2013 Holiday Search Shopping Behaviors Survey

40
2013 HOLIDAY Search & online SHOPPING BEHAVIORS

description

2013 Holiday Search Shopping Behaviors Survey conducted by SurveyMonkey Audience in association with MarketingLand.com and SearchEngineLand.com. Over 400 US respondents share details about their holiday shopping behaviors online and offline / in-store this retail season. Study covers consumer preferences when it comes to desktop vs mobile search, smartphones vs tablet behaviors and consumer opinion on retargeted ads. Review key findings, examine the raw data and read supporting analysis from the experts at MarketingLand.com and SearchEngineLand.com Read the companion articles, summarizing the results of the survey below: Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches http://searchengineland.com/brand-bias-70-of-consumers-look-for-known-retailers-when-doing-product-searches-179570 Survey: 3 Out 4 Consumers Now Notice Retargeted Ads http://marketingland.com/3-out-4-consumers-notice-retargeted-ads-67813 Survey: Majority Use Smartphones In Stores, Not For E-Commerce http://marketingland.com/survey-smartphones-heavily-used-in-stores-but-not-for-m-commerce-67741 Survey: Majority Use Mobile Search, Find It “Harder Than PC” http://searchengineland.com/survey-majority-use-mobile-search-engines-but-find-it-harder-than-pc-179741 The Impact of Mobile on Holiday Shopping https://www.surveymonkey.com/blog/en/blog/2013/12/12/holiday-mobile-shopping-habits/

Transcript of 2013 Holiday Search Shopping Behaviors Survey

Page 1: 2013 Holiday Search Shopping Behaviors Survey

2013 HOLIDAY

Search & online

SHOPPING BEHAVIORS

Page 2: 2013 Holiday Search Shopping Behaviors Survey

KEY FINDINGS

54% of purchases

happen BETWEEN CyberMonday & week

BEFORE Christmas

19% of people shop before thanksgiving,

more than those that shop on black friday & cyber monday combined

black friday is nearly twice as popular for shoppers as cyber monday

Page 3: 2013 Holiday Search Shopping Behaviors Survey

32% 50%

KEY FINDINGS

of people

Do of holiday

shopping

online

12% of people do no shopping online

59% plan on doing the same amount of online shopping as last year

30% plan to do more 12% plan to do less

Page 4: 2013 Holiday Search Shopping Behaviors Survey

10%

Smartphone Shoppers

52% of smartphone owners

use search just as

they do on a

desktop

primarily use

mobile apps for

online shopping on

their smartphone

61% of smartphone owners think search on a phone is harder

18% believe voice search makes it easier

14% buy things on their phones

35% do not buy on their phones because checking out is difficult

Page 5: 2013 Holiday Search Shopping Behaviors Survey

31%

Smartphone Shoppers

of shoppers do

price comparisons

with online stores

while in a retail

store

41% of smartphone

owners have online

store apps on their

phones

25% have deal finding apps

25% of smartphone owners prioritize quick loading websites as the most

important feature for shopping online

28% prefer mobile friendly design

Page 6: 2013 Holiday Search Shopping Behaviors Survey

57%

Purchase INFLUENCE

Rely On

Amazon.com for

Reviews

Known retailer is one of the most important factors in deciding which

organic result to click // Free shipping is a close second

75% of people have noticed retargeting ads 7% of people Say They Have Responded To OFFERS

8% of people have been Reminded to Visit Retailer Site

53% of people have some level of concern about being followed on the web

Page 7: 2013 Holiday Search Shopping Behaviors Survey

women

Purchase Influence

More likely to use

Facebook for

product

recommendations

MenLess likely

to notice

retargeting

Google & Amazon are equally popular for gift ideas

Pinterest is almost as popular as Bing

Yahoo is more popular than Bing

Page 9: 2013 Holiday Search Shopping Behaviors Survey

COMPLETE STUDY

RESULTS FOLLOW….

Page 10: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

1/31

88.60% 412

11.40% 53

Q1Doyougenerallypurchasegiftsfortheholidays?

