Project on Volkswagen DMK

7/29/2019 Project on Volkswagen DMK

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A

ProjectReport

On

German Car

Volkswagen


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Submitted By:-Palak Shah

Deep Sampat

Dipesh Sampat

Jinit Soni

Trupti Senghani

Jaybhagwan LochabNeha Rathod


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Chandrakant Sangar

Guided By:-Nrut Singh

Hardik Solanki

Veerayatan Institute ofBBA/BCA


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Introduction to

Volkswagen

Volkswagen (abbreviated VW) is a German automobile manufacturer and

the original and biggest-selling marquee of the Volkswagen Group, which now also owns

the Audi, Bentley, Bugatti, Lamborghini, SEAT, 49.9% of Porsche, and Skoda marquees

and the truck manufacturer Scania.

Volkswagen means "people's car" in German, in which it is pronounced. Its current

tagline or slogan is Das Auto (The Car).


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History of

Volkswagen

The First Car of Volkswagen Das Auto.

When in 1937 the company known as "Gesellschaft zur Vorbereitung des

Deutschen Volkswagens mbH" was founded, no one could have guessed that it would

one day be Europe's largest carmaker. The history of the company - with all its trials andtribulations - is first and foremost a story of impressive success.

On May 28th, 1937 the "Gesellschaft zur Vorbereitung des Deutschen

Volkswagens mbH" company is founded, and on September 16th, 1938 it is renamed

"Volkswagenwerk GmbH". In early 1938, in what is today Wolfsburg, work begins on


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construction of the Volkswagenwerk plant which is to house production of the new

vehicle designed by Ferdinand Porsche.

Volkswagen was originally founded in 1937 by the Nazi trade union, the German

Labour Front. In the early 1930s German auto industry was still largely composed of

luxury models, and the average German rarely could afford anything more than a

motorcycle. As a result only one German out of 50 owned a car. Seeking a potential new

market, some car makers began independent "peoples' car" projects Mercedes' 170H,

Adler's AutoBahn, Steyr 55, Hanomag 1,3L, among others.

By 1946 the factory was producing 1,000 cars a month, a

remarkable feat considering it was still in disrepair. Owing to roof and window damage,

rain stopped production and new vehicles were bartered for steel required for more

production.

The car and its town changed their Second World War-era names to

"Volkswagen" and "Wolfsburg" respectively, and production was increasing. It was still

unclear what was to become of the factory. It was offered to representatives from the

British, American and French motor industries. Famously, all rejected it. After an

inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst

the project would fail within two years, and that the car "is quite unattractive to the

average motorcar buyer, is too ugly and too noisy If you think you're going to build

cars in this place, you're a bloody fool, young man".[citation needed] In an ironic twist of

fate, Volkswagen would manufacture a locally built version of Rootes's Hillman Avenger

in Argentina in the 1980s, long after Rootes had gone bankrupt at the hands of Chrysler

in 1978the Beetle outliving the Avenger by over 30 years.

Volkswagens were first exhibited and sold in the United States in 1949, but only

sold two units in America that first year. On its entry to the U.S. market, the VW was


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briefly sold as a "Victory Wagon". Volkswagen of America was formed in April 1955 to

standardise sales and service in the United States. Production of the Type 1 Volkswagen

Beetle increased dramatically over the years, the total reaching one million in 1955.

Volkswagens in Canada VW Canada ordered their first cars

on 10 July 1952. (Shipping order 143075) The order consisted of 12 vehicles, (3) model

11C, a black, green, and sand color (3) 11GS, a chestnut brown and two azure blue, (2)

24A-M51 in red, (1)21A in blue, (1) 23A in blue, (1) 22A beige color, and one Ambulance.

Volkswagen Products were seen in Canada for the first time at

the Canadian National Exhibition in August 1952 and were accepted enthusiastically.

The first shipment of cars reached Toronto in December 1952. By 1955 sales were on a

basis that warranted the building of the fine Volkswagen plant on a 32-acre (130,000m2) site on Scarboro's Golden Mile. To this, a 60,000-square-foot (5,600 m2) building

with administration, showrooms, service, repairs and parts, an addition of 60,000-

square-foot (5,600 m2) was built in 1957, with storage for $4,000,000 of parts.

Sales soaredthanks in part to the famous advertising campaigns by New York

advertising agency Doyle, Dane Bernbach. Led by art director Helmut Krone, and

copywriters Julian Koenig and Bob Levinson, Volkswagen advertisements became as

popular as the car, using crisp layouts and witty copy to lure the younger, sophisticated

consumers with whom the car became associated. Even though it was almost

universally known as the Beetle (or the Bug), it was never officially labelled as such by

the manufacturer, instead referred to as the Type 1. The first reference to the name


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Beetle occurred in U.S. advertising in 1968, but not until 1998 and the Golf-based New

Beetle would the name be adopted by Volkswagen.[dubious discuss]

Although the car was becoming outdated, during the 1960s and early 1970s,

American exports, innovative advertising, and a growing reputation for reliability helpedproduction figures surpass the levels of the previous record holder, the Ford Model T.

On 17 February 1972 the 15,007,034th Beetle was sold. Volkswagen could now claim

the world production record for the most-produced, single make of car in history. By

1973, total production was over 16 million.

To commemorate its passing the Ford Model T's record

sales mark and its victories in the Baja 1000 Mexican races from 1967 to 1971,

Volkswagen produced its first limited-edition Beetle. It was marketed as the Baja

Champion in the United States and the "Marathon" Super beetle in the rest of the

world. It featured unique "Marathon Blau" metallic blue paint, steel-pressed 10-spoke

15-inch (38 cm) magnesium-alloy wheels, a commemorative metal plate mounted on

the glove box and a certificate of authenticity presented to the original purchaser.

