UNIQUE MOBILE USERS MOBILE PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

DIGITAL IN THE AMERICAS JUN 2014

966,069,000

605,640,000

462,014,000

RURAL

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

605,000,000

1,070,107,000

80% 20%

63%

48%

63%

111%

Page 8: Social, Digital & Mobile in The Americas

@wearesocialsg • 8 We Are Social

SHARE OF GLOBAL POPULATION

SHARE OF GLOBAL INTERNET USERS

SHARE OF GLOBAL SOCIAL MEDIA USERS

SHARE OF GLOBAL MOBILE USERS

JUN 2014 THE AMERICAS’ GLOBAL SHARE

13% 21% 23% 17%

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

Page 9: Social, Digital & Mobile in The Americas

@wearesocialsg • 9 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

INTERNET USERS JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

88%!

95%!

65%!

53%!

37%!

67%!

55%!50%!

42%!

42%!

49%!

53%!

38%!

30%!

19%!

28,000,000 65% 3,970,587 37%

107,822,831 53% 33,000,381 95% 11,686,746 67% 25,660,725 55%

2,511,139 53% 3,090,796 28% 5,072,674 49% 6,012,003 38% 1,742,832 28% 2,716,781 19% 1,217,505 12% 1,602,558 19%

50,923,060 42% 891,675 15%

2,005,278 30% 12,583,953 42%

279,834,232 88% 14,548,421 50%

Page 10: Social, Digital & Mobile in The Americas

@wearesocialsg • 10 We Are Social

INTERNET PENETRATION JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

GLOBAL AVERAGE: 40%

AMERICAS AVERAGE: 63%

95%!

88%!

76%!

70%!67%!

65%!63%!

61%!

56%! 55%! 54%! 53%! 53%! 53%!50%! 49%!

42%! 42%! 40%! 40%!38%! 38%! 37%!

35%!

30%! 28%! 28%! 27%!

19%! 19%!15%!

12%!

CAN

ADA

UNIT

ED S

TATE

S

MAR

TINI

QUE

TRIN

IDAD

AND

TO

BAG

O

CHI

LE

ARG

ENTI

NA

AMER

ICAS

URUG

UAY

PUER

TO R

ICO

CO

LOM

BIA

JAM

AIC

A

BRAZ

IL

CO

STA

RIC

A

PANA

MA

VENE

ZUEL

A

DO

MIN

ICAN

RE

PUBL

IC

MEX

ICO

PERU

GLO

BAL

GUY

ANA

ECUA

DO

R

GUA

DEL

OUP

E

BOLIV

IA

SURI

NAM

E

PARA

GUA

Y

EL S

ALVA

DO

R

CUB

A

BELIZ

E

HOND

URAS

GUA

TEM

ALA

NIC

ARAG

UA

HAIT

I

Page 11: Social, Digital & Mobile in The Americas

@wearesocialsg • 11 We Are Social

NORTH AMERICAN USAGE JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter

364M 77% 72% 28%

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC: DESKTOP AND

LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC: MOBILE

PHONES AND TABLETS

#

Page 12: Social, Digital & Mobile in The Americas

@wearesocialsg • 12 We Are Social

CENTRAL & SOUTH AMERICAN USAGE JUN 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter

242M 49% 80% 20%

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC: DESKTOP AND

LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC: MOBILE

PHONES AND TABLETS

#

Page 13: Social, Digital & Mobile in The Americas

@wearesocialsg • 13 We Are Social

SHARE OF NET TRAFFIC BY DEVICE JUN 2014

• Source: StatCounter. NB: numbers represent share of page views, not share of users.

MOBILE SHARE OF WEB TRAFFIC

PC SHARE OF WEB TRAFFIC

98%!

89%!

87%!

84%!

84%!

83%!

82%!

81%!

79%!

79%!

78%!

78%!

77%!

77%!

76%!

76%!

75%!

75%!

74%!

74%!

73%!

72%!

71%!

70%!

68%!

67%!

65%!

64%!

64%!

63%!

49%!

2%!

11%!

13%!

16%!

16%!

17%!

18%!

19%!

21%!

21%!

22%!

22%!

23%!

23%!

24%!

24%!

25%!

25%!

26%!

26%!

27%!

28%!

29%!

30%!

32%!

33%!

35%!

36%!

36%!

37%!

51%!

CUB

A

PERU

VENE

ZUEL

A

URUG

UAY

ECUA

DO

R

CO

LOM

BIA

GUY

ANA

ARG

ENTI

NA

JAM

AIC

A

NIC

ARAG

UA

DO

MIN

ICAN

RE

PUBL

IC

TRIN

IDAD

AND

TO

BAG

O

BRAZ

IL

CAN

ADA

EL S

ALVA

DO

R

BELIZ

E

HOND

URAS

AMER

ICAS

GUA

DEL

OUP

E

CHI

LE

MEX

ICO

BOLIV

IA

UNIT

ED S

TATE

S

PANA

MA

GUA

TEM

ALA

PARA

GUA

Y

PUER

TO R

ICO

CO

STA

RIC

A

MAR

TINI

QUE

SURI

NAM

E

HAIT

I

Page 14: Social, Digital & Mobile in The Americas

@wearesocialsg • 14 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE SOCIAL MEDIA USERS JUN 2014

• Source: US Census Bureau, Facebook

56%!

56%!

56%!

45%!

26%!

61%!

48%!39%!

45%!

44%!

33%!

50%!

47%!

33%!

22%!

24,000,000 56% 2,800,000 26%

92,000,000 45% 19,400,000 56% 10,600,000 61% 22,000,000 48%

2,400,000 50% N/A N/A

3,400,000 33% 7,400,000 47% 2,200,000 36% 3,200,000 22%

740,000 7% 1,780,000 21%

54,000,000 45% 1,180,000 20% 2,200,000 33%

13,200,000 44% 180,000,000 56%

11,200,000 39%

Page 15: Social, Digital & Mobile in The Americas

@wearesocialsg • 15 We Are Social

61%! 60%!

56%! 56%! 56%!54%!

50%!48%! 48%! 47%!

46%! 45%! 45%! 45%!44%!

39%!37%!

36%! 36%!

33%! 33%!

30%! 29%!27%! 27%! 26%!

24%!22%!

21%! 20%!

7%!

N/A !

