Graphic Standards Manual - Minot State University Minot State University Graphic Standards Manual To...
Transcript of Graphic Standards Manual - Minot State University Minot State University Graphic Standards Manual To...
Graphic Standards Manual
JANUARY 2006/updates: July 2014, February 2015, September 2016
Letter from President Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Why are graphic standards important?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
The logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
MINIMUM SIZE
CLEARSPACE
ACCEPTABLE CONFIGURATIONS
COLOR CONFIGURATIONS
UNACCEPTABLE USAGE
Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Recommended Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Acceptable Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
STATIONERY
WEBSITE
NEWSLETTER
POWERPOINT
Outdated designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Athletics logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Visual review policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Web Site policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Social Media policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Graphic Standard for email signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Obtaining electronic files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
CAMPUS PRINTING POLICY
COPYRIGHT GUIDELINES
Minot State UniversityGraphic Standards Manual
1 Minot State University Graphic Standards Manual
To the Minot State University community
Previous to my arrival at Minot State University on July 1, 2004, the University and its enrollment
management committee were working on a valuable initiative to develop a marketing brand for our
institution. In that effort, Minot State University contracted with Woychick Design of Minneapolis,
a firm that had demonstrated understanding of higher education and had experience with a number
of other colleges and universities, as well as nonprofit organizations.
During the branding process, representatives of Woychick Design visited our campus, conducted
focus groups with faculty, staff and students, and had participants complete a number of exercises to
determine our strengths, weaknesses, aspirations and what makes us different from other colleges and
universities. In addition, the firm studied our competitors.
Through this process, it became clear that we value, believe in, and aspire to being a “students first”
institution. Putting students first is something we do well. It’s something we’re certain that we do better
than many others. And we have a great desire to continually improve the service we provide our students.
This whole notion of being student-centric and the need to communicate our brand led to the
development of the tagline “Be seen. Be heard.” The work in branding has culminated in the creation
of a new look, a refined logo, and vibrant and attractive colors.
One of the other lessons learned through the branding effort was the need for consistency in our
publications, marketing and advertising, and on our Web site. We came to understand our need to
firmly establish the identity of Minot State University.
The Graphic Standards Manual has been developed, with the assistance of Woychick Design, to
help us achieve that goal. It contains guidelines in the use of graphic identity elements such as type
styles, logo, brand, and Pantone colors. The guidelines have been established with the input from the
University Cabinet and the review and approval from President’s Staff. These guidelines provide for a
consistent and strong visual identity for Minot State University, yet provide the flexibility needed for
use by individual departments.
Please familiarize yourself with the new guidelines. Thank you in advance for your support for our
new and attractive image and brand and for a clear, single identity for Minot State University.
Sincerely,
David Fuller
President
2 Minot State University Graphic Standards Manual
Why are graphic standards important?
This manual provides guidelines to help ensure consistent application of the
Minot State University identity. Projecting a unified visual identity involves
more than simply creating and implementing a logo. Graphic standards provide
a sound, flexible structure for using logos, color, and typography — a graphic
“vocabulary” unique to Minot State. By consistently following these graphic
standards, Minot State’s visual identity will become established and recognized.
Failure to properly use these elements reduces our ability to communicate with
the school’s many audiences, and diminishes the identity’s value.
3 Minot State University Graphic Standards Manual
The logo
The logo is Minot State University’s official identifying mark. It is the basic
element in the application of a unified visual identity.
Minot State’s logo consists of two parts: the shield and the wordmark. The
shield and wordmark should never be arranged differently than the examples
shown in this manual, or combined with other design elements.
The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified
in any way.
Please note: Minot State University has used a similar logo since 1996. However, the
new logo (above and on subsequent pages) has been completely re-drawn and should
be used exclusively. This new logo replaces all older designs and is the only mark to
be used when identifying Minot State.
4 Minot State University Graphic Standards Manual
at least 1 inch or 200 pixels
Minimum logo size
The Minot State logo has been designed for use in a wide variety of sizes.
However, it should never be reproduced so small that it becomes illegible
or unnoticeable.
In print, the minimum logo size is one inch, measured as the width of the logo.
