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54
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Page 1: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 2: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 3: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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WM1..RADIO600

CEDAR RAPIDS"The Vole of laws"

POPULATION 1,226,500HOMES IN AREA 375,580TOTAL RETAIL SALES $2,254,898,000

food $ 371, 598, 000drugs $ 65,091,000automotive $ 402,490,000

NOTE: The above totals are for the WMT PULSECounties (shaded), on the map. 1968 PULSE(interviewing conducted during 1967.)

Represented by the Katz Agency, Inc.Source Data compiled from 1970 SRDS Consumer Markets and Pulse, 1968, interviewing conducted during 1967

Page 5: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

WMT Radio -1968 Pulse Counties

COUNTY POPULATION

HOMES

IN

AREA FOOD DRUG AUTOMOTIVE

(Food +Drug +

Automotive)Totals

Iowa ALLAMAKEE 15,100 4,390 $ 5,837,000 $ 301,000 $ 5,440,000 $ 11,578,000

BENTON 22,500 7,100 6,105,000 706,000 6,385,000 13,196,000

BLACK HAWK 137,500 40,850 42,872,000 8,272,000 53,310,000 104,454,000

BOONE 26,800 8,320 8,082,000 2,911,000 8,801,000 19,794,000

BREMER 22,700 6,740 6,514,000 606,000 5,771,000 12,891,000

BUCHANAN 21,300 5,920 4,328,000 446,000 5,562,000 10,336,000

CEDAR 17,900 5,640 3,810,000 245,000 5,218,000 9,273,000

CHICKASAW 14,100 4,150 4,406,000 431,000 2,849,000 7,686,000

CLAYTON 21,300 6,620 5,111,000 533,000 5,664,000 11,308,000

CLINTON 59,400 18,290 19,778,000 3,646,000 23,514,000 46,938,000

DELAWARE 17,700 5,070 4,083,000 574,000 5,715,000 10,372,000

DUBUQUE 94,200 25,880 26,720,000 6,465,000 26,174,000 59,359,000

FAYETTE 28,400 8,670 7,777,000 1,131,000 10,431,000 19,339,000

FLOYD 20,000 6,340 6,583,000 379,000 6,822,000 13,784,000

FRANKLIN 13,400 4,340 4,232,000 414,000 3,775,000 8,421,000

GRUNDY 13,400 4,300 3,040,000 530,000 4,080,000 7,650,000

HARDIN 23,400 7,820 7,514,000 1,050,000 9,532,000 11,296,000

HENRY 16,300 5,050 4,929,000 995,000 7,015,000 8,502,000

HOWARD 13,000 3,940 3,009,000 267,000 3,109,000 6,385,000

IOWA 15,800 4,890 4,214,000 689,000 3,846,000 8,749,000

JACKSON 21,700 6,490 4,393,000 740,000 6,534,000 11,667,000

JEFFERSON 15,000 4,830 5,029,000 1,077,000 6,189,000 12,295,000

JOHNSON 62,700 18,010 23,132,000 5,170,000 17,042,000 45,344,000

JONES 21,500 6,260 4,954,000 1,078,000 7,938,000 13,970,000

KEOKUK 14,200 4,670 2,144,000 417,000 3,291,000 5,852,000

LINN 161,700 52,300 56,179,000 10,165,000 50,161,000 116,505,000

LOUISA 8,100 2,610 2,829,000 214,000 5,601,000 8,644,000

MAHASKA 21,600 7,170 6,366,000 1,009,000 8,126,000 15,501,000

MARSHALL 38,300 12,330 13,019,000 2,900,000 16,101,000 32,020,000MUSCATINE 36,300 11,940 12,074,000 2,179,000 10,848,000 25,101,000

POWESHIEK 18,400 5,620 5,333,000 934,000 6,586,000 12,853,000

TAMA 20,500 6,590 4,295,000 392,000 5,601,000 10,288,000

VAN But(EN 8,600 2,900 1,289,000 90,000 1,425,000 2,804,000

WAPELLO 44,600 14,560 17,079,000 3,961,000 14,535,000 35,575,000

WASHINGTON 18,400 5,860 4,863,000 835,000 8,170,000 13,868,000

WINNESHIEK 20,600 5,790 6,637,000 393,000 4,425,000 11,455,000

ILL. JO DAVIESS 21,800 6,710 4,917,000 722,000 4,365,000 10,004,000

WIS. CRAWFORD 13,300 3,760 4,730,000 395,000 7,094,000 12,219,000

GRANT 45,000 12,860 17,919,000 1,829,000 14,545,000 34,293,000

*GRAND TOTALS 1,226,500 375,580 $371,598,000 $65,091,000 $402,490,000 $810,069,000

*Source Dataduring 1967

compiled from 1970 SRDS Consumer Markets and Pulse, 1968, interviewing

MIj "Tho Voice of lowo"

1ÍiÍ

conducted

Page 6: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

WOC Radioserves the Iowa -Illinois

Quad -Cities Market(Davenport - Bettendorf, Iowa; Rock Island, Moline, East Moline, Illinois)

from

Davenport, Iowa

«~......~.Hal HOWARD WINNE

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MASON I LOGAN l of win /

The largest market between Minneapolis and St. LouisChicago and Omaha

DAYTIME SERVICE0.5 MV/M CONTOUR1420 KC 5 KW -U DA -2

WOC, Davenport, IowaDonald L. Green, Sales Manager

National Representatives: Blair Radio

Page 7: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 8: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

1490LOCAL RATES

Effective April 1, 1973TIME CLASSIFICATIONS: MONDAY - SATURDAYAA -6:00 A.M. - 10:00 A.M., 12:00 P.M. - 1:00 P.M., and 3:00 P.M. - 6:00 P.M.

A-10:00 A.M. - 12 Noon, 1:00-3:00 P.M., 6:00 - 9:00 P.M.8-9:00 P.M. through 6:00 A.M.