CHI

LE

URUG

UAY

UNIT

ED S

TATE

S

ARG

ENTI

NA

CAN

ADA

PUER

TO R

ICO

CO

STA

RIC

A

AMER

ICAS

CO

LOM

BIA

ECUA

DO

R

TRIN

IDAD

AND

TO

BAG

O

BRAZ

IL

GUA

DEL

OUP

E

MEX

ICO

PERU

VENE

ZUEL

A

MAR

TINI

QUE

PANA

MA

EL S

ALVA

DO

R

DO

MIN

ICAN

RE

PUBL

IC

PARA

GUA

Y

SURI

NAM

E

BELIZ

E

GLO

BAL

JAM

AIC

A

BOLIV

IA

GUY

ANA

GUA

TEM

ALA

HOND

URAS

NIC

ARAG

UA

HAIT

I

CUB

A

SOCIAL MEDIA PENETRATION JUN 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

GLOBAL AVERAGE: 27%

AMERICAS AVERAGE: 48%

Page 16: Social, Digital & Mobile in The Americas

@wearesocialsg • 16 We Are Social

SOCIAL USERS BY DEVICE: AMERICAS JUN 2014

• Source: Facebook

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL

MEDIA ON ANY DEVICE

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA

ON MOBILE DEVICES

462 M 370 M

MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL SOCIAL USERS

80%

# #

Page 17: Social, Digital & Mobile in The Americas

@wearesocialsg • 17 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE MOBILE SOCIAL MEDIA USERS JUN 2014

• Sources: US Census Bureau, Facebook

48%!

44%!

43%!

34%!

18%!

50%!

34%!25%!

38%!

28%!

25%!

46%!

34%!

30%!

19%!

18,400,000 43% 1,920,000 18%

68,000,000 34% 15,400,000 44%

8,600,000 50% 15,600,000 34%

2,200,000 46% N/A N/A

2,600,000 25% 5,400,000 34% 1,920,000 31% 2,800,000 19%

640,000 6% 1,540,000 18%

46,000,000 38% 900,000 15%

2,000,000 30% 8,400,000 28%

154,000,000 48% 7,200,000 25%

Page 18: Social, Digital & Mobile in The Americas

@wearesocialsg • 18 We Are Social

MOBILE SOCIAL MEDIA PENETRATION JUN 2014

• Sources: US Census Bureau, Facebook

GLOBAL AVERAGE: 21%

AMERICAS AVERAGE: 38%

50%! 49%!48%!

46%!44%!

43%!

40%!38%! 38%!

36%!34%! 34%! 34%! 34%!

31%! 31%!30%!

28%! 28%!26%!

25%! 25%!

23%! 22%!21%!

19%!18%! 18%! 18%!

15%!

6%!

N/A !

CHI

LE

PUER

TO R

ICO

UNIT

ED S

TATE

S

CO

STA

RIC

A

CAN

ADA

ARG

ENTI

NA

URUG

UAY

AMER

ICAS

MEX

ICO

TRIN

IDAD

AND

TO

BAG

O

ECUA

DO

R

GUA

DEL

OUP

E

CO

LOM

BIA

BRAZ

IL

EL S

ALVA

DO

R

PANA

MA

PARA

GUA

Y

MAR

TINI

QUE

PERU

SURI

NAM

E

DO

MIN

ICAN

RE

PUBL

IC

VENE

ZUEL

A

JAM

AIC

A

BELIZ

E

GLO

BAL

GUA

TEM

ALA

BOLIV

IA

GUY

ANA

HOND

URAS

NIC

ARAG

UA

HAIT

I

CUB

A

Page 19: Social, Digital & Mobile in The Americas

@wearesocialsg • 19 We Are Social

JUN 2014

3G # #

MOBILE PENETRATION (UNIQUE USERS AS A

PERCENTAGE OF TOTAL POPULATION)

NUMBER OF UNIQUE MOBILE PHONE USERS (INDIVIDUALS WITH 1+

ACTIVE SUBSCRIPTIONS)

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS (CONNECTIONS)

3G SUBSCRIPTIONS AS A PERCENTAGE OF TOTAL ACTIVE SUBSCRIPTIONS

PREPAID SUBSCRIPTIONS AS A

PERCENTAGE OF TOTAL ACTIVE SUBSCRIPTIONS

• Sources: US Census Bureau, GSMA Intelligence

MOBILE IN THE AMERICAS

63% 60% 1.07B 39% 605M

Page 20: Social, Digital & Mobile in The Americas

@wearesocialsg • 20 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE MOBILE SUBSCRIBERS JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

109%!

81%!

146%!

136%!

87%!

156%!

104%!78%!

89%!

97%!

90%!

132%!

112%!

109%!

115%!

62,900,000 146% 9,300,000 87%

274,600,000 136% 28,200,000 81% 27,100,000 156% 48,200,000 104%

6,300,000 132% 2,000,000 18% 9,300,000 90%

17,500,000 112% 8,500,000 139%

16,800,000 115% 6,100,000 61% 8,400,000 98%

106,600,000 89% 6,800,000 116% 7,300,000 109%

29,200,000 97% 347,200,000 109%

22,500,000 78%

Page 21: Social, Digital & Mobile in The Americas

@wearesocialsg • 21 We Are Social

176%! 174%!

159%! 156%!150%! 147%! 146%!

139%! 139%!136%! 132%!

119%!116%! 115%! 112%! 111%! 109%! 109%!

104%!98%! 98%! 97%! 97%! 94%!

90%! 89%! 87%! 87%!81%! 78%!

61%!

18%!

GUA

DEL

OUP

E

SURI

NAM

E

URUG

UAY

CHI

LE

MAR

TINI

QUE

PANA

MA

ARG

ENTI

NA

TRIN

IDAD

AND

TO

BAG

O

EL S

ALVA

DO

R

BRAZ

IL

CO

STA

RIC

A

JAM

AIC

A

NIC

ARAG

UA

GUA

TEM

ALA

ECUA

DO

R

AMER

ICAS

PARA

GUA

Y

UNIT

ED S

TATE

S

CO

LOM

BIA

GLO

BAL

HOND

URAS

BELIZ

E

PERU

PUER

TO R

ICO

DO

MIN

ICAN

RE

PUBL

IC

MEX

ICO

BOLIV

IA

GUY

ANA

CAN

ADA

VENE

ZUEL

A

HAIT

I

CUB

A

MOBILE SUBSCRIPTION PENETRATION JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

GLOBAL AVERAGE: 98%

AMERICAS AVERAGE: 111%

Page 22: Social, Digital & Mobile in The Americas

@wearesocialsg • 22 We Are Social

PRE vs POST-PAY MOBILE CONTRACTS JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

97%!

96%!

94%!

93%!

91%!

91%!

89%!

89%!

87%!

86%!

84%!

83%!

83%!

83%!

81%!

80%!

80%!

