Brand Identity Guide October 2014 - British Rowing · 2018-02-22 · British Rowing Brand Identity...

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Brand Identity Guide October 2014

Transcript of Brand Identity Guide October 2014 - British Rowing · 2018-02-22 · British Rowing Brand Identity...

Page 1: Brand Identity Guide October 2014 - British Rowing · 2018-02-22 · British Rowing Brand Identity Guide 2 Approval process Any use of the British Rowing masterbrand or configurations

Brand Identity Guide October 2014

Page 2: Brand Identity Guide October 2014 - British Rowing · 2018-02-22 · British Rowing Brand Identity Guide 2 Approval process Any use of the British Rowing masterbrand or configurations

Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

1. The British Rowing Masterbrand & Configurations . . 31.1 The British Rowing masterbrand 41.2 Colour palette 51.3 Sizing & clearance space 61.4 Reversed & monochromatic configurations 71.5 Affiliated club & event descriptor configurations 81.6 Region descriptor configurations 91.7 Committee descriptor configurations 10

2. GB Rowing Team Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112.1 The GB Rowing Team logo 122.2 Reversed & monochromatic configurations 132.3 Programme & event descriptor configurations 14

3. Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153.1 Printed materials 163.2 Masterbrand on apparel 173.3 GB Rowing Team logo on apparel 18

4. Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194.1 Typography 204.2 Document templates 21

FOR INTERNAL USE ONLY . . . . . . . . . . . . . . . . . . . . . . . . 22 to 365. Masterbrand Variations & Brand Element . . . . . . . . . . .22

5.1 Alternative format 235.2 Descriptor configurations 245.3 Brand element 255.4 Brand element colours 26

6. British Rowing Sub-brands . . . . . . . . . . . . . . . . . . . . . . . . . 276.1 Using sub-brand logos 286.2 RowActiv 29

7. Staff Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . .307.1 Email signatures 317.2 Out of office messages 327.3 Business cards 337.4 Official letterheads 347.5 Powerpoint templates 357.6 CD & DVD covers 36

British Rowing Brand Identity Guide 1

CONTENTS

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FOREWORD

British Rowing Brand Identity Guide 2

Approval processAny use of the British Rowing masterbrand or configurations must be approved in writing from British Rowing Head Office by a person authorised by the CEO prior to production. An artwork proof of the use and placement of the logo should be emailed to [email protected]. We aim to respond to all approval requests within 3 working days.

If you would like to be supplied with brand artwork or have any questions please contact [email protected] or the British Rowing office on 0208 237 6700.

British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.

We are committed to ensuring that the sport continues to thrive from the grass roots right up to elite level.

The British Rowing masterbrand is synonymous with the development and success of the sport.

United under one masterbrand we have created a GB Rowing Team version for the high performance arm of British Rowing. The GB Rowing Team logo embodies the achievement and pride of those athletes selected to represent Great Britain.

As the most important part of our visual identity it is essential that, where approval is granted to use the British Rowing masterbrand or GB Rowing Team logo, the standards outlined in this document are strictly adhered to.

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THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

1. THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

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British Rowing Brand Identity Guide 4

Graphic

Logotype

1.1 THE BRITISH ROWING MASTERBRAND

This is the British Rowing primary masterbrand and is the property of British Rowing.

The British Rowing masterbrand is trademarked and should always appear in its trademarked form shown right.

It is not permissible to change any part of the British Rowing masterbrand.

The graphic and logotype must always be used together.

All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2.

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

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The British Rowing masterbrand consists of two colours: British Rowing Blue and British Rowing Red. Neither should be altered or substituted for different shades of blue or red.

Pantone 295C (blue) and Pantone 485C (red) should be used for any 2 colour reproductions.

British Rowing Brand Identity Guide 5

1.2 COLOUR PALETTE

British Rowing BluePantone 295C

British Rowing RedPantone 485C

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

British Rowing Blue

Cyan 100 Magenta 81 Yellow 35Black 33 Red 14Green 52Blue 91

Hex 00386b

British Rowing Red

Cyan 0 Magenta 80 Yellow 82 Black 14

Red 219Green 43Blue 39

Hex d81e05

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The British Rowing masterbrand should be given generous clear space around it and should not be enclosed in another graphic. Shown (right) is the minimum clearance space that should surround the masterbrand and any of its configurations.

