March 2014

MARCH 2014

MEET THE NEXT GENERATION OF JOB CREATORS.

THEIR JOB? CREATING.

In Los Angeles, entrepreneurSonja Rasula sees a bright future.

SOUTH

WEST A

IRLIN

ES + AIRTR

AN

A SYMBOL O

F FREEDOM

MARCH

2014

In Los Angeles, entrepreneurSonja Rasula sees a bright future.

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Defining the Future of the Public Research University

UC San Diego

Charging AheadFrom its inception, the University of California, San Diego has attracted leading scholars with an entrepreneurial spirit and a penchant for risk- taking. The freedom to cross boundaries and to create new disciplines fuels breakthrough research with global impact. Our visionaries are looking for the next discoveries that will benefit people around the world in all walks of life.

LIVING THE

Life Aquatic

UC San Diegos Scripps Institution of Oceanography is the best doctoral program of its kind, as ranked by the National Research Council

UC San Diego is ranked by Surfline as the best surfing school in the nation.

Learn more at ucsd.edu.

Davey Kline, Ph.D.

Campus volunteers help clean up the beach

Alysson Muotri, Ph.D.

Meeting the Beach

Conserving Coral Reefs

Fighting Malaria on Multiple Fronts

Building a Model of Autism

Elizabeth Winzeler, Ph.D.

REINVENTING

Medicine

ucsd.indd 2 1/17/14 1:57 PM

Defining the Future of the Public Research University

UC San Diego

LIVING THE

Life Aquatic

UC San Diegos Scripps Institution of Oceanography is the best doctoral program of its kind, as ranked by the National Research Council

UC San Diego is ranked by Surfline as the best surfing school in the nation.

Learn more at ucsd.edu.

Davey Kline, Ph.D.

Campus volunteers help clean up the beach

Alysson Muotri, Ph.D.

Meeting the BeachEach year, during UC San Diegos Welcome Week, students

gather for beach games, surf and kayak lessons, and a massive

beach cleanup. The event, called Meet the Beach, provides

an opportunity for the campus to connect with its unique

community and environment. The cleanup is a part of the

Volunteer50 initiative, which encourages the campus community

to perform 50 hours or more of community service during the

academic year.

Conserving Coral ReefsIn addition to their natural beauty, coral reefs are ecologically

and economically important ecosystems. By using computers to

control CO2 and water temperature above complex reef systems,

Davey Kline is simulating future ocean conditions to better understand what might happen as the oceans warm and acidify.

His research will help guide future decisions to protect and

conserve the valuable reefs.

Fighting Malaria on Multiple FrontsMalaria aects anywhere from 250 to 500 million people Malaria aects anywhere from 250 to 500 million people

annually. Despite recent advances, the ailment persists as annually. Despite recent advances, the ailment persists as

one of the worlds deadliest infectious diseases. Elizabeth Elizabeth Winzelers innovative research at the interface of chemistry and s innovative research at the interface of chemistry and genetics employs advanced screening programs to create novel genetics employs advanced screening programs to create novel

candidates for possible treatment. Her work investigates new

classes of drugs that appear to target the disease parasite at all

stages of its development and transition.

Building a Model of AutismAutism spectrum disorders are complex neurodevelopmental

diseases characterized by deficits in verbal communication,

impaired social interaction, and limited and repetitive interests

and behavior. Alysson Muotri and colleagues have used stem cells from patients with Rett syndrome, one of the most

aggressive forms of autism, to create the first human cellular

model of the disorder that could be used for drug screening,

diagnosis and personalized treatment.

Elizabeth Winzeler, Ph.D.

REINVENTING

Medicine

ucsd.indd 3 1/17/14 1:57 PM

4 SPIRIT MARCH 2014

Contents March 2014

SEE THE LIGHTNeon artist Todd Sanders has no regrets about

taking the path less traveled.

SEE THE LIGHTNeon artist Todd Sanders has no regrets about

taking the path less traveled.

PHOTOGRAPHY BY JEFF WILSON

ON THE COVER / At The Unique Space in L.A., Sonja Rasula is

helping young entrepreneurs find their wayand connections. PHOTOGRAPHY BY DAVE LAURIDSEN

70The New American

DreamIn these economically

uncertain times, atypicalopportunities are luring

us o the well-worn career paths. Get to know

some of these nouveau entrepreneurs, including:

THE CATALYSTS Theyre building creative spacesand community.

THE RURALISTSTheyre ditching city gigs

to get back to the land.THE ETSY GENERATIONTheyre taking cra s to a new, enterprising level.

THE ARTISANSTheyre creating beautiful things with their hands.

THE REVISIONISTSTheyre leaving corporate life to nd more ful llment.

THE FOOD NETWORKTheyve found a new

recipe for success.

96Your Adventure In New York City

With highlights like a foodies paradise and a

high- ying, urban green space, our travel guide

will get you in a New York state of mind in no time.

COVER

LET

TERING BY VA

NES

SA HER

NANDEZ

/THEV

AGUEL

Y.COM

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CM

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CM

MY

CY

CMY

K

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6 SPIRIT MARCH 2014

Contents March 2014

PHOTO

GRAPH

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PEG

GY SIRO

TA (L

EA), AD

AM VOORH

ES (C

HEE

SECAK

E), JEN

DAV

IS (T

AXIS); ILLU

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TION BY NICOLE

MAR

IE RINCO

N (B

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AGE)

33

107

4040404040404040404040

29

Front 12 Garys Greeting 14 Garys Greeting

en Espaol 16 Star of the Month 18 Freedom Story 20 From the Editor 22 Your Words 26 Your Pictures 29 Media Center 33 Eat Drink Sleep 39 Wise Guide 45 Numbers 55 Business

Middle 70 The New

American Dream 96 Your Adventure In

New York City

Back 107 Calendar 116 Fun! 136 Spotlight 139 Community Outreach 140 Products & Services 143 Flight Service 144 Terminal Maps 146 Information 148 Rapid Rewards

and A+ Rewards Partners

150 Route Map 152 The If List

To-Do ListTen Action Items in This Issue 1 Punch up a

classic cocktail Page 34

2 Make for Mexico Page 36

3 Act in good faith Page 39

4 Let off some steam Page 42

5 Decipher your kids careerPage 45

6 Poise yourself Page 48

7 Keep driving indiscretions on the DL Page 50

8 Pick a perfect pack Page 55

9 Cater tocravings from afar Page 56

10 Get close to Tony GoldwynPage 152

96Your Adventure In New York City

F2_TOC_gc.indd 6 2/11/14 1:23 PM

Spence Hot Springs

Adventure that Feeds the Soul. newmexico.org

Find the trail.

Find the hot springs.

Find your soul.

TRUE FALSE

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March 2014EDITORIAL

EDITORIAL DIRECTOR Jay Heinrichs

CREATIVE DIRECTOR Kevin de Miranda

EXECUTIVE EDITOR John McAlley

ART DIRECTOREmily Kimbro

SENIOR EDITOR Alison Miller

DIGITAL MANAGING EDITORMelanie J. ClancyTRAVEL EDITORAmanda Gleason

ASSISTANT ART DIRECTORSBritta Hazel, Stefanie Pepping

ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton

PROJECT DESIGNEREric Thurstin

CONTRIBUTING SENIOR EDITORMelinda Mahaffey Icden

PHOTO INTERN Mariah Tyler

EDITORIAL INTERNS Natalie Maneval, Annette Nevins, Katy Roden

CONTRIBUTORS Taffy Brodesser-Akner, Dave Lauridsen,

Kevin Miyazaki, Dan Root, J. Rentilly, Jill Coody Smits, Adam Voorhes, Jeff WilsonWEB DEVELOPMENT, PACE INTERACTIVEDena Caulder, Jason Dalton, Chad Hayton

EDITORIAL INQUIRIESSpirit MagazineSpirit MagazineSpirit

2811 McKinney Ave., Suite 360Dallas, TX 75204-8600

Letters to the editor may be mailed to the address above or submitted via

the website at spiritmag.com.

SOUTHWEST INQUIRIESComments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Spirit should be mailed to: SpiritSouthwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647,

or you can send comments via email by visiting the Contact Us page at southwest.com.

PACE COMMUNICATIONS, INC.CEO & OWNER

Bonnie McElveen-HunterCHAIRMAN EMERITUS

Eugene JohnstonSECRETARY-TREASURER

Patricia M. McConnellPRESIDENTCraig Waller

CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER

Leigh Ann KleeEXECUTIVE VICE PRESIDENT

Edward F. Calfo

SOUTHWEST AIRLINES + AIRTRAN

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A view with a room.