SUNDAY: ALL A TIME 6:00 A.M. TO 9:00 P.M. - B TIME 9:00 P.M. TO MIDNIGHT

YEARLY PLAN 250x 500x 750x 1000x

AA 60 Seconds $ 6.50 $ 6.20 $ 5.90 $ 5.8030 Seconds 4.70 4.50 4.30 4.10

A 60 Seconds 5.50 5.20 4.90 4.8030 Seconds 4.00 3.80 3.60 3.50

B 60 Seconds 5.00 4.70 4.40 4.3030 Seconds 3.60 3.40 3.20 3.10

WEEKLY PLAN lx 12x 24x 36x 48x

AA 60 Seconds $ 8.40 $ 7.50 $ 6.60 $ 6.20 $5.8030 Seconds 6.00 5.30 4.70 4.40 4.10

A 60 Seconds 7.00 6.20 5.50 5.10 4.8030 Seconds 5.00 4.40 3.90 3.70 3.50

B 60 Seconds 6.30 5.50 5.00 4.60 4.3030 Seconds 4.50 4.00 3.60 3.30 3.10

PROGRAM 26x 52x 104x 260x

AA 5 Minutes $10.00 $ 9.50 $ 9.00 $ 8.5010 Minutes 15.00 14.50 14.00 13.5015 Minutes 26.00 25.00 24.00 23.00

A 5 Minutes 9.00 8.50 8.00 7.5010 Minutes 14.00 13.50 13.00 12.5015 Minutes 24.00 23.00 22.00 21.00

B 5 Minutes 8.00 7.50 7.00 6.5010 Minutes 13.00 12.50 12.00 11.5015 Minutes 23.00 22.00 21.00 20.00

REMOTES

Rates based on current spot announcement or program contract.Per Hour + Talent ($5.00 Per Hour. Total

No Contract $60.00 $5.00 Additional on $65.0050 Programs or 260 Announcements 55.00 5.00 Sat. & Sun.) 60.00

104 Programs or 500 Announcements 50.00 5.00 55.00260 Programs or 750 Announcements 45.00 5.00 50.00

ALL RATES NET TO WDBQ

Page 9: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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This Card Effective April 1, 1973

Represented Nationally By

AVERY-KNODEL, !INC.

2206 Prudential Plaza, Chicago, Illinois

COMMUNICATIONS SALES536 Builders Exchange, Minneapolis, Minnesota

1170 IOWA STREETDUBUQUE, IOWA 52001 / 319 583-6471

Page 10: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

DAYTIME COVERAGE RADIO STATION IIKXELEI WATERLOO,IOWARa.1a_ rr..ew

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AUDIENCE

Population ('60)City 22,000Homes

with RadioAutomobiles

with Radio

MARKET- (1961)Spendable IncomeRetail Sales

Muscatine CountyCity of Muscatine

Retail Food SalesDrug SalesApparel SalesHome FurnishingsAutomotiveService Station

FARM MARKET -(1961)Number of FarmsTrucks and PickupsTractorsCattle on Farms ('59)Hogs on Farms ('59)Chickens ('59)

MARKET DATAMuscatineTrade Area

69,810

22,17021,73026,20020,960

$127,818,00098,608,00049,814,00037,491,00022,145,000

2,179,000.3,387,0003,398,000

14,561,00010,232,000

9,2006,250

18,050343,280

1,177,545668,930

WithinPrimary

1,024,000

314,950308,650384,650307,480

Over $2 billion$1,328,000,000

295,000,00042,673,00070,161,00062,965,000

222,338,000110,846,000

26,85016,40050,740

1,098,0003,051,0002,067,240

Servingngthe

Corne

Dedt'sl Port Cityivi 4JSCATINE, IOWA

3218 Mulberry AvenuePhone 263-2442 Area Code 319

GEORGE J. VOLGER,Partner -Manager

Represented byVernard, Rintoul,

and McConnell, Inc.

RegionalJames Bowden and Co.,

Minneapolis

860 KC - DaytimeClear Channel

In operationsince 1947, with same

Ownership and Management

99.7 MC - FMFull Time

One of oldest continualFM operations in Midwest,

operating since 1949.

Over 42% of homes in citytrade area, with FM receivers

Also sold in combinationwith KCII, Washington, Iowa

A good Balance ofIndustry with' Agriculture . .

H. J. Heinz CompanyMonsanto Chemical Co.Thatcher Glass Co. (Plastics Div.)Grain Processing Corp.Stanley Engineering Co.Eight Button CompaniesCarver Pump Co.Hutting Mfg., and RM Mill workHomeONize Co.Prime -Mover Co.Bandag, Inc.Kent Feeds and Hawkeye Feeds

A total of over sixtywell diversified Industries.

Siz of the Top Eleven hog production counties in the U. S. are in KWPC's primary area.SRDS Consumer Data, U.S. Census 1960, Sales Mgt. Survey of Buying Power, RAB, U.S. Dept. of Agriculture Printed by NRB, Chicago

Page 12: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

KWPCAM -FM

MUSCATINE, IOWA

Mutual BroadcastingSystem

Iowa Radio Network

Muscatine BroadcastingCompany, Inc.

GEORGE VOLGERGeneral Manager

Partner

VINCE BECKEYAssistant Manager

Sales Manager

TOM McKAYNews Director

DAVE McGOWANFarm Director

BLEAN CALKINSSports Director

MARILYN BEKKERTraffic Manager

MARIAN HENDERSONContinuity Director

Regional RepresentativeIowa Radio Network

C. ROSS MARTIN1000 Grand Avenue Suite 1

Des Moines, Iowa 50309515-243-5993

National RepfesentativeWalton Broadcasting Sales

Full Time FM -99.7 MC65% of the homes in thetrade area have FM sets

Since 1947

Sold in Combination withKCII, Washington, Iowa

A good balance of industrywith Agriculture

IOWA °

IraIlrC)NErI,WCR K3218 MULBERRY AVE., MUSCATINE, IOWA

AUDIENCE

RETAIL DATA

FARM DATA

319-263-2442

860 KH-250 WATTS99.7 M H-24,800 WATTS

MARKET DATA 0.5 MV/M Coverage

Total Population 1,642,000Total Households 315,462Total Radio Homes 311,650Spendable Income Over 2 Billion

Total Food Sales $299,000,000Total Drug Sales $ 57,645,000Total Retail Sales $1,655,000,000

Total Farm Population 138,600Gross Farm Income $652,090,000

Coverage in 17 Counties

SOURCE: SRDS Consumer Data, 1968

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Page 13: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 14: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 16: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

RA

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adio isa service, new

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munity and area involvem

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he sound is modern

country.P

ersonalities use tight production to provide bright and alive radio fare.

Local and regional news on the hour; w

orld-wide new

s on the half-hour.E

mphasis is placed on local and regional actualities (on -the -spot live new

s cover-age). K

-WM

T is the official governm

ent weather reporting station for the area.

K-W

MT

is a mem

ber of the NA

FB

. Regularly scheduled farm

programm

ing ispresented each day, specifically tailored to best serve K

-WM

T farm

listeners.A

full-time farm

director reportsin

cooperation with the three-m

an Farm

Departm

ent at WM

T, C

edar Rapids.

Operating full-tim

e from tw

o locations(F

ort Dodge and C

edar Rapids), this team

has flexibility and experience, pro-viding the m

ost complete farm

coverage.D

irect wire m

arket futures are pre-sented four tim

es daily in addition to regular market reporting.