Dealer-installed options for this limited-edition Super beetle included the following:

white stripes running the length of the rocker-panel, a special shifter knob, bumper over

riders, tapered exhaust tips, fake walnut inserts in the dashboard (behind the steering

wheel and the glovebox cover) as well as Bosch fog lights mounted on the front bumper.


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VW expanded its product line in 1961 with the introduction of four Type 3

models (Karmann Ghia, Notchback, Squareback) based on the new Type 3 mechanical

underpinnings, and again in 1969 with the larger Type 4 (411 and 412) models. These

differed substantially from previous vehicles, with the notable introduction of

monocoque/unibody construction, the option of a fully automatic transmission,

electronic fuel injection, and a sturdier powerplant. Volkswagen added a "Super Beetle"(the Type 113) to its lineup in 1971. The Type 113 differed from the standard Beetle in

its use of a MacPherson strut front suspension instead of the usual torsion bars. Also the

nose of the car was stretched 2 inches (51 mm) to allow the spare tire to lie flat, and the

combination of these two features significantly increased the usable front luggage

space. Despite the Super Beetle's (marketed outside North America as the VW 1302,

later 1303) popularity with Volkswagen customers, purists preferred the standard

Beetle with its less pronounced nose and its original torsion bar suspension. In 1973,

Volkswagen introduced the military-themed Type 181, or "Trekker" in Europe, "Thing" in

America, recalling the wartime Type 82. The military version was produced for the

NATO-era German Army during the Cold War years of 1970 to 1979. The US Thing

version only sold for two years, 1973 and 1974, thanks at least in part to Ralph Nader's

automobile safety campaigns.

In 1964, Volkswagen succeeded in purchasing Auto Union, and in 1969, NSU

Motorenwerke AG (NSU). The former company owned the historic Audi brand, which

had disappeared after the Second World War. VW ultimately merged Auto Union and

NSU to create the modern day Audi Company, and would go on to develop it as its

luxury vehicle marquee. However, the purchase of Auto Union and NSU proved to be a

pivotal point in Volkswagen's history, as both companies yielded the technological

expertise that proved necessary for VW to survive when demand for its air-cooled

models went into terminal decline as the 1970s dawned.

Volkswagen Passat (19731977 model)

Volkswagen was in serious trouble by 1973. The Type 3 and Type 4 models had

sold in much smaller numbers than the Beetle and the NSU-based K70 also failed to woo


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buyers. Beetle sales had started to decline rapidly in European and North American

markets. The company knew that Beetle production had to end one day, but the

conundrum of replacing it had been a never-ending nightmare. VW's ownership of Audi

/ Auto Union proved to be the key to the solution with its expertise in front-wheel

drive, and water-cooled engines which Volkswagen so desperately needed to produce a

credible Beetle successor. Audi influences paved the way for this new generation ofVolkswagens, known as the Passat, Scirocco, Golf and Polo.

First in the series was the Volkswagen Passat (Dasher in the U.S.), introduced in

1973, a fastback version of the Audi 80, using many identical body and mechanical

parts. Estate/wagon versions were available in many markets. In Europe, the

estate/wagon version dominated in market share for many years.

In spring 1974, the Scirocco followed. The coupe was

designed by Giorgetto Giugiaro. Based on the platform of the not yet released Golf, it

was built at Karmann due to capacity constraints at Volkswagen.


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The pivotal model emerged as the Volkswagen Golf in1974, marketed in the United States and Canada as the Rabbit for the 1st generation

(19751985) and 5th generation (20062009). Its angular styling was designed by the

Italian Giorgetto Giugiaro). Its design followed trends for small family cars set by the

1959 Mini the Golf had a transversely mounted, water-cooled engine in the front,

driving the front wheels, and had a hatchback, a format that has dominated the market

segment ever since. Beetle production at Wolfsburg ended upon the Golf's introduction.

It continued in smaller numbers at other German factories (Hanover and Emden) until1978, but mainstream production shifted to Brazil and Mexico.

In 1975, theVolkswagen Polo followed. It was a re-badgedAudi 50, which was soon discontinued in 1978. The Polo became the base of the

Volkswagen Derby, which was introduced 1977. The Derby was for all intents and

purposes a three-box design of the Polo. After a second model generation, the Derby

was discontinued in 1985.

Passat, Scirocco, Golf and Polo shared many character defining features, as wellas parts and engines. They built the basis for Volkswagen's turn-around.

While Volkswagen's range of cars soon became similar to that of other large

European automakers, the Golf has been the mainstay of the Volkswagen lineup since

its introduction, and the mechanical basis for several other cars of the company. There

have been six generations of the Volkswagen Golf, the first of which was produced from

the summer of 1974 until the end of 1983 (sold as the Rabbit in the United States and


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Canada and as the Caribe in Latin America). Its chassis also spawned the Volkswagen

Scirocco sport coupe, Volkswagen Jetta saloon/sedan, Volkswagen Golf Cabriolet

convertible, and Volkswagen Caddy pick-up.

Volkswagen had entered the supermini market in 1975

with the Volkswagen Polo, a stylish and spacious three-door hatchback designed by

Bertone. It was a strong seller in West Germany and most of the rest of Western

Europe, being one of the first foreign small cars to prove popular in Britain. The second-

generation model, launched in 1981 and sold as a hatchback and "coupe" (with the

hatchback resembling a small estate car and the coupe being similar to a conventional

hatchback), was an even greater success for Volkswagen. It was face-lifted in 1990 and

was still selling well after 13 years, when it was replaced by the third-generation Polo in

1994.


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Volkswagen launched in

India

With its headquarters in Pune, Maharashtra (India), the Volkswagen Group is

represented by three brands in India: Volkswagen, Audi and Skoda. The VolkswagenGroup is completing 10 years of its India journey which began with the entry of the

Skoda brand in 2001, Audi brand and Volkswagen brand in 2007. Each brand has its own

character and operates as an independent entity in the market.