Answered:465 Skipped:0

Total 465

Yes

No

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Yes

No

Page 11: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

2/31

13.03% 52

1.25% 5

8.02% 32

5.01% 20

53.88% 215

7.77% 31

5.76% 23

5.26% 21

Q2Thisyear,whendoyouplantodothemajorityofyourholidayshopping?

Answered:399 Skipped:66

Total 399

BeforeThanksgiv ing

(before...

Thanksgiv ingDay(11/28)

BlackFriday(dayafter

thanksgiv i...Cyber

Monday(mondayafterthanksgiv i...

BetweenCyber

Mondayandthewe...

ThefinalweekbeforeChristmas...

I’malreadydonewithmy

holiday...

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

BeforeThanksgiving(before11/28)

ThanksgivingDay(11/28)

BlackFriday(dayafterthanksgiving)(11/29)

CyberMonday(mondayafterthanksgiving)(12/2)

BetweenCyberMondayandtheweekbeforeChristmas(12/3-12/21)

ThefinalweekbeforeChristmas(12/22-12/24)

I’malreadydonewithmyholidayshopping.

Other(pleasespecify)

Page 12: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

3/31

29.57% 118

26.07% 104

21.30% 85

10.78% 43

12.28% 49

Q3Thinkabouttheholidayshoppingyoudidlastyear.Whatpercentageofyour

shoppingwasdoneonline?Answered:399 Skipped:66

Total 399

1%-25%

26-50%

51%-75%

76%-100%

Ididnottoanyofmyholiday...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

1%-25%

26-50%

51%-75%

76%-100%

Ididnottoanyofmyholidayshoppingonline

Page 13: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

4/31

4.26% 17

24.81% 99

58.90% 235

7.77% 31

4.26% 17

Q4Thisyear,doyouplantoshoponlineforgiftsmorethanlastyear,lessthanlastyear,oraboutthesameamountaslast

year?Answered:399 Skipped:66

Total 399

Muchmore

Somewhatmore

Aboutthesameamount

Somewhatless

Muchless

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Muchmore

Somewhatmore

Aboutthesameamount

Somewhatless

Muchless

Page 14: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

5/31

68.44% 308

31.56% 142

Q5Doyouownasmartphone?Answered:450 Skipped:15

Total 450

Yes

No

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Yes

No

Page 15: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

6/31

49.17% 149

46.20% 140

0.99% 3

1.65% 5

0.99% 3

0.99% 3

Q6Whichofthesedevicesdescribesyourprimarymobiledevice?

Answered:303 Skipped:162

Total 303

iPhone

Android(ex.Samsung

Galaxys4,...

Windowsphone

Blackberry

Idon’tknow

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

iPhone

Android(ex.SamsungGalaxys4,HTCOne)

Windowsphone

Blackberry

Idon’tknow

Other(pleasespecify)

Page 16: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

7/31

31.35% 95

29.70% 90

17.49% 53

12.54% 38

27.72% 84

27.72% 84

14.85% 45

27.06% 82

33.99% 103

Q7Whichofthefollowingbehaviorsdescribesyourmobilephoneusagewhile

inretailstores?Answered:303 Skipped:162

TotalRespondents:303

Icomparepricesof

products...

Ilookforoffersandcoupons

Findotherstoresthathavea...

Lookforgiftideas

Icallfriendsor

familyto...

Isendpicturesof

products(...

Iscanbarcodesor"QR"codes

Ilookforproductrev iews

Idon'tusemyphonewhile...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

IcomparepricesofproductsthroughAmazonorotheronlineretailers

Ilookforoffersandcoupons

Findotherstoresthathaveadesiredproductinstock

Lookforgiftideas

Icallfriendsorfamilytoasktheiradvice

Isendpicturesofproducts(orc lothes)tofriendsforadvice

Iscanbarcodesor"QR"codes

Ilookforproductreviews

Idon'tusemyphonewhileshoppinginstores

Page 17: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

8/31

33.00% 100

10.23% 31

5.61% 17

14.52% 44

36.63% 111

Q8Whenshoppingwithyoursmartphone,whichofthefollowingbestdescribesyour

behavior?Answered:303 Skipped:162

Total 303

Iuseasearchengine

justason...

