Staying True to Your Brand and Using Digital/Social Media to Help Your Business Stand Out Among Your

CompetitionPresented by

Debra Dixon-Anderson, CEOLight of Gold PR

“We Shed Light on the Gold in You”

We Specialize In:

•Public Relations

•Marketing Strategy

•Event Management

•Branding & Digital Tools

•Social Media

•Web Development

•Search Optimization

•Writing & Video

•And Much More!

Our Mission: To shed light on the gold

that exists in organizations, businesses,

and individuals.

Our Team has over 25 years of Combined Experience

Light Of Gold PR Partnerships

● AM NY Newspaper● Essex New Jersey

Newspapers● GO DADDY● SQUARE (Transactions up

to $1500 is free!

Light of Gold’s Partnership Page:

http://www.goldbusinessconnect.com/

Staying True to Brand You Program

Staying True to Brand You Program

(www.stayingtruetobrandyou.com)•E-book and traditional book loaded with branding tips, case studies, strategies and more!

•Developed audio CD series featuring interviews with successful and award winning

businesses and professionals who share their branding stories and advice

•Will be fully launched by the spring/summer

•In Spring 2016, we will be promoting the "Staying True To Brand You”.

Staying True to Brand You Program

Staying True to Brand You Program

(www.stayingtruetobrandyou.com)

According to WebDam

Source: Ovrdrv

Trends of Small Businesses & Entrepreneurs

• At Light of Gold PR, we work with a diverse variety of clients including professionals, businesses and non-for profits, but as diverse as our clientele maybe, there is one common issue that they all tend to share.

• Over the years we've noticed that one of the main things professionals and companies struggle with is:

Brand Consistency - and -

Brand Reinvention

The Future of Social Media and What it Means for you and

your business

Wikipedia definition: A social network service basically

focuses on building online communities basically focuses on

building online communities of people who share interests

and activities, or who are interested in exploring the interests

and activities of others. Most social network services are web

based basically focuses on building online communities of

people who share interests and activities, or who are

interested in exploring the interests and activities of others.

Most social network services are web based and provide a

variety of ways for users to interact, such as e-mail basically

focuses on building online communities of people who share

interests and activities, or who are interested in exploring the

interests and activities of others. Most social network services

are web based and provide a variety of ways for users to

interact, such as e-mail and instant messaging services.

Define What You Want to Do & What Your Brand Is About

Learn BIG, Think BIG, and WIN in business through

•Branding

•Define what it is that your brand or business offers

•What are your products and services?

•Consider what is driving your business

•Learn strategies that will add value to your growing business

•Tools you can apply to your business right away

•Actionable steps to differentiate your products and services

from the similar organization

What is Branding? Why do you need to know?

• The WHAT :Branding is the "name, term, design,

symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.”

• The WHY:

-Effective branding builds trust with

consumers.

- Provides a financial return on

investment.

• Improves customer experience

• Acts as a means to increase

notoriety for the company brand.

Why Brand Can Be Difficult to Understand from a Business Standpoint

• Sometimes it's hard to look at your

business from an external standpoint to

answer questions like:

- "What does your company really

represent?

- How well does your target

market

identify with your brand?

- How can you takes advantage of

your resources"

• As the world continues to advance we

fail to stay true to who we are

URL EXTENSIONS...

CONSIDER:Include use of different URL Extensions such as: Why? Allows for good SEO (Search Engine Optimization) which allows you to have a better reach and online presence..aero.biz.jobs.info

Client Examples of Branding

• New York State Veterans Chamber of

Commerce

Client Examples of Branding

• National Allotment Insurance Agency

Client Examples of Branding

•1800Fix

https://www.youtube.com/watch?v=3zUS-

7DFHPc

Client Examples of Branding

How Branding Can Help You?

• Keep your business at the top of mind of

current and prospective clients

• Spur business leads

• Ultimately Translating These Efforts Into

Sales!

Facebook Is Not Sufficient Branding!

• Companies have Facebook, Twitter,

Instagram and other sites to connect with

customers

• THIS IS NOT ENOUGH!

Facebook Stats:•Facebook continues to reign in popularity over other social media

channels.*

•Worldwide, there are over 1.49 billion monthly active Facebook

users, which is a 13 percent increase year over year.*

•Age 25 to 34, at 29.7% of users, is the most common age

demographic.*

•16 Million local business pages have been created as of May* 2013

which is a 100 percent increase from 8 million in June 2012.*

Facebook Applications:

•Photo uploads total 300 million per day.*

•There are 1.31 billion mobile active users (MAU).*

•42% of marketers report that Facebook is critical or important to

their business.**Source: Zephoria.com

Shaq Lady

GaGa

Sylvester

Stallone

Taraji

P.

Henson

Twitter is an online community accessed via mobile phones, instant messaging and desktop clients like Alert Thingy , MySocial24×7 and Twhirl.

80% of Twitter are active users on mobile.*Current Twitter usage stats

*Total Users: 316 million*Total Twitter Messages: 500 Million/day

• 77% of Twitter accounts exist outside the U.S.*

• 80% of Twitter are active users *

• 23% of all online adults use Twitter*

*Source: cilckz.com

Will

Smith

Leonardo

Dicaprio

Miley Cyrus

Social Media’s Business Benefits

Connects people at low cost.

