Arsenic Brand Intro
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Transcript of Arsenic Brand Intro
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ARSENIC MAGAZINE:SUPERIOR SOCIAL ENGAGEMENT OVER OLD MEDIA
I N S T A G R A M E N G A G E M E N T
“ I N S TA G R A M I S T H E B E S T S O C I A L A N D M O B I L E P L AT F O R M F O R B R A N D S T O R E A C H A U D I E N C E S T H AT A R E W I L L I N G T O E N G A G E . ” - FA S T C O M PA N Y
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ARSENICTV ON SNAPCHAT IS A PHENOMENON
43.1%
100%MILLENIAL
PENETRATION
47%GROWTH
56%GROWTH
32.9%
SNAPCHAT: #1 FASTEST GROWINGAPP IN WORLD
ARSENIC: TOP 15 SNAPCHATS IN WORLD
MAXIM COVETS ARSENICTV
• Top new media analyst (Rich Greenfield) has contacted us several times, because he believes ArsenicTV is defining the space
• He contends Snapchat will rival traditional television
• Biggest players in social are moving to short form content: Facebook, Vine, Instagram, Snapchat
EMERGENCE OF SHORT FORM CONTENT
Maxim Magazine: MaximTV
Casey Neistat: CaseyNeistat
LACMA Museum: LACMA_Museum
Mike Platco: MPlatco
Jerome Jarre: JeromeJarre
Shawn McBride: Shonduras
Chris Carm: ChrisCarm
Anastasia Ashley: AnastasiaAshley
Arsenic: ArsenicTV
Dasha Batelle: Dabttll
Miley Cyrus: MileyxxCyrus
Chance The Rapper: TheAcidRapper
Rihanna: Badgalrihanna
Blake LIvely: LivelyBK
Selena Gomez: SelenaGomez
The 15 Snapchat Accounts You Should Follow
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SNAPCHAT: MOST MEANINGFUL ENGAGEMENT
S N A P C H A T C O M M A N D S S U P R E M E F O C U S
N O M O R E M U L T I - T A S K I N G
P A R A D I G M - D E F I N I N G M A R K E T I N G V A L U E
U N L I K E T R A D I T I O N A L A D V E R T I S I N G , S N A P C H AT M A K E S I T I M P O S S I B L E T O
M U LT I -TA S K
7 5 0 K F O R 2 4 H O U R S N A P C H AT A DV S .
E S P N M O N D AY N I G H T F O O T B A L L 4 0 0 K
W E A R E E V E N M O R E VA L U A B L E P E R I M P R E S S I O N B E C A U S E W E ’ R E TA R G E T E D
A L O N G “ L I F E S T Y L E ” A N D S N A P C H AT O F F E R I N G I S S C AT T E R S H O T
V I E W E R S M U S T H O L D D O W N C O N T I N U O U S LY
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ARSENIC: THE EXAMPLE TO FOLLOW
LEADING TREND-FORCASTER CITESARSENIC AS BRAND ROLE-MODEL
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ARSENIC: A CULTURAL PHENOMENON
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AND WE’RE JUST GETTING STARTED!
Even at this stage, our growth continues to explode.
IG F
OLL
OW
ERS
JU L S EPT NOV JAN MAR MAY JUL SE P T NOV JAN2013 2014 2 0 15
0
200
1 00
4 00
300
ACTUAL INSTAGRAM GROWTH
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SOCIAL PROOF:THE MOST EFFECTIVE FORM OF MARKETING
Social proof is: “The positive influence created when
someone finds out that others are doing something.”
[Social proof through] earned media offers the highest value to both brands and consumers
due in part to its trust-ability and growing reach
- T E C H C R U N C H
- A D A G E
30%
92%of people trust
organic content in Social Media more
than any other formof advertising
(Klout)
Millennialsspend
of their time digestinguser generated
content (Ipsos MediaCT)
7 in 10millennials on social media are influenced
to complete a purchase because of something their
friend posted (eMarketer)
Nearly
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ARSENIC’S MODEL MAKES IT THE MOST POWERFUL FORM OF SOCIAL PROOF POSSIBLE
“ T H E C R O W D I S T H E C O M P A N Y ”O U R E A R N E D M E D I A I S E X T R A O R D I N A R Y
S U P E R I O R C O N S U M E RC R E D I B I L I T Y
U N L I K E T R A D I T I O N A L M A G A Z I N E S ,W E D O N ’ T TA L K AT O U R A U D I E N C E . . .
W E L E T O U R A U D I E N C E TA L K T O E A C H O T H E R
• 100K Submissions of user generated content
• Over 150K Comments on Instagram
• Over 3.5M Likes on Instagram
• Our content is user-created = real
• We have the power to mine our user submissions for assets featuring your brand to deliver maximum social proof
• We can also mobilize our community to create new assets featuring your brand
• Grassroots community-based movement
• Powerful Brand Identity
SUBMISSIONOur audience/users
submit content in the form of pictures,
video, articles, etc.
FEEDBACKBased on our
audience reaction we highlight
the most liked submissions.
CURATIONWe select the
submissions which are on-brand.
SHARINGWe share
those selected submissions with
our audience.
Peer attention given to featured submissionsfuels further submissions and engagement.
