[500DISTRO] Mind Over Matter: Tactics for Testing Assumptions & Increasing Conversion

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MIND OVER MATTER Tactics for Testing Assumptions & Increasing Conversion

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Tiffany daSilva, Head of CRO, Shopify

Transcript of [500DISTRO] Mind Over Matter: Tactics for Testing Assumptions & Increasing Conversion

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MIND OVER MATTER Tactics for Testing Assumptions & Increasing Conversion

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Tiffany daSilva Conversion Rate Optimization

@bellastone

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WHERE IT ALL STARTED…

Tiffany daSilva @bellastone

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WHAT DID I LEARN?

Do Things That Don’t Scale

Ask Questions

Try New Things & Fail Fast

Tiffany daSilva @bellastone

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#1 CHALLENGE AS A CRO

EXPERIENCE TECH TRENDS KEEPING TRACK

CONFIDENCE TO MAKE DECISIONS

Tiffany daSilva @bellastone

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Uhhh….

Have an idea

Paralyzed

Tiffany daSilva @bellastone

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Good Bad

Right Wrong

Tiffany daSilva @bellastone

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THE SOCIAL PROOF DILEMMA

“It always works”

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CHANGING YOUR OPINION1) Ask Yourself - What do you really believe?

2) Think About it – How well based is the opinion you already hold?

3) Analyze – How good is the evidence?

4) Be Critical – Does the evidence really contradict what you already believe?

5.)Figure out – If current evidence is insufficient – what would make it sufficient?

6.) Be Real – Is it worth it?

Tiffany daSilva @bellastone

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51%+

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MYTHBUSTERS

“The thing is, we love it when we're wrong. It's like the best

possible thing that can happen to us... The simple reason is that that's

an opportunity for us to learn something. “

Tiffany daSilva @bellastone

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1. Popups

II. Headlines

III. No Comments

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1.5

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4.5

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Tiffany daSilva @bellastone

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THE CONFIDENCE CODE

“Confidence is life’s enabler. It is the quality that turns

thoughts into action. “

Tiffany daSilva @bellastone

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Tiffany daSilva @bellastone

Let’s bring it back to ’92…

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THANK YOU!Tiffany daSilva @bellastone