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Volkswagen Group India is a part of Volkswagen AG, which isglobally represented by 9 brands- Audi, Bentley, Bugatti, Lamborghini,Scania, Seat, Skoda, Volkswagen Commercial Vehicles and VolkswagenPassenger Cars.

The product range extends from low-consumption small cars to luxury class

vehicles and trucks. The Group operates 60 production plants around the world. In

total more than 370,000 employees produce more than 26,600 vehicles or are

involved in vehicle-related services each working day.

The highest volume brand of the Group is Volkswagen. Europes most successful

car brand has made successful inroads into the Indian market. Volkswagen presents

itself in a variety of segments as a premium manufacturer of high-volume models. As a

first step, the Volkswagen brand launched the globally successful Passat in 2007. To

expand its portfolio and cater to the mid segment, Volkswagen launched one of the

brands bestselling models, the Jetta, in India in July 2008. Both the sedans are being

assembled locally. The iconic New Beetle and the high-end SUV Touareg were

introduced in December 2009. Also available is the high-end automobile Phaeton.

From December 12, 2009 the new Pune plant has started rolling-out the hatchback

version of the Volkswagen Polo. The made-in-India Polo was presented to the general

public for the very first time at the Auto Expo 2010. The launch of this premium

hatchback in March, brought access to one of the Indian passenger car segments with

the highest-volume unit sales.


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Skoda entered the Indian market in 2001. Its plant in Aurangabad, which

assembles a total of eight models including the Audi A6 and Audi A4 as well as the

Volkswagen Passat and Volkswagen Jetta, has been instrumental in this achievement.

For Indian customers, the name of Skoda stands for high-quality, robust yet

affordable cars in the compact, lower mid-size and mid-size ranges. In terms of models,

the Skoda product offering in India ranges from the Fabia through the Octavia, the Laura

to the Superb. Skoda lifted the veil off its international bestseller SUV Yeti for the first

time in India at the Auto Expo 2010.

Audi offers high-end models of interest to Indian customers. With the

A8 and the Q7, the A6, the A4 and not forgetting the R8, the TT and the recently

introduced Q5, Audi offers top-quality, technically brilliant cars with an exclusive flair in

the relevant luxury segments. Audis positioning as a leading manufacturer of such high-

class vehicles, both assembled in India and imported through Audi India, will be

systematically pursued in future. At Auto Expo 2010, Audi also unveiled the Audi Sport

back Concept a five-door model offering a glimpse into Audi's future design

vocabulary.

Recognizing the importance of an extensive dealer network towards scripting a

long-term success story, the brands of the Volkswagen Group are setting up dealerships

spanning the entire country with Volkswagen, Skoda and Audi having in total around

120 dealerships across the country today. They are not only laying the foundation for a


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substantial increase in sales but also doing the groundwork for offering a first-class all-

round service, taking customer satisfaction to the highest level. Keeping this in mind

they launched their first Group Logistics Service facility recently that would help make

their dealer network become more efficient and smoothen the entire process of service.

In the period between January 2009 and December 2009, the three brands of the

Volkswagen Group have together sold around 19,000 vehicles in India, an increase of1.4% over 2008 in a year marked by recession in the auto industry.

A crucial element of the Volkswagens strategy is to establish a long-term

presence in India is the Groups production facility near Pune in the Chakan Industrial

Park. The investment with a total sum of around INR 3,800 crore (580 million Euros) isthe biggest investment of a German company realized in India so far. The plant, one of

the most modern in the Volkswagen Group has a high level of vertical integration not

least attributable to the high share of local suppliers. The recruitment is of some 2,500

employees at the end of 2010, primarily from the region itself. With the investment, the

vertical integration of suppliers and the employment of people Volkswagen will thus

demonstrate its commitment to the new site. Simultaneously Volkswagen contributes to

a positive development of the economy of the region and of Maharashtra at the sametime.

The new plant was inaugurated by The Honourable Governor of Maharashtra, His

Excellency Shri. S. C. Jamir, and Prof. Dr. Jochem Heizmann, Member of the Board of

Management of VolkswagenAktiengesellschaftwith responsibility for Group

Production end of March 2009 and has begun building the Skoda Fabia compact car in

May 2009. The launch of Polo, the hatchback car, is a visible testimony to Volkswagens

vision of Mobility - Made in India. By mid of 2010 the hatchback version will be

followed by a sedan, also based on the new generation of the Polo but entirely different

to the hatch.


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Volkswagen awardsIn recognition of its efforts in India, Volkswagen India won the coveted

Automotive Company of the Year 2010 award at the Inaugural Golden Steering Wheel

Awards India presented by the leading automotive magazine, Auto Bild India.

The Volkswagen Passat was voted the best new company car of

2011 at a ceremony attended by almost 1,400 fleet industry representatives this week.

The Volkswagen Golf Cabriolet, which went on sale in the UK

just last month, has claimed its first accolade, being crowned Open-top Car of the Year

at the Scottish Car of the Year awards. The award was presented at a ceremony held in

Glasgow on Friday 14 October.

Volkswagen has won the CNBC Overdrive Volkswagen Polo and Business Standard

Motoring Award for the Polo.


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The Polo also won the Subros Car India Award. It also won the NDTV Car and Bike

Award, Polo also won the Zigwheels award, the NDTV Car and Bike Award.

The Volkswagen Vento won the BBC Top Gear Award, the Subros Car Award of 2011,the Zig wheels award 2011.

The NDTV Car India Award, Zig Wheels Award and Motor Vikatan Award.


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Vision & ValuesVolkswagen is not an entry level car manufacturer. They can modify their product

for the local country that they are selling their product to. They can restructure their

product to meet the demands of the local market. They have differentiated their

product. They have an accessible car.

They give their cars a unique feature set. They have a large dealer network.

