Copenhagen, May 20Copenhagen, May 20thth 2010 2010

Louise TarpLouise Tarp

ICP A/SICP A/S

Investors and contractorsInvestors and contractors

Aareal BankCargillCarlsberg Grontmij Carl BroCeracoDADES/DATEADan-EjendommeDSBECE ProjektmanagementEnggaardForas HoldingFrederiksborgGruppenJones Lang LaSalle

KPC BygKristensen EjendommeMagasin EjendommeMT HøjgaardNordeaNCC DanmarkPhillipsenRealkredit DanmarkSkanska Steen & Strøm DanmarkTK DevelopmentTrizechahnUnibail-Rodamco

ICP A/SICP A/S

RetailRetail

BrantanoCinemaxX GmbhF Group A/SIkea A/SIntersport A/SEl Giganten/DixonsFord Motor CompanyReitanLIDLDansk SupermarkedSilvan A/SThiele A/SMagasin Du NordIllum

ICP A/SICP A/S

Ministries and municipalitiesMinistries and municipalities

Københavns KommuneFrederiksberg KommuneAalborg KommuneÅrhus KommuneOdense KommuneTidl. Fyns AmtTidl. Århus AmtViborg KommuneSlagelse KommuneLolland KommuneMinistry of the EnvironmentMinistry of Social Affairs

ConsumersConsumers

CulturalCultural harmonizing harmonizing

Consumers have different needsConsumers have different needs

Consumers are not always Consumers are not always predictablepredictable

Have increasing demandsHave increasing demands

Demands many optionsDemands many options

Demands quality and serviceDemands quality and service

Are price conscious Are price conscious

Wants entertainmentWants entertainment

Not either/or but both/andNot either/or but both/and

Different purchage Different purchage situationssituations

Trends in retailTrends in retail

The depth and variety of The depth and variety of supply have greater supply have greater importance, than the importance, than the

distance to the shopping distance to the shopping destinationdestination

FoodFood

• Growing variety of ready-made Growing variety of ready-made mealsmeals

ConvienceConvience

Wide selectionWide selection

• Australias most exciting and unique butcher Australias most exciting and unique butcher shop is a great exampleshop is a great example

Victor Churchill, Victor Churchill, SydneySydney

• Upgrading the actual appearence and fittings Upgrading the actual appearence and fittings in the store ”are still king” in the store ”are still king”

• Timber beams, rich timber panelling, italian Timber beams, rich timber panelling, italian marble and Himlayian bricks… and a lot moremarble and Himlayian bricks… and a lot more

KaDeWeKaDeWe

Dean and DelucaDean and Deluca

Dining…Dining…

DiningDining• Large growth potential in dining in ScandinaviaLarge growth potential in dining in Scandinavia

TrendsTrends

• The danes dining 10-20 % of the grocery The danes dining 10-20 % of the grocery turnover. In US this number is more than 50 %turnover. In US this number is more than 50 %

Dining in storeDining in store

• Register by mobile phone, supply basic details Register by mobile phone, supply basic details and you’re ready to orderand you’re ready to order

L-café, L-café, TokyoTokyo

• A café targeting Japenese women in their 20s A café targeting Japenese women in their 20s and 30sand 30s

• With every order of food or drinks, they receive With every order of food or drinks, they receive a L Coin, which can be redeemed for free a L Coin, which can be redeemed for free samples (eg. food or skincare) at the sample barsamples (eg. food or skincare) at the sample bar

• After the visit, members are asked to share After the visit, members are asked to share their views via electronic surveytheir views via electronic survey

• The chairs and tables are ”displayed” (= used) The chairs and tables are ”displayed” (= used) for 3 months and then sold on an auctionfor 3 months and then sold on an auction

Café Z Am Park, Café Z Am Park, ZürichZürich

• A café where you can buy the furnitureA café where you can buy the furniture

New New desiresdesires

Shopping goodsShopping goods

Shop size:Shop size:• Decreasing turnover per mDecreasing turnover per m22 – international – international trend. trend.

TrendsTrends

•Modern stores need space to interesting interior Modern stores need space to interesting interior design and presentation of the productsdesign and presentation of the products

InternationalInternational• Strong internationalizationStrong internationalization

TrendsTrends

• Koncepts as Zara, H&M and Ikea is about to Koncepts as Zara, H&M and Ikea is about to cover the whole worldcover the whole world

• The luxery brands has been international in The luxery brands has been international in many years, but the middle price koncepts are many years, but the middle price koncepts are now widespread.now widespread.

Consumers expect adventures Consumers expect adventures and has high demands to the and has high demands to the

varietyvariety

Larger storesLarger stores

Increasing specializingIncreasing specializing

New layoutsNew layouts

Shopfront sells…Shopfront sells…

Or does it?Or does it?

Is this a retailstore?Is this a retailstore?

Different shop fronts!Different shop fronts!