Iprimarilyusemobile

apps

Iusesearchwhenanappcan’tfind...

Irelyonmobilesearch

andapps...

Idon’tusemy

smartphoneforshopping

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Iuseasearchenginejustasonthedesktop

Iprimarilyusemobileapps

Iusesearchwhenanappcan’tfindwhatIamlookingfor

Irelyonmobilesearchandappsequally

Idon’tusemysmartphoneforshopping

Page 18: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

9/31

52.48% 159

7.59% 23

8.25% 25

10.56% 32

21.12% 64

Q9Whenconductingonlineresearchwithyoursmartphone,whichofthefollowing

bestdescribesyourbehavior?Answered:303 Skipped:162

Total 303

Iuseasearchengine

justason...

Iprimarilyusemobile

apps

Iusesearchwhenanappcan’tfind...

Irelyonmobilesearch

andapps...

Idon’tusemy

smartphoneforonline...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Iuseasearchenginejustasonthedesktop

Iprimarilyusemobileapps

Iusesearchwhenanappcan’tfindwhatIamlookingfor

Irelyonmobilesearchandappsequally

Idon’tusemysmartphoneforonlineresearch

Page 19: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

10/31

61.39% 186

18.48% 56

10.56% 32

9.57% 29

Q10Whichofthefollowingstatementsaboutmobilesearchbestexpressesyour

experience?Answered:303 Skipped:162

Total 303

Searchingonamobile

phoneis...

Searchingonamobile

phoneis...

Ipreferusingappstosearchthe...

Idon'tusesearchatallonmymobi...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

SearchingonamobilephoneisharderthanonthePC

Searchingonamobilephoneiseasierbecauseyoucanusevoicesearch(Example:Siri,GoogleNow)

Ipreferusingappstosearchthewebonmymobilephone

Idon'tusesearchatallonmymobilephone

Page 20: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

11/31

14.19% 43

22.11% 67

4.29% 13

11.22% 34

13.20% 40

34.98% 106

Q11Whichofthefollowingbestdescribesyourexperiencewithe-

commerce/shoppingonyourmobilephone?

Answered:303 Skipped:162

Total 303

Idoresearchandbuythings...

Idoresearchon

myphoneb...

Idoresearchon

myphoneb...

Ibuythingsonmymobilephonebut...

Ihavesecurity

concerns...

Idon'tbuythingsonmy

phone;...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Idoresearchandbuythingsonmymobilephone

IdoresearchonmyphonebutbuylateronaPC

Idoresearchonmyphonebutbuylateronatablet

IbuythingsonmymobilephonebutonlywhenIhavenootheroption

Ihavesecurityconcernsaboutcreditcardtransactions

Idon'tbuythingsonmyphone;checkingoutandpayingistoodifficult

Page 21: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

12/31

30.36% 92

41.91% 127

25.08% 76

16.50% 50

4.62% 14

46.53% 141

1.98% 6

Q12Whattypesofshoppingappsdoyouhaveonyourmobiledevice?(Selectall

thatapply)Answered:303 Skipped:162

TotalRespondents:303

Retailstoreapps

(Examples:...

Onlinestoreapps

(Example:...

DealFindingApps

(Example:...

PriceScannerapps(Example:...

PriceComparison

Apps...

Idon’tuseshopping

apps

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Retailstoreapps(Examples:Bestbuy,Target,Costco)

Onlinestoreapps(Example:Amazon,Ebay,Fab)

DealFindingApps(Example:Groupon,Slickdeals)

PriceScannerapps(Example:RedLaser,Shopsavvy,AmazonPriceScanner)

PriceComparisonApps(Example:Pricegrabber,Shopwiki)

Idon’tuseshoppingapps

Other(pleasespecify)

Page 22: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

13/31

17.82% 54

2.97% 9

12.54% 38

25.74% 78

28.38% 86

12.54% 38

Q13Whenshoppingonlinefromyoursmartphone,whatfeatureismost

importanttoyou?Answered:303 Skipped:162

Total 303

LocalStoreLocator

ClicktoCallOption

1clickordering

Websiteloadsquickly

Thefullwebsiteis

v isibleon...

