Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for...

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MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses.

Transcript of Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for...

Page 1: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

MARKETINGOn A Shoestring

Cheap and Effective Marketing Strategies

for New Businesses.

Page 2: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

vs

Big Business

Marketing

New Business

Marketing

vs

Page 3: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Nurture

ConvertRefer

Big Business

Marketing

Attract

Capture

Nurture

New Business

Marketing

Page 4: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Nurture

ConvertRefer

Attract

Capture

Nurture

Page 5: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Get your message right

Page 6: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Leverage your inner circle

Know Like Trust

Page 7: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Get some publicity

Page 8: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Get some publicity

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Be easy to find

Page 10: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Build alliances

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Write Articles/Guest Blogs

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Use online forums

Page 13: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Nurture

ConvertRefer

Attract

Capture

Nurture

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• Domain Name - $12 p/year

• Hosting - $100 p/year

• Template - $20-$75

Get a website

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Build an email list

Page 16: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

• e-books

• white papers

• coupons

• subscriber only specials

Offer an incentive to sign up

Page 17: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Use social media

Page 18: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Nurture

ConvertRefer

Attract

Capture

Nurture

Page 19: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Create valuable content

Page 20: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Create A Podcast

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Nurture

ConvertRefer

Attract

Capture

Nurture

Page 22: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Make an offer

Page 23: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Seed your market

Page 24: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Nurture

ConvertRefer

Attract

Capture

Nurture

Page 25: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Ask for referrals

Page 26: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Ask for testimonials

Page 27: Marketing On A Shoestring...MARKETING On A Shoestring Cheap and Effective Marketing Strategies for New Businesses. vs Big Business Marketing ... Create valuable content. Create A Podcast.

Say thank you


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