78%!

78%!

77%!

72%!

70%!

70%!

67%!

62%!

60%!

44%!

36%!

29%!

27%!

16%!

3%!

4%! 6%!

7%!

9%!

9%!

11%!

11%!

13%!

14%!

16%!

17%!

17%!

17%!

19%!

20%!

20%!

22%!

22%!

23%! 28

%!

30%!

30%! 33%! 38

%!

40%!

56%!

64%!

71%!

73%!

84%!

GUY

ANA

CUB

A

HOND

URAS

VENE

ZUEL

A

BOLIV

IA

GUA

TEM

ALA

PANA

MA

TRIN

IDAD

AND

TO

BAG

O

EL S

ALVA

DO

R

JAM

AIC

A

MEX

ICO

BELIZ

E

DO

MIN

ICAN

RE

PUBL

IC

SURI

NAM

E

NIC

ARAG

UA

ECUA

DO

R

PARA

GUA

Y

CO

LOM

BIA

HAIT

I

BRAZ

IL

CHI

LE

ARG

ENTI

NA

PERU

URUG

UAY

CO

STA

RIC

A

AMER

ICAS

GUA

DEL

OUP

E

MAR

TINI

QUE

PUER

TO R

ICO

UNIT

ED S

TATE

S

CAN

ADA

POST-PAID SUBSCRIPTIONS

PRE-PAID SUBSCRIPTIONS

Page 23: Social, Digital & Mobile in The Americas

@wearesocialsg • 23 We Are Social

COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA

UNITED STATES

CANADA

ARGENTINA

BRAZIL

BOLIVIA

CHILE

COLOMBIA

VENEZUELA

MEXICO

PERU

DOMINICAN REPUBLIC COSTA

RICA

ECUADOR

PARAGUAY

GUATEMALA

ACTIVE 3G MOBILE SUBSCRIBERS JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

55%!

53%!

31%!

40%!

18%!

22%!

17%!36%!

32%!

26%!

17%!

40%!

17%!

10%!

12%!

19,499,000 31% 1,674,000 18%

109,840,000 40% 14,946,000 53%

5,962,000 22% 8,194,000 17% 2,520,000 40%

[<100] ~ 0% 1,581,000 17% 2,975,000 17% 1,020,000 12% 2,016,000 12%

610,000 10% 1,176,000 14%

34,112,000 32% 1,020,000 15%

730,000 10% 7,592,000 26%

190,960,000 55% 8,100,000 36%

Page 24: Social, Digital & Mobile in The Americas

@wearesocialsg • 24 We Are Social

3G SUBSCRIPTION PENETRATION JUN 2014

• Sources: US Census Bureau, GSMA Intelligence

AMERICAS AVERAGE: 39% 55%!

53%!

40%! 40%! 39%!

36%!

33%!32%!

31%! 31%!

28%!27%!

26%!

23%!22%!

19%!18%!

17%! 17%! 17%!15%!

14%!12%! 12%!

10%! 10%!

7%!

4%!3%!

2%!~0% !

UNIT

ED S

TATE

S

CAN

ADA

BRAZ

IL

CO

STA

RIC

A

AMER

ICAS

VENE

ZUEL

A

GUA

DEL

OUP

E

MEX

ICO

ARG

ENTI

NA

JAM

AIC

A

URUG

UAY

PUER

TO R

ICO

PERU

BELIZ

E

CHI

LE

PANA

MA

BOLIV

IA

CO

LOM

BIA

DO

MIN

ICAN

RE

PUBL

IC

ECUA

DO

R

NIC

ARAG

UA

HOND

URAS

EL S

ALVA

DO

R

GUA

TEM

ALA

HAIT

I

PARA

GUA

Y

GUY

ANA

MAR

TINI

QUE

TRIN

IDAD

AND

TO

BAG

O

SURI

NAM

E

CUB

A

Page 25: Social, Digital & Mobile in The Americas

@wearesocialsg • 25 We Are Social

COUNTRIES IN OUR AMERICAS SUB-REGIONS

• Classification is for convenience only. Not all countries are included in the in-depth analysis.

CARIBBEAN CENTRAL AMERICA ANGUILLA BELIZE ANTIGUA & BARBUDA COSTA RICA ARUBA EL SALVADOR BAHAMAS GUATEMALA BARBADOS HONDURAS BRITISH VIRGIN ISLANDS NICARAGUA CARIBBEAN NETHERLANDS PANAMA CAYMAN ISLANDS CUBA NORTH AMERICA CURACAO BERMUDA DOMINICA CANADA DOMINICAN REPUBLIC GREENLAND GRENADA MEXICO GUADELOUPE SAINT PIERRE & MIQUELON HAITI UNITED STATES JAMAICA MARTINIQUE SOUTH AMERICA MONTSERRAT ARGENTINA PUERTO RICO BOLIVIA SAINT BARTHÉLEMY BRAZIL SAINT KITTS & NEVIS CHILE SAINT LUCIA COLOMBIA SAINT MARTIN ECUADOR SAINT VINCENT & THE GRENADINES FALKLAND ISLANDS SINT MAARTEN FRENCH GUIANA TRINIDAD & TOBAGO GUYANA TURKS & CAICOS ISLANDS PARAGUAY US VIRGIN ISLANDS PERU

SOUTH GEORGIA & THE SANDWICH ISLANDS SURINAME URUGUAY VENEZUELA

Page 26: Social, Digital & Mobile in The Americas

@wearesocialsg • 26 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

7,021,000

DIGITAL IN THE CARIBBEAN JUN 2014

41,800,000

15,444,000

8,556,000

29,680,000

RURAL

66% 34%

37%

20%

71%

17%

Page 27: Social, Digital & Mobile in The Americas

@wearesocialsg • 27 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

10,556,000

DIGITAL IN CENTRAL AMERICA JUN 2014

43,924,000

11,456,000

12,160,000

52,432,000

RURAL

57% 43%

26%

28%

24%

119%

Page 28: Social, Digital & Mobile in The Americas

@wearesocialsg • 28 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

215,459,000

DIGITAL IN NORTH AMERICA JUN 2014

474,147,000

363,874,000

253,468,000

482,139,000

RURAL

81% 19%

77%

53%

45%

102%

Page 29: Social, Digital & Mobile in The Americas

@wearesocialsg • 29 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

137,206,000

DIGITAL IN SOUTH AMERICA JUN 2014

406,197,000

214,866,000

187,830,000

505,856,000

RURAL

83% 17%

53%

46%

34%

125%

Page 30: Social, Digital & Mobile in The Americas

@wearesocialsg • 30 We Are Social

INDIVIDUAL COUNTRY DATA

Page 31: Social, Digital & Mobile in The Americas

@wearesocialsg • 31 We Are Social

ARGENTINA

Page 32: Social, Digital & Mobile in The Americas

@wearesocialsg • 32 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

18,400,000

DIGITAL LANDSCAPE JUN 2014

43,024,000

28,000,000

24,000,000

62,900,000

RURAL

93%

65%

56%

43%

146%

7%

Page 33: Social, Digital & Mobile in The Americas

@wearesocialsg • 33 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 59M 3H 21M 3H 05M

Page 34: Social, Digital & Mobile in The Americas

@wearesocialsg • 34 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

28M 65% 81% 19%

Page 35: Social, Digital & Mobile in The Americas

@wearesocialsg • 35 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

56% 77% 18.4M 43% 24.0M

Page 36: Social, Digital & Mobile in The Americas

@wearesocialsg • 36 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

50%!