Blending Spanish culture and Mediterranean influences throughout, this captivatingScottsdale resort oers the appeal of an international escape, close to home. Experience natures splendor as you surround yourself with the majestic Sonoran Desert and Camelback Mountain, all just steps from your room.

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2014 Omni Hotels & Resorts

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ADVERTISINGPUBLISHER

Debbie Cooper Dunkin, [email protected] PRESIDENT OF SALES

Xavier Rodriguez, 214.580.8067,[email protected]

ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056,[email protected]

WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, [email protected] MANAGER Terri Meleck, 323.936.7917, [email protected]

NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, [email protected]

MIDWESTSENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, [email protected]

SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, [email protected]

NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA

SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, [email protected]

SOUTH FLORIDAACCOUNT MANAGER Lisa Turner,

305.671.3763, [email protected]

CEO & OWNER Bonnie McElveen-Hunter

PRESIDENT Craig Waller

VICE PRESIDENT, PRODUCTION James A. DeCata

PRODUCTION MANAGERGreg Onder

DIRECTOR OF MARKETINGEmily Wright

MEDIA ANALYSTBrittany Dickinson

2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Spirit magazine is published monthly by Spirit magazine is published monthly by Spirit

Pace Communications, Inc. All rights reserved. Reproduction in whole

or part of any material in this publication without written permission of Pace Communications, Inc.,

is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/GraphicsREPRINTS For high-quality article

reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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12 SPIRIT MARCH 2014

A Purpose BiggerThan Ourselves

Gary KellyChairman, President, and CEO

Southwest Airlines

At Southwest Airlines and AirTran Airways, we dont view ourselves as a Company of planes; we are a Com-pany of People. We are commi ed to a common Purpose: to connect you to the important moments in your life through friendly, reliable, and low-cost travel.That Purpose fuels our passion

in serving more than 100 million Customers a year. In fact, you might be surprised to learn that we carry

more passengers in the U.S. than any other airlineone in four domestic travelers ies on Southwest. Thats a sacred responsibility that we dont take lightly. Three words from our Purposefriendly, reliable, low-costserve as guideposts in all that we do each day to take care of our Customers and connect you to those important moments. By maintaining our low costs, we

are an airline our Customers can

a ord to y. Before Southwest took to the skies nearly 43 years ago, only ten percent of Americans had ever own on a plane. Today, that number is well over 85 percent. Our low costs boosted travel, increased demand, made our competitors lower their prices, and democratized the skies. Today, our commitment to low fares is as strong as ever. We dont nickel-and-dime our Customers like the other guys. In addition to our every-day low fares, you can still check two bags for free on Southwest, and we dont charge a fee if you have to change your ight. By reliably delivering on our

promise, we are an airline you can trust. We have one of the best Safety records in the industry; its our top priority at all times. We also boast a solid track record for deliver-ing you to your destination ontime, with your bag, and with a smile. By o ering the friendliest

Customer Service in the industry, we are an airline that our Customershave come to LUV. This year we wereranked No. 1 in Customer Service by the Airline Quality Ratings, and we consistently receive the lowest num-ber of Customer complaints to the Department of Transportation. Other airlines can claim to con-

nect People, but only Southwest cando it with friendly, reliable, and low-cost travel. (The magic is in the and.) We provide a unique service combi-nation, and our People are the secret to delivering on our one-of-a-kind Brand. Because of you, our valued Customer, we have a Purpose bigger than ourselves.

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Customer Service in Action A Customer traveling with us recently from San Jose, California, to Chicago arrived at the airport well in advance of his flight but lost track of time. Hoping to grab lunch before boarding, he stopped at a sushi restaurant near his gate and placed his order. Then he realized how close it was to departure time, looked over at his gate, and saw that boardingwas in process for his flight. He left the restaurant without his meal, although he had already paid for it. As he boarded, he shared his dilemma with our Operations Agent, who asked for the meal receipt and instructed the Customer to board. Minutes later, our Employee walked onboard with the Customers meal and delivered it to him. Now thats service!

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Un Propsito MsGrande Que Nosotros Mismos

Gary KellyPresidente de la Junta Directiva, Director Ejecutivo y Presidente

Southwest Airlines

En Southwest Airlines y AirTran Airways, no nos consideramos una Compaa de aviones; somos una Compaa de Gente. Estamos comprometidos a un Propsito: conectarte con momentos importan-tes en tu vida mediante viajes amis-tosos, con ables y de bajo costo.Este Propsito es impulsado por

nuestra pasin, por servir a ms de 100 millones de Clientes al ao. De hecho, te podra sorprender saber que transportamos a ms pasajeros en los EE. UU. que cualquier otra aerolnea: uno de cada cuatro viaje-ros domsticos vuela con Southwest.

Es una responsabilidad sagrada que tomamos muy en serio. Tres trmi-nos en nuestro Propsito: amistoso, con able y de bajo costo, nos sirven de gua en el da a da para as cuidar de nuestros Clientes y conectarte con esos momentos importantes.Somos una aerolnea que est al

alcance de nuestros Clientes ya que mantenemos nuestros costos bajos. Hace casi 43 aos atrs, antes de que Southwest comenzara a volar por el cielo, slo el 10% de los norteame-ricanos haban volado en un avin. Hoy, ese nmero sobrepasa el 85%. Nuestros costos bajos estimularon

los viajes, aumentaron la demanda, hicieron que nuestros competidores bajaran sus tarifas y democratiza-mos el cielo. Hoy da nuestro com-promiso de ofrecer tarifas bajas con-tina tan fuerte como siempre. No cobraremos cargos extras a nuestros Clientes como los dems. Adems de nuestras tarifas bajas, con Southwest todava se pueden documentar dos maletas gratis, y no cobramos si tienes que cambiar tu vuelo. Al cumplir nuestra promesa,

somos una aerolnea en la cual se puede con ar. Tenemos uno de los mejores rcords de seguridad en la industria; es nuestra principal prioridad siempre. Tambin tenemos un buen historial de llevarte a ti y a tu maleta siempre a tiempo y adems con una sonrisa. Nuestros Clientes aman nuestra

aerolnea porque ofrecemos el Servicio al Cliente ms amistoso de la industria. Este ao Airline Quality Ratings (Clasi caciones en Calidad de Aerolneas) nos clasi -caron como nmero 1 en Servicio al Cliente y hemos recibido consis-tentemente el nmero ms bajo en quejas de Clientes en el Departa-mento de Transportacin. Otras aerolneas a rman que

conectan a la Gente, pero slo Southwest lo puede hacer con viajes amistosos, con ables y de bajo costo.(La magia est en el y). Proporcio-namos una combinacin nica de servicios, y nuestra Gente es el secreto para cumplir las promesas de nuestra Marca nica. Gracias a ti, nuestro preciado Cliente, tenemos un Propsito ms grande que noso-tros mismos.

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Servicio al Cliente en Accin Un Cliente que viajaba con nosotros recientemente de San Jose, California, a Chicago y que lleg al aeropuerto con anticipacin perdi la nocin del tiempo. Quera comer antes de abordar el avin, as que entr a un restaurante de sushi cerca de su puerta de embarque y orden comida. Luego se dio cuenta de que faltaba muy poco para la salida de su vuelo y cuando mir la puerta de embarque y vio que ya abordaban el vuelo sali del restaurante sin su comida, aunque ya la haba pagado. Al abordar el avin, le inform su problema a nuestro Agente de Opera-ciones. Nuestro agente pidi el recibo de la comida y le dijo al Cliente que abordara el avin. Minutos ms tarde, nuestro Empleado abord el avin con la comida del Cliente y se la entreg. Eso s es un buen servicio!

