Ethnography anthropology

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Anthropology, Ethnography, and You! 5 May 2011 Prepared by: Jared Jeffers, M.A. Email: [email protected]
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Transcript of Ethnography anthropology

Page 1: Ethnography anthropology

Anthropology, Ethnography, and You!

5 May 2011

Prepared by: Jared Jeffers, M.A.

Email: [email protected]

Page 2: Ethnography anthropology

What is anthropology?

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What is anthropology?

� Anthropology = the study of human kind

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What is anthropology?

Where do humans come from?

What differentiates groups of humans from each other?

What is the human condition?

What differentiates humans from animals?

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What is anthropology?

Cultural AnthroBiological Anthro

ArchaeologyLinguistic Anthro

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What is anthropology?

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What is anthropology?

From: http://www.textually.org/textually/archives/2007/12/018358.htm

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� Questions so far?

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eth·nog·ra·phy

noun \eth-ˈnä-grə-fē\

Definition of ETHNOGRAPHY

: the study and systematic recording of human cultures; also : a descriptive

work produced from such research

— eth·nog·ra·pher\-fər\ noun

— eth·no·graph·ic\ˌeth-nə-ˈgra-fik\ or eth·no·graph·i·cal \-fi-kəl\ adjective

— eth·no·graph·i·cal·ly\-fi-k(ə-)lē\ adverb

Ethnography

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Ethnography

Margaret Mead in Papua New

Guinea, 1928Bronislaw Malinowski in the Trobriand

Islands

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Ethnography

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What can ethnography do?

� Reports through the eyes of the interviewee

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What can ethnography do?

� Reports through the eyes of the interviewee

� Shows you what people do, not just what they say

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What can ethnography do?

� Reports through the eyes of the interviewee

� Shows you what people do, not just what they say

� Reveals participants as the people they are

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What can ethnography do?

� Reports through the eyes of the interviewee

� Shows you what people do, not just what they say

� Reveals participants as the people they are

� Uncovers how people understand the world

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How do you do it?

� The Old School

� (Kitchen Stories: http://www.youtube.com/watch?v=VxXT1A4zqcU)

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How do you do it?

� The Old School (Kitchen Stories)

� Build trust with your subject

� Collect data unobtrusively

� Observe without interference

� Never become friends

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How do you do it?

� Current Principles

� Navel-gazing

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How do you do it?

� Current Principles

� Navel-gazing (“excessive self-contemplation”)

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How do you do it?

� Current Principles

� Navel-gazing

� Understand and state biases

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How do you do it?

� Current Principles

� Navel-gazing

� Understand and state biases

� Recognize the fluidity of culture

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How do you do it?

� Current Principles

� Navel-gazing

� Understand and state biases

� Recognize the fluidity of culture

� Know that people have agency

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How do you do it?

� Current Principles

� Navel-gazing

� Understand and state biases

� Recognize the fluidity of culture

� Know that people have agency

� Be aware of power relations and societal divisions

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Methods: Questionnaires and Surveys

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Methods: Guerilla Research

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Methods: Shadowing and Video Ethnography

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Methods: Specific Exercises and Projects

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Methods: Self-documentation (Journals, video diaries, etc)

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Methods: The Ethnographic Interview

http://www.clevelandmemory.or

g/gcem/iep.html

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Tips

� Record everything

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Tips

� Record everything

� Go to where participants are comfortable

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Tips

� Record everything

� Go to where participants are comfortable

� Stress that they are the experts

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Tips

� Record everything

� Go to where participants are comfortable

� Stress that they are the experts

� Get them telling stories

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Tips

� Record everything

� Go to where participants are comfortable

� Stress that they are the experts

� Get them telling stories

� Be mobile and point out objects to get participants talking

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Tips

� Record everything

� Go to where participants are comfortable

� Stress that they are the experts

� Get them telling stories

� Be mobile and point out objects to get participants talking

� If possible, do the research over time

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Rapport Building

� Be interested!

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Rapport Building

� Be interested!

� Stress that you are there to learn from them

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Rapport Building

� Be interested!

� Stress that you are there to learn from them

� Invest time and effort in recruiting

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Rapport Building

� Be interested!

� Stress that you are there to learn from them

� Invest time and effort in recruiting

� Call before you go

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Go ahead and give it a go!

� Pair up with someone you don’t know.

� Do some ethnography on their mobile phone experiences.

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Go ahead and give it a go!

� Some potential conversation starters:

� Tell me about the last phone call you received that was awesome.

� What are your gut reactions to receiving a phone call?

� What do you do when someone calls you and you don’t want to talk

to them?

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Future Reading

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That’s all, folks!