23%!

21%!

10%!

7%!

93%!

72%!

57%!

37%!

17%!

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

Page 37: Social, Digital & Mobile in The Americas

@wearesocialsg • 37 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

62.9M 70% 30% 31%

Page 38: Social, Digital & Mobile in The Americas

@wearesocialsg • 38 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

52% 15% 31% 10% 36%

Page 39: Social, Digital & Mobile in The Americas

@wearesocialsg • 39 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

31% 86% 85% 25%

Page 40: Social, Digital & Mobile in The Americas

@wearesocialsg • 40 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

19.5M 31% 18.4M 43%

Page 41: Social, Digital & Mobile in The Americas

@wearesocialsg • 41 We Are Social

BELIZE

Page 42: Social, Digital & Mobile in The Americas

@wearesocialsg • 42 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

76,000

DIGITAL LANDSCAPE JUN 2014

341,000

91,000

100,000

332,000

RURAL

45% 55%

27%

29%

22%

97%

Page 43: Social, Digital & Mobile in The Americas

@wearesocialsg • 43 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

91K 27% 76% 24%

Page 44: Social, Digital & Mobile in The Americas

@wearesocialsg • 44 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

29% 76% 76K 22% 100K

Page 45: Social, Digital & Mobile in The Americas

@wearesocialsg • 45 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

332K 83% 17% 23%

Page 46: Social, Digital & Mobile in The Americas

@wearesocialsg • 46 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

76K 23% 76K 22%

Page 47: Social, Digital & Mobile in The Americas

@wearesocialsg • 47 We Are Social

BOLIVIA

Page 48: Social, Digital & Mobile in The Americas

@wearesocialsg • 48 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,920,000

DIGITAL LANDSCAPE JUN 2014

10,631,000

3,971,000

2,800,000

9,300,000

RURAL

67% 33%

37%

26%

18%

87%

Page 49: Social, Digital & Mobile in The Americas

@wearesocialsg • 49 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.97M 37% 72% 28%

Page 50: Social, Digital & Mobile in The Americas

@wearesocialsg • 50 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

26% 69% 1.92M 18% 2.80M

Page 51: Social, Digital & Mobile in The Americas

@wearesocialsg • 51 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

9.30M 91% 9% 18%

Page 52: Social, Digital & Mobile in The Americas

@wearesocialsg • 52 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.67M 18% 1.92M 18%

Page 53: Social, Digital & Mobile in The Americas

@wearesocialsg • 53 We Are Social

BRAZIL

Page 54: Social, Digital & Mobile in The Americas

@wearesocialsg • 54 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

68,000,000

DIGITAL LANDSCAPE JUN 2014

202,657,000

107,823,000

92,000,000

274,600,000

RURAL

85% 15%

53%

45%

34%

136%

Page 55: Social, Digital & Mobile in The Americas

@wearesocialsg • 55 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

5H 55M 3H 06M 3H 05M

Page 56: Social, Digital & Mobile in The Americas

@wearesocialsg • 56 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

108M 53% 77% 23%

Page 57: Social, Digital & Mobile in The Americas

@wearesocialsg • 57 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

45% 74% 68M 34% 92M

Page 58: Social, Digital & Mobile in The Americas

@wearesocialsg • 58 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

51%!

24%!

19%!

14%!

11%!

92%!

78%!

59%!

36%!

41%!

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

Page 59: Social, Digital & Mobile in The Americas

@wearesocialsg • 59 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

275M 77% 23% 40%

Page 60: Social, Digital & Mobile in The Americas

@wearesocialsg • 60 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

43% 13% 27% 12% 29%

Page 61: Social, Digital & Mobile in The Americas

@wearesocialsg • 61 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

26% 89% 82% 30%

Page 62: Social, Digital & Mobile in The Americas

@wearesocialsg • 62 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

110M 40% 68M 34%

Page 63: Social, Digital & Mobile in The Americas

@wearesocialsg • 63 We Are Social

CANADA

Page 64: Social, Digital & Mobile in The Americas

@wearesocialsg • 64 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

15,400,000

DIGITAL LANDSCAPE JUN 2014

34,835,000

33,000,000

19,400,000

28,200,000

RURAL

81% 19%

95%

56%

44%

81%

Page 65: Social, Digital & Mobile in The Americas

@wearesocialsg • 65 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 50M 1H 52M 1H 55M

Page 66: Social, Digital & Mobile in The Americas

@wearesocialsg • 66 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

33M 95% 77% 23%

Page 67: Social, Digital & Mobile in The Americas

@wearesocialsg • 67 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

56% 79% 15.4M 44% 19.4M

Page 68: Social, Digital & Mobile in The Americas

@wearesocialsg • 68 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

54%!

21%!

15%!

13%!

11%!

84%!

45%!

49%!

28%!

31%!