Gar

ys Greeting En Esp

aol

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WHERE ROCK ROYALTY

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16 SPIRIT MARCH 2014 PHOTOGRAPHY BY JUSTIN CLEMONS

Star of the

Mon

th +

Brian Ragsdale is a true Texan through and throughsix generations deep, in fact! Brian started his SouthwestAirlines journey 17 years ago as a Customer Service Agent at Houstons William P. Hobby Airport. Today, he is the Senior Program Lead for Station Training and Compliance, a role that entails tracking all training for Southwest Airlines University and ensuring compliance with all requirements and deadlines. In supporting more than 20 stations, Brian is involved

in everything from deicing procedures to New Hire training. His trick for staying on top of everything? Building relationships. I tell the station Employees to call anytimeIve got plenty of cellphone minutes! he says.For Brian, ge ing into the aviation industry was a

no-brainer. Growing up, I had an uncle who ew on hiscompanys corporate plane all around the world, he says. Hed bring me li le things from di erent countries, and thats what really sparked my interest in travel. Brian LUVS that Southwest gives him the Freedom to Fly. He travels extensively (domestically and interna-tionally) to a end concerts and pro sporting events and to pursue charity work. Southwest promotes Ronald McDonald House Charities and local Make-A-Wish chapters, but the Company also encourages Employees to nd our own meaningful causes, Brian says. For me, thats supporting cancer research. Brians favorite Southwest memory is when he

helped lobby Congress in 2005 to repeal the Wright Amendment. It worked just like my high school government teacher said it would, he jokes. I cant wait for it to nally come to fruition in October. Brian is also excited that Southwest will begin to y inter-nationally this year. I hope to see a lot more passport stamps in our Customers futures. When Brian isnt traveling by air or helping a charity on the ground, he can be found out on the water, shing or wakeboarding.Thank you, Brian, for sharing your enthusiasm with

all of us at Southwest! Laura Wilkinson

Brian RagsdaleSENIOR PROGRAM LEAD, TRAINING, DALLAS

Blue Man Group is proud togive Brian Ragsdale two tickets to a Blue Man Group showas a token of appreciationfor his work and dedication.Congratulations, Brian!

SHORE THING If its a water sport, Brian is on board.

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SHARP, FUNNY AND INVIGORATING! INVIGORATING!

SEVEN MAGAZINE

2

013

Blue

Man

Pro

duct

ions

, LLC

.

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18 SPIRIT MARCH 2014 PHOTOGRAPHY BY JARED MCMILLEN

+

Rapid Rew

ards Freedom

Story

What do winning American Idol and ying Southwest Airlines have to do with each other? Well, if you ask Season Five Idol winner Taylor Hicks, quite a bit. If not for a unique set of circumstances and the help of Southwest, mixed with a bit of luck and perfect timing, Taylor might not have been discovered.In August 2005, Taylor traveled to New Orleans to

a end a friends wedding. But Hurricane Katrina moved in quickly, resulting in the cancellation of all ights. Taylor hailed one of the last cabs leaving New Orleans, eventually making his way to Birmingham in a rentalcar. Since the storm had impacted his travel plans, Southwest provided Taylor with a voucher that could be applied to the purchase of a future ight. A couple months later, he decided to y to Las Vegas on a whim. A er landing at midnight, Taylor got a call from his brother, who told him that the American Idol tryouts were being held in Vegas that coming day. He headed over, got in line, and the rest is history.While Southwest played a small role in Taylors

rise to Idol fame, frequent ying has become a big part of his life since he won the competition. He and his band are currently performing in residence in Las Vegas, but when theyre headed elsewhere for a gig or a recording session, Southwest is always their rst choice. Consistently friendly Customer Service and abundant nonstop ight options are just two reasons for thatas A-List Members in Southwests Rapid Rewards Frequent Flyer program, they also enjoy Fly By Priority Lanes, reserved checkin, standby priority, and more. Another constant in Taylors success has been his

Taylor-brand guitar. Last year, he surprised Customers by performing onboard a ight as part of the Travelin Taylor (Guitar) Tour and the Live at 35 concert series. These days, Taylor spends much of his time on our red-

bellied jets traveling between Las Vegas; Los Angeles; Nashville, Tennessee; and Birmingham, Alabama. Taylor, as one of your songs puts it, you do make us proud!

Erin Terry

Taylor HicksRECORDING ARTIST, LAS VEGAS

Heres Your Chance!Scan this tag, or go to southwest.com/taylor to enter to win a trip to see Taylor perform at Caesars Palace in Las Vegas.

PLUCKY DUCKA serendipitous trip paved the way for Taylors musical success.

CLO

THING COURT

ESY OF JOHN VARV

ATOS

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Lake Havasu, Arizona

Get the full story at:arizonaguide.com/Spirit or call 1.877.205.8571

aot.indd 1 1/17/14 11:36 AM

20

From the Editor

One of my favorite writers, Gary Shteyngart, recently showed up in a picture on Facebook holding a sign with the cover image from his latest book, Lile Failure. Emblazoned across the sign are these words: Failure is an Option. If I knew how to embroi-der, Id make a pillow featuring that slogan.Those who do needlepoint

for a livingor bake cheesecake, or paint burlap table runners for sale on Etsy, or forge entirely new career directions for themselves

Dear Reader,are the subject of the cover story on page 70. This special package is about people pursuing a New American Dream. If you read between the lines, it also has to do with failure. As more of us quit our day jobs and become free agents, ultimate success belongs not to the most talented or the hardest working, but to those who recover best from bad luck and their own mistakes. Of course, failure isnt always

an option, which is why a compa-ny like Southwest Airlines has support systems and sterling safety records. But in other elds, failing is a necessity. Bodybuilders li to failure, pumping iron until they cant get in another rep. Judo

SPIRIT MARCH 2014

novices learn the art of falling. Engineers push devices until they break, to measure the margin of safety. And most of the successful people I have interviewed over the years have proudly described their ops and recoveries. In fact, failing is a skill that

everyone should learn early on. Take writing, for example. Instead of just instructing students to create a great rst dra, we ought to show them how to rewrite a lousy one. And the new handicra entrepreneurs dont need to grow up learning the secrets of success so much as how to bounce back from defeat.So, fellow strivers, go out there,

do your best, and fail! While the meek shall inherit the earth, the resilient will earn it the hard way.

Jay HeinrichsEditorial Director

COMMON THREAD Sometimes, focusing on perfection is beside the point.

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Your Words

Dear Spirit,Geing comfortable on a recent ight between Austin and Dallas, I picked up the most recent copy of Spirit magazine. As I ipped through the pages, I noticed a photo that looked a lot like the man who was siing beside me. I tapped him on the shoulder and asked, Do you know this man? He gave a friendly smile and remarked, As a maer of fact, I do. Siing beside me was none other than Gary Kelly, Southwests CEO. He explained to me that he always gets around this way. When I complimented his humility and respect to the sta, he told me, There isnt a bad seat on any of our planes. On that day, I had to argue that I had one of the best seats. Meeting him was a real treat, and it gave me great condence in the management of an airline that I choose to y oen. Well done, Southwest!

KRISTY WILKERSON

AMARILLO, TEXAS

Yes, its true. Southwests CEO ies with the rest of us. And Gary doesnt have a stunt double.

Our favorite letter each month wins a Spirit diner mug.

Find us on Facebook at facebook.com/spiritmag

Follow us on Twitter at twitter.com/spiritmagazine

Follow us on Instagram at instagram.com/spiritmagazine

SEND EM IN Write to us at 2811 McKinney Ave.,

Suite 360, Dallas, TX 75204 or email [email protected].

For comments or questions directed at Southwest Airlines that dont pertain to Spirit, please visit the

Contact Us page at southwest.com.

CAPITAL COVERAGEThank you so much for highlight-ing Wichita in your January issue [Your Adventure In Wichita]. I think I speak for a lot of people in the area when I say that we are so grateful to have Southwest Airlines oering their wonderful service to the Air Capital. Spirit gave readers excellent information on some fantastic local destina-tions. Thanks so much!

CARY PIERCE KECHI , KANSAS

We especially love going to the small-er Heartland cities and discovering vortices of coolness like Wichita. Thanks for writing, Cary.

ICE, ICE, BABYIm writing to say how much our family enjoyed the Southwest Rink at Skyline Park in Denver [Community Outreach, January 2014]. Our granddaughter wears leg braces and really wanted to ice skate. We couldnt believe how well she did with the plastic walk-ers that your company provided. Thrilled with her accomplish-ment, she went to the rink every day that we spent downtown.

