Our best measure against the shortage of skilled workers?€¦ · At automatica 2016, a Makeathon...

Our best measureagainst the shortage of skilled workers?

automatica Makeathon

June 16 and 17, 2020

Sponsoring packages

Messe München | Connecting Global Competence 2

At a glance

✓ 30-hour development marathon

Development of software and hardware

prototypes for the areas of robotics, IoT and

automation

✓ 100% target group match

More than 120 participants in 14 inter-

disciplinary teams from all over Europe

(automatica Makeathon 2018)

✓ High recommendation rate

More than 94% of the participants and

visitors would like to participate in the

Makeathon again

(automatica Makeathon 2018)


Preliminary timetable June 16, 2020 (Tue) and June 17, 2020

(Wed)

Time Topic

until 09:00 am Breakfast

9:00 am – 9:30 am Stand-up meeting

9:30 am – 1:00 pm Finalizing prototypes & preparing

presentations

1:00 pm Lunch

1:00 pm – 3:00 pm Finalizing presentations

3:00 pm – 5:00 pm Final pitches and feedback by panel of

professional experts (“jury”)

5:00 pm – 6:00 pm Get-together and presentation of

prototypes

Time Topic

9:00 am – 10:00 am Registration // breakfast

10:00 am – 10:10 am Welcome speech

10:10 am – 10:30 am Keynote

10:30 am – 11:00 am Challenge introduction

11:00 am – 12:00 pm Brainstorming, definition of ideas, team

building

12:00 pm – 1:00 pm Start of making

1:00 pm Lunch

1:00 pm – 5:30 pm Prototyping

5:30 pm – 6:30 pm Idea pitches / team presentations

6:30 pm Pizza time

Open end Prototyping


automatica Makeathon 2020—join us!

▪ For you as an exhibitor, the Makeathon offers

the best starting position for successful

employer branding. Observe the young talents,

recognize first skills and get to know the

innovators of tomorrow and your potential

employees personally.

▪ Experience under real-life conditions how

creativity takes shape. Benefit from viable

solutions for your own environment.


Sponsoring has great potential within the communication mix

Emotional brand positioning

Your product is of good quality, but it does not

trigger any emotion among the customers? Your

customers need a reason to buy from you and not

from a competitor.

By sponsoring a successful event, the customers will

consciously or unconsciously remember you and

your brand.

Become part of a success story:

▪ Increase in awareness

▪ Image cultivation

→ Gold Package

Effective target group approach

Would you like to attract committed young

talents with a passion for technology to your

company? Your target group meets at automatica

every two years—a perfect opportunity for

communication without wastage.

Through sponsoring, you can enhance your brand

image and raise awareness of your company.

Image of the sponsor as an employer brand

▪ Access to university/vocational

school

networks

▪ Engagement of young talents

→ Silver Package

A pure communication tool

You want that little extra for your communication

concept? Sponsoring complements and supports

other communication tools and fits seamlessly into

your marketing strategy.

Benefit from the media attention around automatica.

And are you getting noticed by your target group?

Visibility in the target group

▪ Target group-specific visibility

▪ High-quality media response

→ Bronze Package


Category Investme

nt

Logo

advertising

Reporting Networking Industrial

Challenge

Exclusive

Bronze

(max. 10)

2,000 € (*) ✓ Website

✓ On site at

Makeathon

✓ Banner for social media ✓ Participation

of one

employee (***)

Silver

(max. 6)

4,000 € (*) ✓ Website

✓ On site at

Makeathon

✓ Banner for social media

✓ Mention on automatica

social media channels (**)

✓ PR text modules

✓ Participation

of two

employees (***)

✓ Idea pitch ✓ Jury member

Gold

(max. 2)

8,000 € (*) ✓ Website

✓ On site at

Makeathon

✓ Visitor guide at

the trade fair

✓ Makeathon

shirts on site

✓ Banner for social media

✓ Mention on automatica

social media channels (**)

✓ PR text modules

✓ Integration in automatica

podcast

✓ Mention as sponsor in

press articles

✓ Participation

of three

employees (***)

✓ Idea pitch

✓ Sponsorship

for a specific

topic

(e.g. cobots)

✓ Jury member

✓ Keynote

Your direct contact with young talents

(*) up to 50% discount for material sponsoring (depending on consumables or engineering services provided)(**) automatica posts on Facebook, Twitter, LinkedIn, Youtube and Xing in particular. (***) In the event that more employees want to participate than are included in the sponsoring packages, the participation fee for additional employees is 500 €.


What else you should know...

• Participation of an employee: For the Makeathon, we

recommend a young engineer or an HR person from your

company.

• The topic of the Industry Challenge (within the scope of

the “Silver” or “Gold” sponsoring package) should come

from the fields of robotics, automation or IoT—be it

software or hardware tasks. Please contact the

organizers to agree on the topic. It is recommended that a

technical contact person from your company

accompanies the Makeathon.

• Assume partnership for a certain topic and be available

to the teams with a challenge from this subject area.

• The results of the Makeathon will be judged by a jury in a

public feedback session.


For answers to any further questions...

on booking and trade fair organization please

contact:

Eva-Maria Tomic

Business Development Messe München

+49 89 949-20542

[email protected]

on content design please contact:

Dr. Rainer Stetter

Managing Director ITQ GmbH

+49 89 321981-71

[email protected]

Patrick Schwarzkopf

Managing Director VDMA R + A

+49 69 6603-1590

[email protected]


Why an

automatica

Makeathon?