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

LocalStoreLocator

ClicktoCallOption

1c lickordering

Websiteloadsquickly

Thefullwebsiteisvisibleonyourphonewithoutneedingtoscrollleftorright

Other(pleasespecify)

Page 23: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

14/31

39.78% 177

60.22% 268

Q14Doyouownamobiletablet?Answered:445 Skipped:20

Total 445

Yes

No

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Yes

No

Page 24: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

15/31

53.98% 95

22.16% 39

3.98% 7

0% 0

14.77% 26

5.11% 9

Q15Whatkindoftabletisyourprimarytablet?

Answered:176 Skipped:289

Total 176

Apple(iPad,iPadMini)

Android(Nexus,Galaxy)

Windows(Surface,Iconia)

Blackberry(Playbook)

AmazonKindle

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Apple(iPad,iPadMini)

Android(Nexus,Galaxy)

Windows(Surface,Iconia)

Blackberry(Playbook)

AmazonKindle

Other(pleasespecify)

Page 25: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

16/31

19.32% 34

0% 0

35.23% 62

17.61% 31

27.84% 49

Q16Howdoyouuseyourtabletforonlineshoppingactivities?

Answered:176 Skipped:289

Total 176

Inowusemytabletmore

thanmyPC...

Iusemytabletwhileshoppingi...

Ithasn'treally

changedho...

Ishopandcomplete

purchases...

Ishoponmytabletbut

stilltend...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

InowusemytabletmorethanmyPCforshoppingandproductresearch

Iusemytabletwhileshoppinginstores

Ithasn'treallychangedhowIshoporconductproductresearch

Ishopandcompletepurchasesonmytablet

Ishoponmytabletbutsti l l tendtobuythingsonmyPC

Page 26: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

17/31

67.23% 277

11.17% 46

13.35% 55

Q17Whatwillyouusetosearchforgiftsthisyear?(checkallthatapply)

Answered:412 Skipped:53

Google

Bing

Yahoo

SocialMediaConversations

Shopzilla

Nextag

Pricegrabber

Bizrate

Amazon

eBay

Pinterest

Etsy

Groupon

Idon’tusetheinternettosearch...

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Google

Bing

Yahoo

Page 27: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

18/31

3.64% 15

1.46% 6

2.18% 9

2.43% 10

1.46% 6

66.26% 273

24.03% 99

10.68% 44

11.65% 48

12.86% 53

13.59% 56

7.52% 31

TotalRespondents:412

SocialMediaConversations

Shopzil la

Nextag

Pricegrabber

Bizrate

Amazon

eBay

Pinterest

Etsy

Groupon

Idon’tusetheinternettosearchforgifts

Other(pleasespecify)

Page 28: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

19/31

31.80% 131

7.52% 31

22.33% 92

12.38% 51

25.97% 107

Q18YouhavesearchedforaNikoncamerainasearchengine,whichofthefollowing

resultsareyoumostlikelytoclick?Answered:412 Skipped:53

Total 412

A

B

C

D

E

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

A

B

C

D

E

Page 29: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

20/31

31.07% 128

68.69% 283

33.98% 140

3.64% 15

45.87% 189

56.80% 234

18.20% 75

40.29% 166

29.61% 122

12.38% 51

Q19Whatismostimportantinhelpingyoudecidewhichresultstoclickoninasearchenginesearch?(Selectyourtopthree)

Answered:412 Skipped:53

TotalRespondents:412

Nearbylocation

Knownretailer

Rev iewstars

NumberofGoogle+followers

Discountorsaleoffer

Freeshipping

Freereturns

Imageandpriceisshown

Priceisshown

Contactinfodisplayedin

results

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Nearbylocation

Knownretailer

Reviewstars

NumberofGoogle+followers

Discountorsaleoffer

Freeshipping

Freereturns

Imageandpriceisshown

Priceisshown

Contactinfodisplayedinresults

Page 30: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

21/31

75.73% 312

24.27% 100

Q20Haveyouevernoticedthatafteryou’vegonetoawebsite,adsforthatsitebegintoappearonotherwebsites,asyousurftheweb?Forexample,youvisitedMacys.com,andyouarenowseeingads

onYahooforMacy’s.Answered:412 Skipped:53

Total 412

Yes

No

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Yes

No

Page 31: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

22/31

8.65% 27

7.37% 23

46.15% 144

37.82% 118

Q21Howhavethoseadsaffectedyourpurchasingdecisions?