RITA KINNEY APTOS , CAL IFORNIA

Free skating with friendly people. What could be beer? Tell your granddaughter to keep gliding!

f1_letters_bh.indd 22 2/3/14 10:18 AM

#1 PRESCRIBEDALLERGY EYE DROP

1

INDICATION AND DOSINGPATADAY Solution is a prescription medicine used to treat ocular (eye) itching associated with eye allergies.The recommended dose is one drop in each affected eye once a day.IMPORTANT SAFETY INFORMATIONPATADAY Solution is for topical ocular use only and should not be injected or swallowed.To prevent contamination of the dropper tip and solution, avoid touching the dropper tip to your eyelids or the surrounding areas with the dropper tip of the bottle. Keep the bottle tightly closed when it is not in use.Talk to your eye care professional about using PATADAYTalk to your eye care professional about using PATADAYTalk to your eye care professional about using PATADAY Solution with contact lenses. Dont wear contact lenses if your eyes are red. PATADAY Solution

should not be used to treat contact lens-related irritation. Always remove your contact lenses before administering PATADAY Solution. PATADAYPATADAYPATADAY Solution contains the preservative benzalkonium chloride, or BAK.BAK may be absorbed by soft contact lenses. If you wear soft contacts and your eyes are not red, you should wait at least ten minutes after administering PATADAY Solution before inserting your contacts.The two most common side effects reported with the use of PATADAY Solution are cold-like symptoms and pharyngitis (sore throat). About 10% of patients experience one of these conditions.Make sure to ask your doctor if PATADAY Solution is right for you. For additional information on PATADAY Solution, please seeImportant Product Information on adjacent page.

Perhaps thats why PATADAY Solution is prescribed more than any other eye drop for fast, long-lasting relief of itchy, allergy eyes.*So next time you travel, pack the PATADAY Solution.

Visit Pataday.com for valuable savings on prescription PATADAY Solution for eligible patients. Solution for eligible patients.

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* Two studies demonstrated that PATADAY Solution signi cantly reduced ocular itch in as little as 3-7 minutes when assessed at 30 minutes and 16 hours after dosing. Subject to eligibility rules. Restrictions apply. See Pataday.com for more information.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.

alcon.indd 1 1/21/14 11:53 AM

COCKTAIL TOURThe timing of Rien Fertels Tales of a Tippling City, [December 2013] was impeccable! My hus-band and I and one of our adult sons made the trip to New Orleans for the Sugar Bowl, and I used the piece as our guide for touring the French Quarter. We began and ended at Kingsh, where we enjoyed the Pimms Cup, mint

julep, Bramble, and Doctors Orders. We made two trips to Bourbon O Bar as well, where we tried the brandy crusta. Cheryl Charming, the proprietor, lives up to her name with her friendly aitude toward her customers. She regaled us with French Quarter and cocktail history and provided her own personal suggestions of places to see and

things to do. At Arnauds French 75 Bar, Chris Hannah and his sta quickly warmed to us when they realized we were on a mis-sion to learn about New Orleans cocktail history. Thanks to Chris, we did not miss the beautiful holi-day decorations at The Roosevelt hotel, where we enjoyed more out-standing cocktails at the Sazerac Bar. We also visited Cane & Table and SoBou. Drinking at bars is about much more than geing a buzz; its about human interaction. Thank you for providing an inter-esting take on touring the French Quarter. With my newfound knowledge I plan to host a cocktail party where Ill try to replicate some of these classic drinks, black bow tie and all!

KAY WALKER CORPUS CHRIST I , TEXAS

You turned our annual Spirits Guide to Spirits into an owners manual, Kay. Cheers!

GRAB THAT PAGEAs soon as I board a Southwest ight, I open Spirit magazine and immediately ip to the recipe page. If it seems interesting, Ill take a photo of the recipe with my phone. Well, the Cranberry Pistachio Shortbread cookies [Eat, May 2013] caught my eye over the summer, and I thought they might make a good addition to my Christmas cookies since they have both red and green ingredients. My friends deemed them The Christmas Cookie, and I sent the recipe out with my Christmas cards so that others can enjoy them. Next on the list is the Bannock, which I snapped a photo of back in October. Thanks for the great new recipes, Spirit. I LUV them!

TRACY MLAKAR CHICAGO

You can also get the recipes online at spiritmag.com when you touch down or in ight using onboard Wi-Fi.

Important Information for Patients about PATADAY (olopatadine hydrochloride ophthalmic solution) 0.2%This summary contains risk and safety information for patients about PATADAY Solution. This summary does not include all information about PATADAY Solution and is not meant to take the place of talking to your healthcare provider about your medical condition or treatment. Please see the full Prescribing Information for complete product information available at www.Pataday.com. Read the Prescribing Information that comes with PATADAY Solution before you start using it and each time you get a rell. There may be new information. If you have questions about PATADAY Solution, talk to your doctor or pharmacist.INDICATIONS AND USAGE PATADAY Solution is indicated for the treatment of ocular itching associated with allergic conjunctivitis.DOSAGE AND ADMINISTRATION The recommended dose is one drop in each affected eye once a day.DOSAGE FORMS AND STRENGTHSOphthalmic solution 0.2%: each ml contains 2.22 mg of olopatadine hydrochloride. CONTRAINDICATIONS None.WARNINGS AND PRECAUTIONS For topical ocular use only. Not for injection or oral use.Contamination of Tip and Solution As with any eye drop, to prevent contaminating the dropper tip and solution, care should be taken not to touch the eyelids or surrounding areas with the dropper tip of the bottle. Keep bottle tightly closed when not in use. Contact Lens Use Patients should be advised not to wear a contact lens if their eye is red. PATADAY (olopatadine hydrochloride ophthalmic solution) 0.2% should not be used to treat contact lens related irritation. The preservative in PATADAY Solution, benzalkonium chloride, may be absorbed by soft contact lenses. Patients who wear soft contact lenses and whose eyes are not red, should be instructed to wait at least ten minutes after instilling PATADAY (olopatadine hydrochloride ophthalmic solution) 0.2% before they insert their contact lenses.ADVERSE REACTIONS Symptoms similar to cold syndrome and pharyngitis were reported at an incidence of approximately 10%.The following adverse experiences have been reported in 5% or less of patients:Ocular: blurred vision, burning or stinging, conjunctivitis, dry eye, foreign body sensation, hyperemia, hypersensitivity, keratitis, lid edema, pain and ocular pruritus.Non-ocular: asthenia, back pain, u syndrome, headache, increased cough, infection, nausea, rhinitis, sinusitis and taste perversion.Some of these events were similar to the underlying disease being studied.

USE IN SPECIFIC POPULATIONS Pregnancy Teratogenic effects: Pregnancy Category C Olopatadine was found not to be teratogenic in rats and rabbits. However, rats treated at 600 mg/kg/day, or 150,000 times the maximum recommended ocular human dose (MROHD) and rabbits treated at 400 mg/kg/day, or approximately 100,000 times the MROHD, during organogenesis showed a decrease in live fetuses. In addition, rats treated with 600 mg/kg/day of olopatadine during organogenesis showed a decrease in fetal weight. Further, rats treated with 600 mg/kg/day of olopatadine during late gestation through the lactation period showed a decrease in neonatal survival and body weight. There are, however, no adequate and well-controlled studies in pregnant women. Because animal studies are not always predictive of human responses, this drug should be used in pregnant women only if the potential benet to the mother justies the potential risk to the embryo or fetus.Nursing Mothers Olopatadine has been identied in the milk of nursing rats following oral administration. It is not known whether topical ocular administration could result in sufcient systemic absorption to produce detectable quantities in the human breast milk. Nevertheless, caution should be exercised when PATADAY (olopatadine hydrochloride ophthalmic solution) 0.2% is administered to a nursing mother.Pediatric Use Safety and effectiveness in pediatric patients below the age of 2 years have not been established.Geriatric Use No overall differences in safety and effectiveness have been observed between elderly and younger patients.NONCLINICAL TOXICOLOGY Carcinogenesis, Mutagenesis, Impairment of Fertility Olopatadine administered orally was not carcinogenic in mice and rats in doses up to 500 mg/kg/day and 200 mg/kg/day, respectively. Based on a 40 L drop size and a 50 kg person, these doses were approximately 150,000 and 50,000 times higher than the MROHD. No mutagenic potential was observed when olopatadine was tested in an in vitro bacterial reverse mutation (Ames) test, an in vitro mammalian chromosome aberration assay or an in vivo mouse micronucleus test. Olopatadine administered to male and female rats at oral doses of approximately 100,000 times MROHD level resulted in a slight decrease in the fertility index and reduced implantation rate; no effects on reproductive function were observed at doses of approximately 15,000 times the MROHD level.Rx onlyReference: 1. IMS Health, IMS National Prescription Audit, August 2010 to October 2013, USC 61500 OPHTH ANTI-ALLERGY. This information is an estimate derived from the use of information under license from the following IMS Health information service: National Prescription Audit for the period 2004-2013. IMS expressly reserves all rights, including rights of copying, distribution and republication.