The masterbrand must sit with at least one ‘O’ width between it and the edge of another logo, graphic, page, plane of colour or piece of text. The size of the ‘O’ is taken from the word ‘Rowing’ and as the masterbrand increases in size, the clearance space around it needs to increase to fit the relative size of the ‘O’ appearing in the word ‘Rowing’.

The Graphic should be at least 14mm wide, measured from the furthest tip of the left oar to the furthest tip of the right oar. The Logotype will adjust to the relative size of the Graphic.

There is no maximum size for the masterbrand.

British Rowing Brand Identity Guide 6

1.3 SIZING & CLEARANCE SPACE

O

O

O

O

14mm

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

Not to Scale

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British Rowing Brand Identity Guide 7

1.4 REVERSED & MONOCHROMATIC CONFIGURATIONS

If the British Rowing masterbrand needs to be reproduced on a coloured background the reversed configuration should be used.

Where colour reproduction is not possible the monochromatic configuration should be used.

All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2.

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

Monochromatic configuration

Reversed configuration

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The affiliated club and affiliated event configurations can only be used by British Rowing affiliated clubs and events subject to completion of the approval process detailed on page 2.

It is not permissible to change any part or add any additional element to these configurations.

The affiliated club and affiliated event configurations should be used on a white background whilst the reversed configurations should be used on a background of any other colour.

The masterbrand colour palette, sizing and clearance space requirements should also be applied to these configurations.

The descriptor text should be 90% of the Logotype.

Guidelines for using the affiliated club and affiliated event configurations on apparel can be found in section 3.2.

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

British Rowing Brand Identity Guide 8

1.5 AFFILIATED CLUB & EVENT DESCRIPTOR CONFIGURATIONS

Reversed affiliated club configuration

Affiliated club configuration Affiliated event configuration

Reversed affiliated event configuration

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Each British Rowing region has a region configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate Regional Rowing Council.

It is not permissible to change any part or add any additional element to the region configurations.

The region configuration should be used on a white background whilst the reversed region configuration should be used on a background of any other colour.

The masterbrand colour palette, sizing and clearance space requirements should also be applied to the region configurations.

The descriptor text should be 90% of the Logotype.

If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled. Regional Rowing Council configurations are available on request.

Guidelines for using a region configuration on apparel can be found in section 3.2.

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

British Rowing Brand Identity Guide 9

1.6 REGION DESCRIPTOR CONFIGURATIONS

Reversed region configuration

Region configuration

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British Rowing Brand Identity Guide 10

1.7 COMMITTEE DESCRIPTOR CONFIGURATIONS

All British Rowing committees have a committee configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate committee chair.

It is not permissible to change any part or add any additional element to the committee configurations.

The committee configuration should be used on a white background whilst the reversed committee configuration should be used on a background of any other colour.

The masterbrand colour palette, sizing and clearance space requirements should also be applied to the committee configurations.

The descriptor text should be 90% of the Logotype.

If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled.

Guidelines for using a committee configuration on apparel can be found in section 3.2.

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

Reversed committee configuration

Committee configuration

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GB ROWING TEAM LOGO

2. GB ROWING TEAM LOGO

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Graphic

Logotype

2.1 THE GB ROWING TEAM LOGOThe GB Rowing Team is the high performance arm of British Rowing.

The GB Rowing Team logo combines the British Rowing masterbrand graphic with the GB Rowing Team logotype centralised beneath.

The GB Rowing Team logo is the property of British Rowing and may not be reproduced without written permission.

It is not permissible to change any part of the GB Rowing Team logo, and the graphic and logotype must always be used together.

The GB Rowing Team logo is trademarked.

The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the GB Rowing Team logo.

Approval ProcessAny use of the GB Rowing Team logo or configurations must be approved in writing from the GB Rowing Team office by a person authorised by the Performance Director prior to production. An artwork proof of the use and placement of the logo should be emailed to [email protected].

If you would like to be supplied with brand artwork or have any questions please contact [email protected] or the GB Rowing Team office on 0208 237 6767.

GB ROWING TEAM LOGO

British Rowing Brand Identity Guide

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2.2 REVERSED & MONOCHROMATIC CONFIGURATIONSIf the GB Rowing Team logo needs to be reproduced on a coloured background for print media please use the reversed configuration.