Answered:312 Skipped:153

Total 312

Ihavebeenremindedtorev isitth...

Ihaverespondedtoaspecial...

Iignorethem

Iamputoffbythoseads

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Ihavebeenremindedtorevisittheretailer'swebsiteasaresultofthoseads

Ihaverespondedtoaspecialofferinthoseads

Iignorethem

Iamputoffbythoseads

Page 32: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

23/31

18.87% 77

34.80% 142

29.41% 120

6.86% 28

10.05% 41

Q22Howconcernedareyouthatretailerscanshowyouadsfortheirproductsafter

youhavevisitedtheirwebsites?Answered:408 Skipped:57

Total 408

Veryconcerned

Somewhatconcerned

Neitherconcerned,

nor...

Somewhatunconcerned

Veryunconcerned.

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Veryconcerned

Somewhatconcerned

Neitherconcerned,norunconcerned

Somewhatunconcerned

Veryunconcerned.

Page 33: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

24/31

2.70% 11

21.57% 88

3.19% 13

6.86% 28

42.65% 174

8.33% 34

8.82% 36

Q23Wheredoyougetrecommendationsaboutproductsyouwouldliketopurchase?(checkallthatapply)

Answered:408 Skipped:57

Twitter

Facebook

GooglePlus

Youtube

Google

Bing

Yahoo

Amazon

Retailerwebsites

(Examples:...

ConsumerReports

Governmentwebsites

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Twitter

Facebook

GooglePlus

Youtube

Google

Bing

Yahoo

Page 34: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

25/31

56.62% 231

45.34% 185

42.89% 175

3.92% 16

16.18% 66

TotalRespondents:408

Amazon

Retailerwebsites(Examples:BestBuy.com,REI.com,Target.com)

ConsumerReports

Governmentwebsites

Other(pleasespecify)

Page 35: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

26/31

41.42% 169

38.24% 156

13.24% 54

4.41% 18

2.70% 11

Q24Howconcernedareyouaboutidentitytheftwhenshopping?(Bothonandoffline)

Answered:408 Skipped:57

Total 408

Veryconcerned

Somewhatconcerned

Neitherconcerned,

nor...

Somewhatunconcerned

Veryunconcerned

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Veryconcerned

Somewhatconcerned

Neitherconcerned,norunconcerned

Somewhatunconcerned

Veryunconcerned

Page 36: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

27/31

45.48% 181

54.52% 217

Q25GenderAnswered:398 Skipped:67

Total 398

Male

Female

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Male

Female

Page 37: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

28/31

0% 0

11.81% 47

34.17% 136

28.14% 112

25.88% 103

Q26AgeAnswered:398 Skipped:67

Total 398

<18

18-29

30-44

45-60

>60

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

<18

18-29

30-44

45-60

>60

Page 38: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

29/31

22.16% 84

16.09% 61

29.82% 113

14.25% 54

17.68% 67

Q27HouseholdIncomeAnswered:379 Skipped:86

Total 379

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

Page 39: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

30/31

1.26% 5

9.80% 39

25.63% 102

37.19% 148

26.13% 104

Q28EducationAnswered:398 Skipped:67

Total 398

Lessthanhighschool

degree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Lessthanhighschooldegree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

Page 40: 2013 Holiday Search Shopping Behaviors Survey

HolidaySearchSurvey

31/31

7.05% 28

11.84% 47

15.87% 63

9.32% 37

18.89% 75

3.27% 13

7.81% 31

7.30% 29

18.64% 74

Q29Location(CensusRegion)Answered:397 Skipped:68

Total 397

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific