Six Ways to Live-Tweet Like a Pro

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SIX WAYS TO LIVE-TWEET LIKE A PRO WWW.NEWSWIRE.CA

Transcript of Six Ways to Live-Tweet Like a Pro

Page 1: Six Ways to Live-Tweet Like a Pro

SIX WAYS TOLIVE-TWEETLIKE A PRO

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More than 40% of Canadians are activelyusing Twitter, and many, many more are justfollowing along.

As a PR professional, you can't discount thevalue of this crowd!

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Whether you're hosting or attending an event,live-tweeting encourages people to interactwith your brand helping boost engagementand awareness.

Here are a few tips to help you live-tweet likea pro.

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DO YOURRESEARCH

ALWAYS USE THEHASHTAG

MONITOR THESTREAM TO AVOID

DUPLICATION

LIVE-TWEETING BEST PRACTICES

STOP AND SHAREOTHER PEOPLE'S

CONTENT

MAKE USE OFMULTIMEDIA

KEEP UP THECONVERSATIONAFTERWARDS

#

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Well-planned events should include the speaker'sTwitter handle in the invite, or have it postedsomewhere online. If not, run a quick search beforeattending.

If the speaker doesn't have a personal Twitteraccount, tag their company instead

If you're choosing an event hashtag,research it first to see how it's beenused before

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1. DO YOUR RESEARCH

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For some events, like an awards show, I’ll keep aduo-tang of brand handles and expected speakers sowhen I share an image I can easily reference the rightpeople. This way I’m not trying to search on mysmartphone for someone’s Twitter handle while tryingto write my tweet.

- James Rubec Global Content Strategist, Cision

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Don’t miss out on the right conversation by omittingor using the wrong hashtag

Before clicking send, check everything(including the hashtag) for spelling, grammar& accuracy

If you only have room for one hashtagin your tweet, stick with the event'shashtag

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2. ALWAYS USE THE HASHTAG

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Follow the hashtag constantly to see what othersare saying

Only share information that adds value tothe conversation and to your specificaudience

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3. MONITOR THE SOCIAL STREAMTO AVOID DUPLICATION

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Think more signal than noise

- Rebecca Lieb Analyst, Altimer Group

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Don't always feel compelled to do all the talking- give a retweet or reply with your own thoughtson someone else's opinion or observation

Be mindful of how much Twitteractivity is happening; you don't want tobe the only voice in the conversation

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4. STOP AND SHARE OTHERPEOPLE'S CONTENT

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If your live event has presentation slides, snap aphoto of a cool infographic and use the remainingspace to share your thoughts

Share a picture of the panel or speakersalong with their handles and the eventhashtag

Tweets including multimedia assetstypically receive 30% moreretweets than text-only content

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5. MAKE USE OF MULTIMEDIA

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Post-event, follow a few of your favouriteattendees, including the speakers and the eventorganizer

Consider sharing relevant articles or bestpractices posts that relate to issues ortopics stemming from the event

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6. KEEP UP THE CONVERSATIONAFTERWARDS

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Not only has social media reinvented the waywe put on live events; it's also given the newsrelease a modern makeover.

To learn more, download our free whitepaper,Tips for Creating a News Release that MaximizesSocial Sharing

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CONTACT USFOR MORE INFORMATION

WWW.NEWSWIRE.CA [email protected] 1-877-CNW-7890

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