Ecommerce Personalization - Francisco_Carrero
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E-commerce Personalization Francisco Carrero CEO, BrainSINS @FkieCarrero martes, 4 de marzo de
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Behind the customization, there is an science that always allows to decide what the customer and the store can choose, and select what promotions should be apply. The personalization can guide the customers through the process of searching for products, and applies mechanisms to make the customer return as many times as possible. The personalization helps to sell more and to more people, and helps to build loyalty between the brands and their customers.
Transcript of Ecommerce Personalization - Francisco_Carrero
E-commerce Personalization
Francisco CarreroCEO, BrainSINS
@FkieCarrero
martes, 4 de marzo de
After lead generation, the fight is for retention
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Personalization has been a traditional strategy
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In the online world, it is about identifyingbehavior patterns...
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...to make each and every customer feel unique
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Personalization shows clear benefits
35% Repeat Customers Increase
65% New Users
10% AOV Increase
62% Users find it useful
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Most stores agree, but only a few apply it
94% Accept as critical
72% Don’t know how
56% Don’t apply
4% Are doing it great
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Barriers are important
47% IT Department
44% Lack of resources
32% No Real Time Techonolgy
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But barriers can be breachedmartes, 4 de marzo de
5 Steps towards Personalization
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1. Recognition
Name
Preferences
Colors
Sorting criteria
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2.Behavioral Targeting
Geolocation
Web Activity
Inbound Channels
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3. Email personalization
Newsletter Personalization
Email retargeting
Cart Abandonment Recovery
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4. Product Recommendations
Up-selling
Cross-selling
Related Items
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5. Multichannel Personalization
Offline and Online
Mobile and Tablets
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Don’t forget that human interaction is sometimes needed
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Combine Personalization with other Loyalty Programs
Points
Incentives
Gamification
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...attend personally to their needs
And when you make a mistake...
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