WO

ME

N'S

SE

RV

ICE

K-W

MT

employs a full-tim

e home econom

ist/social editor who provides cur-

rent comm

ents daily plus presentations involving special guests.

PR

OM

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ION

SP

OR

TS

Listeners compete for prizes and visit w

ith K-W

MT

personalities daily.T

heK

-WM

T S

HO

WM

EN

, a country band including a talking guitar, promote the

station throughout the area and provide back up music for country artists.

K-W

MT

features play-by-play broadcasts of over 80 local and area games,

plus regularly scheduled sports vignettes. K-W

MT

's sportscasting team includes

the Iowa coaches 1968 press aw

ard winner.

Day &

Tim

eP

rogramT

ype

Modern

Country,

Service

Description

The best

inm

odern country music,

friendlyc h a t t e r ,

news, m

arkets,w

eather, farm features and general

information

c r e a t e an easy-goingsound for m

orning listening.

Mon-S

at6-10 A

MD

ick Hake S

howw

ith Deane N

aven,and D

ave Miller

Mon-F

ri10 A

M -12 N

oonK

en Churchill S

howM

odernC

ountryK

en Churchill creates the friendly at -

mosphere w

ith modern country m

usicto brighten up everyone's day.

Mon-S

at12 N

oon -1 PM

Noon R

eportD

eane Naven, D

aveM

iller; and Ken C

hurchill

Service,

New

sN

ews, M

arkets, Weather and farm

features.

Mon-F

ri1-2 P

MM

ichelleM

odernC

ountryP

resentation involves frequent specialguests and the finest country m

usic.

Mon-F

ri2-6 P

MJerry S

heeder Show

Modern

Country

Jerry Sheeder presents the m

oderncountry sound.

CO

MM

ER

CIA

L PO

LICY

- Com

mercials are handled by personalities and are read or w

orked into the format of the

show, as the sponsor instructs.

ET

s are acceptable.

FA

RM

, NE

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, AN

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TH

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SE

RV

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Deane N

aven: New

s Director. N

ews is as im

portant as market and w

eatherinform

ation where farm

ers are concerned.K

-WM

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gional news on the hour w

ith world-w

ide news on the half hour.

Dave M

iller: Farm

Director. M

ember N

AF

B. D

ave's background, experienceand farm

ing interests enable him to coordinate the inform

ation and serviceK

-WM

T farm

listeners rely upon.

Eddie C

ollins:F

arm S

pecialist.B

uyer, philosopher and market forecaster,

Eddie has becom

e a by -word w

ith K-W

MT

farm area listeners.

His pre-

sentations include future predictions, farm activities, and a candid approach

to many of the problem

s facing agriculture.

Curt

Lutz:W

eather Specialist.

K-W

MT

isthe

areaofficial governm

entw

eather reporting station and presents numerous w

eather summ

aries daily.F

acilities include direct weather w

ire service.

INF

OR

MA

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ND

SE

RV

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PR

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RA

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AD

AP

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OF

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TO

WN

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EN

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S

6:00A

MLocal &

Regional N

ews

12:00P

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& R

egional New

s6:10

AM

Farm

s New

s & C

omm

entary12:15

PM

World-w

ide New

s-Paul H

arvey6:20

AM

Farm

Markets &

Weather

12:30P

MF

armM

arket Report

6:30A

MW

orld-wide N

ews

12:40P

MF

armN

ews

7:00A

MLocal &

Regional N

ews

12:45P

MS

evenS

tate Weather

7:25A

MS

ports12:50

PM

Farm

Feature

7:30A

MW

orld-wide N

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aul Harvey

12:55P

MF

armC

omm

entary7:35

AM

Local & R

egional New

s8:00

AM

Local & R

egional New

s8:30

AM

Farm

Market F

orecast8:35

AM

Seven S

tate Weather

K-W

MT

FA

RM

MA

RK

ET

S IN

CLU

DE

: Cattle, sheep, &

hoginform

ation from C

hicago, Om

aha, and, Sioux C

ity; InteriorIow

a and Southern M

innesota hog markets; H

ormel

hog markets; C

attle, hog & sheep receipts" at the 12

major term

inals; Chicago car -lot m

eat trade; Chicago

choice beef futures market and pork bellies futures; Iow

aand N

ew Y

ork egg information; Local grain m

arket;C

hicago grain futures and stock market sum

mary; F

eedercattle

markets.

DIR

EC

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IRE

I-UIU

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FO

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IME

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9:34 A.M

., 10:34 A.M

., 12:34 P.M

. AN

D 1:34 P

.M.

Special

Projects:

The F

AR

M C

AV

ALC

AD

E is

an exclusiveseries of special rem

ote broadcasts featuring the highlightsof the M

idwest's top farm

events.T

he FA

VO

RIT

EF

AR

ME

R'S

DA

UG

HT

ER

Contest,

originatedin

1957 draws

annually from 300 to 700 entries from

as many as 80 of

Iowa's 99 counties.

Judgingis based on appearance,

personality, farm background, school and com

munity

activities. "Iowa's F

avorite Farm

er's Daughter" is

ingreat

demand for

personalappearances representing

the farmyouth of Iow

a at midw

est farm and hom

e events annually.A

WA

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Page 17: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

The FIRST FULLTIME Country -Western Station in Iowa

IMIV?Dial 1150 kc.

Studio & Offices:

419 -1/2 LocustDes Moines, Iowa(515) 244-7122

Serving22 Counties InCentral Iowa

Population 718,900

Retail Sales $986,547,000

Gross Farm Income $644,764,000

COUNTRY MUSIC:

A GOLD MINE FOR DES MOINES

AND CENTRAL IOWA ADVERTISERS

KWKY BRINGS COUNTRY MUSIC TO METROPOLITAN DES MOINES

AND CENTRAL IOWA

,.,

- . ,.111.

r

Poor,.