Never print the logo smaller than this.
For on-screen uses, the minimum logo size is 200 pixels, measured as the width
of the logo. Never display the logo smaller than this.
5 Minot State University Graphic Standards Manual
Logo clearspace
The logo should always be surrounded by a buffer area of clear space to separate
it from text and other graphic elements, as well as the edge of the page. No other
elements should infringe upon this space.
The minimum clearspace needed is specified relative to the height of the shield.
For example:
n If the shield height is 1", the required clearspace
surrounding the logo is ½". n If the shield height is ½", the required clearspace
surrounding the logo is ¼".
X
½ X
½ X
6 Minot State University Graphic Standards Manual
Logo configurations
The preferred logo configuration is with the shield to the left of the two-line
wordmark (top). Use the preferred logo arrangement whenever possible.
In certain circumstances, it may be better to use other configurations.
Never use the the Minot State wordmark without the shield.
Use only the logo configurations illustrated above. No other configurations are
acceptable. Digital files of all three logo configurations are available; see page 31
for more information.
PREFERRED
STACKED
SHIELD ONLY
HORIZONTAL
7 Minot State University Graphic Standards Manual
Logo color configurations
Whenever possible, print the logo in Minot State Red. However, when this isn’t
possible, it is acceptable to print the logo as solid black or pure white.
The logo should be reproduced so that it is easily seen and recognized. Always
place the logo on a solid, contrasting background. Do not place the logo on a
busy or complicated background.
Use only the color configurations illustrated above. No other colors or
configurations are acceptable for the logo. Digital files of all three logo color
configurations are available; see page 31 for more information.
PREFERRED
ACCEPTABLE
ACCEPTABLE
Note: The logo should never be placed in a small box or shape that implies it is part of the logo. The black background shown above is meant to suggest a large field of color, not an acceptable shape around the logo.
8 Minot State University Graphic Standards Manual
Unacceptable logo usage
The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified
in any way. While computer software has made it easy to modify graphics,
please resist the temptation.
A consistently applied system of identification creates a distinctive visual profile.
Any changes made to the logo undermine this goal and can, over time, defeat
the entire purpose of our identity and graphic standards.
These pages illustrate some of the many ways the logo can be impaired by
incorrect use.
CORRECT: the above logo is used correctly
UNACCEPTABLE: too little clearspace (see page 6)
UNACCEPTABLE: redrawn logo elements
UNACCEPTABLE: incorrect colors or color configurations (see page 7)
UNACCEPTABLE: additional graphic elements: drop shadow, outline, etc.
9 Minot State University Graphic Standards Manual
UNACCEPTABLE: re-typing the wordmark, substituted typeface
UNACCEPTABLE: wordmark used without the shield (see page 6)
UNACCEPTABLE: logo elements rearranged or reproportioned
UNACCEPTABLE: low-contrast backgrounds, complex backgrounds, logo placed in a box that implies it is part of the logo
UNACCEPTABLE: logo scaled too small, logo scaled disproportionately
Unacceptable logo usage continued
< 1"
10 Minot State University Graphic Standards Manual
ONE TIER
College of Arts and Sciences
Center for Extended LearningA University Center of Excellence
TWO NORMAL TIERS
ONE TIER - LONG NAMES
Department of Teacher Education and Human Performance
11 Minot State University Graphic Standards Manual
Be seen. Be heard.
Meet our students.
MINOT STATE UNIVERSIT Y 50 0 UNIVERSIT Y AVE W MINOT, NORTH DAKOTA 58707 701– 858 –30 0 0 80 0 –777– 0750
Minot State is rooted in a commitment to provide
the best learning environment possible. Keeping
our classes small means students get more
individual attention from our talented faculty
and staff.
But being a smaller school doesn’t mean fewer
possibilities — Minot State offers over 60 areas
of study, state-of-the-art teaching facilities, and
educational opportunities that span the globe.
Teaching students what we know is important —
but so is teaching them how to grow. We don’t
simply impart knowledge for its own sake. Instead,
we seek to bring forth students who can meet
the world with an appreciation for others, a
commitment to the future, and the ability to
take on new challenges.
