BEVERLY HILLSLUXURY REALTY

L I S T I N G   P R E S E N T A T I O N

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A Seller's Guide

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LISTING PRESENTATION

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Beverly Hills Luxury RealtySelling in Today's Market

Selling a home in today's market requires two key components: planningand paying more attention to detail. So, what's the difference we offer toensure your home sells for top dollar? Our Marketing Details.

Hands down, we provide proven tactics that will market your home inthe most effective way possible. We believe each home is a project andHalfon Properties Group treats it with extreme care and attention.While utilizing our extensive list of qualified Buyers and Sellers.

With Martin's years of experience and a cutting edge team he provideindustry sought after expertise and knowledge to get your home sold.If you are serious about selling your home we have the tools to seriouslyget the job done.

In today's market WHO you work with matters and it effects thedynamics of marketing your home. As our market is constantly changingand only the most active and relevant agents & brokers.

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Inside view of what you willexperience when hiring theHalfon Properties Group to

professionally market and sellyour home! We guarantee we'llmarket your home using themost realistic, efficient &profitable methods.

Our 100% Gurantee

T H ET E A M

B E V E R L Y   H I L L S

FounderMARTIN HALFON

Buyers  AgentRUBIN MAKHANI

Direc tor  o f  Market ingJOILEE HAVNER

Buyers  Agent

CELESTEANDREW DRUM

310 344 4465  |  mar ty@rodeore . com  |  ha l fonproper t i e s . com

T A B L E O FC O N T E N T

M e e t t h e H a l f o n P r o p e r t i e s G r o u pM a r k e t i n g A p p r o a c hL i s t i n g s B o o s t s a n d D e t a i l sS a l e s A p p r o a c h a n d T a c t i c sS a m p l e M a r k e t i n gO u r R e s u l t sW h a t C l i e n t s A r e S a y i n gI n C l o s i n g

H A L F O NLUXURY  REAL  ESTATE  EXPERT

beverly hil ls luxury homes

T E A M L E A D / F O U N D E R M A R T I N H A L F O N

Marty Halfon, a long­time resident of Beverly Hills who truly understands

the history of the community as well as its growth, is a top­tier real

estate expert with exceptional reach. He established Halfon Properties

at Rodeo Realty Beverly Hills with a distinctive goal: to guide clients

beyond just buying the right home but to also use the team’s

preeminent expertise making sure it’s the right investment. Marty works

with both buyers and sellers specializing in residential and commercial

real estate as well as investment properties in the greater Los Angeles

area.

As an authority at the forefront of transactional real estate, Marty’s knowledgeof the intricacies of the real estate “game” benefits his clients at the highest

level. He’s a skilled negotiator. Years of experience working with a myriad ofproperties -- and all types and sizes -- have taught him how to differentiate

between a good investment and a money pit. Because he spent substantialtime early in his career upgrading and fixing whatever problem existed on a

particular property and has bought, sold and renovated homes and apartmentbuildings from Beverly Hills to personally for 25 years, he offers clients ultimateaccess to a full service team of home renovation experts. Halfon’s connections

are boundless.Marty’s overriding real estate philosophy is simple: he represents each

client exactly the same way he would want somebody to represent him. Hisimpressive experience and traction not only in luxury real estate but also in

investment properties and sales and leasing, allow Halfon and his ace team oftwo buyers agents, a seller agent, in-house social media/marketing/web design

and transaction coordinator, the capacity for each client to have thorough,personalized service with attention to detail. The result: the best possible

return on investment from an elite team that always delivers.Outside of real estate, Marty is very active in the Beverly Hills community.

He owned and operated Hollywood Hot Dog Company for many years, ranfor Beverly Hills City Council, and is active with a number of local non-profit

organizations.

H A L F O N   P R O P E R T I E S   G R O U P

MEET  THE  TEAMwww.beverlyhil lsluxuryrealty.com

B E V E R L Y H I L L SL U X U R Y R E A L T Y

Rubin Makhani is a broker associate of the Halfon Properties Groupat Rodeo Realty Beverly Hills. Graduating from UCLA in 2008 heacquired his Bachelors Degree in History while also acquiring hisminor in business economics. Furthermore Rubin also obtained hismasters in constructional development from UCLA extensions aswell. Rubin is a dedicated and knowledgeable real estateprofessional assisting sellers and buyers in residential estates (singlefamily and condos) and investment real estate. Whether it's findingyou a home, finding the best loan, or aiding you obtain the most outof seeking your home Rubin is always here at your service in whichevery clients satisfaction is second to none. Working with Rubin youwill not only set goals but will achieve them in which communicationis key to success in the real estate business knowing that he will goabove and beyond for every client to do whatever it takes to get thedeal done.