Mc_1m.DurA

25 MV/M

, .'.A

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N jk~Uri R y

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¡slot*

AuthenticCoverage MapFrom FCC Files

Page 18: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

TIME RATESEffective January 1, 1970

SPOT ANNOUNCEMENTS(Special Saturation Packages)

Times Per Week 60 -Seconds 30 -Seconds 15 -Seconds

6 $ 19.80 (3.30) $ 13.80 (2.30) $ 10.80 (1.80)12 37.20 (3.10) 26.40 (2.20) 20.40 (1.70)15 43.50 (2.90) 31.50 (2.10) 24.00 (1.60)20 56.00 (2.80) 40.00 (2.00) 30.00 (1.50)25 67.50 (2.70) 47.50 (1.90) 35.00 (1.40)30 78.00 (2.60) 54.00 (1.80) 39.00 (1.30)40 100.00 (2.50) 68.00 (1.70) 50.00 (1.25)50 115.00 (2.30) 80.00 (1.60) 60.00 (1.20)

BASIC TIME RATES

Times Per Month 60 -Seconds 30 -Seconds 15 -Seconds

Less than 13 $3.50 $2.50 $1.90

13 3.30 2.30 1.80

26 3.20 2.10 1.70

52 3.00 1.90 1.60

78 2.90 1.70 1.50

104 or more 2.80 1.50 1.30

PROGRAMS:

Five -Minute Show1 Weekly - - $7.503 Weekly - - 6.006 Weekly - - 5.00

30 -Minute Show - $24.00

Hour, 1/2 hour and 1/4 hour rates upon request.

Fifteen -Minute Show

1 Weekly - - $12.003 Weekly - - 10.50

6 Weekly - - 9.0060 -Minute Show - $48.00

GENERAL INFORMATIONKVDB, is a 500 Watt directional station operat-ing on a federally assigned frequency of 1090KC. With a copper conduit of a radius of 200'per tower, this station maintains excellent cov-erage throughout the day. With the latest inbroadcasting equipment and as a member ofAssociated Press (teletype) we are able to bringyou the latest in news happenings throughoutthe world. Finest in music featuring FM typeprogramming on AM radio 1090.

KVDB. listening area is bounded to the Northby Windom, Minn. to the South by a distance50 miles beyond Sioux City, to the West byChamberlain, South Dakota, and to the East bySpencer, Storm Lake, Iowa.

KVDB frames its commercial time with musicthat lets people think about what they hear ..and puts people in a buying frame of mind. Nobetween music chatter to distract from yourselling message and KVDB reserves the right tolimit the number of commercial sponsors forany given hour.Complete program production facilities areavailable including production, talent, musiclibrary, and writing. Rates upon request.No double spotting. No product will be placedadjacent to a competitive product.All program and advertising copy are subject tostation approval and must be received at least48 hours prior to broadcast.15% agency commission paid to recognizedagencies. 2% cash discount. Commission on sta-tion time only. Bills due and payable 10th ofmonth.

Broadcasting schedule, Sunrise to Sunset, Mon-day through Sunday.KVDB-AM is owned and operated by TRI-STATE BROADCASTERS, INC. Transmitterand Studios located at Sioux Center, Iowa.Phone (712) 722-9931.Please feel free to visit our facilities at anytime.

Page 19: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

llY

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RADIO 1090

Page 20: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

Winthrop L

Fairfield

DELAWARE

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Hopkinton

LINN

0.5 MV/M

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Stockton

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ISLAND Atkins

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Abingdon

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PEORIA

Elmwood

The numberLrs

market inIowa -Illinois

Second only to Chicago, Illi-nois as a major populationcenter in the two state area.The nation's 84th largestmarket.

This is Quint -Cities, U.S.A., situated inthe heart of the Middlewest, on thebanks of the Mississippi River. Themajor population, retail, industrial andagricultural complex between St. Louisand Minneapolis; Chicago and Omaha.The five core cities are Davenport andBettendorf in Iowa, and Rock Island,Moline and East Moline in Illinois.The Quint -Cities has a population of340,000. KSTT blankets the two statearea of more than a half million people.Only Chicago is larger.

Represented Nationallyby

MCGAVREN-GUILD-PGWRADIO, INC.

QUINT CITIES BROADCASTING COMPANY1111 East River DriveDavenport, Iowa 52803319 326-2541

President - Frederick Epstein

Vice -President & Sales Manager- James M. Watt

Page 21: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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t Karnctl i C"órrotNon r1 Sal

P1attºCiN'3mithrUié lErcetaiarSPrs. i.. _.. \

Map Copyright Rand McNally

x J,&as _ x..

\\ RADIO ADVERTISING'o \ PAYS,

USE....

250 Watts of Hi Fidelity Power

AUDIENCEPopulationHomeswith radio

Automobileswith radio

MARKETSpendable IncomeTotal Retail Sales

Food SalesDrug SalesGen. Mdse. SalesApparel SalesHome Furn. SalesAutomotive SalesService Station Sales

FARM MARKETFarm PopulationGross Farm Income

K ` . Ji9e RadioDon Meinert, ManagerBox No. 1Red Oak, Iowa 51566:,_,:.

A Division ofMid -America Publishing Corpora-tibn

FREQUENCY -POWER -TIME'Operating, powerFrequency - 1030 kcDirectional transmisSiánLicensed to operate daytime kwon

Local sunrise to sunset_0 ' 4'

10

NEWS SERVICES.Leased Associated Press news,,Vvire,ESSA weather wireLocal news department

Studios Just Off Old Highwa'i . Miles North East of _.Downtown Red Oak

Member áf:N tii?na! Asociatior, of 3roadcesters -

RED OAKTRADE AREA

83,10026,88026,34042,38033,900

$92,240,00054,552,00025,899,0004,379,0009,930,0006,303,0005,149,000

23,672,00017,201,000

29,800$ 197,767,000

7 Mli: úi_11:1RADIOCODE

WITHIN PRIMARYCOVERAGE AREA

180,30056,40055,27285,12068,100

$341,818,000172,772,00051,107,0008,225,000

17,552,00010,590,0009,319,000

46,043,00031,199,000

43,100$309,951,000

Data from. 1960 Census, U.S. Dept. of Commerce, U.S. Dept. of Agriculture,SR DS Consumer Market Data July 1968.Compiled and Printed by Natl. Research Bureau, Inc.. Chicago, III., Burlington. Iow.r.

Page 22: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

ABC Network Affiliate

Keokuk, Iowa

KOKX serving the Tri-State since1947, has Complete News Coverageincluding mobile unit.

Keokuk's trading zone is uniquein that it covers several countiesin three separate states . . . Iowa,Illinois and Missouri.

40 Manufacturers and Processors inKeokuk employ over 4,500 persons.

CO 110CJI

Ronald D. Westby, Gen. Mgr.Eppers Hotel

Keokuk, Iowa 52632319 - 524-5410

Regional RepresentativeIowa Radio Network

C. Ross Martin1000 Grand Ave. Suite 1

Des Moines, Iowa515-243-5993

I Wil

NETWORK

o

Compiled and Printed byNatl. Research Bureau, Inc.

Chicago, III. Burlington, la.

