Native advertising masterclass

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For a masterclass in native advertising, looking offline

description

For the best in "native advertising", look offline. Mono

Transcript of Native advertising masterclass

Page 1: Native advertising masterclass

For a masterclass in native advertising, looking offline

Page 2: Native advertising masterclass

Sponsored readable booklets

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Pullouts, interestingly done with illustrations

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Stars up front, integrated with brands

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Product placement at its best

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Interestingness matters. Sponsored by Capco.

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Lists and listings, done well, work

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Mixing native edit with native ads

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Everything's co-branded, brand alignment is important

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Bring in the stars, the personalities

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Economic development brands, always game for close alignment with media

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City/nation branding with city surveys/lists, perfect for integration

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Again, the co-branding that catches the eye

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Bite-sized chunks, readable and scannable

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Bite-sized chunks, readable and scannable

Page 16: Native advertising masterclass

Bite-sized chunks, readable and scannable

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Cities & arts, go together v well, this one for Madrid

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Integrating Monocle brand into store ads

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Grid-based layout & imagery works, goes with Monocle brand