Thinking about Business in terms of Customer needs and Satisfaction.

Yes it is. You may have a very good product or service

but unless people know about it, who cares?

Marketing is about making more and more money.

With so many competitions coming

up,

You need to be unique to bear them

all,

And that is where Marketing

Strategies come to help us.

There are more than 52 marketing

strategies, I have listed some of the

major strategies..

Connecting of products with particular events to get customer attention.

EXAMPLES…

P&G’s Pantene v/s HUL’s

Dove

Pepsi v/s Coca-Cola

Coca-Cola got the official sponsorship for the 1996 Cricket World Cup by paying huge

money. Pepsi booked the major players including Sachin Tendulkar as its Brand

Ambassador and launched an Ad-Campaign with a tagline, “Nothing Official About

it”.

During the finals of the match, Pepsi launched hot air balloons all around the stadium

with the Brand “Pepsi” engraved on it. People were confused about ‘who the official

sponsor was?’. But Pepsi won the war and its sales increased drastically. Coca-Cola

even after spending huge money became a loser.

This is one of the most historic successes of Ambush Marketing.

Low-cost, Unconventional Marketing

EXAMPLES…

Marketing done to take away the market share of other companies producing similar goods.

EXAMPLES..Apple V/S Samsung

Partnership with other companies to increase Brand Awareness.

EXAMPLES

CITIBANK + VISA

Controlling product availability to increase sales.

Rolls Royce sells only 10 cars in a year, It does

scarcity marketing and thereby increases demand

of its product. This also gives the company to

quote a high price.“Limited Stock” (or) “Limited Period Offers” are

all examples of Scarcity Marketing

EXAMPLES

Supporting a cause to build strong customer following..

EXAMPLES

TATA “Jaago Re” encouraged people to

vote and select a good leader. It also

encourages people to say NO to Corruption

ITC also does “Cause

Marketing” by contributing

Re.1 to social causes on

every purchase of ITC

notebooks.

Secret Marketing to attract customer’s attention.

EXAMPLES

*Sony Ericson was the first company to do Stealth Marketing. They developed a new phone with camera in

it and they wanted to promote it. 40 fake actors were asked to pose as tourists and request the passerby to

click their snaps at 10 major cities in USA.

*Another notable case of stealth marketing by a small business was fashion entrepreneur Daymond John's

first campaign for the FUBU clothing line. John had almost no operating budget and no access to

traditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing at

concerts and during their appearances on MTV. This gave FUBU a massive audience without John having

to spend any money buying advertising space. The campaign was successful and FUBU became a major

clothing label.

One of the most notable cases of stealth marketing by a small business was fashion entrepreneur Daymond

John's first campaign for the FUBU clothing line. John had almost no operating budget and no access to

traditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing at

concerts and during their appearances on MTV. This gave FUBU a massive audience without John having

to spend any money buying advertising space. The campaign was successful and FUBU became a major

clothing label.