{

ieldO lucklinMarceline

'RANDOLPH

1000 Watts Daytime - 500 Watts Nighttime -1310 KC

enugg -j°O

iv srenpo I Tipton . - 1

vton I Malcom BrooklynOxfords ° I ISCOTT Princeton L Erie Prophets

I 1 Coreville ° lowest Branch Ile Claire

Sully (Montezuma l Williamsburg loWa Durant.[ Walcott Port ¡Byron

01 °Deep River Wilton* 1O Be tendorf !-ÑENRY TiWest Liberty Davenport ast Mdline 1Lynnville North En lish l¡--_X------ ine Ire.INE Rock Isla eSdvu GrsenRock

I IKEOKUK I Kaloneo o °Lone ree

New Sharon Wellman Riverside 1

B alo° MAIInt Geneseo I

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°Lovilie -Fora ----1.º -L-IIEFFERSON Wa Ia To II Mornin Sun KNOX

7E 1 WAPELLO YHENRY WinTiel 0g Ke¡thsburp °Oneida' el

Ibiae I I DES MOINES -[1-41/47 oWatagaOttumwa° Agency oFairfteld ' I o

IWyb° a I Mediapolis GalesburgI Blakesburg Ii3atavia Mount Pleasant New London 'Monmouth O E.Gelesburp PEORt

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gKnoxville I og I ° West Burlington Ab¡n don

0.5 MV/ M IVAN BUREN l ENDERSONI Elmwood

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Milton Farmington n ' FULTONMills Farming

1 Fort Mad i son MIAs CitYMcDONOUGH Prairie C¡t,Fairview)SCHUYLER !SCOTLAND CLARK ontrose N La Herpel oBladinsville CantonBushnell)

HANCOCK 1 Macomb' Cuba* °Salnt DKehoka Carthage I a Lewistown

OWyeconde HamiltonI *Colchester i 1

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ISCHUYLERLEWIS

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i -- I Greenfield

imimermiaAUDIENCE

PopulationHomes

with radioAutomobiles

with radio

MARKET

Spendable IncomeTotal Retail Sales

Food SalesDrug SalesGen. Mdse. SalesApparel SalesHome Furn. SalesAutomotive SalesService Station Sales

FARM MARKET

Farm PopulationGross Farm Income

MARKET DATA

KEOKUKTRADE AREA

76,70023,84023,36333,01026,408

$164,924,000105,102,000

20,504,0002,505,0005,796,0005,081,0003,933,000

19,881,00010,218,000

15.710$ 66,819,000

Data from: 1960 Census, U.S. Dept. of Commerce, U.S.SRDS Consumer Market Data January 1967.

Map Copyright by Rand McNally & Co.

WITHIN 0.5 MV/MCOVERAGE

359,740114,470112,180155,580124,464

$775,821,000551,475,000102,439,000

14,335,00053,001,00022,057,00021,955,000

111,048,00053,047,000

73,010$348,387,000

Dept. of Agriculture,

Page 23: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

CLAYTON GRANT LAFAYETTE GREEN

DELAWARE

0 Dyersville Dubuque

oCuba City

7111M71 -Q Shullsburg

LINN

Cedar Rapids

JOH^.SON

Iowa Ci!y

WASHINGTON

HENRY

oMt. Pleasant

oMonticello

JONES

Anammosa lüWyoming

Oxford Junction

CEDAR

Stanwood Clarence

Tipton

Durant

MUSCATINE

JACKSON

Maquoketa

o

Q Galena

Preston

JO DAVIESS

Elizabeth

Sobulo

Miles

Lost Nation Delmar

Charlotte

WheatlandColomus DeWitt 0

Grand Mound

Wilton Junction

MuscatineQ

LOUISA

oWopello

SCOTT

CLINTON

Goose Lake

Stockton

oMonroe

STEPHEN;ON

Freeport

Savanna

Mt. Carroll

CARROLL

Lanark

Chadwick

Milledgeville Thomson

Q Fulton

ComancheAlbanyQMorrison

Princeton

C;'

Port Byron. 5 HillsdaleLeCloire I /

Bettendorf

DavenportQ-

East MolineMoline Q Silvis

Rock Island

oAledo

MERCER

Orion

Cambridge

WHITESIDE

Sterling Q

Rock Falls Q

Erie Prophetstown

Tampico

Mt. Morris

oPolo

r

> a -e - r.:. -ro r ,..

_ ..i L. .. d. .1

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Q Oregon

Rochelle o

OGLE

oDixon

Harmon Amboy

LLE

[S

DE YALB

oDci:olb

LA SALLE

HENRY

Q Geneseo

Kewanee

Galva Q

Mineral

Sheffield

DES MOINES WARREN

7 Galesburg

MEASURED FIELD INTENSITY

WHITE: PRIMARY 0.5 MU/MSHADED: SECONDARY 0.2 MU/ M

KNOX

STARK

Walnut BUREAU

Q Spring VolleyPrinceton o

Scale 1 inch 12 miles

PEORIA

PUTNAM

MARSHALL LIVINGSTON

N '

Jacobsen Building :-: Clin on, Iowa

Telephone: Area Code 319 - 242-1252Burlington

Page 24: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

99 Country Radio 14 KMGO

PerryPanoral)allas

Co.

Guthrie Ctr. del

Guthrie 4.Stuart

Adair Co.

Greenfieldo

Adams Co.Corning

Ringgold Co.

aysville

Story City I Marshall Co.

NevadaAmes Marshalltown

Story Co.

AnkenyPolk Co.

Urband. Newton

Clarke Co.

Osceola

Decatur Co.

Leon

Lamoni

Daviess Co.

Gallatin

Jasper Co.

DES MOINES

Mercer

Piincetr

Pclla

Marion Co.

Knuxvillr

Lucas ('o.

Chili hui

Grundy Co.

Trenton

Livingston Co.Chil .'the

Hamil onameron Caldwel Co.

K ingston

Scale- 1" = 28 miles approx.

Carroll Co.

Carrollton

Traer

Tama Co. VintoToledo Benton Co.

CEDAR RAPIDS Belle PlaineTama Linn Co.

Grinnell MarengoBrooklyn

Poweshiek Co.

i Montezuma

Williamsburg

Iowa Co.

Iowa City Cedar Co.

Johnson CoW. Liberty

Muscatine Co.Muscatine Wellman

KCOG

ashington Co

Washin on Wapello

Henryo .l Louisa Co.Jefferson Co. ry I

t. PleasantFairfield Moines Co

New Lon n ' quawk1Cayne co. Centerville

Davis Co. 'an Buren Co. W. Bur ington urlingto

Coi yrion O Bloomfield KeosauquaFt. adi Hen2lerson Co.

Siiymoui \ppanoose Co. Lee Co.