Create exciting storesCreate exciting stores

New names!New names!

New functions in the New functions in the storesstores

Mental, Manilla

K11 Art Mall, K11 Art Mall, Hong KongHong Kong

• 30.600 m30.600 m22, 6 floors, 100 stores… and a lot of art, 6 floors, 100 stores… and a lot of art

• Exhibition windows in between each storeExhibition windows in between each store

• 2,6 million $ worth of art2,6 million $ worth of art

• Shopping destination AND museum, works as Shopping destination AND museum, works as a platform for local artistsa platform for local artists

• iphone app as a museum guideiphone app as a museum guide

• Scheduled to open K11’s in Wuhan and Scheduled to open K11’s in Wuhan and Shanghai as wellShanghai as well

New type of storesNew type of stores

• Westfield donated the space needed and Mary Westfield donated the space needed and Mary Potas teamed up with Grazia magazine to Potas teamed up with Grazia magazine to promote the idea: donate unwanted luxury promote the idea: donate unwanted luxury items to the shop items to the shop

Charity Shop, Charity Shop, WestfieldWestfield

• Mary’s Living & Giving shop, Westfield (London)Mary’s Living & Giving shop, Westfield (London)

• Turnover: 113.000 £ in 3 weeks!!Turnover: 113.000 £ in 3 weeks!!

• Save The Children could save 10.000 Save The Children could save 10.000 childrens life with the money generatedchildrens life with the money generated

Buy Together Store, Buy Together Store, StockholmStockholm

• If a group of people buy the same product, they If a group of people buy the same product, they all obtain a discountall obtain a discount

• New products every dayNew products every day

• Be notified by sms, when your wanted product Be notified by sms, when your wanted product is instoreis instore

• The products are bought at retailers found The products are bought at retailers found directly at the mall or on the Teen Vogue online directly at the mall or on the Teen Vogue online sitesite

Teen Vogue Haute SpotTeen Vogue Haute Spot

• A showroom that brings the magazine to lifeA showroom that brings the magazine to life

• New Iphone app with social component (share New Iphone app with social component (share your digital wardrobe) and click-and-buy shopyour digital wardrobe) and click-and-buy shop

More specializingMore specializing

• Become a member and participate in tests Become a member and participate in tests

Marmite, Marmite, LondonLondon

• Café and pop-up store – a marketing stuntCafé and pop-up store – a marketing stunt

• Full range of travel guides, books and high Full range of travel guides, books and high quality travel accessories and gift items quality travel accessories and gift items

Lonely Planet Store, Lonely Planet Store, Sydney AirportSydney Airport

• First fysical shop from the famous brandFirst fysical shop from the famous brand

• Staff with travel knowledge, access to online Staff with travel knowledge, access to online portals – all in an inspiring invironmentportals – all in an inspiring invironment

• All new online product, Pick&Mix… only All new online product, Pick&Mix… only download the pages needed. Good idea?download the pages needed. Good idea?

• Buy the wanted products directlyBuy the wanted products directly

Estee Lauder, Estee Lauder, onlineonline

• Upload your photo and try on make upUpload your photo and try on make up

A demand for more A demand for more flexibilityflexibility

Pop up shopsPop up shops

• Pop up shops = one of the strongest trendsPop up shops = one of the strongest trends

• Example: the F-factory in the Moore Building Example: the F-factory in the Moore Building in Miami was opened for only a monthin Miami was opened for only a month

• Alongside an exhibition you could shop for Alongside an exhibition you could shop for Fendi, Neon Monster, Maison Martin Margiela Fendi, Neon Monster, Maison Martin Margiela and top fashion brands and top fashion brands

• Another example is the Puma City: a moveable Another example is the Puma City: a moveable 1.000 m1.000 m22 shop build from shipping containers shop build from shipping containers

• A pop-up happening, which brings the fashion A pop-up happening, which brings the fashion of London to New York – and vice versaof London to New York – and vice versa

Wish You Were Here, Wish You Were Here, London + NYLondon + NY

• 30 shops swap destination for a month30 shops swap destination for a month

• Shopping, but parties, fashion shows, eating Shopping, but parties, fashion shows, eating and events as welland events as well

• Demonstrate your products and ideas for free Demonstrate your products and ideas for free on a hot destination for 2-3 dayson a hot destination for 2-3 days

Kiosk Kiosk, Kiosk Kiosk, LondonLondon

• Red or Dead designer Wayne Hemingway helps Red or Dead designer Wayne Hemingway helps creative entrepreneurs with rent-free kioskscreative entrepreneurs with rent-free kiosks

All senses in use in All senses in use in shopfittingshopfitting

• 100 displays connected to intelligent 100 displays connected to intelligent management systemmanagement system

Miele Inspirience Center, Miele Inspirience Center, VianenVianen

• Showroom with enormous interactivity wrap-Showroom with enormous interactivity wrap-ped ind exciting and modern surroundingsped ind exciting and modern surroundings