2014 Novartis 1/14 PAT14001JAD

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Your Pictures

PIC OF THE MONTH In Lake Tahoe, California, Cole Williams, 12, and his sister Alyssa, 14, make cameos in their moms ultracool selfie. Photo by Rebecca Williams; San Antonio

Hey, I Took That!Spirit readers hit us with their best shots.

Send Us Your SnapsGo to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, well send you a Spirit diner mug.

RAINIER SHINESIn late December, the day dawns spectacularly over Washingtons Mount Rainier. Photo by J Barnhart;Sunnyvale, California

WHATS UP? Flight fun at the Pecan Street Festival in Austin, Texas. Photo by Jace Alexander; Dallas

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Direct all the action at home from virtually anywhere.

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Alarm.com is sold exclusively through Authorized Security Dealers. To nd the Dealers in your area and learn about current promotions, visit:

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MARCH 2014 SPIRIT 292929

Media CenterPH

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Lea Lets GoHer love is for show tunes. Her most glorious career momentshave come when shes powered through one Streisand showstop-per after another on the hit Fox series Glee. Get ready for me, love/Cause Im a comer is her mission statement. But she 27,not 57. And people will rain on her parade if her debut album creaks with homages to Babs. Still, she wont stop believin in her shot at pop stardom, so she makes an album with beats and very not-Broadway producers named The Monster & The Strangerz.She calls it Louder, and, in doing so, loudly announce that this is not Louder, and, in doing so, loudly announce that this is not Louderabout the way we were but the way Lea Michele is gonna be. And thats cool, because we love Streisand, but we really like her, too.

DATEMarch 4

MUSICLea Micheles Louder

IN SIX WORDSGlee star is ready

to holla

GOOGLE HITS 12,300,000

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Win One! Scanthis tag or visit spiritmag.com/lea for a chance

to win one of 20 copies of LeaMicheles debut CD, Louder.Louder.Louder

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SPIRIT MARCH 2014

Center

MovieMuppets Most Wanted Muppets Most Wanted DATE March 21 March 21 IN SIX WORDS The kids will likeit, too THE CAST Tina Fey, Ty Burrell (right), Ricky Gervais, Jim Hensons fuzzy funsters Ricky Gervais, Jim Hensons fuzzy funsters THE GIST In Europe, a caper uncorked by In Europe, a caper uncorked by Constantine, a Kermit copycat, causes chaos, Constantine, a Kermit copycat, causes chaos, crossed wires, and a case of mistaken identity crossed wires, and a case of mistaken identity for the cottony crew. for the cottony crew. SELLING POINT This sequel to the 2011 hit sequel to the 2011 hit The Muppets picks up where the puppets left offmaking mayhem where the puppets left offmaking mayhem with some of the cheekiest people in showbiz.with some of the cheekiest people in showbiz.

303030

MediaMediaMediaMedia CenterMediaMediaMedia CenterMedia Center

DVD Philomena

BookUganda Be Kidding Me

TV Cosmos: A Space-Time Odyssey

Broadway Cabaret

DATE March 4 March 4 March 9 March 21

IN SIX WORDS

The Odd Couple + sinister Sister Act

Hopefully funnier than its excruciating title

Will he say Billionsand billions...?

Enough to make you forget Liza

THE CAST

Judi Dench, Steve Coogan Chelsea Handler

Astrophysicist Neil deGrasse Tyson

Michelle Williams, Alan Cumming

THE GIST

Dotty Irishwoman recruits disgraced BBCer to look for her long-lost son. Their journey leads to

stunning surprises.

The talk-show host/best-selling author/comedian brings the bratty American bit to distant shoresthen pens it for laughs.

Fox gives a CGI spin to its resurrection of the beloved 1980 PBS series hosted by the late, sage

stargazer Carl Sagan.

The incandescent Williams takes on Sally Bowles, and

Cumming reprises his MC, in what will be

unforgettable theater.

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The sublime Oscar-nominee is perfect for home viewing.

Thats good, becauseits moral outrages will its moral outrages will make you scream.

Three of Chandlers four books have

topped The New York Times Best Seller List. In other words, you Congo wrong.

Tyson, the most charismatic of geeks, will helm the reboot, with a producing assist from The Family GuyThe Family Guys Seth MacFarlane.

Previews begin a month before the shows April 24

opening. You want to come to zee cabaret? Get your tix now.

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Booking your car, fl ight, and hotel on southwest.com earns you more Rapid Rewards points.

Other travel sites: southwest.com:Rent a car. Rent a car and earn Rapid Rewards

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14 ounces fresh goat cheese 6 ounces cream cheese cup buttermilk cup + 2 tablespoons sugar 1 teaspoon togarashi 4 eggs 1 graham cracker crust 1 tablespoon sorghum syrup

1. Preheat oven to 325 degrees. 2. Whisk together goat cheese, cream cheese, bu ermilk, sugar, and 1/2 teaspoon togarashi. Beat in eggs one at a time until smooth. 3. Pour lling into graham cracker crust. Sprinkle with remaining 1/2 teaspoon togarashi. 4. Bake in a warm water bath for 80 minutes. 5. Refrigerate for at least 2 hours. Just before serving, drizzle each slice with sorghum syrup.

EAT IN LOUISVILLE

Togarashi CheesecakeTogarashi CheesecakeI grew up in Brooklyn and we always went to Juniors for cheesecake. Its one of my favorite things to eat, but theres a lot of mediocre cheesecake being served across the country. We want-ed to come up with a version that was inventive and more elegant. At MilkWood, were always messing around with spiceIm a chili-head, so the spicier the better. For this cheesecake, we used

a Japanese chili spice blend called togarashi to offset the togarashi to offset the togarashitartness of the goat cheese in the recipe. Togarashi is not Togarashi is not Togarashimelt-your-face-off spicy, but its just spicy enough to tickle the back of your throat. In Japanese food, its like adding salt and pepper.

WHO Edward Lee, owner/chefWHERE MilkWoodWEB actorstheatre.org/milkwood

PHOTOGRAPHY BY ADAM VOORHES MARCH 2014 SPIRIT 333333

Eat Drink SleepST

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F1_eat_sp.indd 33 1/31/14 9:20 AM


DRINK IN SAN FRANCISCO

Punchers ChanceA lot of my inspiration for cocktails comes from food. I had a dish some months back at a Burmese restaurant that used coconut and black sesame seeds, and I knew I had to make a cocktail geared toward that combination. So when we held an event this past October called the Mission Margarita Brawl, where 10 bars in the neighborhood had to make their take on a margarita, I thought to myself, What if I got black sesame seeds, ground them up, and added some salt to make the salt rim? This punch-style cocktail works well because, on the front, youve got the smokiness from the mezcal, and on the finish, the driving acidity with the coconut. We won the brawl.

WHO Dominic Alling, bar directorWHERE BerettaWEB berettasf.com

2 cups sugar 2 cups water 2 ounces loose black tea 3 vanilla pods 1 cup sweetened coconut

flakes

black sesame salt 2 ounces mezcal ounce lime juice

1. Make punchers mix: Combine sugar with 2 cups of water. Boil for 10 minutes. Add water. Boil for 10 minutes. Add loose tea and vanilla pods, and let steep for 7 minutes. Strain. Add coconut akes, then let sit Add coconut akes, then let sit for 30 minutes, stirring periodi-cally. Strain and cool.2.Rim a Nick & Nora glass with black sesame salt, and ll with ice. Combine mezcal, lime juice, and 1/2 ounce punchers mix in an ice- lled cocktail shaker. Shake, then strain into glass.

STYL

ING BY RO

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PHOTOGRAPHY BY ADAM VOORHES

Eat Drink Sleep

F2_DRINK_sp.indd 34 2/5/14 2:39 PM

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Eat Drink Sleep

Located on the site of a former Mexican presidential retreat, the 29-acre luxury resortwhich officially debuted in September 2013nestles along a secluded stretch of coastline just 20 minutes south of Cancn. But why go into town? Nizucs six restaurants serve up an international sampler platter, from contemporary Mexican fare to Asian fusion, while the beachfront Bar A-Kan, one of three resort lounges, offers one of the regions largest tequila and mezcal collections. Adventurous travelers will enjoy guided sunrise paddleboarding, snorkeling above the Mesoamerican BarrierReef, or kayaking through the mangroves that front part ofthe property, while kids can frolic on the private family beachor indulge their artistic sides with cooking classes and crafts.Just want to relax? With 274 suites spread through three separate residential areas, theres space for everyoneplus an adults-only beach and a 30,000-square-foot spa.AIRPORT Cancn International (CUN) RATE From $380 WEB nizuc.com

While Youre There DIVE IN to explore the Cancn Underwater Museum, featuring artist Jason deCaires Taylors 400-plus coral-encrusted statues. You can snorkel, but youll get more up close and personal with a scuba tank. underwatersculpture.comEXPLORE the Yucatn Peninsulas history on a day tour to Chichn Itz or Tulum, the sites of Mexicos most famousand, arguably,most spectacularMayan ruins. cancun.comSHOOT FOR PAR at the Jack Nicklausdesigned Riviera Cancu n Golf Club. Riviera Cancu n Golf Club. Opened in 2008, the 18-hole course is the areas newest spot of greens. cancungolf.org

ROYAL BLUE Stunning vistas abound at this Mexican hot spot.