` Naoo LaHarpePutnam Co. \ Lancaster

Co. I Cl:o/KeorkC. k CarthageUniunvill, Queen City Memphis

chuvler CScotland Ce. Kahoka Hamilton

Sullivan Co. Hancock Co.Kirksville Eduia

Lewis Co.Mil.rn Adair Co. CantolL

Montic o Camp Pt.Knox Co. La Grande

Linn Co. La Plata N. CtumcLinncus I Marion Co. QUINCJIMacon Co. Shelby Co. Palmyra

Brookfieldence Shelbyville

ar Shelbma HannibalMacon a

Chariton Co. I Monroe CityRandolph Monroe Co.

Keytesville Huntsville. ParrsBrunswick Salisbury Moberly

\lonroe Co.

Alhid

Slater

Keokuk Co.

Siqourney

Ottumwa

Wapello Co.E don

Box 910 Centerville, Iowa 52544 (515) 437-4242

Page 25: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

RATESAll Rates NET to Station

KMGO 99COUNTRYÁNNUAL l 30 60

1 $ 9.0050 8.50

8.00250 7.50500 7,00, mp

$12.0011.5011.0010.50

105i

KCOG RA 14ANNUAL # 30 60

1 $ 7.00 $10.0050 6.50 9.50

100 6.00 9.00(-250

5.50 8.50500 1 00 8.00

1 1°COMBINED RATE

One Ad On Each StationANNUAL # 30 60

1 $12.00 $18.0050 11.50 17.50

130 11.00 17.00250 10.50 16.50500 10.00 16.00Ner

Guaranteed Time Add $2.00

Political - All regular rates apply. 500 Watts D 250 Watts N

All bills sent monthly - payable in 10 days.

11/2 % service charge on all accounts over 30 days. Paul and Joyce Dennison, Owners

Special rates for special events. Rick Flacksbarth, General Manager

KCOG News7-8 a.m. 12-1 p.m. 5-6 p.m. 10-11 p.m.

30 seconds.... $8.00 60 seconds... $11.00

Farm Markets

10:35 11:35 3:05 5:20

10:30 12:30 5:30

30 seconds....$8.00 60 seconds... $11.00

General Information

KMGO "99 Country"Modern Country

100,000 Watts of Power

KCOG "Radio 14"Everybody's Favorite Music

Page 26: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

KNEI

' Hayfield

StewartDC v4

rbroF,311> F mare

Al r-'l+yttflr'walrr TL Fk Gales

/KassorrRocherster Winona

14-St charles ;43r

2

3ü\,Z RoiriltaCresce

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Ie y 510_1 tNelsu .

Whitp/halt /llr-gg` Alma Arca`dia

mg Valley

AAi}15.

Osage

i Chales

Chest

RlCev(II

itlydj Hampton

Houston H katanesbon

Caledonia

Prosper 44t

Cresco

cora

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)C,

J¿TB

Faye fikt.dcTr{

SuttenberSt bOelwein raw err

han

Blair!1

Waukon, Iowa 52172

Telephone (319) 568-3476

Mertirlh,

ck Rrverliifston

elrose C3rn,J.,

Cq ecedah

Sparta To áttt

rr New Lisbon allLa Crosse - i '

Castrton _

t. 3 H1Ilsboro

StoddardwestLy rlJ iJ 33

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5am(60;as

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Praia- * Green M, .u,,,Chten ='.;scohelFennini0r hJlJra 18 DUdr'yI

wPatch`"

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Cassvl Éle /1 rrarirngtor>' gl

yPt .,--.7-, Luxamhir ; _ A <-J

ster Uy?csvllle DUBUQU

Marlon_ 4.

Elroy

evvl4le

I 1. ra

Galen

Serving Northeast Iowa, Southeast Minnesota and Southwest Wisconsin

Page 27: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

oM Narawro

KEOKUK South

OTrornburp °EnglishO Kuwick

pWlvt Cheer SlQoorney*

Fremont 0 Heidricho

ÓKirkvliíeWAPELLQ!

®Ottumwa°Agency

;OB4kesburp City

Eldon ODAVIS

O Floris

KeotaC

WASF11NGTON

Well Van

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04140 Rlhland Crawfordsville

O

JEFFERSON OPleassrto PlainPackwood

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VAN BUREN

O.r3

Bloomfield* Troy°Owest Grove

K

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(SCOTLAND

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Fanminetorb Donneilsonn FL

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USIMI-

SERVING180,000 LISTENERS

IN

L &Est env

THOMAS C. HOLMQUISTGeneral Manager

(515) 472-4191

EDWIN E. REEDProgram Director

P. O. BOX 648

FAIRFIELDIOWA

Page 28: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

This Item Will Be Sold During

99 COUNTRY 1400 AM

Bids forBargains

In February Listento LItijJ Ut

99 COUNTRY 1400 AM

FOR COMPLETE DETAILSR.P. S.

Page 29: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 30: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

r H4a,aec° h ro Ilt `yar°,,v,i,v U

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1450 Cedar Rapids, Iowa Fairfielci

1 /2 rat/V COVERAGE sRadio Station KLWW

"u mestonriNE r,..rinn

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IDES MOINES

I Mediapoliseatava Mount pleasant ®New London

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Page 31: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

408 N. Main

azyG'auAy «44.1150

Phone (319) 754-7565 Burlington, Iowa 52601

BURLINGTON'S "BIG COUNTRY" STATIONSATURATES 143 -MILLION DOLLAR MARKET

The crystal clear KKUZ signal reaches morethan 372,000 folks in the Burlington areamarket with more than $143,000,000 to spendannually. Signal extends 57 miles to thesopth, 17 miles to the north, and 68 milesfrom east to west, offering advertisers thebest to buy in the Burlington market.

BURLINGTON AREA MARKET *POPULATION 372,370

RETAIL SALES 143,078,343

PRODUCTCL ASSLFICATION

NUMBER OFRETAIL OUTLETS

RETAILSALES

General Merchandise 250 $ 17,278,560Food 749 41,448,177Auto 313 33,236,944Gasoline 612 16,637,485Apparel 253 9,707,649Furniture 301 8,606,636Eat, Drink 957 11,174,630Drugs 122 4,988,262

TOTAL 3557 $143,078,343

Four counties in Iowa, nine in Illinois and two Mis-souri counties are included in KKUZ coverage area!

Source' Editor & Publisher Market Guide, 1965, E & P.