If you want to be more than just another face in
the collegiate crowd — if you want the personal
dedication that can only be found in a small,
high-caliber university — if you want a significant
value — choose Minot State.
FOR MORE INFORMATION GO TO: www.minotstateu.edu
Be seen. Be heard.
The tagline
The tagline is often used in promotional materials in conjunction with the logo.
Minot State’s tagline is meant to position the university in the minds of key
stakeholders as a school with unwavering focus on its students. For more
information on development of the Minot State brand and tagline, contact
the Public Information Office.
The Minot State tagline is not a part of the logo, but can be used with the logo.
It cannot be used alone, or as a replacement for the logo. For examples, see above.
Digital files of the tagline are available; see page 31 for more information.
The tagline is uniquely rendered. It cannot be redrawn, duplicated, or modified
in any way.
Be seen. Be heard.
The tagline is aligned with the baseline of the word “UNIVERSITY” in the Minot State logo.
Be seen. Be heard.
At Minot State University, we make it our daily duty to honor every
student’s potential. Then we devote our attention, time, and insight
to nurturing and mentoring their development. Students choose
Minot State because they want to be more than just another face
in the collegiate crowd — they want the dedication and attention
that can only be found in a small, high-caliber university.
Minot State is rooted in a commitment to provide the best learning
environment possible. Our motivation to put students first comes
from the firm belief that a student’s ultimate success requires
continued, collaborative focus and dedication — from faculty,
staff, alumni, and students themselves.
Teaching students what we know is important — but so is teaching
them how to grow. We don’t simply impart knowledge for its own
sake. Instead, we seek to bring forth students who can meet the
world with an appreciation for others, a commitment to the future,
and the ability to take on new challenges.
Be seen. Be heard. 50 0 UNIVERSIT Y AVENUE WEST MINOT, NORTH DAKOTA 58707 701– 858 –30 0 0 80 0 –777– 0750 W W W.MINOTSTATEU.EDU
Be seen. Be heard.
12 Minot State University Graphic Standards Manual
Color palette
Color plays an important role in keeping all materials consistently recognizable.
The three signature colors that comprise Minot State’s identity are Minot State
Red, Minot State Green, and black.
Additionally, a secondary palette has been established. These colors work well in
combination with any of the three signature colors.
BLACK
Pantone black
CMYK 0 – 0 – 0 – 100
RGB 0 – 0 – 0
MINOT STATE GREEN
Pantone 3425
CMYK 100 – 0 – 78 – 42
RGB 42 – 104 – 75
MINOT STATE RED
Pantone 186
CMYK 0 – 100 – 81 – 4
RGB 204 – 0 – 51
Signature colors
DARK GRAY
Pantone 431
CMYK 11 – 1 – 0 – 64
RGB 102 – 102 – 102
LIGHT GRAY
Pantone 428
CMYK 2 – 0 – 0 – 18
RGB 204 – 204 – 204
BEIGE
Pantone 4535
CMYK 0 – 4 – 30 – 11
RGB 231 – 216 – 172
Secondary colors
13 Minot State University Graphic Standards Manual
ADOBE GARAMOND REGULAR: primarily used for body copy
ABCDEFghijklmnopqrstuvwxyz12345678
ADOBE GARAMOND ITALIC: use for emphasis
ABCDEFghijklmnopqrstuvwxyz12345678
SCALA SANS BOLD: use for headlines or subheads
ABCDEFghijklmnopqrstuvwxyz 12345678
SCALA SANS REGULAR: use for subheads or body copy
ABCDEFghijklmnopqrstuvwxyz 12345678
SCALA SANS ITALIC: use for emphasis
ABCDEFghijklmnopqrstuvwxyz 12345678
Recommended typography
Typography, used consistently, is one of the most important design elements in
establishing a recognizable graphic identity. From hundreds of typefaces available,
the Adobe Garamond and Scala Sans font families have been selected for use in
Minot State materials. These typefaces are attractive, functional, and versatile
enough for use in a wide variety of applications.
The sample styles displayed on pages 15 and 16 demonstrate the versatility of
the chosen font families. This is not a comprehensive list of acceptable styles,
but a guide to encourage the use of our recommended font families. Variations
on these samples are expected as they suit the project.
