Building a new brand

BUILDING A NEW BRAND First United Methodist Church 2014

CommunicationsIncorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.


Communication Goals1. Visibility – name recognition/funnel our information to the community2. Tell the story of our mission/vision3. Mission recognition in the community ($10 church)4. Communications that tell our story, as well as important event information5. Factual information and inspiration invitational communications (Why should I be involved and why I got involved.6. Keep congregation in touch

Proposed Communication Changes: 6 Practices Branding• Implement complete Branding change by September 2014• Use and list all communications under a category• Hospitality, Worship, Faith Development, Mission and Service, Generosity, and Care


Color Palette

First Church’s Overall New Palette

Pantone 638 CMYK 68/6/5/0 RGB 0/173/216

Pantone 2612 CMYK 51/76/18/2 RGB 124/37/130

Pantone Red 032 CMYK 0/84/59/0 RGB 247/50/63

Pantone 1505 CMYK 0/62/81/0 RGB 242/107/35

Pantone 368 CMYK 66/6/100/0 RGB 119/188/31

Pantone 1235 CMYK 0/32/95/0 RGB 255/184/25

Pantone 534 CMYK 98/85/36/27

RGB 30/53/94

Pantone Warm Red CMYK 0/79/91/0

RGB 241/93/47

First Church’s Logo Palette

RadicalHospitality

PassionateWorship

IntentionalFaith Development

Risk-takingMission & Service

ExtravagantGenerosity

CompassionateCare


Typography Three Fonts to use for communications.

ITC Officina Sans Book Overall new brand font. Can be used for headlines and body copy.

ITC Officina Sans Book ItalicITC Officina Sans BoldITC Officina Sans Bold Italic

Garamond Regular Can be used for body copy.

Garamond Italic Garamond Bold Garamond Bold Italic

Tahoma Regular Bold font works well for headlines. Can be used for body copy (website) but

Tahoma Bold would be better for headlines and subheads.


Logo Color and B&W


Newsletter Two online weekly editions and one monthly print edition.

Monthly Newsletter Monthly First Pulse: Full-color printed newsletter to be mailed the last Tuesday(Except December mailed 3rd Tuesday or not at all and Summer edition only in May).To Include: Calendar, 6 Practices Articles, and Pastors Message.

Weekly E-Newsletter Weekly Tuesday Email: What’s Happening at First!To Include: Monthly Events (60+ Luncheon, Caring Connection, etc.), Classes, Parish nurse news blurbs, Attendance numbers, Information from bulletin announcements

Concise blurbs with pertinent information.

Old Format:BLOOD DRIVE Our next blood drive will be held on Monday, May 19 from 3:00 - 7:00 pm in Wesley Hall. Attempt to donate and you could win four 4th row infield tickets to the Detroit Tigers vs Minnesota Twins game at Comerica Park on June 14! Sign up for a time slot by using the Sunday bulletin sign-up sheet or by emailing Marj Timmerman at [email protected]. Be somebody extraordinary - save a life!

New Format:Blood Drive// Monday, May 19, 3pm-7pm// Wesley Hall// Attempt to donate to win De-troit Tigers tickets. Sign up using the Sunday sign-up sheet or contact Marj Timmerman ([email protected]).

Weekly E-Newsletter Weekly Thursday Email: This Weekend at First!To Include: Worship information, Prayer Concerns, and Teaser for Sunday


Online Newsletter - monthly edition Links to the articles and calendar.


Online Newsletter - weekly edition Abbreviated blurbs with

links to website for complete information.


Online Newsletter - e-blast Information on upcoming key events.


Website Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.

Redesign Using current content manager Faithconnector Updated Template

New Tablet/Mobile Friendly SiteDesign dynamically reconfigures based on the size of the device screen.

Customized with logo, colors, in-terest item images, and marquee rotator.


Bulletin Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.


Ministry Brochures Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.

Create uniform updateable flyers for each ministry with 6 Practices color scheme


Ministry Brochures Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.


Advertising - Print Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.


Advertising - Print Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.

PrepareHim Room

Join us this Advent season as we prepare our hearts for the coming of Jesus. Lose yourself in the beauty of worship. Find the true meaning of the season. Restore your soul.

We invite you to be free. And to be present.

Sunday Worship — 9:15 and 11:00 am(10:00 am Worship only: December 21 and 28)

Jazz Lessons and Carols — December 20featuring MacNaughton Blvd at 6:00 pm

Christmas Eve Services — December 24“The Christmas Story” — A Family Service at 5:00 pmCandlelight Communion Service at 7:00 and 9:00 pm

Heart

Let Every

First United Methodist Church227 Fulton St E Grand Rapids, MI 49503

www.grandrapidsfumc.org/advent


Special Sundays Invitational postcard piece.


WEBSITE/EMAILS/FACEBOOK email banners and facebook cover


WEBSITE/EMAILS/FACEBOOK website graphics

Building a new brand

Documents

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