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Page 32: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

rZAit'E

CARDNUMBER 11 . MARCH 1, 1970

1570 On Your Dial

Post Office Box 222

WEBSTER CITY, IOWA 50595

SERVICE FACILITIES:

A. United Press International. Full-time Local and AreaNews Staff.

B. 33-1/3, 45, 78 R. P. M. Lateral Turntables.C. Automatic Recording Facilities.D. Remote Units Mobile and Portable.

RATES & PAYMENTS:

A. No contract or order accepted for longer than one year.B. Statements for station charges are rendered monthly.

Payable by the 10th of the month.C. In the event of a cancellation of a contract or order.

The advertiser will pay the rate earned and will beshort billed at the rate published for the frequencyearned.

1W -Lu r.1.1

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City

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FACTORY

FARM &

HOME RADIO

SERVING

MORE THAN

100,000FAMILIES

0.5MV/M

REGULATIONS & RESTRICTIONS:

A. All program, announcement, or spot contracts or ordersare subject to approval of station manager.

B. All commercial copy or other copy to be aired may beaccepted or rejected by station manager.

C. Political: All political contracts, orders or agreementsmust be signed and paid for 24 hours ahead of re-quested air time (office hours apply).All copy to be aired for political advertising must beapproved and may be accepted or rejected by stationmanager. All copy must be approved 24 hours aheadof requested air time. (office hours apply). OfficeHours 8:00 A. M. to 5:00 P. M. Monday thru Friday.

I.ana'wl:a Uf.`

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Page 33: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

Meet the K I WA Staff

E. C. STANGLAND

GEN. MGR.

CINDY HOFSTI ASECRETARY

DICK DAWDY

SALES

LOUIE HEEREN

GEORGE NEWS

FRANK LUEPKESALES

JEFF PETERSONANNOUNCER

MARY LOU VELLINGA

ROCK RAPIDS NEWS

ARABELLA SIPMA

ORANGE CITY NEWS

RON FINSTADPROGRAM DI R.

DOUG POTTERANNOUNCER

MICKEY STANGLAND

BOOKKEEPING

MARY MARGARET COX

S'BLEY NEWS

Studios Also In

SIBLEY

ORANGE CITY

ROCK RAPIDS

GEORGE

WALLY STANGLAND

P7ortamft Scleduee

MANAGER

Page 34: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

6 a.m.

6:45

7:00

7:35

8:00

8:10

8:15

8:25

8:30

8:45

9:10

9:30

10:00

10:05

10:10

10:15

10:30

11:00

11:30

11:45

DIAL 1550

KIWA RADIO PROGRAM HIGHLIGHTS

Sinn on, music, news

Markets

Iowa news, flying weather

Eddie Collins

Local, area, national news

Weather

Birthday March

Earl Nightingale

Orange City News

Sibley Prooram

Rock Rapids News

George News

Homemakers Edition of News

Sheldon, Sioux Center Hospital News

Club Calendar

Hartley, Rock Valley, Inwood, PrimnharHospital News

Morning Markets

All About Sanborn

KIWA KORRAL

Auction Time/Sales Barn Reports

12:00 News, Weather, Farm Digest, Markets

12:30 Local, State, World News

12:45 Community Calendar

2:00 News, Hospital News from 9 area hospitals

2:30 Closing Markets, Eddie Collins

3:05 Trading Post

3:30 Inspiration Time

5:30 Final News, Snorts, Weather

6:00 Town & Country Get Together,Country -Western Music

(Note: Most KIWA newscasts are "on the hour")

SUNDAY HIGHLIGHTS

8:15 Calvary Bantist Church

10:30 St. Paul Lutheran Church

12:30 Hymn Request Time

1:00 Temnle Time

1:30 Unshackled

2:30 Barber Shop Music

COMIN( SOON:

KIWA FM

105.5 on the FM DIAL

Page 35: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

mg

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SUITE 312 215 KEO WAY

91inDES MOINES, IOWA 50309

TELEPHONE 515-282-9191

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THE 11 COUNTY PRIMARY DAYTIME COVERAGE

ARB POPULATION ESTIMATE - TOTAL MARKET = 1,521,200(PERSON 12+)

Page 36: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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Page 37: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

Radio stations such as KGRNdevelop brand preferences atthe grass roots. Remember,many metropolitan residentsgrew up in secondary marketareas and formed buying hab-its early in life.

Nat

STORY MARSHALL;;

MARSH ALL TOWN .' 1i.ti...i c

WARREN MARION MAHASKA 1OKUKti't t, u,. .

Pufl-P.,115,},.} '..ti' . ti. _1 t_+ U 1'.Ss}ti..:.:,.K ALL 00 SA1,{: , i!Y.. r... S.:,:. k :t_.

GRINNELL, IOWA1410 Kc.

A "Mitchell Station"500 Sales -Packed Watts!

Serving a rich agricultural and industrial areawith complete local news, music and sports.

Home of Grinnell College, one of top ten co-edliberal arts colleges in the U. S.

RADIO STATION KGRNForrest "Frosty" Mitchell, Pres & Gen. Mgr.

P.O. Box 67 Phone 6-5444GRINNELL, IOWA

Total Coverage Area

Within 0.5 my Signal of

KGRNIowa, Jasper, Marshall,Keokuk, Benton, Tama,Mahaska & Poweshiekcounties

Population .... 193,100

Farm Population 64,500

Households 60,300

Radio Households 59,100

Total Retail Sales $249,820.00

Gross Farm Income $237,388,000.00

Bank Deposits $186,231,272.00

Represented by John E. Pearson Co. Total Spendable Income. $307,475,000.00

Page 38: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

rs7111Z,:r. .

DUBUQUE, IOWAPHONE 58 3.7351 AREA CODE 319

Serving the 12 -CountyTri-State Trade AreaFull Time Since 1941

.41VATTS1370 KC

RADIOCODE

ABC Affiliate

oLoccctly Owned - cLocully Operated

. T^.M^HtR'

AudienceDubuque

Metro AreaDubuque

Trade Area

Population 82,300 258,700City of Dubuque 58,400

Hot tseholds 22,760 40,790with Radio 22,325 40,000

Automobiles 27,780 49,680with Radio 22,410 40,012

MARKET

Spendable Income $161,008,000 $281,716,000Total Retail Sales 115,516,000 227,769,000

City of Dubuque 86, 421,000Retail Food Sales 24,155,000 40,129,000Drug Soles 3 628,000 5,395,000Gen. Mdse. Sales 20,636,000 22,008,000Automotive Sales 16,563,000 56,421,000Filling Station Sales 9,284,000

FARM MARKET iiFarm Population 8,300Gross Farm Income da 33,796,000

31,359,000

31,300$ 96,449,000

1

-'-a

0.5 MV/MCoverage

410,290

112,968108,728138,590111,072

$700,127,000520,181,000

102,240,00012,414,00043,417,00078,274,00038,467,000

100,058U $407,859,000

Data from: 1960 Census, U. S. Dept. of Commerce, U. S. Dept. of Agriculture, SRDSConsumer Market Data Sept. 1962, Sales Mgt. Survey of Buying Power

{

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$4,993

In retail sales per Household22nd Market

57,356

Spendable income per Household76th Market

NORTHEAST IOWA'SINDUSTRIAL CENTERA few of the Nationally Known In-dustries located in DubuqueJohn Deere Dubuque Tractor WorksDubuque Packing CompanyA. Y. McDonald Mfg. CompanyCatadco Inc.Flexsteel Industries Inc.Dubuque Container Company Div.