Adobe Garamond is available for purchase from Adobe Systems: www.adobe.
com / type. Scala Sans is available for purchase from Font Shop International:
www.font font.com.
14 Minot State University Graphic Standards Manual
Scala text looks like this.
Garamond text looks like this.
Garamond headlines look like this.
Scala headlines look like this.
Font Adobe Garamond Regular
Size 20 point
Leading 28 point
SCALA CAPS SUBHEAD LOOKS LIKE THIS.
Scala subheads look like this.
Font Adobe Garamond Regular
Size 11 point
Leading 16 point
Font Scala Sans Bold
Size 9.5 point
Leading 18 point
Font Scala Sans Bold
Size 20 point
Leading 24 point
Font Scala Sans Regular
Size 10 point
Leading 15 point
Font Scala Sans Bold
Size 14 point
Leading 20 point
15 Minot State University Graphic Standards Manual
At Minot State University, we don’t simply impart
knowledge for its own sake. Instead, we seek to
bring forth students who can meet the world with
an appreciation for others, a commitment to the
future, and the ability to take on new challenges.
Find out more >
At Minot State University, we don’t simply
impart knowledge for its own sake. Instead, we
seek to bring forth students who can meet the
world with an appreciation for others, a commit-
ment to the future, and the ability to take on
new challenges.
FIND OUT MORE >
Teaching students what we know is important, but so is teaching them how to grow.
Teaching students what we know is important, but so is teaching them how to grow.
Headline Garamond Head
Text Garamond Text
Subhead Scala Caps Subhead
Headline Scala Head
Text Scala Text
Subhead Scala Subhead
16 Minot State University Graphic Standards Manual
PALATINO REGULAR: primarily used for body copy
ABCDEFghijklmnopqrstuvwxyz12345678
PALATINO ITALIC: use for emphasis
ABCDEFghijklmnopqrstuvwxyz12345678
VERDANA BOLD: use for headlines or subheads
ABCDEFghijklmnopqrstuvwxyz 12345678
VERDANA REGULAR: use for subheads or body copy
ABCDEFghijklmnopqrstuvwxyz 12345678
VERDANA ITALIC: use for emphasis
ABCDEFghijklmnopqrstuvwxyz 12345678
Acceptable typography
It is understood that not everyone will have the recommended font families.
If Adobe Garamond and Scala Sans are available, use them as described in this
manual. If they are unavailable, substitute the font families shown above.
Substitute Palatino for Garamond, and Verdana for Scala Sans. These fonts are
readily available on both PC and Macintosh computers.
17 Minot State University Graphic Standards Manual
Be seen. Be heard.
This area is designated for holding a large headline.
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od mincilit acipisi. To et ate duis acillandrem nim venit euisl
ipit luptat praesse quatisim et lam, sed tie dipisl er in vel digna
at ipsum velit accum aut lobore magnis dolupta tuerat prat ip
esse do odo odolobo rtissequat. Ut doloreet, veril iliquip ismol-
or sum quipit lumsan ut volorero dolore feugue.
Center for Extended LearningA University Center of Excellence
ADVERTISEMENT
Title of the brochuregoes here and can be this long.Brochure subtitle goes here.
North Dakota Center for Persons with DisabilitiesA University Center of Excellence
BROCHURE COVER
WEBSITE
Examples
Consistently using the graphic standards presented in this manual — the logo,
colors, and typography — in combination with compelling words and photos
is the best way to establish a recognizable identity for the school.
18 Minot State University Graphic Standards Manual
POSTCARD FRONT
POSTCARD BACK
Examples
By directing people to our website for more detailed information, printed pieces
can be brief and to-the-point while maximizing existing resources.
19 Minot State University Graphic Standards Manual
REPORT COVER and INTERIOR
Examples
Even without the use of photos or lots of color, this sample demonstrates the
graphic standards’ ability to support all manner of communications.
20 Minot State University Graphic Standards Manual
2006 – 07 Funding Requestan executive summary prepared for the board of regents
Templates
Several electronic templates have been created to enable Minot State staff to
create materials that are consistent with the graphic standards in this manual.
