FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google...

18
FORCES OF CHANGE Can Manufacturers Institute May 2014 @michaelsansolo

Transcript of FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google...

Page 1: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

FORCES OF CHANGE Can Manufacturers Institute May 2014 @michaelsansolo

Page 2: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Face the Facts

Page 3: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Drivers of Change Economics

Demographics

Technology

Page 4: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

One Issue Leads to Another…

Economics

Consumer behavior

Competition

Page 5: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Pressure Points Abound

Recession Job loss Pessimism

Housing Wealth decline Future worries

Frugality Reduced spending

Format/product shifts

Page 6: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Making Ends Meet

76% of Americans living paycheck to paycheck

Page 7: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Leads Back to This

Making purchases fit the budget

Page 8: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

A New World of Shoppers

0

10

20

30

40

50

60

70

80

White Hispanic Black Asian Euro

-Age 30 and older

Under 30-

Source: US Census/Brookings Institution

Page 9: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Even This Changes

Page 10: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

…As Does This

Page 11: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

The Ultimate Experience

When harry met sally

Page 12: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

The New Battlefield

Page 13: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty
Page 14: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Source: Google UX Team Research, The Royal Society, Biological Sciences

Age Old Need, New Method

Primitive man Modern man

Page 15: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Why It Matters • The human touch

• The need to connect • Communicate, Create, Collaborate, Consult

• On every type of purchase • How it changes everything

• Shoppers and associates • And more change is coming

• Going mobile

Page 16: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Four Key Steps

LISTEN

UNDERSTAND

PARTICIPATE

CREATE

Page 17: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

Everyone’s Doing It

Page 18: FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google CEO Larry Page, and Amazon CEO Jeff Bezos_ I Photos courtesy of David Paul Morris/Getty

THE STATUS QUO IS GONE www.michaelsansolo.com www.ccrrc.org @michaelsansolo