SL E E P I N R I V I E R A M AYA, M E X ICO

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Ties That Bind Psychologist David DeSteno untangles matters of trust, from some common misconceptions to questionable cues.

Q + A

What are some of the myths surrounding trust?Oftentimes, we assume someone is trustworthy or not based on his or her reputation. If that were such a great predictor then we wouldnt be surprised so often. Science tells us that everyone has his pricewhether he knows it or not. We each have two types of mechanisms: those that favor short-term gain and those that favor long-term gain. If youre thinking short-term, youll take whatever you can get and run. However, long-term gain requires you to be more community-oriented to get what you want in the end. Whether you are trustworthy or not in any given moment is determined by which of these two urges is motivating you.

What traits should you look for when determining if someone is trustworthy?We tend to think about trust in terms of integrity, but theres another component thats equally as important: compe-tence. When youre deciding whom to trust in a certain situation, consider what might be required of that person. For example, I trust my best friend, but I wouldnt want him oper-ating on me because hes not a surgeon. Ask yourself not only

if the person is honest and fair, but also if he can competently do what you need him to do. My friend may have every inten-tion to help me, but without the competence to do so, the end result will still be failure.

Can I trust my boss?People in positions of powersocioeconomically or other-wiseare more likely to be untrustworthy because they can be. Trust involves making yourself vulnerable to others. The more power you have, the less you rely on others and the less vulnerable you are.

Is it possible to base trust on body language?Yes, it is possible, but in the past weve been looking for a single telltale marker, like shifty eyes or a fake smile, neither of which is telling on its own. Recent studies suggest that only when four particular cues are used in sequence do they predict when a person is going to be untrustworthy. Those are crossing ones arms, leaning back (or orienting yourself away from someone), touching your face, and fidget-ing with your hands. When used together, they say, Im probably going to cheat you.

ILLUSTRATION BY ALEX EBEN MEYER

Wise Guide

David DeSteno is the author of The Truth About Trust: How It Determines Success in Life, Love, Learning, and More.

f1_q+a_bh.indd 39 1/28/14 3:50 PM


Wise Guide

Carmine Gallo is the author of Talk

Like TED: The 9 Public-Speaking

Secrets of the Worlds Top Minds.

Delivery System

Communicationcoach Carmine

Gallo shareshis tips

for preparinga TED-worthy presentation.

TOP F I V E

1Follow the18-Minute RuleWhether youre a humble academic researcher or Bono, each TED presenter is given no more than 18 minutes to speak, Gallo says. Research shows that speeches exceeding 20 minutes increase the anxiety levels of those listen-ing, so be mindful of the length of your talk to ensure a positive experience.

2Share Your PassionDig deep to identify what about your topic makes your heart sing. As Dr. Jill Bolte Taylor was preparingher TED talk about

the day she had a stroke, she was fo-cused on the medical takeaways. A friend suggested she speak instead to what her stroke taught her about spirituality. The talk now has more than 10 million views.

3Think VisuallyEmploy visualsto take audience members on a journey that drives your message home. Undersea explorer Robert Ballardstalk featured 57 slides that contained only photos. Because the slides didnt use

words, they comple-mented his story instead of detracting from it. When infor-mation is delivered verbally, we remem-ber about 10 percent of whats said. When you add a picture, retention goes up to 65 percent.

4Tell a Storyor TwoIn public speaking, you want your audi-ence to like you. You can accomplish this by establishing an emotional connection through storytelling.Neuroscientists have discovered that when a story is beingtold, speaker and listener are literally

in sync, meaning the brain lights up in the same region for both parties.

5Practice Being NaturalWhile it sounds counterintuitive to say that the more you practice, the more natural youll look and sound, its not. Practice allows you to internalize your con-tent, making it easier to focus on nuances of communication like tone and body language. It also gives you confidence.

ILLUSTRATION BY NICOLE MARIE RINCON

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Wise Guide

Decompress Test Whats your strategyfor relieving stress?

Playing music is a great stress reliever for me.Im a fiddler, and when I engage in the rhythmic motion of the bow and the harmonic sounds that come from it, I can zone out, distancing my-self from realities that add tension to my life.The ef-fect is enhanced when playing with friends. Time seems to stop dur-ing those euphoric moments.

Don SummersGRIFFIN, GEORGIA

I deal with stress in different ways depending on the time of day. If I wake up stressed, I do yoga. If its dur-ing the day, I do an emotional check-in and ask myself, How am I feeling in this moment? Whatever comes up, I forgive myself for the judgment and release the sensation with a deep breath.

John WendtLONGMONT,

COLORADO

I hang upside down on aninversion board for 10 minutes at 180 degrees.Its an amazing stress reliever. If its been aparticularly bad day, I make it 20 minutes.

Barb SzatkoNAPERVILLE,

ILLINOIS

As a wife and a mother with a full-time career, the best avenue Ive found for relieving stress is hiking. At the beginning of the hike, I identify what has me the most stressed. Through-out my trek, I think about the reason for the problem and the different ways I can relieve the situation. By the time I make it to the top of the mountainwhich for me is Cowles Mountain in San DiegoI have a solution, my head is clear, and I get to enjoy the beautiful scenery all the way down.Christine Hudson

SAN DIEGO

If a movie was made about your life, who would play you and why? Email your response to [email protected] with the subject line We Asked.

We Ask,You Answer

ILLUSTRATION BY FRANCESCO POROLI

SURVEY SAYS

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Two of the most trusted names in health care Baylor Health Care System and Scott & White Healthcare have become one: Baylor Scott & White Health. This new organization is the largest nonprofit health care system in Texas. And its an exciting union that brings twice the resources, working as one, to help make our communities healthier. Now, theres no end to what we can accomplish.

Twice the history.Twice the strength.Twice the innovation.Twice the intelligence.Twice the footprint.Infinite possibilities.

Baylor Health Care System and Scott & White Healthcare are now one. And the health care world will never be the same.

BaylorScottand White.comPhysicians are members of the medical staff at one of Baylor Health Care Systems subsidiary, community or affiliated medical centers and are neither employees nor

agents of those medical centers, Baylor Health Care System or Baylor Scott & White Health. 2014 Baylor Scott & White Health BHCS_1093_2014 RT

baylor health scott and white.indd 1 1/21/14 2:54 PM

lvc celine.indd 1 2/5/14 8:48 AM

of parents dont understand

what their what their adult child does

for a living.

Mom and Dad no doubt rememberyour childhood ambitionsbut chances are theyre fuzzy on the details of your grown-up gig. Arecent LinkedIn survey found that more than one-third of parents worldwide are in the dark about their kids daily responsibilities. (Americans are slightly ahead of the curve; only 29 percent find their childs work mystifying.) Blame it on ambiguous job titles like UI designer, social media manager, and data scientist. These jobs may not have existed when some of the parents were in the workforce, says Cath-erine Fisher, director of corporate communications at LinkedIn. Still, 94 percent of folks are proud of their childs professional accom-plishments. Whatever they are.

3500


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OTO

GRAPH

Y BY

ANDRE

W RICH

F2_kidjob_gc.indd 45 2/6/14 1:52 PM

TheNumbers


15inches when released into

the wild.

Try squeezing one of thosepuppies into a baggie. The orange swimmers may be a fingers length when fair-weather owners let em loose in nearby lakesbut given warm water and a near-limitless food supply, they can get longer than a foot and weigh more than 4 pounds. Think twice, though, before freeing mini-Willy. Dumping your fishbowl can cause big problems, says Christine Ngai Ryan, a researcher at the University of Nevada at Reno whos netted 130 whopper cyprinids at Lake Tahoe. Apparently, these prodigious foragers are messy guests: Their waste stimulates excessive algae growth, making the lake murky and unhealthy for native fish. If only someone could change the water.