Celeste Andrew Drum is a broker associate of the Halfon Properties Groupat Rodeo Realty in Beverly Hills. She studied Psychology at Santa MonicaCollege before obtaining her Real Estate License in 2006 at the age of 18,she has been actively working in Residential, Income and Commercial RealEstate for over 9 years, specializing in distressed sales.Celeste is involved with different types of creative Real Estate, with greatconnections to distressed sales, working with Banks notes, off­market andREO properties. She is well rounded in building, fixing and flipping housesin the greater Los Angeles area, also having good experience with propertymanagement. Celeste is also will experienced in the Entertainment Industry,being an Emmy­Nominated producer for THE BAY The Series with herown production company LANY Entertainment.Celeste is very proactive in the Real Estate Industry, with a large rolodex ofbuyers and sellers she is confident she can help the deal go through! 

Joilee Havner holds a B.A. in Mass Communication from North Carolina

A&T State University. 

Having a marketing consultant on the team adds yet another attribute

that sets Halfon Properties Group apart. Joilee’s digital edge helps us

stay ahead of the technical curve. With internet marketing quickly

proving to be crucial in real estate, having someone invested in

property marketing techniques is a huge advantage.

Joilee is a branding expert and she brings her knowledge of building

brand’s platforms to the team.

B E V E R L YH I L L S

LUXURY  REAL  ESTATE

D IRECT

3 10 . 432 . 7 224

MOBILE

3 10 . 344 . 4465

EMAIL

MARTY@RODEORE .COM

beverlyhi l ls luxuryrealty .com

M A R K E T I N GA P P R O A C H

B R O W S E .

MARKET ING PROPOSAL

WHERE  YOU 'LL  F IND  YOUR  L IST ING

SAMPLE  MARKET ING

QUALIF IED  BUYERS  &  SELLERS

PROVEN SUCCESS

CUTT ING EDGE  AB IL IT IES

L IFESTYLE

PERFORMANCE

DED IC IAT ION

Marketing Proposal

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Halfon Properties Group Other Agents

Skilled Team Approach

Smart Website

Professional Hi Resolution Photography

Custom Virtual Tours

Professional Luxury Staging & Consult

Listing Visuals and Details posted to 30+ Sites

Bi weekly MEGA Open Houses

Lead Capture system

Social Media Advertising and Marketing

Mobile Response sites

Listing Email Blast to Top Agents

Attractive and Unique Signage

+1500 Database Buyer's Fitting

Property Redesign (If applicable)

Google Advertising to Drive Traffic

Door Knocking to Promote Listing

Open Communication & Assistance

3 Agents | 1 Broker | Assistant |Custom Care | Marketing Director | TransactionCoordinator

Lead Capture/Uses Cookies to Monitor Search Patterns

One Agent working solo

Cookie cutter websites

No Lead Capturing system,

standard open house techniques

NO Virtual Tours

NO Staging

Lisiting posted to MLS

NO Type of Social Media

Advertising and Marketing

NO Email

NO Doorknocking

Passive Marketing

Bad Signage and Old Signage

Poor Communication

Marketing TimelineF i r s t   24  Hours

Nex t  48 -72  Hours

Nex t   72  Hours

Week ly

*Order and strategically install signs*Create custom website www.9698yoakum.com

*Professional Photography & Videography for website *On location SNEEK PEEK video created and blasted via

email & social media platform

*Take details photography and videography of interior and exterior *Prepare all marketing material (brochure, flyers, property descriptions, direct mail)*Creation of Virtual Tour & fully responsive website with address of home as the URL *Announce Property at ALL Rodeo Realty offices (Email Blast)*Find "best fit' leads in database of buyers*Email blast to TOP AGENTS in the area*Email Blast sent to entire buyer database*Open House scheduled and marketed*Promotion on websites through online advertising*Social Media Promotion (Twitter, Facebook, Pinterest, Instagram, Linkedin, Tumblr, Google +,Linkedin)*Press Release & LA Times Ads*Pocket pre-market view to qualified buyers

