Skills Festival 2015 - keynote
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Transcript of Skills Festival 2015 - keynote
(“Exit”)
(“Ringtones”)
(“#MDskillsfest ”)
(“WIFI”)(“ILoveMCR ”)(“internet ”)
#MDskills
DIGITAL SKILLSFESTIVAL 2015
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Morning Agenda
10:00 Ian Stewart, Mayor of Salford Welcome
10:15 Tony Foggett Setting the scene
10:50 Code Club Update
11:00 Coffee break
11:20 Don’t Redesign the Web, Redesign the World - Tom Cheesewright
12:00 T1 Conflict in the Curriculum
T2 Developing the Ecosystem
12:45 - 13:40 Lunch break
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Afternoon Agenda
13:40 Devo Manc and Global Success
14:30 Coffee break
14:50 T1 Are we equal yet? T2 What’s new?
15:40 Delivering the exceptional student experience of the future
16:20 Closing remarks
Tony Foggett@tonyfoggett
(“Business”) + (“Digital”) + (“Manchester”)
TalentDevelopment
+ Market Intelligence
+Business Growth &
Support
#MDskillsfest
DIGITAL SKILLSFESTIVAL 2015
#MDskillsfest
Where are they coming from?
Manchester Metropolitan University 275University of Salford 212Eccles Sixth Form 144Oldham College 62University of Manchester 59Trafford College 45Liverpool John Moores University 44University of Central Lancashire 33University of Bolton 22Edge Hill University 22Chorlton High School 20Other 17Open University 13Priestly College 12Manchester College 10Manchester Business School 6Loreto college 5Staffordshire University 4Shillington College 4
#MDskillsfest
#MDskillsfest
1400 Conference
places
214 peopleTrained in 6 months
1500 + Social and
networkingTickets
1526 CPD hrs
9800CPD hrs
The last 12 months in numbers
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(“2015”)
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What kind of businesses are we talking about?
#MDskills
Web Design
Content Marketing and
Strategy
Mobile
User Experience and Usability
Strategy and Planning
Social Media & Online PR
Search Marketing
Web Analytics
Conversion Rate Optimisation
Online Advertising
Customer Experience
Other
Digital Activities
“Digital and Creative Sector”
(“Digital is not a sector”)+(“It’s an enabler”)+
Participation
InformationCommunication
Transaction
Integration
Revolution
Time
£££Investment
The curve of digital evolution
#MDskills
Web Design
Content Marketing and
Strategy
Mobile
User Experience and Usability
Strategy and Planning
Social Media & Online PR
Search Marketing
Web Analytics
Conversion Rate Optimisation
Online Advertising
Customer Experience
Other
Digital Activities
#MDskillsfest
Number of employees
Less than 5
5 - 10
11 - 25
26 - 50
51 - 100
More than 100
#MDskills
Workforce split - Role
12.0
5.9
3.4
12.5
16.0
11.5
11.3
10.7
9.6
5.1
7.1
0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0
Management
Admin & Finance
HR & Training
Creative
Development
Project Management
Client Service / Liaison
Sales & Marketing
Strategy
User Experience
IT & Infrastructure
#MDskills
Mostly men
Male65%
Female35%
#MDskills
Growing up but still young
18 - 2419%
25 - 3028%
31 - 4027%
41 - 5014%
Over 5012%
#MDskills
Experiencing growing pains
Yes, 80.0%
No, 20.0%
#MDskills
Additional roles recruited
Less than 5
5 - 10
11 - 25
26 - 50
51 - 100
More than 100
#MDskills
Experiencing above average wage inflation
Creative
Development
Project Management
Client Service / Liaison
Sales & Marketing
Strategy
User Experience
IT & Infrastructure
Less than 10% 20% 40% 60% 80% More than 80%
#MDskills
Skill Sets Expected to Grow in Importance
52%
41%
36%
25%
30%
32%
30%
27%
25%
11%
30%
Developers
Designers
Project Managers
Social Media
Digital Marketing Professional
SEO / Analytics
Mobile
Business Development
Account Management
PR
Sales
0% 10% 20% 30% 40% 50% 60%
#MDskills
3 most difficult roles to fill
Developer
Sales / Business
Development
Designer
#MDskills
Drupal
Magento
Ruby on Rails
PHPPython
Java Script
SQL
C++
(“What’s next?”)+(“Some observations”)+
(“Northern Manufacturing returns”)
(“Home grown becomes viable”)
(“Outsourcing becoming credible”)
(“Creativity rethink”)
(“Mobile causes”)
Creative UX Front End
Creative
UX Front End
(“What’s next?”)+(“2015 for MD”)+
(“Thank you”)+(“Goodbye”)+