Templates exist for the website and stationery system, plus a sample newsletter,
and PowerPoint presentation.
To use these templates, contact Minot State University Publications and
Design Services.
�������������������������������������������������������������������������������������������
����������������������
November 15, 2005
John Q. Public1234 Main StreetMinot, ND 58707
Mr. Public:
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In henim ex et nim iure exerit la adipisi tatem ver sed tem endreet utatin heniam, con verci tem zzrit velisis eraessi.
Sincerely,
MAY 2005
College of Education & Health Sciences
A NEWSLETTER FOR FACULTY, STAFF, ALUMNI, AND FRIENDS
Comments from the DeanErate magna faccumsan utpat alit nim do odiat ute er iniamco nullan-dipit irillut dolore molore eum dolorpero conum quis aliquis aut augiam quat, sequamcommy nulputpat incilla facinit nit pratuer sequis dignit ip et lan utat. Tuer acilit, si.
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The college was very fortunate to redirect some of our funding to create a Professional Development Fund of $50,000. dolobor sum ver sequipisi tatet lum velit atue tin utatet at wismodiamet wissecte velent nullandre faci tat. Ro con ut ad del et ad tincinc iliscip erostie duis nullupt atisis dolenibh ea faccum inis nonsequis augue moluptat autpat la feugiam nonse mod et duis nit niam, venibh eum quamet am in vel ut nullaore feugiat augait ipiscip elestrud exero consequ amcore commy niat dipsusc ilisis nosto esse dolore te volum zzriurer si. An henit dit luptat. Adip exero dolendignim ilisim ercidui essi.
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MISSION
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VISION
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CONTACT US
Dr. Neil Nordquist
336 Memorial Hall
Minot State University
500 University Ave W
Minot, ND 58707
1-800-0750, ext 4240
701-858-8240
21 Minot State University Graphic Standards Manual
Stationery template
Individual schools, departments or offices may not create or produce their
own letterhead, envelopes, business cards, or any other stationery. Publications
and Design Services staff members are available to assist university offices in
designing these materials. To place an order, contact Doreen Wald at 701-858-
3499 or [email protected].
Office of the President (101) 500 University Ave WMinot, ND 58707
500 University Ave W, Minot, ND 58707 www.minotstateu.edu
David G. FullerPresident
PH 701-858-3301 1-800-777-0750 ext. 3301 FAX 701-858-3825EMAIL [email protected]
500 University Ave. W., Minot, ND 58707 701-858-3300 1-800-777-0750 FAX 701-858-3825 www.MinotStateU.edu
Office of the President
Office of the President (101) 500 University Ave WMinot, ND 58707
500 University Ave W, Minot, ND 58707 www.MinotStateU.edu
Steven W. Shirley, Ph.D.President
PH 701-858-3300 1-800-777-0750 ext. 3300 FAx 701-858-3825eMAil [email protected]
22 Minot State University Graphic Standards Manual
Website template
Because of our website’s multiple content providers and frequent updates,
it is especially important to adhere to standards when creating web pages.
A template has been created to ensure both consistent implementation of
the site, and compliance with state-required accessibility guidelines.
All official Minot State colleges, departments, and programs must adopt
the template. For exceptions and details, see the MSU Web Standards
and Guidelines at:
www.minotstateu.edu/policies
WEBSITE EXAMPLES
WEBSITE TEMPLATE
Navigation Area
Content Area
Content Area
Header area
23 Minot State University Graphic Standards Manual
Newsletter template
A basic newsletter template has been created for use in Microsoft Word
(PC platform). It provides for consistent margins and type styles across depart-
ments, and eliminates the need to “reinvent the wheel” with each publication.
NEWSLETTER COVER and INTERIOR
2 MINOT STATE UNIVERSITY
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SIDEBAR HEADLINE
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SIDEBAR HEADLINE
Nullums andrem velit accum illa
consequat adiam vero ex elessenibh
estrud tatum zzriuscin exero od tet
praestio eratie con ullandi gniamco
nullaore tisi.