Volkswagen has nice luxury cars but they dont have good sporty cars. The service is

really good.

The company also strives for excellence in manufacture of high quality cars and

they believe in integrity, respect for people, teamwork, responsibility and autonomy,

leadership skills, excellent professional qualifications and commitment to a commongoal. Volkswagen India is working incessantly towards bringing in the right products for

the new-age Indian motorist who loves to drive and wants his/her set of wheels to be

his companion in all that life throws at him/her. They also endeavor to back this up with

an always-with-you approach towards online media. Because at Volkswagen, your

expectation is our greatest inspiration!

They are organized in work groups and believe in personal and professional

development. They also have a philosophy of continuous training. They provide

employees with a training center to develop their skills. They want to produce a product

that is the Best in Class. They believe in luxury cars.

Volkswagen India is working incessantly towards bringing in the right products for

the new-age Indian motorist who loves to drive and wants his/her set of wheels to be


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his companion in all that life throws at him/her. They also endeavor to back this up with

an always-with-you approach towards online media. Because at Volkswagen, your

expectation is our greatest inspiration!

VW Autoeuropa strives for excellence in the manufacture of high quality cars

in Portugal, and is perfectly aware of the fact that success, in an ever increasingly

competitive market, depends on this philosophy.

What we demand from ourselves reflects this challenge: integrity, respect forpeople and their abilities, excellent teamwork, responsibility and autonomy, leadership

skills, excellent professional qualifications, and the commitment to attain a common

goal.

At all levels and in all areas, we are organized in work groups, in which everyone's

ideas are contribute to the continuous search for the best solutions for the proposedobjectives.

We firmly believe in personal and professional development. Therefore, we

conceived the Personal Development and Career Plan, that allows us to identify and

implement concrete measures suited to the development of each individual. This

approach has led, for example, to a considerable investment in professional training.

In order to meet the needs of an industry under constant evolution, VW

Autoeuropa has a basic philosophy of continuous training. In our Training Centre we

provide our employees with the know-how they need to develop their skills. Our

constant development of an always increasing specialized labour force is aimed at

obtaining a product that is 'Best in Class'.


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The employees of VW Autoeuropa breathe life into our vision and mission. While

working with us, you will be in touch with a motivated and extremely competitive team,

which will share its know how and experience with you. In exchange, you will see yourefforts valued.

While relating to and working with your new colleagues, you will discover what it

means to be part of a Successful Team. If you are interested in a career at VW

Autoeuropa, you should have a strong interest in the automobile industry, in new

technologies and be willing to develop and continuously improve your knowledge and

skills.

We hire people with varied academic and professional backgrounds, which allow

us to obtain the diversity required to develop creative solutions for our customers.

Although a good academic curriculum and solid technical know-how/ skills continue to

be the pre-requisites for any position, we also prefer some experience, obtained at a

previous employer or during an internship.

Besides this, we also look for people with the will to learn and fluency in English

and/or German.


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Board of Management for

Volkswagen Brand

Prof. Dr. rer. nat. Martin Winterkorn

Chairman of the Board of Management of Volkswagen AG

Member of the Board of Management with responsibility for Group Research and

Development

Chairman of the Board of Management for the Volkswagen brand since 1 January

2007

Dr. Martin Winterkorn was born in 1947 in Leon berg. After receiving his doctorate from

the Max Planck Institute for Metal Research and spending the first few years of his

professional career at Robert Bosch GmbH, Winterkorn joined AUDI AG in 1981, where

in 1990 he took over as head of Audi Quality Assurance. In 1996 he became member of

the Board of Management for Technical Development for the Volkswagen brand. In2002 Winterkorn was appointed Chairman of the Board of Management of AUDI AG,

and has been Chairman of the Supervisory Board of AUDI AG since 2007. He is an

honorary professor of the Budapest University for Technology and Economics and the

Technical University in Dresden and also received an honorary professorship from Tongji

University in Shanghai.


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Dr. rer. pol., Dipl.-Ing. Wirt.-Ing. Arno Antlitz

Member of the Board of Management for the Volkswagen brand with responsibilityfor "Controlling and Accounting" since January 1, 2010

Dr. Arno Antlitz is an engineering graduate and holds a doctorate in economics.

Following various posts as project manager and in the management of international

business consultants, he assumed responsibility for Product Line Controlling and

Investment Planning at Volkswagen in Wolfsburg in 2004. He has been Head of Product

Controlling and Chairman of the Volkswagen brands Investment Committee since

October 2006.

Dr. Ulrich Hackenberg

Member of the Board of Management for the Volkswagen brand with responsibility

for Development since 1 February 2007

Dr. Ulrich Hackenberg was born in 1950 in Herne. He obtained his doctorate in Vehicle

Technology in 1985 from the Technical University of Aachen (RWTH) and subsequently

joined AUDI AG. There he took charge of the Vehicle Mechanics main group and from

1989 his responsibilities included Technical Project Management for the entire productrange. From 1998 to 2002 he was head of Body Development at Volkswagen AG, with

responsibility for passenger car concept development. In addition to this, he was in

charge of Technical Development at Rolls Royce Bentley Motor Cars Ltd. Hackenberg

rejoined AUDI AG in 2002, where amongst others he was head of the Concept

Development, Body Development and Electrics/Electronics business area.


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Dr. rer. pol. h. c. Francisco Javier Garca Sanz

Member of the Board of Management at Volkswagen AG

for Procurement

Chairman of the Board of Directors at Seat, S.A.


for Procurement since 30 November 1996

Dr. Francisco Javier Garcia Sanz was born in 1957 in Madrid. After completing his studiesat the Business Academy in Wiesbaden he began his professional career in 1979 at

Adam Opel AG in Russelsheim. From 1992 to March 1993 he was Executive Director

World Wide Purchasing, GM Corporation in Detroit/USA, after which he joined

Volkswagen, where he became head of Electric/Electronic Procurement and a

member of senior management. Francisco Javier Garca Sanz was head of Group

Procurement Electrics/Electronics from December 1993 to the end of 1996.