• Register at arrival, borrow an Iphone and the Register at arrival, borrow an Iphone and the signage adapts to the customers preferencessignage adapts to the customers preferences

• Scents is integrated (fresh laundry, brewed Scents is integrated (fresh laundry, brewed coffee… evoke positive emotions)coffee… evoke positive emotions)

• Instore cinema (3 screens with 263 seats total)Instore cinema (3 screens with 263 seats total)

HMV Curzon, HMV Curzon, WimbledonWimbledon

• The classic HMV store completely rethoughtThe classic HMV store completely rethought

• Club-feel with drinks and dining – open for Club-feel with drinks and dining – open for everyone, not only the moviegoerseveryone, not only the moviegoers

• Watch the movie, buy the soundtrack, the DVD Watch the movie, buy the soundtrack, the DVD and the merchandiseand the merchandise

Other shopping trendsOther shopping trends

• 6 members of the staff acts as Twitter assistents6 members of the staff acts as Twitter assistents

Debenham Twitter Experiment, Debenham Twitter Experiment, LondonLondon

• How to obtain premium consumer service on How to obtain premium consumer service on busy days?busy days?

• They answer and respond to customer requests They answer and respond to customer requests via the social network Twitter (mobile)via the social network Twitter (mobile)

• The customer can get help while looking at the The customer can get help while looking at the productproduct

• Spin, rotate or change the colour on the digital Spin, rotate or change the colour on the digital poster with your Iphoneposter with your Iphone

Iphone app, Iphone app, WestfieldWestfield

• Interact with advertising via your IphoneInteract with advertising via your Iphone

• Mostly af gimmick for now – but fun, new and Mostly af gimmick for now – but fun, new and differentdifferent

• Phone works as access/key around the clock, Phone works as access/key around the clock, scanner (each product with RFID) and cash scanner (each product with RFID) and cash register register

Touch’n’Pay, Touch’n’Pay, ZürichZürich

• Testing unmanned store-concept at farm shopTesting unmanned store-concept at farm shop

• In magazines, outdoor ads, weekly ads – and In magazines, outdoor ads, weekly ads – and directly in the shop (eg. Norma Kamali)directly in the shop (eg. Norma Kamali)

Your mobile is a scannerYour mobile is a scanner

• The use of 2D scanning is explodingThe use of 2D scanning is exploding

• Scan the red code and buy the shirt around the Scan the red code and buy the shirt around the clock – a new meaning to ”window-shopping”clock – a new meaning to ”window-shopping”

• Each suite uniqly branded and fitted with Each suite uniqly branded and fitted with snappy art and strong productssnappy art and strong products

Casa Surf Project, Casa Surf Project, Laguna Beach CALaguna Beach CA

• 10 suites, 10 designers, 10 brands10 suites, 10 designers, 10 brands

• A new way to promote (and sell) consumer A new way to promote (and sell) consumer products?products?

• 500 m500 m22 pop-up store on Manhattan (was only pop-up store on Manhattan (was only opened during november 2009)opened during november 2009)

E-bay store, E-bay store, New YorkNew York

• From online auctions to fysical storeFrom online auctions to fysical store

• Actually a showroom with terminals hooked Actually a showroom with terminals hooked up to ebay.com…. Marketing stunt?up to ebay.com…. Marketing stunt?

• Rent for a week and create a small, tailored Rent for a week and create a small, tailored ”shop” for your merchandise”shop” for your merchandise

My Checker Box, My Checker Box, Hong KongHong Kong

• 200 m200 m22 fitted with small cases in different fitted with small cases in different sizes, all rented out to want-to-be-retailers sizes, all rented out to want-to-be-retailers

• A way for small merchants and designers to A way for small merchants and designers to affort a position in retailaffort a position in retail

• Wolf & Badger follows same concept at Wolf & Badger follows same concept at Notting Hill, but on a monthly basisNotting Hill, but on a monthly basis

Customer service will Customer service will achieve greater achieve greater

importanceimportance

Parkering serviceParkering service

Handsfree ShoppingHandsfree Shopping

Orientation and informationOrientation and information

SecturitySecturity

Give atmosfere to shopping Give atmosfere to shopping

What is an experience?What is an experience?

Fountain?Fountain?

OasisOasis

Skiing - DubaiSkiing - Dubai

Lalaport, TokyoLalaport, Tokyo

AmusementsAmusements

West Edmonton, CanadaWest Edmonton, Canada

You have to planYou have to plan

Consumers have high demands to Consumers have high demands to the shopping placethe shopping place

Dimensions as city environment, Dimensions as city environment, culture and entertainment plays a culture and entertainment plays a

greater rolegreater role

……but time will show…but time will show…

……if we have to return to if we have to return to the starting point ?the starting point ?