Where colour reproduction is not possible the monochromatic configuration should be used.

The masterbrand sizing and clearance space requirements, detailed in section 1.3, should also be applied to the reversed and monochromatic configurations.

All use of the GB Rowing Team logo is subject to completion of the approval process detailed on page 12.

GB ROWING TEAM LOGO

Reversed configuration

Monochromatic configuration

British Rowing Brand Identity Guide

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GB Rowing Team has created a number of descriptor configurations for use in relation to very specific groups, programmes and events.

From time-to-time GB Rowing Team may create new descriptor configurations which must be agreed in advance and in writing with the GB Rowing Team Performance Director.

The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the descriptor configurations.

The descriptor text should be 90% of the Logotype.

All use of the GB Rowing Team descriptor configurations is subject to completion of the approval process detailed on page 12.

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2.3 PROGRAMME & EVENT DESCRIPTOR CONFIGURATIONS

GB ROWING TEAM LOGO

British Rowing Brand Identity Guide

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APPLICATIONS

3. APPLICATIONS

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The British Rowing masterbrand or GB Rowing Team logo should appear as a consistent size across all printed materials. The sizing, for standard paper sizes, are as shown (right).

Wherever possible for print marketing the masterbrand or GB Rowing Team logo should appear in either the top or bottom right hand corner, unless it is the stand alone message i.e. event banners, signage, stickers, pin badges etc.

The distance from the edge of the paper must be at least half the height of the masterbrand or GB Rowing Team logo.

e.g. A2 reproduction: 44mm (X) x 0.5 = 22mm

This formula applies to the clearance space of the masterbrand or GB Rowing Team logo on all paper sizes.

The British Rowing masterbrand and GB Rowing Team logo must not be used adjacent to one another.

For all official letterheads the masterbrand or GB Rowing Team logo should be centrally aligned and 20mm in height.

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3.1 PRINTED MATERIALSNot to Scale

A2 (420 x 594mm)

A3 (297 x 420mm)

A4 (210 x 297mm)

A5 (148 x 210mm)

A6 (105 x 148mm)

44mm

33mm

25mm

18mm

14mm

0.5x

x (logo height) =

0.5x

APPLICATIONS

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The affiliated, region and committee configurations can be embroidered or printed on to splash tops, hoodies and t-shirts, subject to completion of the approval process detailed on page 2.

Affiliated, region or committee configurations must appear on the front left or right breast and should not be used in any other placement on the garment.

Any additional logos or wording featured on the garment must be used in an alternate location.

Any wording or additional logos used on the alternate breast should cover an area no larger than 100% of the affiliated, region or committee configuration. Where wording is used on the reverse of the garment the height of the lettering should not exceed the height of the affiliated, region or committee configuration graphic.

The recommended font for any additional wording is Francois One, use of the Logotype font Trajan Pro is not permitted.

Where the affiliated club configuration is used the British Rowing affiliated club logo must also appear on the alternate breast.

If a commercial sponsor logo appears on a garment or a club, event, region or committee wishes to use a configuration on any other item, please contact Head Office for guidance.

APPLICATIONS

British Rowing Brand Identity Guide 17

3.2 MASTERBRAND ON APPAREL

Yorkshire RegionJunior Squad

Any additional logos or wording on the front must cover an area no larger than 100% of the affiliated, region or committee configuration and appear on the alternate breast

Front

Back

Junior Squad

DescriptorConfiguration

100%

Any lettering used on the reverse must not exceed the height of the affiliated, region or committee configuration graphic on the front of the garment

Left/right breast Alternate breast

Alternative logo or wording

100%

Not to scale

Not to scaleGraphic on front

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Where the GB Rowing Team logo is approved for use on items of Team clothing the primary logo should be used on a white fabric and the appropriate reversed configuration may be used on navy or red fabrics.

If the GB Rowing Team logo needs to be reproduced on a fabric of any other colour please contact the GB Rowing Team Office for guidance.

The reversed configuration for print media, shown in Section 2.2, may also be used on apparel as the GB Rowing Team office consider appropriate.

GB Rowing Team branding on parts of Team garments such as, but not limited to, neck tapes and shirt hemsWhere the part of the garment to be branded is a narrow strip exceptionally the GB Rowing Team Logotype may be used separately from the Graphic.