Prof. Dr. Dr. E. h. Jochem Heizmann

Member of the Board of Management of Volkswagen AG with responsibility for

Group Commercial Vehicles since October 2010

Prof. Dr. Dr. E. h. Jochem Heizmann was born in 1952 in Speyer/Rhine. After obtaining

his doctorate he initially worked at the University of Karlsruhe before joining AUDI AG in

1982 as head of the Work Systems department. Until 1991 he was responsible for

managing the Assembly division (vehicle production). After moving to Volkswagen AG

his responsibilities included management of the Central Planning, Powertrain


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Manufacturing department, and from 1993 Production Planning for the Volkswagen

brand. From February 2001 to the end of January 2007 Heizmann was Member of the

Board of Management at AUDI AG with responsibility for Production. From February

1, 2007 to September 30, 2010, he was member of the Board of Management of

Volkswagen AG with responsibility for Group Production. Additionally, from October 1,

2007, to September 30, 2009, Heizmann was member of the Board of Management ofVolkswagen Passenger Cars with responsibility for Production and Logistics.

Christian Klingler

Member of the Board of Management of Volkswagen AG responsible for Sales and

Marketing

Member of the Board of Management of the Volkswagen passenger car brand with

responsibility for Sales and Marketing since August 2008

Christian Klingler was born in 1968 in Innsbruck, where he studied business

management. He started his professional career in 1992 at Porsche Inter Auto, whereamongst others he was responsible for setting up import and retail networks for the

Volkswagen and Audi brands. In 1995 he joined Porsche Holding sterreich, where he

played a significant part in the purchase of the PGA Group, an international sales

partner for various automotive brands. In 1998 Klingler became a member of the PGA

Groups Board of Management and was appointed Chairman in 2002. In 2004 he

returned to Porsche Holding as a Member of the Managing Board.

Prof. Dr.-Ing. Werner Neubauer


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General Representative for Group Components


for Components since 1 February 2007

Dr. Neubauer was born in 1949 and studied production engineering at the University of

Kassel. In 1972 he took over as head of the Overseas Manufacturing department. Inthe 1980s Neubauer played a significant part in setting up the Shanghai Volkswagen

joint venture. In 1996 he joined Volkswagen Commercial Vehicles as Member of the

Board of Management, where he was responsible for Product Manufacturing. Three

years later he took over as head of the Wolfsburg plant. In 2004 he became head of

Group Production Control and in the following year completed his dissertation at the

University of Chemnitz.

Prof. Dr. rer. pol. Horst Neumann

Member of the Board of Management at Volkswagen AG and for the Volkswagen

passenger car brand with responsibility for the Human Resources and Organization

division since 1 December 2005

Dr. Horst Neumann was born in 1949 in Leverkusen. His first professional post after

studying economics and social sciences took him in 1973 to the Senate for Economic

Affairs in Berlin. In 1978 he joined the Economics Department at the board of the IG

Metall union in Frankfurt/Main, becoming deputy manager in 1983. From 1994 to 2000Neumann was a Member of the Board of Management and Personnel Director at

Rasselstein GmbH and Rasselstein Hoesch GmbH. In 2001 he assumed the same position

at ThyssenKrupp Elevator AG. In July 2002, Dr. Horst Neumann was appointed Member

of the Board of Management at AUDI AG, with responsibility for Human Resources .


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Hubert Waltl


for Production and Logistics since October 1, 2009

Hubert Waltl is an academic engineer as well as a trained toolmaker and mechanical

engineering technician. He joined the Volkswagen Group as an apprentice at Audi in

1973. Since 1994 he has undertaken various management functions in the areas tool

and dye and production planning in Ingolstadt and Neckarsulm. In 2002 he was made

responsible for all tool and dye locations within the Audi brand. Since 2007 he has held

two functions as manager for the Volkswagen Group tool and dye as well as for the

body shop planning and tool and dye for the Volkswagen and Audi brands. From 2003 to

2009 he chaired the tool and dye section of VDMA Verband Deutscher Maschinen- und

Anlagenbau e.V. and was chairman of the management board of the Spanish company

Audi Tooling Barcelona S.L. since 2003. From 2007 to 2009 he represented the interests

of executives on the Supervisory Board of AUDI AG.

Sanjeev Sharma

I introduce myself as a Management Graduate with Industrial Engineering background

having Fourteen years professional experience in sales in a highly competitive

environment and had apparently to be one of the important member of this industry in

Oman, U.A.E. & India. Presently, Working with Volkswagen India as a Manager Sales -

Region - South India, handling dealer channel partners of South India. Almost 14 years of

professional experience in Sales and Marketing Operations. Accomplished the position


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of Regional Manager Sales, Region South India, Volkswagen, India. Adept at leading

specialist teams in managing premium and niche automotive brands and products to

targeted customer groups. Expertise in business analysis, planning, development

initiatives and implementation of selling and marketing strategies. Proven track records

of consistently increasing the sales / profitability of the company. Expertise in business

analysis, planning, system and process implementation. Excellent communication skilland the ability to relate to people at all levels. Identify and set key performance

indicators (KPIs) with which to measure and assess business performance, revenue

streams and profit retention. Defining market potentials, including brand and product

segmentation, and achieving market penetration and commercial objectives. Effective in

presenting and coordinating voice of market to central team,and voice of team to

market. Identify and utilise unique synergies and retail business opportunities via local

wholesale and retail business partners. Extensive experience in multicultural team

management with an emphasis in the Middle East (10 years) and India ( 04 years ).

