New York Bee Sanctuary Brand Identity Design
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Transcript of New York Bee Sanctuary Brand Identity Design
New York Bee SanctuaryBrand Identity Design
5 September 2013
[email protected] Copyright 2013 Foossa LLC
2Design Questions
[email protected] Copyright 2013 Foossa LLC
How might we create a fluid
visual identity that reflects
the dynamic role bees play
in the ecosystem?
How do we make the New
York Bee Sanctuary standout
among other ecological and
bee-related projects?
How might we convey the
concepts of “bee” and
“sanctuary” visually, without
resorting to the usual
clichés, and to appeal to a
design-minded audience of
potential supporters?
3
New York Bee SanctuaryDesign Research
[email protected] Copyright 2013 Foossa LLC
[email protected] Copyright 2013 Foossa LLC
4Research: Bees
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5Research: Bees
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7Research: Bees
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8Research: Bees
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9Research: Inspiration
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10Research: Dynamic Logos
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11Research: Dynamic Logos
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12
New York Bee SanctuaryBrand Identity Design
[email protected] Copyright 2013 Foossa LLC
[email protected] Copyright 2013 Foossa LLC
13A dynamic brand identity
[email protected] Copyright 2013 Foossa LLC
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[email protected] Copyright 2013 Foossa LLC
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
Logo variations
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[email protected] Copyright 2013 Foossa LLC
NEW YORKBEE SANCTUARY
PHOENIXBEE SANCTUARY
BOSTONBEE SANCTUARY
A system for future growth
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[email protected] Copyright 2013 Foossa LLC
NEW YORKBEE SANCTUARY
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Color palette
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[email protected] Copyright 2013 Foossa LLC
* Freeware
* Available as a webfont
* Contemporary sans serif,
simple and clean across
print and online applications
* Geometric, but humanistic
http://www.google.com/fonts/specimen/Quicksand
http://www.fontsquirrel.com/fonts/quicksand
Typography: Quicksand