Wis nibh euis dolut et lum dipis
nonsequat. Ommod er sustin ullam
zzriustis adit amconum quisisit lut nit
lut dolenim exer in ea facilla feu
faciduis nonsequisse dolore facilisit,
vercidunt wis nonse magna alisis
dolore veliquat inim niatue tem
nostrud tat. Cumsan verci tat alit
diamet ip exercil iquamet lutat, volor
sisci te dignim ing esto odolesequat.
Sidebar subhead
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nonsequat. Ommod er sustin ullam
zzriustis adit amconum quisisit lut nit
lut dolenim exer in ea facilla feu
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dolore veliquat inim niatue tem
nostrud tat. Cumsan verci tat alit
diamet ip exercil iquamet lutat, volor
sisci te dignim ing esto odolesequat.
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COLLEGE OF EDUCATION & HEALTH SCIENCES 3
MAY 2005
College of Education & Health Sciences
A NEWSLETTER FOR FACULTY, STAFF, ALUMNI, AND FRIENDS
Comments from the DeanErate magna faccumsan utpat alit nim do odiat ute er iniamco nullan-dipit irillut dolore molore eum dolorpero conum quis aliquis aut augiam quat, sequamcommy nulputpat incilla facinit nit pratuer sequis dignit ip et lan utat. Tuer acilit, si.
Te conulla mcommod olorem niat vulput ilit alisi. Cum adit augue tisl eugue tat iure mincidunt aut wis autat. Tem incil ip exero duipit acipis nulputat er iriureet ullaoreet aliquam nibh exero doloborper se et la consequisit iniam nostisl incinim nostrud duipsum iliquipit venit prat. Ut ut nosto do enit pratet dolenim ing exer sum dunt lorperi llumsan ut ute facil eu facilisi.
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The college was very fortunate to redirect some of our funding to create a Professional Development Fund of $50,000. dolobor sum ver sequipisi tatet lum velit atue tin utatet at wismodiamet wissecte velent nullandre faci tat. Ro con ut ad del et ad tincinc iliscip erostie duis nullupt atisis dolenibh ea faccum inis nonsequis augue moluptat autpat la feugiam nonse mod et duis nit niam, venibh eum quamet am in vel ut nullaore feugiat augait ipiscip elestrud exero consequ amcore commy niat dipsusc ilisis nosto esse dolore te volum zzriurer si. An henit dit luptat. Adip exero dolendignim ilisim ercidui essi.
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MISSION
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VISION
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CONTACT US
Dr. Neil Nordquist
336 Memorial Hall
Minot State University
500 University Ave W
Minot, ND 58707
1-800-0750, ext 4240
701-858-8240
24 Minot State University Graphic Standards Manual
PowerPoint template
A basic presentation template has been created for use in Microsoft PowerPoint
(PC platform). It provides for consistent margins and type styles across depart-
ments, and eliminates the need to “reinvent the wheel” with each presentation.
Old Main Hall
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SLIDE EXAMPLES
Maintenance of campus structures
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POWERPOINT TEMPLATE
2006 – 07 Funding Requestan executive summary prepared for the board of regents
TITLE SLIDE
25 Minot State University Graphic Standards Manual
Outdated designs
The standards established in this manual constitute the official identity system
for the University. Older designs that have been used for the University, its
departments, programs, or organizations are now considered obsolete and
should be removed from circulation.
NDCPD and RCJC are an exception to this rule. They will continue to use
their existing logos on publications for external audiences interested primarily,
if not exclusively, in the disciplinary focus of the respective centers. Below the
logo should appear: “A Minot State University Center of Excellence.”
Publications addressed to internal and local audiences, and other audiences who
understand that NDCPD and RCJC are centers of excellence projects governed
by Minot State University, should include only the approved MSU signature
lockup as described and illustrated on page 10. Multiple logos on a publication
are not permitted. Only approved colors may be used (see page 13).
OUTDATED LOGOS
LOGO EXCEPTIONS
Other Wordmark Usage
September 2016 Addendum to Graphic Standards regarding the use of
a wordmark.
When appropriate, an exception to the graphic standards may be granted.