Event Specific BrandingWhere the event name and venue are permitted on key items of apparel e.g. World Championships All-in-Ones, event specific polo-shirts the font will be consistent with the GB Rowing Team Logotype and will be British Rowing Blue on a white background or white on any other colour background. The event text should be 90% of the Logotype.

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3.3 GB ROWING TEAM LOGO ON APPAREL

APPLICATIONS

British Rowing Brand Identity Guide

Reversed configuration for use on a red background Reversed configuration for use on a navy background

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COMMUNICATIONS

4. COMMUNICATIONS

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British Rowing Brand Identity Guide 20

4.1 TYPOGRAPHY

COMMUNICATIONS

The following fonts should be used across all British Rowing printed materials and communications.

Heading Font

Francois OneABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789This font can be used in upper and lower case and for sub headings as appropriate.

Body Copy Font

Gills Sans MTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

This font can be in used in upper and lower case and for sub headings, Gill Sans MT in bold may also be used for headings as appropriate.

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All British Rowing documents follow a standard layout with a set placement for the masterbrand, brand element and page numbers which must not be altered. The Word template is available from Head Office.

The title page displays the British Rowing masterbrand right aligned in the header, 25mm in height and the brand element and contacts bar in the footer. The title font should be Francois One in British Rowing Blue and font size 48.

The first page displays the British Rowing masterbrand right aligned in the header and all internal pages display the page number in the footer. The body copy typeface should be Gill Sans MT in black and font size 12.

For Team documents issued by the GB Rowing Team office an alternative template containing the GB Rowing Team logo is available.

All notices or announcements should follow the layout of the Notice Sheet Template, available from Head Office in portrait and landscape orientation. This displays the British Rowing masterbrand right aligned in the header, 25mm in height and the brand element and contact bar in the footer. The heading font should be Francois One in British Rowing Blue and the body copy typeface should be Gill Sans MT font size 12.

If you need to use sponsor, other partners or British Rowing sub-brand logos on any documents, please contact Head Office for guidance.

COMMUNICATIONS

British Rowing Brand Identity Guide 21

4.2 DOCUMENT TEMPLATES

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MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY

5. MASTERBRAND VARIATIONS& BRAND ELEMENTFor internal use only

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The British Rowing masterbrand and GB Rowing Team logo should be used in their primary format wherever possible.

If this is not possible due to lack of space for example, the alternative format may be used.

The masterbrand colour palette, sizing and clearance space requirements should also be applied to the alternative format.

It is not permissible to change any part of the alternative format.

British Rowing Brand Identity Guide 23

5.1 ALTERNATIVE FORMAT

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY

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All descriptor configurations combine the British Rowing masterbrand or GB Rowing Team logo with a descriptor centralised beneath.

It is not permissible to change any part of the descriptor configurations and the graphic, logotype and descriptor must always be used together.

The typeface used for all descriptors is Trajan Pro Bold in British Rowing Blue. The descriptor text is 90% of the logotype.

The descriptor text may only run onto more than one line where the centralised descriptor extends more than 6 letters outside the width of the Logotype, three at the beginning and three at the end.

The masterbrand colour palette, sizing and clearance space requirements should also be applied to all descriptor configurations.

Where a new descriptor configuration is required this must be agreed in advance and in writing with the GB Rowing Team office or British Rowing Head Office where the artwork is compiled.

British Rowing Brand Identity Guide 24

5.2 DESCRIPTOR CONFIGURATIONS

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY

Masterbrand

Descriptor

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British Rowing Brand Identity Guide 25

5.3 BRAND ELEMENT

The brand element works to compliment the masterbrand on all corporate and outward facing British Rowing collateral.

The brand element can only be used on white or blue backgrounds and can be cropped and flipped as required.

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY

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British Rowing Brand Identity Guide 26

5.4 BRAND ELEMENT COLOURS

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY

Pantone 660C

Cyan 91 Magenta 61 Yellow 0 Black 0

Red 0Green 102Blue 179

Hex 0b67b2

Cyan 66 Magenta 22 Yellow 22 Black 0

Red 86Green 161Blue 183

Hex 56a1b7

Cyan 42 Magenta 12 Yellow 0 Black 0

Red 134Green 195Blue 247

Hex 8dc1e8

Cyan 59 Magenta 9 Yellow 0 Black 0

Red 85Green 185Blue 233

Hex 55b9e9

If you require additional colours those detailed below may be used in conjunction with the brand element.

