Six Ways to Live-Tweet Like a Pro
Transcript of Six Ways to Live-Tweet Like a Pro
More than 40% of Canadians are activelyusing Twitter, and many, many more are justfollowing along.
As a PR professional, you can't discount thevalue of this crowd!
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Whether you're hosting or attending an event,live-tweeting encourages people to interactwith your brand helping boost engagementand awareness.
Here are a few tips to help you live-tweet likea pro.
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DO YOURRESEARCH
ALWAYS USE THEHASHTAG
MONITOR THESTREAM TO AVOID
DUPLICATION
LIVE-TWEETING BEST PRACTICES
STOP AND SHAREOTHER PEOPLE'S
CONTENT
MAKE USE OFMULTIMEDIA
KEEP UP THECONVERSATIONAFTERWARDS
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Well-planned events should include the speaker'sTwitter handle in the invite, or have it postedsomewhere online. If not, run a quick search beforeattending.
If the speaker doesn't have a personal Twitteraccount, tag their company instead
If you're choosing an event hashtag,research it first to see how it's beenused before
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1. DO YOUR RESEARCH
For some events, like an awards show, I’ll keep aduo-tang of brand handles and expected speakers sowhen I share an image I can easily reference the rightpeople. This way I’m not trying to search on mysmartphone for someone’s Twitter handle while tryingto write my tweet.
- James Rubec Global Content Strategist, Cision
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Don’t miss out on the right conversation by omittingor using the wrong hashtag
Before clicking send, check everything(including the hashtag) for spelling, grammar& accuracy
If you only have room for one hashtagin your tweet, stick with the event'shashtag
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2. ALWAYS USE THE HASHTAG
Follow the hashtag constantly to see what othersare saying
Only share information that adds value tothe conversation and to your specificaudience
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3. MONITOR THE SOCIAL STREAMTO AVOID DUPLICATION
Think more signal than noise
- Rebecca Lieb Analyst, Altimer Group
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Don't always feel compelled to do all the talking- give a retweet or reply with your own thoughtson someone else's opinion or observation
Be mindful of how much Twitteractivity is happening; you don't want tobe the only voice in the conversation
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4. STOP AND SHARE OTHERPEOPLE'S CONTENT
If your live event has presentation slides, snap aphoto of a cool infographic and use the remainingspace to share your thoughts
Share a picture of the panel or speakersalong with their handles and the eventhashtag
Tweets including multimedia assetstypically receive 30% moreretweets than text-only content
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5. MAKE USE OF MULTIMEDIA
Post-event, follow a few of your favouriteattendees, including the speakers and the eventorganizer
Consider sharing relevant articles or bestpractices posts that relate to issues ortopics stemming from the event
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6. KEEP UP THE CONVERSATIONAFTERWARDS
Not only has social media reinvented the waywe put on live events; it's also given the newsrelease a modern makeover.
To learn more, download our free whitepaper,Tips for Creating a News Release that MaximizesSocial Sharing
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