Launch project, product launch, marketing, roll-out, sales, start-up

Phil Vervaet [email protected]

http://www.growthmode.com

Launch Project

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mailto:[email protected]




Identify Project• Launching a product or service is a

project not a single event

• Adopt an Agile project approach

• Write a clearly defined statement with a clear definition of success. For example, acquire 20 new clients in 3 months

copyright 2013 GrowthMode Enterprises, Ltd.

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PlanAs a project, the launch must include: • Timeline: place milestones on a calendar

• Budget: assure that there is adequate funding to achieve the desired result with a R.O.I.

• Deliverables: customers


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Resources

• Stakeholders

• Materials


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Identify Prospects• Current customers that might be

interested in a new offering

• New target audience list

1. Early adopters

2. Prime Audience


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Define Message• Storytelling

• Benefits over features:

- Offer has to better people's lives

• Pricing model


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Test• Message/offer

• Presentation

• Pricing

Refinement• New go-to-market

message


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Tactical Plan• Touch strategy

- Call plan

- Presentations

- Social media


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Set-up tracking & measurement procedures

• Activity metrics

• Deal tracking


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Kick-off• Align tactics with stakeholders

• Affirm accountabilities

Execute• Time to deliver the message to

the world!


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Post Execution Analysis• Did we accomplish our goal?

• What lessons did we learn for the next launch?


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GrowthMode provides launch project services for B2B technology products.

• Project Management

• Stakeholder Acquisitions

• Customer Acquisitions

Additional growth strategies include:

• Sales/recruiting coaching and training • eLearning design

Contact Phil for further information: [email protected]



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This presentation was created on an iPad utilizing 53, Inc's Paper and an adonit jot classic

stylist for quick illustrations and Apple's Keynote. Logo created using Adobe Illustrator.

For more info contact Phil [email protected]




Launch project, product launch, marketing, roll-out, sales, start-up

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