Pantone 549C Pantone 283C

Pantone 2915C

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BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY

6. BRITISH ROWING SUB-BRANDSFor internal use only

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Sub-brand 100%

Sub-brand 100%

The masterbrand must appear alongside any British Rowing sub-brand logo which does not incorporate the British Rowing Graphic or Logotype.

Clearance spaceWhen placing the British Rowing masterbrand alongside another logo, please use the clearance space guidelines detailed in Section 1.3. A vertical line should appear between each logo, this is 125% the height of the masterbrand and British Rowing blue in colour.

Colour reproductionsThe logos should appear in their full colour versions wherever possible. If a logo appears in colour, the British Rowing masterbrand should too, if black and white logos are used, the monochromatic configuration should match them.

SizeSub-brand logos will represent an area 100% of the British Rowing masterbrand, but the masterbrand must always precede the sub-brand logo. It should follow the printed materials placement guidelines as detailed in Section 3.1.

Ideally only one sub-brand should be used in connection with the masterbrand, but if more than one is needed they will sit to the right of the first sub-brand, in hierarchical order. Hierarchy can be based upon the sub-brands relative importance to the advertised initiative, event or activity or on their relative budget input.

BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY

British Rowing Brand Identity Guide 28

6.1 USING SUB-BRAND LOGOS

o

o

o

Sub-brand

Masterbrand 100%

Masterbrand

o

Clearance Space & Colour Reproductions

Size

o

Sub-brand 100%

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British Rowing Brand Identity Guide 29

6.2 ROWACTIVThe RowActiv logo should be used on all RowActiv resources - please see Section 6.1 for guidelines on its usage alongside the British Rowing masterbrand.

This sub-brand has 2 key visual elements, the logo and the App Icon.

The logo should be at least 30mm wide measured from the tip of the tick to the edge of R. It must sit with at least one ‘o’ width between it and the edge of another logo, graphic, plane of colour or piece of text. The size of the ‘o’ is taken from the word ‘Row’. There is a reversed configuration for use on coloured backgrounds.

The App Icon should be at least 14mm wide. If the logo needs to appear smaller than 30mm, please use the App Icon instead.

Colour PaletteThe RowActiv logo consists of two colours: RowActiv Blue and RowActiv Orange. Neither should be altered or substituted for different shades of blue or orange.

Pantone 3025C (blue) and Pantone 144C (orange) should be used for any 2 colour reproductions.

14mm

BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY

RowActiv App Icon 30mm

Not to Scale

Reversed configuration for use on coloured backgrounds

RowActiv BluePantone 3025C

RowActiv Blue

Cyan 91 Magenta 58 Yellow 5 Black 0

Red 3Green 107Blue 172

Hex 036bac

RowActiv OrangePantone 144 C

RowActiv Orange

Cyan 0 Magenta 50 Yellow 100 Black 0

Red 247Green 148Blue 30

Hex f7941e

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STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

7. STAFF COMMUNICATIONSFor internal use only

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--Alison Sharpe

Publications & Marketing | British RowingMain Office: 020 8237 6700Direct Line: 020 8237 6787Mobile: 077 5401 5206britishrowing.org

This email may contain confidential and/or privileged information. Please

see britishrowing.org/disclaimer for our policy on its use.

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

British Rowing Brand Identity Guide 31

Email signatures should follow the format below. A black Gill Sans MT typeface should be used in font size 12. There are no logos or graphics.

1. Two dashes

2. First name, surname

3. Job title or team name, a small vertical line and ‘British Rowing’

4. Office name, a colon, double space and the phone number split into groups of four digits. Please use either: Main Office (Hammersmith HQ), Bedford Office (Bedford) or your work office. If you do not have an office phone number, do not use this line.

5. ‘Direct Line’, a colon, double space and the number split into groups of four digits. If you do not have a direct line, do not use this line.

6. ‘Mobile’, a colon, double space and the number split into groups of four digits. If you do not have a mobile do not use this line.

