Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE...

18
8/31/2017 1 PRESENTED BY: MICHELLE SPEHR Health and Wellness Consultant The Benefit Services Group, Inc. TARA WITT Employee Wellness & Engagement Coordinator Milwaukee Public Schools September 13, 2017 Creating Meaningful Employee Experiences: Using Design Thinking to Solve the Toughest of Worksite Wellness Challenges 1 We cannot solve our problems with the same level of thinking that created them. - Albert Einstein 2

Transcript of Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE...

Page 1: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

1

PRESENTED BY:

MICHELLE SPEHR

Health and Wellness Consultant

The Benefit Services Group, Inc.

TARA WITT

Employee Wellness & Engagement Coordinator

Milwaukee Public Schools

September 13, 2017

Creating Meaningful Employee Experiences:

Using Design Thinking to Solve the Toughest

of Worksite Wellness Challenges

1

We cannot solve our problems with the same level of thinking that created them.

- Albert Einstein

2

“”

Page 2: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

2

3

Creative Confidence

4

Page 3: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

3

EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

6

Focus and Flair

EMPATHIZE DEFINE

IDEATE PROTOTYPE

TEST

FOCUS

FLARE

Page 4: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

4

Baby

7

Door

8

Page 5: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

5

House

9

Innovation

10

Page 6: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

6

EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

EMPATHIZEEmpathy

• The intellectual identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another.

• When you FEEL what the other person is feeling. When you can MIRROR their expressions, their opinions, their hopes.

12

Source: Google Images

Page 7: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

7

EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

DEFINEWhat Does He Need?

14

Source: Google Images

Page 8: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

8

DEFINECrafting Insights

• What does he want to do?

• How does he want to feel?

15 Source: Google Images

DEFINE

16

If I had asked people what they wanted, they would have said faster horses.

- Henry Ford

“”

Page 9: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

9

DEFINECrafting a “Point of View” Statement

Description of the User:

Middle aged female at work.

Need:

To go on a walk 3x/week.

Insight:

To reduce her risk of

developing a chronic condition.

Is this specific?

Is this a deep need and unique to the

user (her need, not ours)?

Is this a surprising finding rooted in

the empathy work?

17

DEFINECrafting a “Point of View” Statement

Description of the User:

Forty-five year old female working in high pressure law firm.

Need:

To exercise more often so that she has more energy and less pain.

Insight:

Recently became the primary caretaker of an aging parent, on top of

her other responsibilities at work and home.

18

Page 10: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

10

DEFINEWhat Do They Need?

19

EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

Page 11: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

11

IDEATE

21

The best way to have a good idea is to have a lot of ideas.

- Linus Pauling

“”

IDEATE

22

Page 12: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

12

IDEATE

23

EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

Page 13: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

13

PROTOTYPEPROTOTYPE

25

EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

Page 14: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

14

TEST

Source: Google Images

27

TEST

Wellness

TO People

Wellness

FOR People

Wellness

WITH People

28

Page 15: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

15

Case Study: The Good Kitchen

Sources: http://www.thespiderproject.eu/casestudy/the-good-kitchen-food-service/, http://danishdesignaward.com/en/2015/12/danish-design-award-presents-15-award-categories-with-focus-

on-the-value-and-impact-of-design/, https://designtoimprovelife.dk/the-good-kitchen-3/ 29

A Special Thanks To . . .

Jennifer Pitts, Ph.D

Co-Founder and Chief Strategy Officer

Edington Associates, LLC

30

Page 16: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

16

A Special Thanks To . . .

Justin Ferrell

Fellowships Founder Institute of Design

Stanford University (d. School)

31

What’s Next?

•Embrace the Human-Centered Design Mindsets

•Understand the Process

•Use the Skills and Tools

•Trust the Process (even when uncomfortable)

•Create Real Impact!

32

Page 17: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

17

You’re Invited! Join us on the journey to learn more . . .

33

You’re Invited! Join us on the journey to learn more . . .

34

Page 18: Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

8/31/2017

18

You’re Invited! Join us on the journey to learn more . . .

35

MICHELLE SPEHR

Health and Wellness Consultant

The Benefit Services Group, Inc.

TARA WITT

Employee Wellness & Engagement Coordinator

Milwaukee Public Schools

Thank You!

36