FACEBOOK

TWITTER

GOOGLE+

PINTEREST

LINKEDIN

Page 69: Social, Digital & Mobile in The Americas

@wearesocialsg • 69 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

28.2M 16% 84% 53%

Page 70: Social, Digital & Mobile in The Americas

@wearesocialsg • 70 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

71% 31% 58% 12% 49%

Page 71: Social, Digital & Mobile in The Americas

@wearesocialsg • 71 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

56% 89% 77% 27%

Page 72: Social, Digital & Mobile in The Americas

@wearesocialsg • 72 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

14.9M 53% 15.4M 44%

Page 73: Social, Digital & Mobile in The Americas

@wearesocialsg • 73 We Are Social

CHILE

Page 74: Social, Digital & Mobile in The Americas

@wearesocialsg • 74 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

8,600,000

DIGITAL LANDSCAPE JUN 2014

17,364,000

11,687,000

10,600,000

27,100,000

RURAL

89%

67%

61%

50%

156%

11%

Page 75: Social, Digital & Mobile in The Americas

@wearesocialsg • 75 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

11.7M 67% 74% 26%

Page 76: Social, Digital & Mobile in The Americas

@wearesocialsg • 76 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

61% 81% 8.6M 50% 10.6M

Page 77: Social, Digital & Mobile in The Americas

@wearesocialsg • 77 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

27.1M 72% 28% 22%

Page 78: Social, Digital & Mobile in The Americas

@wearesocialsg • 78 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

5.96M 22% 8.60M 50%

Page 79: Social, Digital & Mobile in The Americas

@wearesocialsg • 79 We Are Social

COLOMBIA

Page 80: Social, Digital & Mobile in The Americas

@wearesocialsg • 80 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

15,600,000

DIGITAL LANDSCAPE JUN 2014

46,245,000

25,661,000

22,000,000

48,200,000

RURAL

75% 25%

55%

48%

34%

104%

Page 81: Social, Digital & Mobile in The Americas

@wearesocialsg • 81 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

25.7M 55% 83% 17%

Page 82: Social, Digital & Mobile in The Americas

@wearesocialsg • 82 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

48% 71% 15.6M 34% 22.0M

Page 83: Social, Digital & Mobile in The Americas

@wearesocialsg • 83 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

48.2M 78% 22% 17%

Page 84: Social, Digital & Mobile in The Americas

@wearesocialsg • 84 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

8.2M 17% 15.6M 34%

Page 85: Social, Digital & Mobile in The Americas

@wearesocialsg • 85 We Are Social

COSTA RICA

Page 86: Social, Digital & Mobile in The Americas

@wearesocialsg • 86 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,200,000

DIGITAL LANDSCAPE JUN 2014

4,755,000

2,511,000

2,400,000

6,300,000

RURAL

65% 35%

53%

50%

46%

132%

Page 87: Social, Digital & Mobile in The Americas

@wearesocialsg • 87 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.5M 53% 64% 36%

Page 88: Social, Digital & Mobile in The Americas

@wearesocialsg • 88 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

50% 92% 2.2M 46% 2.4M

Page 89: Social, Digital & Mobile in The Americas

@wearesocialsg • 89 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

6.3M 62% 38% 40%

Page 90: Social, Digital & Mobile in The Americas

@wearesocialsg • 90 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

2.5M 40% 2.2M 46%

Page 91: Social, Digital & Mobile in The Americas

@wearesocialsg • 91 We Are Social

CUBA

Page 92: Social, Digital & Mobile in The Americas

@wearesocialsg • 92 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

N/A

DIGITAL LANDSCAPE JUN 2014

11,047,000

3,091,000

N/A

2,000,000

RURAL

76% 24%

28%

[ N/A ]

[ N/A ]

18%

Page 93: Social, Digital & Mobile in The Americas

@wearesocialsg • 93 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.09M 28% 98% 2%

Page 94: Social, Digital & Mobile in The Americas

@wearesocialsg • 94 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

2.0M 96% 4% ~ 0%

Page 95: Social, Digital & Mobile in The Americas

@wearesocialsg • 95 We Are Social

DOMINICAN REPUBLIC

Page 96: Social, Digital & Mobile in The Americas

@wearesocialsg • 96 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,600,000

DIGITAL LANDSCAPE JUN 2014

10,350,000

5,073,000

3,400,000

9,300,000

RURAL

70% 30%

49%

33%

25%

90%

Page 97: Social, Digital & Mobile in The Americas

@wearesocialsg • 97 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

5.07M 49% 78% 22%

Page 98: Social, Digital & Mobile in The Americas

@wearesocialsg • 98 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

33% 76% 2.6M 25% 3.4M

Page 99: Social, Digital & Mobile in The Americas

@wearesocialsg • 99 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

9.3M 83% 17% 17%

Page 100: Social, Digital & Mobile in The Americas

@wearesocialsg • 100 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.6M 17% 2.6M 25%

Page 101: Social, Digital & Mobile in The Americas

@wearesocialsg • 101 We Are Social

ECUADOR

Page 102: Social, Digital & Mobile in The Americas

@wearesocialsg • 102 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

5,400,000

DIGITAL LANDSCAPE JUN 2014

15,654,000

6,012,000

7,400,000

17,500,000

RURAL

68% 32%

38%

47%

34%

112%

Page 103: Social, Digital & Mobile in The Americas

@wearesocialsg • 103 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

6.0M 38% 84% 16%

Page 104: Social, Digital & Mobile in The Americas

@wearesocialsg • 104 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

47% 73% 5.4M 34% 7.4M

Page 105: Social, Digital & Mobile in The Americas

@wearesocialsg • 105 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

17.5M 80% 20% 17%

Page 106: Social, Digital & Mobile in The Americas

@wearesocialsg • 106 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

2.98M 17% 5.40M 34%

Page 107: Social, Digital & Mobile in The Americas

@wearesocialsg • 107 We Are Social

EL SALVADOR

Page 108: Social, Digital & Mobile in The Americas

@wearesocialsg • 108 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,920,000

DIGITAL LANDSCAPE JUN 2014

6,126,000

1,743,000

2,200,000

8,500,000

RURAL

65% 35%

28%

36%

31%

139%

Page 109: Social, Digital & Mobile in The Americas

@wearesocialsg • 109 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.74M 28% 76% 24%

Page 110: Social, Digital & Mobile in The Americas

@wearesocialsg • 110 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

36% 87% 1.9M 31% 2.2M

Page 111: Social, Digital & Mobile in The Americas

@wearesocialsg • 111 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

8.5M 87% 13% 12%

Page 112: Social, Digital & Mobile in The Americas

@wearesocialsg • 112 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.02M 12% 1.92M 31%

Page 113: Social, Digital & Mobile in The Americas

@wearesocialsg • 113 We Are Social

GUADELOUPE

Page 114: Social, Digital & Mobile in The Americas

@wearesocialsg • 114 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

138,000

DIGITAL LANDSCAPE JUN 2014

409,000

156,000

184,000

718,000

RURAL

50% 50%

38%

45%

34%

176%

Page 115: Social, Digital & Mobile in The Americas

@wearesocialsg • 115 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

156K 38% 74% 26%

Page 116: Social, Digital & Mobile in The Americas

@wearesocialsg • 116 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

45% 75% 138K 34% 184K

Page 117: Social, Digital & Mobile in The Americas

@wearesocialsg • 117 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

718K 44% 56% 33%

Page 118: Social, Digital & Mobile in The Americas

@wearesocialsg • 118 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

237K 33% 138K 34%

Page 119: Social, Digital & Mobile in The Americas

@wearesocialsg • 119 We Are Social

GUATEMALA

Page 120: Social, Digital & Mobile in The Americas

@wearesocialsg • 120 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,800,000

