GSD Strategy Innovation Team

Alibaba Dream Trip MBA Business Case Study

Harvard University has twice chosen Alibaba for MBA case studies

Alibaba Dream Trip -MBA Business Case Study

Communication,

Sharing,

Change,

Win-win

The trip is open to,

SMEs, Government, Association, or anyone who are interested in e-commerce.

Alibaba Dream Trip

Video URL http://cloud.video.taobao.com/play/u/189367637/p/1/e/6/t/1/38797782.mp4

Product Details

A

EXPLORE Alibaba

Contents: 1. Alibaba culture 2. Visit Alibaba two campus closely 3. Alibaba History 4. Alibaba Management and

leadership

B Contents: 1. Witness the phenomenon

development of Internet in China 2. Get course of E-business and Cross-

boarder e-commerce 3. Visit Successful E-business

companies

C 1. Communicate with the founders of

successful companies 2. Learn how to change business model

from traditional to e-commerce 3. Learn how to use E-business to get

success 4. Learn Internet plus thought to support

your business 5. How to manage an exporting team 6. How to build Top foreign Trader

WITNESS E-business development

COMMUNICATE with successful e-businessmen

Trip Value

Trip Schedules Trip Features:

Alibaba company

Witness the fast development of e-business in China

China E-business

Business Case Study

E-commerce elites roundtable

Entrepreneurship

Witness the development of Alibaba group, get the spirit of Top company

a. Help you to change business model from traditional to e-commerce

b. Help you to know how to get succeed through ebusiness

Get mind open for the e-commerce, get knowledge of new contect of Internet Plus

Refresh your dream.

The schedule will be adjusted as appropriate according to Alibaba Hangzhou’s final decision

Lecturers Introduction Steven Zheng, Alibaba signed Lecturer Since 2000, he starting to use Alibaba.com and other similar B2B platforms as the main tools for his businesses, easily reach more than 20 million US Dollars of the annual sales. On 2014, he signed to be the signed lecturer of Alibaba.com. Until now, he stepped into almost all the main cities in China to spread his thinking to more than 50000 people in China who are using Alibaba.com to do the business

Jianhua Tong, President of E-GoldenKey Association Mr. Tong were the CEO of Made-in-china, Alibaba singed lecturer, Made-in-China lecturer, the president of E-GoldenKey Asscociation, the CEO of two companies, Secretary of China Electronics Chamber of commerce.

Alibaba Strategy Expert

Alibaba Senior Manager

Alibaba Senior Manager

Darren Wu, Alibaba signed Lecturer CEO of Hanflor, Partner of Crazy Marketing, Partner of Rebecca Lim’s, Alibaba 2013 Best Innovation E-businessman Alibaba signed Lecturer, Alibaba signed company of Dream Trip

Trip workflow

2 Months Before 1 Months Before Trip Days (4D3N) After Trip 1 week

Recruitment

Local Pricing • Make a price locally,

including the local service cost.

• After Landing HZ , 4 days 3 nights, Cost $US1,000

Application

• To ensure trip quality, 30-50 applications will be accepted.

• Including 2 staffs within team

Make Payment

• Inform HZ • Prepare Visa if needed

• Collect Money from customers. Fees Details • Local price including service. • The fee covers the FULL 4D3N

trip expense after arriving Hangzhou

• Flight fee is not included, support customers with flight booking.

• Support customers with Visa application

Sign Contract Accommodation • It is fully provided by local

service partner in HZ.

• Pick-up from airport

• Warm-up Party in the first

day

• Four star hotel

• Take care of Meals

according the customers’

request

• Transportation in HZ

• HZ visit

Customer Demands Survey

Make payment

Local report

• Sign contract with HZ local service provider.

• Make payment to our Hangzhou service provider within 5 working days after training finish.

Fees Details • 1000USD per person including

two staff from channels • The fee covers the FULL 4D3N

training expense after arriving Hangzhou

• Flight fee is not included

Customer survey

Payment Term for Sept. Trip

Customers make payments to Alibaba

channels

Hangzhou Local service provider provides service

Alibaba channels make payment after

trip in 5 working days

Thanks

Any question, please contact:

胡婉婷Cathy Hu 阿里巴巴全球供应商发展部创新团队 Alibaba GSD Strategy Innovation team Job Number: 047976 Tel: 0086-571-8502-2088 ext 51872