*Professional Brochure delivered to property*Area Door Knock Campaign

*Weekend Open House with lead capture *Property Showing and Feedback Follow-up

*Just Listed Direct Mail Send Outs

*Mega Broker's Open Lunch w/ 1-2 Food Trucks & Evening Showing between 6-8 pm withvalet parking*Property Showing and Feedback Follow-up*Repost on websites for major exposure*Pro-active buyer agent best fit for lead calls*Weekly update to seller with virtual tour viewing activity, property showingreports, feedback reports*Private showings from promotions (website, social media, mls, sign call, websitelead responses, private showing tours

9698 Yoakum Dr.

OPEN HOUSE

Listings Boostsand Details

The approach the Halfon Properties Group takes issimple- we take all the necessary steps to make sureyour home is sold at top dollar in a timely matter!

ZillowWebsite

Sample Marketing

Brochures & Postcards

Virtual Tour & Video

Door Knocking

Lead Capture

Our team is out performingagents in Beverly Hills by 873%*.

What Our Clients Are SayingMatthew B. Burnett | Vice President|CBRE | Capital Markets "Working with Marty was a great experience – extremely responsive, thorough, and attentive to detail. I lookforward to working with him again in the future. Matthew B. Burnett | Vice President | Lic. 01384566 Investment Properties | Private Capital Group CBRE | Capital Markets"

Dr. Nasseri MD Beverly Hills"We have worked with Mr. Halfon multiple times. His width and depth of knowledge of the West side, his excellentnetwork of contacts, and ability to negotiate fairly sets him apart as an excellent asset to any family purchasing orselling real estate."

Dr. Mak Makani Beverly Hills"Mr. Marty Halfon is a very intelligent, organized, and persistent individual. His experience and integrity isunmatched and his ability to close deals and make them happen is truly amazing. Marty is very professional in hiswork ethics and is highly recommended. Working with Marty you will not only get the best real estate service andexperience but you will also gain knowledge of his experiences and what it takes to be the best like Marty in thebusiness! Unconditionally he treats all his clients with the utmost love, care, honesty, and the best interest for themas if it was for his own! Thanks Marty for this wonderful opportunity and experience to work with you and i lookforward to working with you again!"

Brian Rodier, Esq. Beverly Hills"I told Marty that I had land in Miami I was contemplating selling. Within two days, he arranged through a Miamicontact of his to bring me an offer on my property, despite it not being listed. I sold the property for more than Iwould have even listed it for. Amazing experience."

Matthew Kayton Beverly HillsAs you know, I have been in the real estate services industry for two decades. I started my career at First Financial,a division of First Southwestern Title, one of the largest independently owned groups of title agencies in thecountry, and in 1992 became President. I have built and sold multiple real estate service companies providing P&Cinsurance title services, land surveying, property preservation and maintenance services and others. I share this information with you for the purpose of demonstrating my in-depth knowledge of the industry. Additionally, I have personally bought and sold over 12 homes in the past 10 years for my own account in multiplemarkets across the country. That being said, I want to personally thank you for the exemplary way you handled thepurchase of our new home at 515 North Alpine Drive in Beverly Hills. Your guidance throughout the transaction wasbest in class and I would not hesitate to work with you again in the near future. Again, thank you and I am hopefulthat my recommendation is heeded by others in the market so that they can benefit from your service. I look forward to working with you again in the future."

Ike Zekaria Beverly Hills"Buying and selling a home is inherently an emotional event. I did both with Marty and in each case he masterfullyguided me through the process. He secured multiple offers when selling my home in Beverly Hills and sold it forseveral hundred thousand dollars above asking. In terms of the purchase of my home, he was able to make a dealhappen despite dealing with a particularly challenging seller. In all, Marty is a professional who I would trust withselling or buying my home again and again."back to top

In Closing

Who You Work With Matters

Halfon Properties Group provides clients with aweekly update and maintains opencommunication. We provide each client withcomprehensive details of home's progress. Our goal is to get you top dollar for your homeand give you a professional experience.

We hope you found all the information given byHalfon Properties Group useful & informative. Itwas a pleasure!

Martin HalfonHalfon Properties Group

halfonpropeties.combeverlyhillsluxuryrealty.com