An exception may be:
1. The use of a wordmark for the purpose of an on-going identity (i.e.,
NOTSTOCK). For this special event/non-academic program or service,
the Minot State University logo will compliment the wordmark design. The
approved wordmark will be allowed for print and web advertising, clothing,
promotional items and other collateral.
2. When a temporary or frequently changed graphic element is requested as an
exception for a special event/non-academic program or service, the Minot
State University logo can compliment the print and web advertising.
The Director of Publications and Design Services will approve/disapprove the
exception.
26 Minot State University Graphic Standards Manual
Athletics logos
The athletic programs use their own logos, which are separate from the Minot State University
identity. The logos shown here are meant to serve as examples — not as a comprehensive
overview — of the athletic department’s identity.
It is unacceptable for any other Minot State departments or entities to use the athletics logos.
The official Minot State University logo must be used.
For more information about athletics logos, contact the MSU Athletics Department.
Minot State UniversityENGLISH DEPARTMENT
UNACCEPTABLE: athletic logos used for academic departments
Minot State
Financial Club
UNACCEPTABLE: athletic logos used for non-athletic organizations
27 Minot State University Graphic Standards Manual
Visual review policy
Regardless of where it is to be printed, ALL publications and print materials must be submitted to
Publications and Design Services for approval prior to being produced.
Materials which must adhere to this policy include:
n Any printed material that promotes specific programs, departments, activities, or special events
at Minot State University. Note: While responsibility for originating and funding these materials
rests with the academic unit, Publications and Design Services must approve these publications before
they are printed.
n forms, invoices, and order blanks — especially those which will be sent off campus in the
conduct of university business
n surveys, polls, questionnaires, or any material distributed with the express purpose of gathering
information about perceptions of Minot State
n any form of advertising, regardless of circumstance
n merchandise to be sold or given away, such as coffee mugs, pens, etc.
n video and broadcast media such as videotapes, CDs, broadcast advertising, and other multi-
media projects (projects such as these must also be
approved by the MSU Marketing Office)
Exceptions to this policy include:
n course syllabi
n class handouts
n internal (on-campus) communications
n non-official communications
To ask questions or submit a project for approval, contact:
Doreen Wald
Minot State University Publications and Design Services
701-858-3498
All official Minot State colleges, departments, and programs must comply with the MSU Web
Standards and Guidelines (see page 22). For more information on website templates, contact:
Anton Huether
Minot State University Information Technology Center
701-858-4442
28 Minot State University Graphic Standards Manual
OTHER REVIEW
The Marketing Office is responsible for pre-approving/final approval for academic video and broad-
cast media projects such as videos, CDs, broadcast advertising, and other multi-media projects.
To ask questions or request a project for approval, contact:Teresa Loftesnes, DirectorMarketing [email protected]
Web Site policy
Minot State University’s website is an official publication of the University as it is a major marketing and communications tool for the entire campus. Its mission is to promote the University and provide accurate, up-to-date information about the University in an accessible and attractive manner to internal and external audiences. The University’s various audiences include potential students, current students, employees, friends, alumni, and visitors.
As an official publication, in addition to MSU policies, websites must also be in compliance with Federal and NDUS obligations as noted in “NDUS Policy 1901.2.”
The Marketing Office (MO) is responsible for oversight of content, and the webmaster (housed in ITC) is responsible for the format and Content Management System (CMS). With input from the Marketing Executive Team (MET)*, the MO designates official university web pages. The MET also assists by offering suggestions regarding the policies governing the content and format. The official web pages include offices, centers, divisions, and departments. Official pages must conform to the design guidelines to give the site unity, coherence, functionality, and readability. When appropriate, the contents of official web pages should reside on Minot State University’s server with the exception of specific office needs, such as the Leapfrog platform used by the Registrar’s Office for the university catalog. To ensure timely and accurate information, the MO is available to assist departments, divisions, offices, and organizations in determining appropriate academic and student-related content.