A 30-hour development competition

▪ The neologism derived from “make” and “marathon”

designates a collaborative software and hardware

development competition within a predetermined

timeframe.

▪ A makeathon can be considered as an advancement

of a hackathon (from “hack” and “marathon”),

adapted to the “maker community” involving the use

of hardware.

▪ At automatica, software and hardware prototypes for

the areas of robotics, Internet of Things (IoT) and

automation are developed by interdisciplinary teams

within 30 hours.

▪ The automatica Makeathon is aimed at young

talents (vocational students, apprentices and

students) from the fields of software engineering,

mechatronics and mechanics.


Promotion of young talents—Digital Innovation—Recruitment of

skilled employees

Makeathon as a future-proof training format

▪ Enthusiasm for technology: The Makeathon offers a true paradise for creative people

▪ Team spirit: The participants help each other, learn new things and pass on existing

knowledge to others.

▪ From idea to implementation: The project process follows the latest development

methods and mirrors the implementation of an industrial project in fast motion.

Creative potential in the field of software engineering

▪ The Industry Challenge combines real challenges of the industry with the freedom for

young talents to take action and become innovative.

▪ Answers to requirements or requests for new products or services.

▪ Participating companies themselves can learn a lot about new technologies and

working methods.

Interface between young talents and companies

▪ An excellent opportunity for companies to have their latest products tried out as a

basis for the development of new prototypes and

▪ to present themselves to the young talents as a potential employer.


automatica

Makeathon—

facts and

figures


Keep improving so that it stays good.

At automatica 2016, a Makeathon took place as a

pilot project and thus for the first time as part of a

European trade fair.

In cooperation with ITQ, the Makeathon was

successfully resumed at automatica 2018:

▪ 123 students and young engineers from Germany,

Belgium, Spain, China, Czech Republic, France, Italy and

Poland

▪ 14 interdisciplinary teams

▪ in cooperation with the universities, including Aalen,

Kempten, South Westphalia, TU Munich, TU Prague or

TU Breslau

▪ 94% of the participants recommend the Makeathon to

others

▪ More than 3,600 automatica visitors were interested in the

Makeathon, 92% of them were impressed

Take a look for yourself:

https://www.youtube.com/watch?v=vRxKUCJ5Ae0

https://www.youtube.com/watch?v=v6uxszco7UI


Participants' statements on the automatica Makeathon 2018

“I am extremely impressed by what I have seen and what

was brought to life during the Makeathon. I received only

positive feedback from my team.”

(Wolfgang Dieterle, Millenium Services GmbH)

“Within 30 hours, you come up with an absolutely viable

result, and that together with complete strangers.”

(Hermann Schott, Patent Attorney's Assistant)

“An impressive, innovative MEGA EVENT that keeps

students motivated to come back and participate. We're

looking forward to the next Makeathon.”

(Prof. Peter Eichinger, Aalen University)

“Our students had a lot of fun, they learned a lot from

each other and they had the perfect opportunity to

network with others interested in the same field.”

(Joanna Helman, Wroclaw University of Science and

Technology)


automatica

Makeathon

2020


automatica Makeathon 2020

With the third edition of the event, the automatica

Makeathon is to be systematically expanded:

• The automatica Makeathon 2020 will take place

on Tuesday, June 16, 2020 and Wednesday, June

17, 2020—on the first two days of the trade fair—

probably in Hall B4 near the atrium. This is

intended to give even more attention to this

innovative format.

• Around 250 participants have been planned for,

about twice as many as at previous events.

• For 2020, we hope to see an even closer linkage

with you as an automatica exhibitor and with the

industry.


In partnership with ITQ

ITQ GmbH is an independent engineering and

consulting company in the field of automation,

mechanical engineering and plant construction. For

about two decades, ITQ has been working on trend-

setting training and development concepts:

▪ Dr. Rainer Stetter, Managing Director of ITQ, is

the driving force and contributes his personal

university and industry network.

▪ Partner of the automatica Makeathon since 2016

▪ Organizer of the annual “Smart Green Island

Makeathon” in Gran Canaria, the largest

European makeathon with 270 young talents from

21 countries from about 70 international

universities in 2019.


Supported by VDMA Robotics + Automation

From the industry for the industry: The topics of

“recruiting young talents” and “recruiting skilled

workers” are of particular concern to the VDMA R+A,

the conceptual sponsor of automatica.

“Robotics and automation need gifted young

talents—together we can get young people excited

about our companies and our industry. The

Makeathon at automatica 2020 offers a unique

opportunity to communicate the attractiveness and

creativity of technical professions—not theoretically,

but in the most convincing way—by their own doing.”

(Patrick Schwarzkopf, VDMA R+A)


Provided software & hardware

PROGRAMMING:

▪ 3D printers

▪ Single-board computers like

▪ Raspberry Pi 3

▪ Development boards like

▪ Arduino

▪ ESP8266

▪ ESP32

▪ Everything you need for

programming microcontrollers

KITS:

▪ Various Arduino boards and kits

▪ Various robots

▪ Webcams

▪ Maker Beams

▪ Robot Kits

▪ IoT development kits

▪ Cables, adapters and

suitable accessories

SENSORS:

▪ A large variety of sensors and

actors

▪ Magnets, LEDs, switches, bearing

balls

▪ Digital solder stations

SOFTWARE:

▪ Free software of potential sponsors


We are looking

forward to

your commitment

and your ideas!

Our best measure against the shortage of skilled workers?€¦ · At automatica 2016, a Makeathon...

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