7. British Rowing website address.

8. The disclaimer, followed by a blank line. (font size 9)

7.1 EMAIL SIGNATURES

12

34567

8

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STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

British Rowing Brand Identity Guide 32

7.2 OUT OF OFFICE MESSAGESOut of office messages should follow the format below. A black Gill Sans MT typeface should be used in font size 12. There are no logos or graphics.

1. Standard statement, followed by the date on which you will be back at work.

2. Standard statement if a colleague can assist with an enquiry in your absence. If this is not the case, do not use this line, or line 3 or 4.

3. List the division or area in which an expected enquiry might be made, along with the relevant colleague’s e-mail address.

4. Include your office phone number in this standard sentence. If you do not have an office number do not use this line.

5. Standard final line

6. ‘Kind regards’

7. First name, surname

I’m currently out of the office on leave, returning on 4th March 2014.

If your query is urgent please contact one of my colleagues:

Explore Rowing queries: [email protected] & Training queries: [email protected]

Or alternatively call the main office: 020 8237 6700

I will aim to answer your e-mail as quickly as possible on my return.

Kind regards,

Alison Sharpe

1

2

3

4

5

6

7

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STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

British Rowing Brand Identity Guide 33

7.3 BUSINESS CARDS

All staff who need business cards should expect their card to look as shown.

The designs are prepared at Head Office and detail the following information; name, surname, job title or role, office postal address, office phone number, mobile and e-mail address.

The reverse displays the navy Brand Element with the website address, facebook and twitter accounts.

The GB Rowing Team logo will replace the masterbrand for GB Rowing Team office staff. The reverse will feature the appropriate option shown below as dictated by their role.

GB Rowing Team office staff GB Rowing Team office talent ID staff

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STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

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7.4 OFFICIAL LETTERHEADS

6 Lower Mall, London W6 9DJ 020 8237 6700 www.britishrowing.org [email protected]

British Rowing Limited. A Company Limited by Guarantee, Registered in England No. 1706271. Registered Office: 6 Lower Mall, London W6 9DJ

All British Rowing & GB Rowing Team letterheads and compliment slips follow a standard layout. The Word template of this layout is available from Head Office or the GB Rowing Team office.

The header contains the British Rowing masterbrand, centred and 20mm in height. The footer contains the brand element and the following contact details; postal address, main line office telephone number, website and e-mail address of the office issuing the document, and registered company details. These are spread over three centred lines, as shown right. Gill Sans MT typeface should be used in British Rowing Blue, font size 10 for the first two lines and size 8 for the third.

For Team correspondence issued by the GB Rowing Team office the header contains the GB Rowing Team logo and an alternative footer may be used.

The body copy typeface should be Gill Sans MT in black and font size 12.

If you need to use sponsor, other partners or British Rowing sub-brand logos, please contact Head Office or the GB Rowing Team office for guidance. GB Rowing Team Office, 6 Lower Mall, London W6 9DJ

020 8237 6767 www.gbrowingteam.org.uk [email protected] Rowing Limited. A Company Limited by Guarantee, Registered in England No. 1706271. Registered Office: 6 Lower Mall, London W6 9DJ

.....The GB Rowing Team is the high performance arm of British Rowing

British Rowing footer

GB Rowing Team footer

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7.5 POWERPOINT TEMPLATES

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

British Rowing PowerPoint slides follow a standard layout.The template of this layout is available from Head Office.

The template consists of a cover slide, generic slide and section heading slides. They have a set placement for the logo, heading and page numbers, which should not be altered.

The typefaces used should be consistent in font, colour and size. Francois One should be used for all headings and Gill Sans MT for all body copy.

For GB Rowing Team presentations an alternative template containing the GB Rowing Team logo is available.

Section/Divider heading slide

Initial opening slide Generic slide

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7.6 CD & DVD COVERS

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY

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DVD TITLE

1. Sport Committee2. Executive Board3. Regional Chairmen4. Regional Reps5. Rowing Safety6. Bedford Staff

If you need to issue files on a CD or DVD, the following cover needs to be attached to officially released versions.

The artwork (shown right) is available on request from Head Office and can either be directly printed onto the surface of the CD/DVD or an adhesive sticker, which is then applied to the CD/DVD.

The list of contents should be printed in the right hand section, opposite the masterbrand.

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For more information about British Rowing

britishrowing.org britishrowing @britishrowing

020 8237 6700 [email protected]