SEO: The Organic Way to Riches with Michael Fleischner

SEO: The Organic Way to Riches

What We’ll Cover…

•  The changing landscape of SEO and what it means for your website

•  How to leverage local search for improved organic rankings

•  3 effec?ve strategies for improving search results immediately

•  How to leverage content to drive targeted traffic to your website or blog

•  The secret for improving website authority, resul?ng in higher search results… and riches!

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The Changing Landscape of SEO


What you Need to Know

•  On-‐site SEO fundamentals – Renewed emphasis

•  Growing Importance Local – Panda 4.0 (May) – Pigeon (July)

•  Engagement – Social Media – BeUer Metrics


•  Use tools like SEMrush and Moz to evaluate your site against SEO best prac?ces: – Keyword usage on page – Keyword in URL – Keyword in meta ?tle and descrip?on

•  Each page should be unique – Keyword in page ?tles and alt image tags – Other factors: site load speed, architecture, and canonicals


1. On Page SEO Best PracCces

How Consumers Shop

More than 60% of all online searches have local intent

2. Local Search

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Local Search

•  Start with Google o  Dominant driver of traffic o  More search w/local intent

•  Local search directories

o  Google Places, Yahoo, Bing o  Foursquare o  Superpages

o  Use Data aggregators to publish and manage your business informa?on

How to Leverage Local Search

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•  Track the data – Google Analy?cs (GA) – Google Webmaster Tool – Third Party analysis

•  Learn from compe??on – Learn from top-‐ranked sites

– Model their link profiles


3. Engagement

3 Strategies to Improve Search Results Immediately.


3 Keys to Top Rankings

•  Repackage content to appear in mulCple lis?ngs and formats

•  Leverage authoritaCve websites to improve website authority increase rankings

•  Combine paid and organic for a mul?plier effect


MulCple LisCngs Take Many Forms

•  Websites •  Local lis?ngs •  Reviews •  Images •  Maps •  Video •  Slides •  Forums •  Social Media

•  Get your business listed on third party sites that Google prefers (Think authority) –  Social like Facebook, TwiUer, YouTube

•  Think mulCmedia. Don’t be one dimensional.

•  Think long-‐term…slow and steady wins the race –  Too aggressive and you’re off the list – Not at all aggressive, you’ll never get no?ced


Leverage AuthoritaCve Websites

Leverage content and drive targeted traffic


Leverage Content for Top Organic Placement

•  The idea of content markeCng is to aUract and retain customers by crea?ng and cura?ng relevant and valuable content.

•  How this works… o  Create the Right Content o  Get noCced o  Build trust o  Drive engagement o  ConCnue to nurture and grow

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A Story in Self-‐IntroducCon


IntroducCon Touch Points

Tips: Use Content to Get Results

•  Create content that is relevant to your target audience

•  Narrow your focus. Stop trying to be everything to everybody

•  Have others make introducCon(s) for you through social media (shares, re-‐post, etc.)

•  Google Points for ENGAGEMENT -‐ making deep and meaningful connec?ons

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Improve Website Authority Easy to follow guidelines


SEO Guidelines

•  Use on-‐site best prac?ces •  Make your content accessible •  Focus pages on a single keyword •  Follow a regular content publishing schedule

•  Share everything socially (FB, Tw, G+)

•  Use mul?ple formats when publishing

•  Build quality in-‐bound links (a.k.a. STAY WITH IT)

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Organic Path to Riches

Website Plakorm On-‐Page SEO Content Development Off-‐Page SEO SEO + PPC


Contact

Resources: SEO Made Simple (4th Ed.) on AMAZON.com SEO SERVICES: www.bigfinsolu?ons.com EMAIL: mfleischner@bigfinsolu?ons.com

SEO: The Organic Way to Riches with Michael Fleischner

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Transcript of SEO: The Organic Way to Riches with Michael Fleischner