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International Marketing new product launch
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Transcript of International Marketing new product launch
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Topic
Discuss the Marketing Mix and marketing
strategies of a particular product in the foreign
market. You have the privilage to choose
relevant product and any foreign market
according to the preferences. Make sure to
include cultural factors that will affect the
product in foreign market.
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INTERNATIONAL MARKETING
GROUP -3MushkurulPratik DobriyalBrijesh Gupta
Praful Deotale
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Haya
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http://haya%20movie.wmv/ -
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PRODUCTSALWARS KAMEEZ
Churidar Salwar Kameez
Partywear Salwar Suit
Patiala Salwar Kameez
Cotton Salwar Kameez
Designer Salwar Kameez
Wedding Salwar Kameez
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PRICEUAE Dirham
EXCHAINGE RATE- 1 AED=Rs13.4
Product Price Range-
75 AED To 150 AED
http://discover%20dubai%20-%20youtube.flv/ -
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PLACE
DUBAI
http://discover%20dubai%20-%20youtube.flv/ -
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SWOT AnalysisSTRENGTHS
Free Trade Zones, relativeease of business start up
Oil money, booming
economy
Largest mall, world largestretail selling space
No levy on exports and
imports
Only 20% of UAE nationals
WEEKNESS
Negative image of the
Middle East
Barren desert, the lack of
natural resources(except oil)
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Opportunities
Increase job opportunities
for immigrants and natives
Growing luxury market
Increase in foreign
investment
Large export market
Threats Strong competitors: within
the region: Abu Dhabi,
Qatar; outside of region:Singapore, Hong Kong
Terrorism and war could
further negative image of
Middle East, UAE
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No corporate taxes
No income taxes
No foreignexchange controls
No trade barriers
Competitive import
duties (4% withmany exemptions)
Competitive laborcosts
Competitive energycosts
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CULTUREDubai is the second mostexpensive city in the region, and
20th most expensive city in the
world.
17% of the population of Dubai is
made up of UAE nationals.
Approximately 85% of the
expatriate population
India (51%),
Pakistani (16%),
Bangladeshi (9%)
Filipino(3%)
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Non-Muslim groups can
practice their religion freely
The Islamic dress code isnot compulsory, unlike in
neighboring Saudi Arabia
Dubai has been called the"shopping capital of the
Middle East. (70 malls).
Cosmopolitan lifestyle.
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Segmentation:
Density
Gender
Income
Occupation
Life style
Targeting: Young
girls
middle class
Wants a new and refreshing
fashion
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Differentiation
Comparatively less price
New look
New design ever month
Effective distribution
Positioning:
We have to position our
product in the minds of the
customers and
consequently in the market
with the help of our
effective and customer
oriented market strategies.
Haya
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Distribution Channel
AGENT
Organized Retail
Al- Futtaim Gr.
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PROMOTION
Television channels
Hindi Channels
Zee Tv
Sony Tv
English daily
UAE Morning
Pamphlets
In- Store
Banners
Prize scheme
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