DIGITAL LANDSCAPE JUN 2014

14,647,000

2,717,000

3,200,000

16,800,000

RURAL

50% 50%

19%

22%

19%

115%

Page 121: Social, Digital & Mobile in The Americas

@wearesocialsg • 121 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.7M 19% 68% 32%

Page 122: Social, Digital & Mobile in The Americas

@wearesocialsg • 122 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

22% 88% 2.8M 19% 3.2M

Page 123: Social, Digital & Mobile in The Americas

@wearesocialsg • 123 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

16.8M 91% 9% 12%

Page 124: Social, Digital & Mobile in The Americas

@wearesocialsg • 124 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

2.0M 12% 2.8M 19%

Page 125: Social, Digital & Mobile in The Americas

@wearesocialsg • 125 We Are Social

GUYANA

Page 126: Social, Digital & Mobile in The Americas

@wearesocialsg • 126 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

132,000

DIGITAL LANDSCAPE JUN 2014

736,000

295,000

176,000

638,000

RURAL

28% 72%

40%

24%

18%

87%

Page 127: Social, Digital & Mobile in The Americas

@wearesocialsg • 127 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

295K 40% 82% 18%

Page 128: Social, Digital & Mobile in The Americas

@wearesocialsg • 128 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

24% 75% 132K 18% 176K

Page 129: Social, Digital & Mobile in The Americas

@wearesocialsg • 129 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

638K 97% 3% 7%

Page 130: Social, Digital & Mobile in The Americas

@wearesocialsg • 130 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

45K 7% 132K 18%

Page 131: Social, Digital & Mobile in The Americas

@wearesocialsg • 131 We Are Social

HAITI

Page 132: Social, Digital & Mobile in The Americas

@wearesocialsg • 132 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

640,000

DIGITAL LANDSCAPE JUN 2014

9,997,000

1,218,000

740,000

6,100,000

RURAL

53% 47%

61%

12%

7%

6%

Page 133: Social, Digital & Mobile in The Americas

@wearesocialsg • 133 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.2M 12% 49% 51%

Page 134: Social, Digital & Mobile in The Americas

@wearesocialsg • 134 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

7% 86% 640K 6% 740K

Page 135: Social, Digital & Mobile in The Americas

@wearesocialsg • 135 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

6.1M 78% 22% 10%

Page 136: Social, Digital & Mobile in The Americas

@wearesocialsg • 136 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

610K 10% 640K 6%

Page 137: Social, Digital & Mobile in The Americas

@wearesocialsg • 137 We Are Social

HONDURAS

Page 138: Social, Digital & Mobile in The Americas

@wearesocialsg • 138 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,540,000

DIGITAL LANDSCAPE JUN 2014

8,599,000

1,603,000

1,780,000

8,400,000

RURAL

52% 48%

19%

21%

18%

98%

Page 139: Social, Digital & Mobile in The Americas

@wearesocialsg • 139 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.6M 19% 75% 25%

Page 140: Social, Digital & Mobile in The Americas

@wearesocialsg • 140 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

21% 87% 1.54M 18% 1.78M

Page 141: Social, Digital & Mobile in The Americas

@wearesocialsg • 141 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

8.4M 94% 6% 14%

Page 142: Social, Digital & Mobile in The Americas

@wearesocialsg • 142 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.18M 14% 1.54M 18%

Page 143: Social, Digital & Mobile in The Americas

@wearesocialsg • 143 We Are Social

JAMAICA

Page 144: Social, Digital & Mobile in The Americas

@wearesocialsg • 144 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

660,000

DIGITAL LANDSCAPE JUN 2014

2,930,000

1,581,000

800,000

3,500,000

RURAL

52% 48%

54%

27%

23%

119%

Page 145: Social, Digital & Mobile in The Americas

@wearesocialsg • 145 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.58M 54% 79% 21%

Page 146: Social, Digital & Mobile in The Americas

@wearesocialsg • 146 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

27% 83% 660K 23% 800K

Page 147: Social, Digital & Mobile in The Americas

@wearesocialsg • 147 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

3.5M 86% 14% 31%

Page 148: Social, Digital & Mobile in The Americas

@wearesocialsg • 148 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.09M 31% 660K 23%

Page 149: Social, Digital & Mobile in The Americas

@wearesocialsg • 149 We Are Social

MARTINIQUE

Page 150: Social, Digital & Mobile in The Americas

@wearesocialsg • 150 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

112,000

DIGITAL LANDSCAPE JUN 2014

398,000

303,000

148,000

596,000

RURAL

50% 50%

76%

37%

28%

150%

Page 151: Social, Digital & Mobile in The Americas

@wearesocialsg • 151 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

303K 76% 64% 36%

Page 152: Social, Digital & Mobile in The Americas

@wearesocialsg • 152 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

37% 76% 112K 28% 148K

Page 153: Social, Digital & Mobile in The Americas

@wearesocialsg • 153 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

596K 36% 64% 4%

Page 154: Social, Digital & Mobile in The Americas

@wearesocialsg • 154 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

24K 4% 112K 28%

Page 155: Social, Digital & Mobile in The Americas

@wearesocialsg • 155 We Are Social

MEXICO

Page 156: Social, Digital & Mobile in The Americas

@wearesocialsg • 156 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

46,000,000

DIGITAL LANDSCAPE JUN 2014

120,287,000

50,923,000

54,000,000

106,600,000

RURAL

78% 22%

42%

45%

38%

89%

Page 157: Social, Digital & Mobile in The Americas

@wearesocialsg • 157 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

5H 06M 3H 17M 2H 58M

Page 158: Social, Digital & Mobile in The Americas

@wearesocialsg • 158 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

50.9M 42% 73% 27%

Page 159: Social, Digital & Mobile in The Americas

@wearesocialsg • 159 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

45% 85% 46.0M 38% 54.0M

Page 160: Social, Digital & Mobile in The Americas

@wearesocialsg • 160 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

56%!

28%!

26%!

13%!

10%!

95%!

77%!

63%!

32%!

34%!