Maximise specialist and multicultural team performance to achieve business unit

objectives. New Dealer Development and management, Re-export management,

Government and Institutional sales.


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Volkswagen Manufacturing Unit in

Pune, Maharashtra

The Volkswagen plant in Chakan occupies a total area of over 2.3million square

meters (575 Acres), with buildings covering about 115 thousand square metres, which

means, the total premises is 2x1kilometres.

A workforce of over 3500 people was engaged in building during its peakconstruction stages. The plant was built with an investment commitment of INR 3800

Crores (580 million Euros) by Volkswagen India Pvt. Ltd. It is the largest investment by a

German company to date in the Indian growth market


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Production

The plant has a production capacity of 110,000 vehicles a year. The construction of

the plant commenced in 2007 and has been built in a record time of 17 months.

The Honorable Governor of Maharashtra His Excellency Shri. S. C. Jamir and Prof.

Dr. Jochem Heizmann, officially inaugurated the new plant on March 31st, 2009 in the

presence of nearly 500 international guests.

The Pune plant is one of the most modern in the Volkswagen Group. It has a high

level of vertical integration and a large share of local suppliers. The facility is the only

production plant operated by a German automaker in India that covers the entire

production process from press shop through body shop and paint shop to final

assembly.

The facility uses futuristically designed state-of-the-art equipment. For example,

the Body shop uses the Diode Laser Brazing (DLB) technology, whereas the Roof & SideFramer laser technology is used for welding the roof to the body of the car. The facility is

also one of the few environment friendly manufacturing plants around the area. For

Example, the Exhaust of the Paint shop is re-burnt and the resultant heat and energy is

reused.

Full-fledged production has taken off at the plant with the production of the SkodaFabia in May 2009, followed by a Polo based model in December 2009.


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Indian Car Companies Competitors, List,

websites and logos

Audi AG

http://www.audi.co.in

BMW

http://www.bmw.in

Bugatti

http://www.bugatti.com

Chevrolet

http://www.chevrolet.co.in

Daewoo Motors


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http://www.daewoomotor.com

Fiat India Pvt Ltd

http://www.fiat-india.com

Force Motor

http://www.forcemotors.com

Ford Motor Co.

http://www.ford.com

General Motors Corp.

http://www.gm.co.in

Hindustan Motors

http://www.hindmotor.com


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Honda Motor Co

http://world.honda.com/group/India/index.html

Hyundai Motor Co.

http://www.hyundai.com/in/en/main/

Jaguar Cars Ltd

http://www.jaguar.com/gl/en/#/marketsel

Lamborghini

http://www.lamborghini.com

Maruti Suzuki India Ltd

http://www.marutisuzuki.com/
http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/


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Mahindra & Mahindra Ltd.

http://www.mahindra.com/

Mercedes Benz

http://www.mercedes-benz.co.in

Mitsubishi Motors

http://www.mitsubishi-motors.co.in/

Nissan Motor Co. Ltd

http://www.nissan-global.com


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Porsche

http://www.porsche.com/

Reva Electric Car Co

http://www.revaindia.com/

Rolls-Royce Motor

http://www.rolls-roycemotorcars.com/

San Motors

http://www.sanmotors.com/


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Skoda Auto India Pvt Ltd.

http://www.skoda-auto.co.in

Tata Motors

http://www.tatamotors.com/

Toyota Kirloskar Motors

http://www.toyotabharat.com/inen/cars/index.asp

Volvohttp://www.volvocars.com/in/Pages/default.aspx


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Volkswagen Cars

http://www.volkswagen.co.in/en.html
http://www.volkswagen.co.in/en.htmlhttp://www.volkswagen.co.in/en.htmlhttp://www.volkswagen.co.in/en.html


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Finance

NEW DELHI: Global automobile major Volkswagen's Indian finance subsidiary

Monday said that it has been granted non-banking finance company (NBFC)

licence by the Reserve Bank of India (RBI).

"The RBI license enables the company to offer customers of

Volkswagen,SkodaandAudicars the opportunity of a wide range of financial

services,"Volkswagen Finance Private Limitedsaid in a statement.

The company said the licence would enable it to offer three product lines,

includingVWFinance, Skoda Finance and Audi Finance.

"VWF India wants to present itself in the Indian market as a mobility

provider with products which fully respect the needs of customers," said Joern

Achim Kurzrock, chairman of the board ofVolkswagen Financial Services India.

According to Kurzrock, the company would focus on specific needs of each

customer segment by offering financing options including 3-in-1 bundled packages

consisting of financing, insurance and maintenance.

The Mumbai-based company would be making an initial investment of over

$24 million (Rs.120 crore) in the country.

The statement added that the company's customers can avail of financing

options at any of the 164 dealer outlets of its brands.
http://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/Audihttp://www.zigwheels.com/newcars/Audihttp://www.zigwheels.com/newcars/Audihttp://economictimes.indiatimes.com/topic/Volkswagen-Finance-Private-Limitedhttp://economictimes.indiatimes.com/topic/Volkswagen-Finance-Private-Limitedhttp://economictimes.indiatimes.com/topic/Volkswagen-Finance-Private-Limitedhttp://economictimes.indiatimes.com/topic/VWhttp://economictimes.indiatimes.com/topic/VWhttp://economictimes.indiatimes.com/topic/VWhttp://economictimes.indiatimes.com/topic/Volkswagen-Financial-Services-Indiahttp://economictimes.indiatimes.com/topic/Volkswagen-Financial-Services-Indiahttp://economictimes.indiatimes.com/topic/Volkswagen-Financial-Services-Indiahttp://economictimes.indiatimes.com/topic/Volkswagen-Financial-Services-Indiahttp://economictimes.indiatimes.com/topic/VWhttp://economictimes.indiatimes.com/topic/Volkswagen-Finance-Private-Limitedhttp://www.zigwheels.com/newcars/Audihttp://www.zigwheels.com/newcars/Skoda


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Volkswagen Financial Services (VWFS) is a wholly-owned subsidiary of VWFS AG

in Braunschweig Germany and incorporates the UK branch of Volkswagen Bank andVolkswagen Insurance Service (Great Britain) Limited.

