Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE...
Transcript of Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE...
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PRESENTED BY:
MICHELLE SPEHR
Health and Wellness Consultant
The Benefit Services Group, Inc.
TARA WITT
Employee Wellness & Engagement Coordinator
Milwaukee Public Schools
September 13, 2017
Creating Meaningful Employee Experiences:
Using Design Thinking to Solve the Toughest
of Worksite Wellness Challenges
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We cannot solve our problems with the same level of thinking that created them.
- Albert Einstein
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Creative Confidence
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
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Focus and Flair
EMPATHIZE DEFINE
IDEATE PROTOTYPE
TEST
FOCUS
FLARE
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Baby
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Door
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House
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Innovation
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
EMPATHIZEEmpathy
• The intellectual identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another.
• When you FEEL what the other person is feeling. When you can MIRROR their expressions, their opinions, their hopes.
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Source: Google Images
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
DEFINEWhat Does He Need?
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Source: Google Images
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DEFINECrafting Insights
• What does he want to do?
• How does he want to feel?
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DEFINE
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If I had asked people what they wanted, they would have said faster horses.
- Henry Ford
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DEFINECrafting a “Point of View” Statement
Description of the User:
Middle aged female at work.
Need:
To go on a walk 3x/week.
Insight:
To reduce her risk of
developing a chronic condition.
Is this specific?
Is this a deep need and unique to the
user (her need, not ours)?
Is this a surprising finding rooted in
the empathy work?
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DEFINECrafting a “Point of View” Statement
Description of the User:
Forty-five year old female working in high pressure law firm.
Need:
To exercise more often so that she has more energy and less pain.
Insight:
Recently became the primary caretaker of an aging parent, on top of
her other responsibilities at work and home.
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DEFINEWhat Do They Need?
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
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IDEATE
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The best way to have a good idea is to have a lot of ideas.
- Linus Pauling
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IDEATE
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IDEATE
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
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PROTOTYPEPROTOTYPE
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
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TEST
Source: Google Images
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TEST
Wellness
TO People
Wellness
FOR People
Wellness
WITH People
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Case Study: The Good Kitchen
Sources: http://www.thespiderproject.eu/casestudy/the-good-kitchen-food-service/, http://danishdesignaward.com/en/2015/12/danish-design-award-presents-15-award-categories-with-focus-
on-the-value-and-impact-of-design/, https://designtoimprovelife.dk/the-good-kitchen-3/ 29
A Special Thanks To . . .
Jennifer Pitts, Ph.D
Co-Founder and Chief Strategy Officer
Edington Associates, LLC
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A Special Thanks To . . .
Justin Ferrell
Fellowships Founder Institute of Design
Stanford University (d. School)
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What’s Next?
•Embrace the Human-Centered Design Mindsets
•Understand the Process
•Use the Skills and Tools
•Trust the Process (even when uncomfortable)
•Create Real Impact!
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You’re Invited! Join us on the journey to learn more . . .
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You’re Invited! Join us on the journey to learn more . . .
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You’re Invited! Join us on the journey to learn more . . .
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MICHELLE SPEHR
Health and Wellness Consultant
The Benefit Services Group, Inc.
TARA WITT
Employee Wellness & Engagement Coordinator
Milwaukee Public Schools
Thank You!
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