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NETWORK-AMPLIFIED REACH IS A GAME-CHANGER
W E ’ R E N O T A S O C I A L C E L E B R I T Y W E ’ R E A H U B O F S O C I A L C E L E B R I T I E S W I T H A N A G G R E G A T E R E A C H O F O V E R 1 0 M
T O TA L R E A C H 1 0 . 5 M
A R S E N I C5 0 0 K
C O N T R I B U T O R N E T W O R K 5 M
P R O J E C T C O L L A B O R AT O R S 5 M
3 R D - P A R T Y E N D O R S E M E N T I S T H E M O S T P O W E R F U L F O R M O F
I N F L U E N C E
V I R A L / I N T E R A C T I V E C O M M U N I T Y
• A R S E N I C C O N T R I B U T O R S ’ E N D O R S E M E N T S P R O P E L V I R A L N AT U R E O F O F B R A N D C O L L A B O R AT I O N S
• D E S I R E T O B E T O WA R D I N N E R C I R C L E I N C E N T I V I S E S C O O P E R AT I O N
• A R S E N I C H A S 7 5 0 M I L L I O N V I R A L I M P R E S S I O N S
• T R A D I T I O N A L M E D I A B R O A D C A S T S I N O N E D I R E C T I O N , W I T H L I T T L E O R N O I N T E R A C T I O N
• T R A D I T I O N A L M E D I A B R O A D C A S T S I N O N E D I R E C T I O N , W I T H L I T T L E O R N O A U D I E N C E I N T E R A C T I O N
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ARSENIC ENCOMPASES 360 DEGREES OF CONSUMER TOUCHPOINTS
DESKTOP
EVENTS/EXPERIENTIAL
SOCIALMEDIA
VIRAL MOBILE
PEER TO PEERPOINT OFPURCHASE
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REACH CUSTOMERS:WITH MORE POWER FOR LESS MONEY
T R A D I T I O N A L P R I N T M A G A Z I N E M E D I A P L A T F O R M
W H AT : Full Page Ad
O R G A N I C : No
A B I L I T Y F O R C U S T O M E R S T O E N G A G E : • None
VA L U E A D D :• None
C O S T : $ 1 4 0 K
R E A C H : 7 2 5 K
C O S T : $ 2 0 - 1 0 0 K (VARIES BY ACTIVATION)
R E A C H : 7 5 0 K
W H AT : Brand Activation
O R G A N I C : Yes
A B I L I T Y F O R C U S T O M E R S T O E N G A G E :• Engage with your customers on the most popular platforms
they use (instagram, snapchat, etc)• Creates opportunity to “go viral” digitally• You can measure engagement and how well received
activation is• Ability to bring into physical world with an event component• Campaigns adaptive in real time to customer feedback• Customers share and friends can observe their engagement• Ability for customers to participate
VA L U E A D D :• You receive access to our expertise in social/digital media
strategy • We craft your campaign in collaboration with you• We tap into our influencer network to expand reach• 30 years combined experience in digital media, commercials
and film
B I L LY H AW K I N SB R A N D S T R AT E G Y L E A D E R ,C O - F O U N D E R
Agent at CAA. Worked directly with Will Smith, Spike Lee, JJ Abrams, Rosario Dawson, Eva Longoria, Eric Singer (Oscar nom., American Hustle), John Ridley (Oscar win, 12 Years a Slave), and many others.
Associate at Morgan Stanley Tech-Media M&A, JD, Harvard Law School (Editor Law Review), University of Michigan Business School (Graduated with Highest Distinction).
A M A N DA M I C A L L E FH E A D O F P R O D U C T I O N ,
C O - F O U N D E R
Board member of Jamak, the largest privately owned silicone manufacturing company in the nation, with offices in the US, UK, China & Hong Kong; Reata Restaurant ($ 1OMM annual revenues), as well as 4 other boards with holdings in real estate, manufacturing and automotive.
Independent producer of Digital Media, Commercials, Music Videos & Film. Financed and produced over 20 production in 12 years.
G E R A R D A DA M SA D V I S O R Y B O A R D( D I G I TA L M E D I A E X P E R T )
Co-Founder of Elite Daily
Elite Daily was founded in 2012. Within 2 years they hit 60 million unique visitors per month. Described as “The Voice of Generation Y” it’s been compared to Huffington Post for millennials.
Elite Daily was recently purchased in all cash deal by UK based Daily Mail for $47 million.
J A M I E G U T F R E U N DA D V I S O R Y B O A R D( B R A N D I N G E X P E R T )
CMO for Deep Focus where she focuses on marketing and business development for the agency.
Frequent public speaker for events including Google’s Think Shopper, The Milken Institute Global conference, UCLA Anderson School of
Management and the ICSC Global Retail conference.
Early pioneer in digital content and commerce, worked for Microsoft, Expedia and Prodigy.
While at Saatchi & Saatchi in London, she led campaigns for Lufthansa, Procter & Gamble Europe, and the Summer Olympics in Barcelona.
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POWERFUL BRANDING TEAM
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CONTENT CREATION & CURATION ALONG EVERY DIMENSION
S H O R T F I L M E X E C U T I O N
S T I L L I M A G E
B T S V I D E O C R E A T I O N
W R I T T E N C O N T E N T