The primary objective of VWFS is to offer competitive finance and insurance

products to over 700 retailers nationwide who represent our automotive brandswithin the Volkswagen Group of companies. This includes Volkswagen, Audi, Bentley,

SEAT, Skoda, Volkswagen Commercial Vehicles and Lamborghini.

Established in 1994, VWFS (UK) Limited is the second largest finance subsidiary

after its own German parent company VWFS AG, which was itself established inGermany in 1949. Stability and dependability are core attributes of the whole

organisation.

VWFS AG was established to form the basis of an expanding global financialorganisation. Today the banking and leasing operation combined, are Europe's largest

automotive vehicle financial services organisation, which extends globally to over 1.9

million new and used cars financed across its worldwide operation.

In 2006, VWFS UK recorded over 1 billion pounds sterling of consumer lending,

representing a significant milestone achievement for the company, which has been

surpassed in subsequent years.

The UK administrative and operational headquarters are based at Milton Keynes,

employing more than 400 people serving over 250,000 customers across the UK.


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Human Resource Department

Our success is based on the qualification and personal commitment of around

500,000 people (December 31, 2011) who are employed by the Volkswagen Group.

A company will only be able to survive in the face of international competition if it has a

top team, characterized by a high level of competence, dedication, inventiveness andfitness.

Competence is created from good basic training and a life-long willingness to

learn. Dedication ideally means entrepreneurial thinking and actions, not only by

management staff. Active contribution of ideas and participation are expected of all

members of staff.

The success factors are encouraged in our human resources processes and in

projects.

Volkswagen is not only our name, but also our standard:Volkswagen became number one in the European car market decades ago and continues

to do so through exceptional value for money and premium products, which are reliableand of high quality.

To achieve this position in the Indian market within a short period of time and tocapture the heart of the Indian customers, we need talented, committed, qualified andhigh performing people to run our facility at Pune.

To be a part of this success story apply now

1. Production: Sr. Manager/ Manager - Paint Shop (SMPS-01),Body Shop / Weld Shop (SMBS-01)

Graduate Engg. (8-15 yrs) / Diploma Engg. (12-15 Yrs) of experience inautomobile industry. candidate should have strong knowledge of problem solving


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techniques, Process knowledge, concept of Material flow Management, DevelopingStandard Operation & Work Instruction Sheet, QMS/ EMS, technical drawing, SafeOperating Process, Productivity Improvement, Cost Reduction Initiatives, strong

focus on Quality Improvement, able to handle a team of 200 people & possessgood leadership quality with following specific expertise:SMPS-01 Sound knowledge & know how of Paint Shop processes, experience ofhandling one shift independently, able to manage a large team for quality, cost

and delivery targets.

SMBS-01 Sound knowledge of complete welding process, operations, fixtures,

equipments and technology, experience of handling one shift independently, ableto manage a large team for quality, cost and delivery tartest.

2. Production: Body Shop/ Weld Shop - Group Leader/ Asst. Manager (PBS-02) Paint Shop - Group Leader/ Asst. Manager (PPS-01) Assembly Shop - Group Leader / Asst. Manager (PAS-01)

Graduate Engg. (3-6 Yrs)/ Diploma Engg. (4-10 Yrs) of experience inautomobile industry. Candidate should have knowledge of problem solving

techniques, process knowledge, concept of Material flow Management,developing Standard Operation & Work Instruction Sheet, QMS/ EMS,

technical drawing, Safe Operating Process, Productivity Improvement, CostReduction Initiatives, strong focus on Quality Improvement, able to manage

a team of 20 to 30 people & possess leadership quality with followingspecific expertise:

PBS-02 Knowledge of welding process, operations, fixtures, equipments andtechnology.

PPS-01 Sound knowledge Paint Shop processes, know how of robotic painting andother Paint Shop systems.

PAS-01 Knowledge of various Processes in car Assembly and Assembly EquipmentMonitoring, Controls to Drive Away Finished Quality Car.

Maintenance: Group Leader - Body Shop (MBS-01),Assembly Shop (MAS-

01) and Paint Shop (MPS-01) Graduate/ Diploma Engg. with 3-10 years ofexperience in automobile industry having detail knowledge and hands on

experience.MBS-01 Hydraulics & pneumatics, welding gun, conveyor system and robotics,

PLC Systems and Drives.

MAS-01 Assembly shop equipments, conveyors, EMS system and vehicle testing.

MPS-01 Painting Robots, Paint Mix Room, Paint Shop processes, roller beds andconveyors.

Logistics: Officer/ Asst. Manager - Pre-Services (LPS-01)Graduate/ Diploma Engg. with 3-8 years of experience in automobile industry

having detail knowledge and hands on experience on Technical Change ControlProcess & exposure in Change Implementation, New Projects & Programming of


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Pre-Series cars, Part Readiness and Disposition of Pre-Services projects andAnalysis of Bill of Material.

Logistics: Officer/ Asst. Manager - Disposition (LGD-01)

Graduate/ Diploma Engg. with 3-8 years of experience in automobile industryhaving detailed knowledge and hands on experience on procurement of local andimported parts, inventory & Warehouse Management, material flow activities andfollow-up, continuous follow up in JIT and JIS deliver parts.

Logistics: Officer/ Asst. Manager - Program Planning & ProcessControl (PPC-01)

Graduate/ Diploma Engg. with 2-8 years of experience in automobile industryhaving detail knowledge and hands on experience on Production Planning &

Process control (PPC), JIT & JIS system management & control, MIS reportpreparation, with good knowledge of MS Office.