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

Page 161: Social, Digital & Mobile in The Americas

@wearesocialsg • 161 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

107M 84% 16% 32%

Page 162: Social, Digital & Mobile in The Americas

@wearesocialsg • 162 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

37% 10% 24% 10% 25%

Page 163: Social, Digital & Mobile in The Americas

@wearesocialsg • 163 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

37% 95% 91% 39%

Page 164: Social, Digital & Mobile in The Americas

@wearesocialsg • 164 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

34.1M 32% 46.0M 38%

Page 165: Social, Digital & Mobile in The Americas

@wearesocialsg • 165 We Are Social

NICARAGUA

Page 166: Social, Digital & Mobile in The Americas

@wearesocialsg • 166 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

900,000

DIGITAL LANDSCAPE JUN 2014

5,849,000

892,000

1,180,000

6,800,000

RURAL

58% 42%

20%

116%

15%

15%

Page 167: Social, Digital & Mobile in The Americas

@wearesocialsg • 167 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

892K 15% 79% 21%

Page 168: Social, Digital & Mobile in The Americas

@wearesocialsg • 168 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

20% 76% 900K 15% 1.18M

Page 169: Social, Digital & Mobile in The Americas

@wearesocialsg • 169 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

6.8M 81% 19% 15%

Page 170: Social, Digital & Mobile in The Americas

@wearesocialsg • 170 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.02M 15% 900K 15%

Page 171: Social, Digital & Mobile in The Americas

@wearesocialsg • 171 We Are Social

PANAMA

Page 172: Social, Digital & Mobile in The Americas

@wearesocialsg • 172 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,120,000

DIGITAL LANDSCAPE JUN 2014

3,608,000

1,900,00

1,300,000

5,300,000

RURAL

75% 25%

53%

36%

31%

147%

Page 173: Social, Digital & Mobile in The Americas

@wearesocialsg • 173 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.9M 53% 70% 30%

Page 174: Social, Digital & Mobile in The Americas

@wearesocialsg • 174 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

36% 86% 1.12M 31% 1.30M

Page 175: Social, Digital & Mobile in The Americas

@wearesocialsg • 175 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

5.3M 89% 11% 19%

Page 176: Social, Digital & Mobile in The Americas

@wearesocialsg • 176 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.01M 19% 1.12M 31%

Page 177: Social, Digital & Mobile in The Americas

@wearesocialsg • 177 We Are Social

PARAGUAY

Page 178: Social, Digital & Mobile in The Americas

@wearesocialsg • 178 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,000,000

DIGITAL LANDSCAPE JUN 2014

6,704,000

2,005,000

2,200,000

7,300,000

RURAL

62% 38%

30%

33%

30%

109%

Page 179: Social, Digital & Mobile in The Americas

@wearesocialsg • 179 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.01M 30% 67% 33%

Page 180: Social, Digital & Mobile in The Americas

@wearesocialsg • 180 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

33% 91% 2.0M 30% 2.2M

Page 181: Social, Digital & Mobile in The Americas

@wearesocialsg • 181 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

7.3M 80% 20% 10%

Page 182: Social, Digital & Mobile in The Americas

@wearesocialsg • 182 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

730K 10% 2.0M 30%

Page 183: Social, Digital & Mobile in The Americas

@wearesocialsg • 183 We Are Social

PERU

Page 184: Social, Digital & Mobile in The Americas

@wearesocialsg • 184 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

8,400,000

DIGITAL LANDSCAPE JUN 2014

30,148,000

12,584,000

13,200,000

29,200,000

RURAL

77% 23%

42%

44%

28%

97%

Page 185: Social, Digital & Mobile in The Americas

@wearesocialsg • 185 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

12.6M 42% 89% 11%

Page 186: Social, Digital & Mobile in The Americas

@wearesocialsg • 186 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

44% 64% 8.4M 28% 13.2M

Page 187: Social, Digital & Mobile in The Americas

@wearesocialsg • 187 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

29.2M 70% 30% 26%

Page 188: Social, Digital & Mobile in The Americas

@wearesocialsg • 188 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

7.6M 26% 8.4M 28%

Page 189: Social, Digital & Mobile in The Americas

@wearesocialsg • 189 We Are Social

PUERTO RICO

Page 190: Social, Digital & Mobile in The Americas

@wearesocialsg • 190 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,780,000

DIGITAL LANDSCAPE JUN 2014

3,621,000

2,028,000

1,940,000

3,400,000

RURAL

99%

56%

54%

49%

1%

94%

Page 191: Social, Digital & Mobile in The Americas

@wearesocialsg • 191 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.03M 56% 65% 35%

Page 192: Social, Digital & Mobile in The Americas

@wearesocialsg • 192 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

54% 92% 1.78M 49% 1.94M

Page 193: Social, Digital & Mobile in The Americas

@wearesocialsg • 193 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

3.4M 29% 71% 27%

Page 194: Social, Digital & Mobile in The Americas

@wearesocialsg • 194 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

918K 27% 1.78M 49%

Page 195: Social, Digital & Mobile in The Americas

@wearesocialsg • 195 We Are Social

SURINAME

Page 196: Social, Digital & Mobile in The Americas

@wearesocialsg • 196 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

150,000

DIGITAL LANDSCAPE JUN 2014

573,000

202,000

170,000

1,000,000

RURAL

70% 30%

35%

30%

26%

174%

Page 197: Social, Digital & Mobile in The Americas

@wearesocialsg • 197 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

202K 35% 63% 37%

Page 198: Social, Digital & Mobile in The Americas

@wearesocialsg • 198 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

30% 88% 150K 26% 170K

Page 199: Social, Digital & Mobile in The Americas

@wearesocialsg • 199 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

1.0M 83% 17% 2%

Page 200: Social, Digital & Mobile in The Americas

@wearesocialsg • 200 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

20K 2% 150K 26%

Page 201: Social, Digital & Mobile in The Americas

@wearesocialsg • 201 We Are Social

TRINIDAD & TOBAGO

Page 202: Social, Digital & Mobile in The Americas

@wearesocialsg • 202 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

440,000

DIGITAL LANDSCAPE JUN 2014

1,224,000

857,000

560,000

1,700,000

RURAL

14% 86%

70%

46%

36%

139%

Page 203: Social, Digital & Mobile in The Americas

@wearesocialsg • 203 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

857K 70% 78% 22%

Page 204: Social, Digital & Mobile in The Americas

@wearesocialsg • 204 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

46% 79% 440K 36% 560K

Page 205: Social, Digital & Mobile in The Americas

@wearesocialsg • 205 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

1.7M 89% 11% 3%

Page 206: Social, Digital & Mobile in The Americas

@wearesocialsg • 206 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

51K 3% 440K 36%

Page 207: Social, Digital & Mobile in The Americas

@wearesocialsg • 207 We Are Social

UNITED STATES OF AMERICA

Page 208: Social, Digital & Mobile in The Americas

@wearesocialsg • 208 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

154,000,000

DIGITAL LANDSCAPE JUN 2014

318,892,000

279,834,000

180,000,000

347,200,000

RURAL

82% 18%

88%

56%

48%

109%

Page 209: Social, Digital & Mobile in The Americas

@wearesocialsg • 209 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUN 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

5H 01M 2H 29M 2H 03M

Page 210: Social, Digital & Mobile in The Americas

@wearesocialsg • 210 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

280M 88% 71% 29%

Page 211: Social, Digital & Mobile in The Americas

@wearesocialsg • 211 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

56% 86% 154M 48% 180M

Page 212: Social, Digital & Mobile in The Americas

@wearesocialsg • 212 We Are Social

JUN 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

53%!

