New York Bee Sanctuary Brand Identity Design

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New York Bee Sanctuary Brand Identity Design 5 September 2013 [email protected] Copyright 2013 Foossa LLC

description

New York Bee Sanctuary Brand Identity Design by Foossa

Transcript of New York Bee Sanctuary Brand Identity Design

Page 1: New York Bee Sanctuary Brand Identity Design

New York Bee SanctuaryBrand Identity Design

5 September 2013

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2Design Questions

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How might we create a fluid

visual identity that reflects

the dynamic role bees play

in the ecosystem?

How do we make the New

York Bee Sanctuary standout

among other ecological and

bee-related projects?

How might we convey the

concepts of “bee” and

“sanctuary” visually, without

resorting to the usual

clichés, and to appeal to a

design-minded audience of

potential supporters?

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New York Bee SanctuaryDesign Research

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4Research: Bees

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5Research: Bees

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7Research: Bees

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8Research: Bees

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9Research: Inspiration

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10Research: Dynamic Logos

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11Research: Dynamic Logos

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New York Bee SanctuaryBrand Identity Design

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13A dynamic brand identity

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Primary logo

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NEW YORKBEE SANCTUARY

NEW YORKBEE SANCTUARY

NEW YORKBEE SANCTUARY

NEW YORKBEE SANCTUARY

NEW YORKBEE SANCTUARY

Logo variations

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NEW YORKBEE SANCTUARY

PHOENIXBEE SANCTUARY

BOSTONBEE SANCTUARY

A system for future growth

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NEW YORKBEE SANCTUARY

C:0% M: 10% Y:95% K:0%R:255 G:221 B:23

#FFDD17

C:0% M:10% Y:95% K:0%R:241 G:101 B:33

#F16521

C:90% M:30% Y:95% K:30%R:0 G:103 B:56

#006738

C:50% M:70% Y:80% K:70%R:59 G:35 B:20

#3B2314

Color palette

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* Freeware

* Available as a webfont

* Contemporary sans serif,

simple and clean across

print and online applications

* Geometric, but humanistic

http://www.google.com/fonts/specimen/Quicksand

http://www.fontsquirrel.com/fonts/quicksand

Typography: Quicksand

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NEW

YORK

BEE SANC

TUARY

Business card

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NEW YORKBEE SANCTUARY

Bumper sticker

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T-shirt

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Illustrative Website