Logistics: Officer/ Asst. Manager - Planning (LP-01)Graduate/ Diploma in Engg. with 3-8 years of experience in automobile industry

having detailed knowledge and hands on experience in Logistics Planning, Material

Flow concept, Warehouse Management/ Structure Packaging Concepts, schedulingof parts, follow-up with JIT Suppliers, Process Updation and Optimization for JIT

Parts, coordination with service providers, working experience in handling in-bound logistics, preparation of master layouts, processes, master data preparation

& part master maintenance.SAP: Senior Project Manager (ITSAP-01)

BE/ MCA/ MBA IT with min. 8+ years experience in SAP and currently in ProjectManagement position. Should be leading a team of minimum 20 consultants,

strong interpersonal skills, able to drive the global projects. Strong SAP MM/ WM /FI/ HR/ PM background.

SAP - ABAP: Consultant/ Asst. Manager/ Manager (ITSAP-02)BE / MCA/ MBA IT with min. 4+ years experience in SAP ABAP with Webdynpro,

ALE/IDOC, PI-Proxy, Smartforms, Interfaces BAPIs, User EXITs and BADIS,background in BI reporting and functional/ technical background in SAP ECC 6.0

Module SD and MM. SAP Certified preferred.

SAP-SRM: Consultant/ Asst. Manager/ Manager (ITSAP-03)BE/ MCA/ MBA IT with min. 3+ years experience in SAP SRM. Should have worked

on SRM 7.0, well versed on areas like Self-Service Procurement, ServiceProcurement Plan-Driven Procurement, Spend Analysis, Strategic Sourcing,

Catalog Content Management, Contract Management Skills. Preferably with ABAPbackground and should have done 2 implementations.

Production Shop Floor IT Systems: Asst Manager (ITIN-05)BE/ MCA/ MBA IT with min. 4+ years experience in handling production & shop

floor IT Application. Data Acquisition System and communication interfaces withProgrammable Logical Controllers (PLC). Good understanding of databases and

corresponding programming languages in MSSQL, MySQL, ORACLE, etc., engines.Should be capable of programming in PHP and HTML Basic troubleshooting.

Support of operating systems such as AIX/ UNIX / windows & hardware.SAP - All module MM/ WM/ FICO/ SD / PM / HR: Consultant/

Manager (ITSAP-04)

BE/ MCA/ MBA IT with min 3+ years experience in any of the SAP modules likeMM/ WM/ FICO / SD/ PM/ HR/ BI. Should have done 2 E2E implementation. SAPCertified preferred.


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Supplier Quality: Manager / Asst. Manager - Purchase Part QualityGraduate engg. (8-10 yrs) for manager position and diploma (7-10 yrs) forgraduate (4-6 Yrs) for assistant manager in automobile industry (Car OEM / tier I

Supplier) having knowledge of MS Office, SPC, SQC, TPM, ISO TS 16949, VDA &7QCT with following specific expertiseCoordination of sample parts approve approval, identifying and resolving partsquality problem, optimization of the part and its continuous implement and

problem solving.

QPP-01 Interior / Exterior QPPL-02 Electrical QPP-03 Sheet Metal QPP-04 Powertrain / ChassisOperations Quality: Officer/ Asst. Manager - Body Shop (QBS-

01)Assembly Shop (QAS-1) and Measurement Room (QMR-01)Graduate Engg. (2-5 yrs / Diploma Engg. (6-10 Yrs) in Paint Mechanical /

Automobile / Electrical/ Electronic with experience in passenger car manufacturing

company having detailed knowledge and hands - on experience in below

mentioned areas as well as experience of leader the team in:QBS-01 Inspection of BWI, Defect analysis and knowledge of body weldingprocesses, welding techniques and BIW product audit.

QAS-01 Drive Test, On-line vehicle inspection in trim/ surface inspection, Shower,Test, Vehicle Functional Test and various repair processes.

QMR-01 Dual arm CMM machines operating, programming, measurement againstCAD data, report analysis, knowledge of portable CMM Machines, white light and

presentation skills.

Operations Quality: Officer/ Asst. Manager - Field Support (QAF-01)

Graduate Engg. (2-6 Yrs) / Diploma Engg. (5-10 Yrs) of experience in passengercar manufacturing company having detailed knowledge and hands-on experiencein below mentioned areas:QAF-01 Car production process, strong in Failure Analysis, Warranty Analysis,

Field Quality Monitoring & Control, knowledge of after sales process and customer

satisfaction.

Operations Quality: Officer/ Asst. Manager - Operations Analysis (QPA-

01)Graduate Engg (2-5 Yrs)/ Diploma Engg. (6-12 Yrs) of experience in passenger car

manufacturing company having knowledge of complete vehicle assembly & parts,problem solving skills, analysis using different quality tools. Knowledge of Project

Planning, monitoring and scheduling skills, identification of requirement ofresources such as manpower, equipment, budget and launch support for new

projects.Graduate Trainee Engineer (GET-01)

Graduate Engineer in Paint/ Chemical/ Mechanical/ Production/ Automobile/Electrical / Electronics from reputed engineering college, passing out year 2010.Must have 60% marks in academics through out the career.


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Diploma Trainee Engineer (DET-01)Diploma Engineer in Paint/ Mechanical/ Automobile/ Electrical / Electronics fromreputed college, passing out year 2010.

At Volkswagen, we have set our sights on developing vehicles that are smarter, more

fuel efficient and pave the way for a sustainable future. Think Blue is a philosophy that

embodies our goal of creating environmentally friendly products and solutions.

But this is only the beginning. Our commitment to the planet needs your help and

support. Let us be more responsible on the road, and more environmentally aware of

how we behave, in the car, and everywhere else. If we choose to Think Blue, together

we can make a meaningful difference. And the time is now.

Project on Volkswagen DMK

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