Gold sh can grow to

PHOTO

GRAPH

Y PAUL HARD

Y/CORB

IS

F2_goldfish_gc.indd 46 1/30/14 11:31 AM

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TheNumbers


You have

milliseconds to catch a fall.

Thats the minimum time the brain needs to register that your bodys off-kilter and to do what it takes to avoid a

tumble. Anything less than 250 millisecondsyoure

probably not going to catch yourself, says Daniel Ferris,

a University of Michigan professor of kinesiology. In a

recent study on balance, Ferris team homed in on the left sensorimotor cortex, an

area of the brain thought to be responsible for coordinating

motion. When you realize youre falling, this region

responds first, sending out the neural signals that set your body in motion to (ideally)

restore stabilityall within a quarter-second. Now thats what we call quick thinking.

250

PHOTO

GRAPH

Y B OLIVER

HOFF

MANN/IST

OCK

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TheNumbers


of husbandshave lied

to their wivesabout dinging

the car.

Not only have they concealed the minor mishapstheyve pinned the blame elsewhere. Wives arent angels in the drivers seat, either: In a survey by Insure.com, 27 percent said theyd fabricatedthe same falsehood. More-over, 24 percent of folks are hiding accidents from their mates. But the truth can have a pesky way of surfacing. Some people will find out that a spouse has done something wrong when they see their car insurance rates have gone up, says Amy Danise, an Insure.com spokesperson. Other times, sidestepping consequences is a snap: Its really easy to blame some-one else for a ding, Danise acknowledges. Apparently honesty isnt always seen as the best (insurance) policy.

4200

PHOTOGRAPHY BY DARREN BRAUN

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E LE VATE

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Believe it or not, your computer screen may be getting in the way of your

dating life. While we may use technology to stay connected to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

To get a pulse on todays dat-ing scene, we talked to Cindy Herington, one of the many dating experts at Its Just Lunch, the worlds largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

TIPS FROM IJL DATING

EXPERT

Up Close and

PER SONAL

1 Ditch the Laptop The premise of Its Just Lunch

is simple: a lunch date or drink after work is the ideal first date. Its a no pressure, relaxed setting where you can actually talk face-to-face. Real chemistry happens in person, Herington says. You may be having a great online relationship, but when you finally meet, you discover that the person youve spent so much time

I joined because I just didnt have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. Im hundred percent satisfied so far... Justin, on consumeraffairs.com

Favorite part of air travel is reading the ad for @Its_Just_Lunch, @ponybear, via Twitter

e online buzz about Its Just Lunch:

Promotion

with in cyberspace is nothing like what you imagined. Replace those digital emoticons with a no pressure, casual lunch date and youll know immediately if you should take it to the next level.

2 Get a Wingman (or Wingwoman)Its Just Lunchs clients often refer to their matchmakers as their dating wingmen (or wingwomen) because they handle all of the dating logistics. Herington describes her role, say-ing, Were genuinely interested in understanding our clients. We listen. We really get to know your personal-ity and what youre looking for in that significant other. Every IJL match is hand-selected. Theres no online profile for the world to see and its all confidential. After the date, Its Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. We offer something online services dont: someone to talk to, Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while youre focusing on your career and personal obligations.

PER SONAL and date coordination, clients are able to save valuable time and energy. After we select your match, well describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new, Herington says. Less time searching equals more time dating. Thats realized ROI.

4 Date SmarterHerington reminds singles who

contact her that they can have a career and a relationship. They just have to date smarter. If finding someone to share your life with is important to you, you can make time and have it all, she says. If you dont have time to do your taxes, you hire a CPA. If you dont have time to manage your investments, you hire a financial planner. Its Just Lunch helps you make time for the things that matter. IJL helps you date smarter. Since Its Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5 Connect Herington says that her clients

often wished they had contacted her sooner. Most of them didnt realize how easy and enjoyable Its Just Lunch dating can be, she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, Its Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with Its Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

5 TIPS FOR MODERN DATING

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Would you date one of your companys clients or potential clients?

Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

MIXING BUSINESS AND DATING?

Different industry

Same industry

Similar line of work and position

Similar line of work but different position

10%

10%

10%70%

I am busy, but expect a potential partner to be local more often than traveling.

I am busy myself, so if a partner is gone for a week at a time, I am okay with that!

No, a partner on frequent business related trips does not bother me.

Yes, I prefer potential partners to be more accessible.16%

27%

32%

25%

ITS JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...

800.858.6526 ItsJustLunch.com150 cities 21 years experience

FIND IJL

3 Boost Your Dating ROIWho wants to spend hours sifting

through online profiles and trying to connect via email, pokes and winks? You dont have time to waste playing digital guessing games and meeting the wrong people. When youre investing your time and energy in something important, you deserve a strong return. With IJLs personalized match selection

0 10% 20% 30% 40% 50%

Yes. But I would keep work and play separate.

Men

Yes. I would consider if the situation felt

appropriate, but not exchange for any business favors.

WomenYes. And I would

give them addl business if helped seal the deal.

No. Its unprofessional.

30.9%38.9%

26.1%18.5%

1.6%

0.3%

41.4%

42.3%

Betty Sinclair Sara Darling

Source: IJL Survey of 4400 singles

Its Just Lunch Dating Specialists:

Amy Brinkman

Promotion

IJL.indd 2 3/6/13 11:55 AM

Believe it or not, your computer screen may be getting in the way of your

dating life. While we may use technology to stay connected to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

To get a pulse on todays dat-ing scene, we talked to Cindy Herington, one of the many dating experts at Its Just Lunch, the worlds largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

TIPS FROM IJL DATING

EXPERT

Up Close and

PER SONAL

1 Ditch the Laptop The premise of Its Just Lunch

is simple: a lunch date or drink after work is the ideal first date. Its a no pressure, relaxed setting where you can actually talk face-to-face. Real chemistry happens in person, Herington says. You may be having a great online relationship, but when you finally meet, you discover that the person youve spent so much time

I joined because I just didnt have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. Im hundred percent satisfied so far... Justin, on consumeraffairs.com

Favorite part of air travel is reading the ad for @Its_Just_Lunch, @ponybear, via Twitter

e online buzz about Its Just Lunch:

Promotion

with in cyberspace is nothing like what you imagined. Replace those digital emoticons with a no pressure, casual lunch date and youll know immediately if you should take it to the next level.

2 Get a Wingman (or Wingwoman)Its Just Lunchs clients often refer to their matchmakers as their dating wingmen (or wingwomen) because they handle all of the dating logistics. Herington describes her role, say-ing, Were genuinely interested in understanding our clients. We listen. We really get to know your personal-ity and what youre looking for in that significant other. Every IJL match is hand-selected. Theres no online profile for the world to see and its all confidential. After the date, Its Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. We offer something online services dont: someone to talk to, Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while youre focusing on your career and personal obligations.

PER SONAL and date coordination, clients are able to save valuable time and energy. After we select your match, well describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new, Herington says. Less time searching equals more time dating. Thats realized ROI.

4 Date SmarterHerington reminds singles who

contact her that they can have a career and a relationship. They just have to date smarter. If finding someone to share your life with is important to you, you can make time and have it all, she says. If you dont have time to do your taxes, you hire a CPA. If you dont have time to manage your investments, you hire a financial planner. Its Just Lunch helps you make time for the things that matter. IJL helps you date smarter. Since Its Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

5 Connect Herington says that her clients

often wished they had contacted her sooner. Most of them didnt realize how easy and enjoyable Its Just Lunch dating can be, she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, Its Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with Its Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

5 TIPS FOR MODERN DATING

Do you prefer to date someone in the same industry as you or in a different profession altogether?

Would you date one of your companys clients or potential clients?

Does the time that a potential partner travels for business affect your willingness to pursue a relationship?

MIXING BUSINESS AND DATING?

Different industry

Same industry

Similar line of work and position

Similar line of work but different position

10%

10%

10%70%

I am busy, but expect a potential partner to be local more often than traveling.

I am busy myself, so if a partner is gone for a week at a time, I am okay with that!

No, a partner on frequent business related trips does not bother me.

Yes, I prefer potential partners to be more accessible.16%

27%

32%

25%

ITS JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...

800.858.6526 ItsJustLunch.com150 cities 21 years experience

FIND IJL

3 Boost Your Dating ROIWho wants to spend hours sifting

through online profiles and trying to connect via email, pokes and winks? You dont have time to waste playing digital guessing games and meeting the wrong people. When youre investing your time and energy in something important, you deserve a strong return. With IJLs personalized match selection

0 10% 20% 30% 40% 50%

Yes. But I would keep work and play separate.

