Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership...

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Membership: 7 Secrets Revealed Kevin Crosby, Director of Membership

Transcript of Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership...

Page 1: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Membership: 7 Secrets Revealed

Kevin Crosby, Director of Membership

Page 2: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

What’s your most important job as club president?

Page 3: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Hint:

Page 4: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #1

Page 5: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #1

We lose as many members as we gain – often more.

Page 6: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #1

We lose as many members as we gain – often more.So retention is as important as recruitment.

Page 7: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #1

We lose as many members as we gain – often more.So retention is as important as recruitment.

(Take-away: Don’t take retention for granted.)

Page 8: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #2

Page 9: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #2

Your club needs to be ready to attract new members – especially younger prospects.

Page 10: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #2 (continued)

What impression would your club make on a 30-year-old visitor?

(Take-away: Examine your culture & traditions.)

Page 11: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #3

Page 12: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #3

Most people who leave Rotary do so in the first year.

Page 13: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #3

Most people who leave Rotary do so in the first year.Your on-boarding process is critical to engagement & retention.

Page 14: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #3

Most people who leave Rotary do so in the first year.Your on-boarding process is critical to engagement & retention.

(Take-away: Have a systematic process for on-boarding.)

Page 15: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #4

Page 16: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #4

Most people join Rotary to do local community service.

Page 17: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #4

Most people join Rotary to do local community service.Provide ample opportunities for hands-on service.

Page 18: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #4

Most people join Rotary to do local community service.Provide ample opportunities for hands-on service.(Take-away: Think about collaborating with other clubs for projects.)

Page 19: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #5

Page 20: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #52016 COL gives clubs great flexibility re: meeting frequency, attendance, membership types.

Page 21: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #5What adjustments can your club make to accommodate prospective members?• Substituting other forms of participation for meeting

attendance?•Reducing meal costs?•New membership categories – e.g., corporate, family,

associate?• Satellite club?

Page 22: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #5What adjustments can your club make to accommodate prospective members?• Substituting other forms of participation for meeting

attendance?•Reducing meal costs?•New membership categories – e.g., corporate, family,

associate?• Satellite club?

(Take-away: Think outside the box.)

Page 23: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #6

Page 24: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #6Collaborating with other Rotary clubs in your area may be a more cost-effective approach to:

•Public image campaigns

•Recruitment events

•On-boarding

• Service Projects

Page 25: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #6Collaborating with other Rotary clubs in your area may be a more cost-effective approach to:

•Public image campaigns

•Recruitment events

•On-boarding

• Service Projects

(Take-away: Join forces with other clubs.)

Page 26: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #7

Page 27: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #7

Our district and RI have great resources to help you!

Page 28: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #7

Our district and RI have great resources to help you!We have guidelines, best practices, videos, webinars, workshops, etc.

Page 29: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Secret #7

Our district and RI have great resources to help you!We have guidelines, best practices, videos, webinars, workshops, etc.

(Take-away: Reach out to me for support.)

Page 30: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

Page 31: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

2. Examine your culture & traditions

Page 32: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

2. Examine your culture & traditions

3. Have a systematic process for on-boarding

Page 33: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

2. Examine your culture & traditions

3. Have a systematic process for on-boarding

4. Think about collaborating with other clubs for projects

Page 34: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

2. Examine your culture & traditions

3. Have a systematic process for on-boarding

4. Think about collaborating with other clubs for projects

5. Think outside the box (meeting frequency, attendance, membership types)

Page 35: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

2. Examine your culture & traditions

3. Have a systematic process for on-boarding

4. Think about collaborating with other clubs for projects

5. Think outside the box (meeting frequency, attendance, membership types)

6. Join forces with other clubs

Page 36: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We

Summary of Take-aways1. Don’t take retention for granted

2. Examine your culture & traditions

3. Have a systematic process for on-boarding

4. Think about collaborating with other clubs for projects

5. Think outside the box (meeting frequency, attendance, membership types)

6. Join forces with other clubs

7. Reach out to me for support

Page 37: Membership: 7 Secrets Revealed - Microsoft...7 Secrets Revealed Kevin Crosby, Director of Membership What’s your most important job as club president? Hint: Secret #1 Secret #1 We