◼ Great vehicle for entrepreneurs and small businesses to expand contact/customer bases.

◼ Cost-efficient advertising vehicle with local and global reach.

◼ Upload videos to YouTube. Launch a business blog.

◼ Create a Facebook profile and fan page with pictures, event advisories and business updates.

◼ Tweet “new” news

◼ You have to be brief (140 characters or less) You can tweet advice, info about an event, press release, news, a product or service, etc.

◼ Use twitter analytics in order to better understand your target audience.

◼ Create a complete profile with your company’s website(http://www.twitter.com/lightofgoldpr)

Social Networking Tips For Using Twitter

Marketing Tips, PR and Success Strategies for your Business Copyright 2010

All Rights Reserved. Light of Gold PR 28

Apple: •Apple has become one of the leading computer company for business. intergrating new technology and easy to use services, to make business run more effectively.

•Apple has a large social media following that allows for their customers to stay update on product releases.

•They have been able to see a return on investment in social media, primarily based on consumer brand loyalty.

Social Networking Tips For Using Twitter

*source: www.statista.com

Marketing Tips, PR and Success Strategies for your Business Copyright 2010

All Rights Reserved. Light of Gold PR 29

Uber:

•Customer loyalty programs

Uber most popular in America, uses social media to market its services and allows customers to partake in earning free or discounted rides.

•Uber has its own loyalty program , where they partner with companies and major events marketed on social media in order to gain customers and allows them to get their first ride free.

•Their largest following and participants are found on twitter and Instagram.

Social Networking Tips For Using Twitter

Marketing Tips, PR and Success Strategies for your Business Copyright 2010

All Rights Reserved. Light of Gold PR 30

Universities:

● Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly.

Two popular ways schools are curating student content are blogs and hashtags.

● Vital can’t emphasize enough how important it is for schools to have a blog. It’s a place where all your content can live, driving visitorsback to your website and boosting your SEO rankings.

● Facebook pages give universities an opportunity to speak to audiences on their own along with:

1. Gathering and Sharing Information 2. Showcasing Student and Faculty Work3. Providing a Platform to Broadcast Events4. Emergency Notification5. Connecting People

Branding and Social MediaTips For Using Twitter

www.vtldesign.com

Marketing Tips, PR and Success Strategies for your Business Copyright 2010

All Rights Reserved. Light of Gold PR 31

Starbucks:

•Starbucks core social media team communicates and connects with the personalities of beverages and fans through over 30 accounts on 12 different social platforms. Frappuccino alone has more than 11 million followers on Facebook, Twitter and Instagram.*•Twitter account has more than 11.6 million followers

•Its Facebook Page has nearly 40 million fans

• Fans often use twitter and Facebook to upload pictures of their favorite drinks. They often pair these pictures with hashtags that allow Starbucks to track customer experience.

•Customers started their own Frappuccino fan page on Facebook in 2008 and were a million strong when Starbucks became involved with the community a year later. Its personality – defined by fans – is joyful and exuberant. Because a Frappuccino can be customized with more than 36,000 combinations, it’s also viewed as a statement of a customer’s personality.*.

Branding and Social

MediaTips For Using Twitter

Social Networking Tips For Using Twitter

◼ Be sure to know what and when to post in order to increase the visibility needed to create a social fan base and following

◼ Tweet interesting stuff, please (useful and relevant) that would make people want to follow you

◼ Build your followers base by following people or putting a “Follow Me on Twitter” link in your emails, business cards, website, etc.

◼ Engage with your fan base and followers

◼ Be sure to use relevant hashtagsi.e. Home Depot is using the hashtag #HDgameday. They are running a photo

contest of bucket drumming, to celebrate the start of college football. The campaign is being run through bothTwitter and Instagram. They’re also promoting photo winners on Facebook, and their website.*

*blog.wishpond.com

Social Networking Tips for Using Facebook

◼ Put together a simple and effective profile page (making sure you are descriptive and clear about what you do and what you offer

◼ Import your business contacts and customers by connecting to your e-mail

◼ Remember to join groups related to your business

◼ If you have a company website or blog, a press release, or a flyer, link to it and incorporate into your notes

◼ Put a Facebook badge on your site (check out ours at http://www.lightofgoldpr.com)

◼ Create a Fan Site

Drive sales

Build and Brand Your business

Increase customer base

BRANDING is the KEY.

It’s lucrative, easily integrated into existing marketing plans, COST-EFFECTIVE and profitable.

Now Is The Time..

Thank you!

Contact me, for additional info and tips on Social Networking or to learn more about our

workshops!

Have a great day!

Thank you!

Contact me, for additional info and tips on Social Networking or to learn more about our workshops!

Look for more events, workshops, and webinars, teleseminars, books, cds and dvds from Light of Gold PR! Light of Gold PR isalso a member of the North Essex Chamber, the SuburbanEssex Chamber, Brooklyn Chamber (Ambassador), and the NYWomen’s Chamber. We are also members of PRSA (PublicRelations Society of America)

Visit us at http://www.lightofgoldpr.com,

http://www.stayingtruetobrandyou.com

http://www.goldbusinessconnect.com

http://www.goldzonecoworking.com

E-mail: lightofgoldpr@gmail.com, or call us at 646-399-1678!Follow us on Twitter, Facebook, Linked in, and Youtube as @lightofgoldpr