Men

Yes. I would consider if the situation felt

appropriate, but not exchange for any business favors.

WomenYes. And I would

give them addl business if helped seal the deal.

No. Its unprofessional.

30.9%38.9%

26.1%18.5%

1.6%

0.3%

41.4%

42.3%

Betty Sinclair Sara Darling

Source: IJL Survey of 4400 singles

Its Just Lunch Dating Specialists:

Amy Brinkman

Promotion

IJL.indd 3 3/6/13 11:55 AM

8x8.indd 1 1/24/14 9:12 AM

55MARCH 2014 SPIRIT

Business

Cesar Millans new series, Cesar 911, premieres on Nat Geo Wild on March 7.

ILLUSTRATION BY MELINDA JOSIE

Cesar MillanCELEBRITY DOG TRAINER AND BEST-SELLING AUTHOR

LESSON

What is the key to a functional workplace? This is one particular area where we can learn a lot from animals. In a pack of dogs, there are essentially three groups:

those in the front, those in the middle, and those in the back. While each plays a signi cant role, no group

is superior. The dogs in the front, typically referred to as alphas, give direction and o er protection; these are your leaders. The dogs in the middle of the pack keep order and ensure that things run smoothly. Those in the back

are the cautious ones, responsible for alerting the others to potential threats. When building a team, adopt a pack mentality. Recognize that its just as important to nd people who are happy being in the back as it is to

identify strong leaders. And maintain a balance of these respective personalities to promote cohesion.

F1_Lesson_ET.indd 55 1/28/14 5:01 PM

56 SPIRIT MARCH 2014 ILLUSTRATION BY JESSE LEFKOWITZ

Business

PITCH

Goldbely Good food regardless of geography.

Heres how Joe Ariel, co-founder of Goldbely, describes the e-com-merce platform for foodie nds:I love to travel, and I love food. Goldbely is a direct result of want-ing to share with others some of the delicious things Ive eaten on my journeys. The premise of our business is to eliminate geographyas a factor in food-purchasing deci-sions. If you want to try original

bu alo wings, you can have them shipped in from Anchor Bar in Bu alo, New York, in time for lunch tomorrow. We currently partner with about 100 food pur-veyors across the United States. These run the gamut from iconic establishments like Katzs Deli-catessen in New York City and Lou Malnatis Pizzeria in Chicago to mom-and-pop operations like Elles Belles Bakery in Bozeman, Montana. Goldbelys o erings are

sweet, savory, and everything in between. Our only criteria are that the food is delicious, one of a kind, and able to be shipped. While some of our partners do their own shipping, in most cases we handle it for them. The team at Goldbely will coach, consult, and do ship-ping test runs with anyone we think has a delicious product to see if we can make it work for both of us. The selection changes daily, and prices range from $10 to $150 (with some items including free shipping). goldbely.com

Hacker space \'ha-kr 'sps\ noun A place in which people with an interest in computing or technology can gather to work on projects while sharing ideas, equipment, and knowledge. USAGE: In the words of New York Times reporter Steven Kurutz: Businesses like Pinterest and MakerBot have grown out of hacker spaces, which have become networking venues for engineers and inventors.

DIC

TIO

NARY

F1_Pitch_ET.indd 56 2/6/14 10:04 AM

LIVING THE DREAM, LOVING THE VIEW

STRIVE FOREXCELLENCE

checker's.indd 1 1/22/14 1:51 PM


Business

PERK

Doc Holiday Prevail overthe paper trail with this cloud-connected scanner.The war against paper is far from over, but dont admit defeat just yet. Here to aid in the ba le of bulging le folders and rampant receipts is Neat-Connect, the latest declut-tering device from the folks at Neat. A wireless scanner with a smart-phone-slick touchscreen interface, NeatConnect advances the companys cleanup e orts consid-erably with its direct-to-cloud capabilities. No computer is required. Scan up to 15 documents at a time, and it will

APP

Shake Simplify legal transactions with the power of your smart-phone. Whether youre juggling youre juggling nondisclosure nondisclosure agreements or agreements or new-hire con-new-hire con-tracts, Shake tracts, Shake puts the ability to puts the ability to create, sign, and create, sign, and send legally bind-send legally bind-ing documents in ing documents in the palm of your the palm of your hand. Specify hand. Specify your terms, read your terms, read the resulting the resulting agreement, and agreement, and youll be just a youll be just a few taps away few taps away from a done deal. from a done deal. Free; iOS

whisk les via Wi-Fi to the email address, FTP server, or cloud service of your choice. Or, for a monthly fee of $15, open a NeatCloud account, and your scans will be synced across all your gadgets, for sharing and editing on the go. Just remember to recycle when youre done. $500; neat.com

F2_Perk_AWM.indd 58 2/7/14 9:17 AM

ORIGINAL CRAFT VODKAORIGINAL CRAFT VODKAVODKAAMERICA'SORIGINAL AMERICA'SAMERICA'SAMERICA'SAMERICA'S

VODKAVODKAAMERICA'SAMERICA'SAMERICA'SAMERICA'SAMERICA'SAMERICA'S

2014

tito's.indd 1 1/17/14 10:48 AM


Business

ILLUSTRATION BY TY WILKINS

1 Home Base Situated within a gleaming mixed-use development called RiverPlace, Hampton Inn & Suites Greenville Downtown gives Downtown gives Downtownguests instant access to Falls Park, a green space fronting the Reedy River, and

the Swamp Rabbit Trail, a 17.5-mile pedestrian and bike path. Anotherlocal perk: The hotel o ers room service from three of Greenvilles top restaurantsLar-kins on the River, The Lazy Goat, and High Co on. From $179; hamptoninnandsuitesgreenville.com

2 Pick-Me-UpIf you prefer your free Wi-Fi with a glass of bubble tea, se le in at O-CHAtea bar. The modern, sun-lit spot also serves up co ee, smooth-ies, pastries, and 85 varieties of organic, loose-leaf

tea. If you linger til lunch, dig into a Perfect Protein Pita, stu ed with homemade hum-mus and tabbou-leh. facebook.com/ochabar

3 Midday MealEsteemed restau-rateur Rick Erwin earned his fame with ne dining but has recently ventured into casu-al fare. At Ricks Deli and Market,his year-old grab-and-go spot, he doles out hulkingsandwiches like the Pimento Cheese BLT and the Carolina Black & Blue by day, and entres like baked lasagna and Eng-lish-style sh and chips by night. rickerwinsdeli.com

4 You Time With its roster of relaxing treat-ments, The Spa at West End may at West End may at West Endjust convince you to take that much-deserved break from the daily

grind. Opt for the West End Custom Massage: Your therapist will tailoryour rubdown, right down to the aromatherapy, based on your needs. Think you dont have time? You do. Its avail-able in 30-, 60-, 90-, and 120-minute increments. westendspa.com

5 Evening EatsSlow-food cham-pions Gary Lang and Beth Shaw got their start in South Carolinas Low Country, and the seasonal Southernmenu continues at their second outpost of Break-water, here in the West End. Think duck pastrami, rosemary grits, fried oysters, and braised short ribs with red-pepper chowchow. breakwatersc.com

Greenvilles West End This South Carolina locale provides plenty of reasons to linger.

ITINERARY

f2_Itinerary_MM.indd 60 2/7/14 9:18 AM

Volusion is essential to the success of my online business. It gives me the freedom to manage my business from anywhere and provides the support when I need it.

Megan, yousmellsoap.com Austin, Texas

Take your business online todayVolusion stores average 3x more sales than the competition

Sign up for a free 14-day trial at volusion.com

volusion.indd 1 8/30/13 11:07 AM

SPIRIT MARCH 2014626262

Business

SCHOOL

The Long View Growing a culture of generosity can pay dividends down the line.

I N BUSINESS, the long viewthe one where you keep your eyes on the future and on the world beyond your o ce doorisnt always an easy gaze to hold. What with pro ts to make and salaries to pay, keeping your eyes anywhere but on your wallet and the challenge at hand can feel impossibly idealistic.But theres a growing business

case to be made for the long view, whether youre opening a new store, writing a strategic plan,

BY JILL COODY SMITS

CONTINUED ON PAGE 64

or networking at happy hour. It requires that you renounce short-term thinking, y your generosity ag, and eschew the whatever it takes mentality found in board-rooms big and small. Its a kinder, gentler way of doing business, and it may be the surest route to the top.

The Tao of Burger

March 2014

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Transcript of March 2014