21%!

16%!

15%!

12%!

82%!

44%!

33%!

46%!

24%!

FACEBOOK

TWITTER

PINTEREST

GOOGLE+

INSTAGRAM

Page 213: Social, Digital & Mobile in The Americas

@wearesocialsg • 213 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

347M 27% 73% 55%

Page 214: Social, Digital & Mobile in The Americas

@wearesocialsg • 214 We Are Social

JUN 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

65% 29% 52% 13% 46%

Page 215: Social, Digital & Mobile in The Americas

@wearesocialsg • 215 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JUN 2014 SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

56% 94% 77% 46%

Page 216: Social, Digital & Mobile in The Americas

@wearesocialsg • 216 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

191M 55% 154M 48%

Page 217: Social, Digital & Mobile in The Americas

@wearesocialsg • 217 We Are Social

URUGUAY

Page 218: Social, Digital & Mobile in The Americas

@wearesocialsg • 218 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,340,000

DIGITAL LANDSCAPE JUN 2014

3,333,000

2,017,000

2,000,000

5,300,000

RURAL

93%

61%

60%

40%

159%

7%

Page 219: Social, Digital & Mobile in The Americas

@wearesocialsg • 219 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.02M 61% 84% 16%

Page 220: Social, Digital & Mobile in The Americas

@wearesocialsg • 220 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

60% 67% 1.34M 40% 2.00M

Page 221: Social, Digital & Mobile in The Americas

@wearesocialsg • 221 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

5.3M 67% 33% 28%

Page 222: Social, Digital & Mobile in The Americas

@wearesocialsg • 222 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

1.48M 28% 1.34M 40%

Page 223: Social, Digital & Mobile in The Americas

@wearesocialsg • 223 We Are Social

VENEZUELA

Page 224: Social, Digital & Mobile in The Americas

@wearesocialsg • 224 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

7,200,000

DIGITAL LANDSCAPE JUN 2014

28,868,000

14,548,000

11,200,000

22,500,000

RURAL

94%

50%

39%

25%

6%

78%

Page 225: Social, Digital & Mobile in The Americas

@wearesocialsg • 225 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUN 2014

#

INTERNET USE

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

14.5M 50% 87% 13%

Page 226: Social, Digital & Mobile in The Americas

@wearesocialsg • 226 We Are Social

JUN 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, Facebook

39% 64% 7.2M 25% 11.2M

Page 227: Social, Digital & Mobile in The Americas

@wearesocialsg • 227 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUN 2014

3G #

MOBILE USE

• Sources: US Census Bureau, GSMA Intelligence

22.5M 93% 7% 36%

Page 228: Social, Digital & Mobile in The Americas

@wearesocialsg • 228 We Are Social

NUMBER OF ACTIVE 3G MOBILE

SUBSCRIPTIONS

3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL

MOBILE SUBSCRIPTIONS

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JUN 2014

# # 3G 3G

MOBILE INTERNET INDICATORS

• Sources: US Census Bureau, GSMA Intelligence, Facebook

8.1M 36% 7.2M 25%

Page 229: Social, Digital & Mobile in The Americas

@wearesocialsg • 229 We Are Social

DATA SOURCES USED IN THIS REPORT Note that social media user numbers may sometimes exceed those of reported internet users. This is because social media users numbers are collected by single, commercial entities who rely on accurate, up-to-date data for advertising purposes, while reports on internet user numbers typically rely on ad-hoc surveys that take longer to administer and analyse.

Population data Latest available data from the United States Census Bureau, correct as at June 2014. Urbanisation data from the United Nations World Urbanization Prospects report.

Internet user data Latest available data from InternetLiveStats.com or InternetWorldStats.com (selected based on recency), correct as at June 2014; usage behaviour data from GlobalWebIndex Wave 13 (Q1 2014); web traffic share data from StatCounter.com.

Social media and mobile social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 13 (Q1 2014).

Mobile phone user data Latest available data from GSMA Intelligence, correct as at June 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 13 (Q1 2014) and Google’s “Our Mobile Planet” Report (May 2013).

Page 230: Social, Digital & Mobile in The Americas

wearesocial.sg • @wearesocialsg • 250 We Are Social

FIND OUT MORE AT WEARESOCIAL.SG

Page 231: Social, Digital & Mobile in The Americas

@wearesocialsg • 231 We Are Social

@WEARESOCIAL

[email protected]

+1 646 476 2893

HTTP://WEARESOCIAL.COM

UNITED STATES

@WEARESOCIALBR

[email protected]

+55 11 3032 7086

HTTP://WEARESOCIAL.COM.BR

BRAZIL

@WEARESOCIAL

[email protected]

+44 (0)20 3195 1700

HTTP://WEARESOCIAL.NET

UNITED KINGDOM

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG

SINGAPORE

GET IN TOUCH WITH OUR TEAMS:

Page 232: Social, Digital & Mobile in The Americas

@wearesocialsg • 232 We Are Social

@WEARESOCIALIT

[email protected]

+39 (0)2 3655 1868

HTTP://WEARESOCIAL.IT

ITALY

@WEARESOCIALAU

[email protected]

+61 (02) 9046 3700

HTTP://WEARESOCIAL.COM.AU

AUSTRALIA

@WEARESOCIALFR

[email protected]

+33 (0)1 73 00 32 70

HTTP://WEARESOCIAL.FR

FRANCE

@WEARESOCIALDE

[email protected]

+49 (0)89 8099 110 20

HTTP://WEARESOCIAL.DE

GERMANY

GET IN TOUCH WITH OUR TEAMS:

Page 233: Social, Digital & Mobile in The Americas

Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

Page 234: Social, Digital & Mobile in The Americas

wearesocial.sg • @wearesocialsg • 233 We Are Social

WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG