OREGON WINE MONTH - MAY 2017 PROGRAM OVERVIEW Updated Mar. 1, 2017

OREGON WINE MONTH TOOLKIT

The following slides give an overview of the elements of the 2017 Oregon Wine Month campaign.

Visit the Oregon Wine Month toolkit on the Oregon wine industry website for more details and to:

• order point of sale materials

• download sell sheets, POS files, templates, logos, social media graphics and more

• sign up restaurant accounts for the OpenTable flight promotion

• submit events to the Oregon Wine Month calendar

CONTENTS: OREGON WINE MONTH 2017

Campaign and Media Plan

Consumer Promotions

Point of Sale Materials

Chain Retail Programming

On-Premise Program

Distributor Sales Rep of the Year Competition

OREGON WINE MONTH 2017 CAMPAIGN OVERVIEW

CAMPAIGN THEME

• Highlighting the food-friendliness of Oregon wine

• Featuring 5 chefs from Oregon Wine A-List Award-winning restaurants from across the state

• Chefs created recipes to pair with Oregon’s top five varieties

Chef Daniel Mondok Raven & Rose Pan-Seared Dayboat Scallops paired with Oregon Chardonnay

CAMPAIGN EXECUTIONS

Chef Stephanie Pearl Kimmel Marché Grilled Skirt Steak with Blue Cheese Butter paired with Oregon Syrah

Chef Damon Jones Larks Home Kitchen Cuisine Petrale Sole and Ramp Vinaigrette paired with Oregon Pinot Gris

Chef Jason French Ned Ludd Spring Pea Pasta with Bay Shrimp paired with Oregon Riesling

Chef Aaron Barnett St. Jack Roasted Chicken Forestiere paired with Oregon Pinot Noir

MEDIA PLAN

MULTI-CHANNEL Digital, radio, social

MULTI-MARKET Oregon, Seattle, San Francisco

TARGETED OUTREACH High end wine consumers

BROAD EXPOSURE Early March to end May

DIGITAL ADVERTISING EXAMPLES

Digital advertising helps raise awareness of Oregon Wine Month and drives consumers to www.oregonwinemonth.org where they will find out what’s happening around the state.

E-NEWSLETTERS

DISPLAY ADS

OREGON WINE MONTH 2017 CONSUMER PROMOTIONS

REGIONAL ASSOCIATION EVENTS

Regional associations hosting an Oregon Wine Month event or promotion will be featured on the Oregon Wine Month website, social channels and highlighted in pitches to media.

The associations listed here have registered to participate. Promotion and event details are due Feb. 24.

Contact Kai McMurtry for details (kai@oregonwine.org).

OREGON WINE MONTH EVENTS

May is the perfect time to host a special promotion or offer a unique event at tasting rooms, restaurants and retailers.

Events will be promoted on the Oregon Wine Board’s consumer events calendar, the most visited page of the Oregon Wine Month website.

It’s FREE to post an event – visit the toolkit for the submission link.

OREGON WINE MONTH 2017 POINT OF SALE MATERIALS

POINT OF SALE MATERIALS

The Oregon Wine Board has developed point of sale materials for tasting rooms, retailers and restaurants.

Tasting rooms can order POS kits through the toolkit between Feb. 24 and Mar. 15.

In addition, OWB will print and ship point of sale materials to any Pacific Northwest distributor that places an order through the toolkit between Feb. 24 and Mar. 15.

POS will be delivered around Apr. 15.

The POS materials are also available in the toolkit to download for printing on regular office printers, as are a variety of templates that can be used for custom signage.

POSTERS & CASE CARDS

11 x 17 posters in graphic and photographic style

8.5 x 11 case cards in photographic style only

BOTTLE NECK HANGERS

Neck hangers were a big hit last year so we are offering them again

SKEWER CARDS

4.25” x 5” cards provide education on Oregon and quotes from wine writers extolling the virtues of Oregon wine

POS MATERIALS: ON-PREMISE

Table tents and are available for order by distributors through the toolkit. Check presenter inserts are available to download for self-printing.

Check presenter inserts Table tents

POS MATERIALS: TEMPLATES

Bar-top signage and customizable menu inserts are available on the toolkit. Perfect for restaurants and tasting rooms.

OREGON BY THE GLASS SPECIALS

Argyle 2011 Vintage Brut $7/gl

Phelps Creek 2013 Estate Pinot Gris $7/gl

Stoller 2012 Reserve Chardonnay $8/gl

Brandborg 2011 Benchlands Pinot Noir $8/gl

Winderlea 2012 Dundee Hills Pinot Noir $9/gl

Seven Hills 2012 Cabernet Sauvignon $9/gl

It’s Oregon Wine Month! We’re celebrating with 2-for-1 tastings all month long. Cheers!

OREGON WINE MONTH 2017 CHAIN RETAIL

WINE STEWARD DISPLAY COMPETITIONS

DISPLAY EXAMPLES

OREGON WINE MONTH 2017 ON-PREMISE PROGRAM

OREGON WINE MONTH FLIGHT PROMOTION

The Oregon Wine Board and OpenTable are partnering up to promote restaurants featuring a flight of three Oregon wines throughout May.

Participating restaurants will be promoted through OpenTable and the Oregon Wine Board’s consumer advertising channels.

Off the beaten path varieties, vintage verticals, single vineyard comparisons... now is the

chance to feature what you love most about Oregon wine in a flight!

Sign up: oregonwinemonthtoolkit.org

RECIPES AND OREGON WINE PAIRINGS

Throughout May, the Oregon Wine Board will be featuring Chef-crafted recipes paired with Oregon wines on Facebook, Instagram and www.oregonwine.org. It’s easy to submit a pairing:

• Ask a chef to prepare a recipe that can be easily made at home using commonly found ingredients and pair it with an Oregon wine

• Take a photo of the pairing • Submit the recipe and photo using

the link in the Oregon Wine Month toolkit

BONUS INCENTIVE FOR PARTICIPATING OREGON WINE A-LIST RESTAURANTS 2017 Oregon Wine A-List restaurants featuring a flight of three Oregon wines throughout May will receive a $50 Visa gift card to be used as a server incentive.

For a full list of eligible restaurants visit www.oregonwinealist.com

OREGON WINE MONTH 2017 DISTRIBUTOR PROGRAMS

DISTRIBUTOR PROGRAMMING

The Oregon Wine Board has been in touch with a variety of distributors in Oregon and Washington about Oregon Wine Month programming.

Wineries are encouraged to share the Oregon Wine Month materials and the Toolkit with their distributors and to set up incentives with their Northwest distributors during the May promotional period.

To be added to our contact list, or to add your distributor to our contact list, email Christina DeArment (christina@oregonwine.org).

OREGON WINE MONTH REP OF THE YEAR Open to ANY distributor sales rep in Oregon and Washington

A VIP International Pinot Noir Celebration package for you and a guest 2 Packages: On-Premise and Off-Premise

3 nights of accommodations 2 tickets an IPNC kick-off

event on Thursday, July 27 2 tickets to IPNC

Make nominations through the toolkit between May 15 and June 15

CONTACT US

winemonth@oregonwine.org