RESPONSIBILITIESThe MO is responsible for:
n approving requests from campus entities requesting a Minot State University web page, in consultation/consensus with the MET,
n assisting and coordinating the modifications of content for official university websites,
n monitoring web content for timely and accurate information,
n reviewing the appropriate use of photography,
n working closely with the Public Information Office to determine stories for the homepage, and n resolving any questions, problems, or grievances concerning website policy, management or
other issues that may arise concerning the website’s maintenance and operation, in consultation/ consensus with the MET.
29 Minot State University Graphic Standards Manual
The webmaster is responsible for:
n managing the branded visual design and the CMS,
n advising web authors, employees and students about website policies,
n communicating with those entities not using the university’s official CMS,
n developing plans for website modifications,
n uploading content,
n assisting with oversight of web content that may need reviewing, and
n routinely revising web pages to improve structural consistency.
Web authorsIndividuals designated by each department, division, office, or center responsible for pages pertain-ing to their respective area. In most cases, the web authors will utilize the University’s CMS and as needed, confer with the webmaster or MO regarding text, photography, and video content.
Anton Huether, WebmasterInformation Technology [email protected]
The Marketing Executive Team (MET) consists of the directors of marketing, publication and design services, public information, and alumni and annual giving, assistant athletic director for marketing and promotions, webmaster, social media specialist, student activities coordinator, assistant vice president for enrollment services and a student representative.
Social Media policy
General Academic Policies for use of Social Media
n Social media refer to sites designed to allow and encourage social interaction. Common examples include Facebook, Instagram, and Twitter.
n Approval of a Minot State University social media account is required via the Marketing Office (MO). The form is available on the MO’s website. Retention of Minot State’s brand platform is mandatory.
n Minot State University social media accounts should be clearly identified by using Minot State University or Minot State rather than MSU due to other MSU schools in our region.
n The Minot State University logo will be required for Facebook and Twitter accounts in the profile graphic area, which is the smaller, left hand graphic. In the larger, panoramic (cover photo) graphic box across the top, entities may choose from a gallery of acceptable photos.
n Active posting to social media accounts is required. Tweets and Facebook posts are recommended at least three times a week. Accounts inactive for longer than one month may be considered for termination.
30 Minot State University Graphic Standards Manual
Graphic standard for email signatureEmail communication is a presentation of official Minot State University
correspondence. Therefore, to maintain consistent branding standards across
all forms of communication, it is recommended that faculty and staff use the
following email signature template for external audiences. In addition, an email
must preserve the white background and not include background graphics.
Email Template (please use Times New Roman size 12/14 font your standard
email default font)
John DoeTitle/DepartmentGrant program, if applicableMinot State University500 University Avenue WMinot ND 58707701-858-XXXX/1-800-777-0750www.MinotStateU.edu You may use the MSU logo in the signature area, if you wish.
n It is expected any Minot State University social media account will refrain from disrespectful comments and inappropriate language.
n The MO will not post to any Minot State accounts other than in the case of an emergency.
For more information, contact:Rick Heit, Social Media SpecialistMarketing [email protected]
31 Minot State University Graphic Standards Manual
Obtaining electronic files
We want to make it easy to follow the graphic standards outlined in this manual.
Artwork for the Minot State logo can be obtained through Publications and
Design Services.
To ask questions or obtain electronic files described in this manual, contact:
Doreen Wald
Minot State University Publications and Design Services
701-858-3498
These files are also available on the web. Go to: www.minotstateu.edu/identity
Campus printing policy
All campus printing and photocopying will be channeled through the Publica-
tions and Design Services Office for the “Right of First Refusal.” If the job
cannot be completed by Publications and Design Services in the time frame
needed, it will be the responsibility of Publications and Design Services to
contract with an outside vendor to complete the job. If an individual faculty or
staff member besides the Publications and Design Services staff contracts with
an outside vendor, that individual may be liable for the bill. The Publications
and Design Services Office is the only authorized contractor for outside printing.
Copyright guidelines
Publications and Design Services and the campus copy center follow copyright
guidelines that govern the making of photocopies of copyrighted material.
Because the university and any personnel making photocopies are liable for any
infringement, this office reserves the right to refuse to accept a copying order
that, in its judgment, would violate copyright law. A copy of written permission
must be included with each request for reproduction of copyrighted material at
the time the job is brought to the copy center.