FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google...
Transcript of FORCES OF CHANGE...From left: The Apple cofounder Steve Jobs, Facebook CEO Mark Zuckerberg. Google...
FORCES OF CHANGE Can Manufacturers Institute May 2014 @michaelsansolo
Face the Facts
Drivers of Change Economics
Demographics
Technology
One Issue Leads to Another…
Economics
Consumer behavior
Competition
Pressure Points Abound
Recession Job loss Pessimism
Housing Wealth decline Future worries
Frugality Reduced spending
Format/product shifts
Making Ends Meet
76% of Americans living paycheck to paycheck
Leads Back to This
Making purchases fit the budget
A New World of Shoppers
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10
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White Hispanic Black Asian Euro
-Age 30 and older
Under 30-
Source: US Census/Brookings Institution
Even This Changes
…As Does This
The Ultimate Experience
When harry met sally
The New Battlefield
Source: Google UX Team Research, The Royal Society, Biological Sciences
Age Old Need, New Method
Primitive man Modern man
Why It Matters • The human touch
• The need to connect • Communicate, Create, Collaborate, Consult
• On every type of purchase • How it changes everything
• Shoppers and associates • And more change is coming
• Going mobile
Four Key Steps
LISTEN
UNDERSTAND
PARTICIPATE
CREATE
Everyone’s Doing It
THE STATUS QUO IS GONE www.michaelsansolo.com www.ccrrc.org @michaelsansolo