St. Regis Paper Co.Dubuque Stamping & Mfg. Co.Klauer Mfg. Co.

Page 39: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

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MARKET DATA

()UM eMoi *Á>>ad

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50 UVM-FM

COVERAGE

0.5 MVM

COVERAGE

50 UVM-FM

COVERAGE

0.5 MVM

COVERAGE

Population 447,940 228,530 Drug Stores $ 27,883,000 $12,004,000 Households 153,280 79,120 Department Stores 148,935,000 33,218,000

Radio Homes 153,030 78,940 Apparel Shops ....

45,1 12,000 15,338,000

Private Autos 226,830 112,320 Home Furnishings 40,288,000 13,932,000

Farm Homes 13.250 17,850 Auto Sales 144,281,000 67,823,000

Spendable Income $1,663,478,000 $693,835,000 Service Stations 71,289,000 39,884,000 Total Retail Sales__ 957,820,000 494,842,000 Gross Farm

Food Stores 198,367,000 75,329,000 Income 288,91 1,000 463,829,000

Source: SRDS Consumer Data 1972.

Page 40: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

ANNOUNCEMENTS SATURATION PLAN

STATION NUMBER 60 SECONDS 30 SECONDS NUMBER 60 SECONDS 30 SECONDS

AM 1 $5.00 $4.00 AM 10 5 days or less $ 43.00 $ 30.00 FM 1 3.50 2.80 FM 10 5 days or less 30.00 21.00

AM 52 3.80 3.50 AM 20 5 days or less 76.00 54.00 FM 52 2.70 2.45 FM 20 5 days or less 54.00 38.00

AM 104 3.50 3.30 AM 30 10 days or less 105.00 73.50 FM 104 2.45 2.30 FM 30 10 days or less 73.50 51.00

AM 156 3.30 3.00 AM 50 21 days or less 175.00 122.50 FM 156 2.30 2.10 FM 50 21 days or less 122.50 85.00

AM 260 3.00 2.70

FM 260 2.10 1.90 PROGRAMS

AM 312 2.80 2.50

FM 312 1.95 1.75 Number 1/4 Hour 10 Minutes 5 Minutes

AM 624 2.50 2.30

FM 624 1.75 1.60 1 Time 16.00 12.00 9.00

52 Times 12.75 10.00 7.50 MEMBER

156 Times 11.00 9.00 6.00 IOWA BROADCASTERS ASSOCIATION

312 Times & over 7.50 6.25 4.00 NATIONAL ASSN. OF BROADCASTERS

IOWA TOWN & COUNTRY RADIO NETWORK ALL RATES NET TO STATION RATES EFFECTIVE FEBRUARY 1, 1973

'Fite Greatest Sound In .kII \\ est Central IOWa

Page 41: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

RADIO STATION

ROCHESTER

SPRING VALLEY

Al IN N E SC

CHARLES CITY

LE ROY

CHATFIELD

RUSHFORDPETERSON

FOUNTAIN WHALANLANESBORO

PRESTON HIGHLAND SHELDON

CALEDONIA

LENORA NEWBURG

HARMONYCANTON

LA CROSSÉ.

SPRING GROVEMABEL

EITZEN

GRANGER PROSPER HESPERCHESTER BURR OAK DORCHESTER

LIME SPRINGS KE IDALLVILLE HIGHLA NDVILLE

SARATOGA.a

E

RICEVILLE Eiú '¡:,P.t.:ESCCR

JDECORAH CHURCH

RIDGEWAY FREEPORT ALLAMAKEE

ELMA IN1'47. ¡!EK. WAUKONSPILLVILLE

ALTA VISTA PROTIVINCALMAR FRANKVILLE ROSSVILLE

FT. ATKINSON OSSIANNORTH WASHINGTON

LA WLERFESTINA CASTALIA

ST. L. CAS LUANANEW HAMPTON WAUCOMA ELDORADO MONONA

IONIACLERMONT

WEST UNION ELGIN

POSTVILLE

FREDERICKSBURG

FREDERIKA

SUMNER,

úR:

WAVERLY

HAWKSYCK;

RAN DALIA

FAYETTE

MAYNARD

WADENA

VOLGA

OELWEIN

ELKADER

NEW ALBIN

ING

WATERLOO

SCENIC BROADCASTING CO., INC.

DECORAH, IOWA 52101

PHONE (319) 382-4251

010 1000 WATTS

1240 Kc.

STUDIO ALSO AT CRESCO, IOWA

MARKET AND RETAIL DATA:

Total population 173,060

Total households 43,265

Total radio homes 40,933

Total food sales $25,718,000

Total retail sales $140,058,000

Total farm population 116,720

Total farm income $168,700,000

Page 42: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

LYON

SIOUX

,:.V k.5.4, Sioux City

ó-`*.Í

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PLYMOUTH

OSCEOLA

Satdo.t

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Cherokee

CHEROKEE

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Spencer

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SAC

CRAWFORD

Denison

Estherville

EMMET

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POCA-HONTAS

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KOSSUTH

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CALHOUN WEBSTER

Carroll '

CARROLLGREENE

SHELBY AUDU8OI GUTHRIE

5POTTAWATTAMIE

*eCour,cil Bluth

MILLS

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*FREMONT 11. Shenandoah

PAGE

ADAIR

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TAYLOR

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Mason City

CERRO

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FRANKLIN

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BOONE

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Page 43: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

K0111/ aide& ABC 617».1~ Waotrek /Ed Awe, and It/~.~-KCLN offers complete localradio to the rich farm andlivestock markets of EasternIowa and Western Illinois .. ,

with Clinton being the majorshopping center in this Quad -County area.KCLN is located in Clinton -known as the "Gateway toIowa from the East". The Cityof Clinton enjoys the pleasantassociation of agriculture andindustry and is Iowa's tenthlargest city.KCLN Radio strives continu-ally to give all Clinton and arearesidents the information andentertainment they desire froma local radio station. Localnews, weather/sports and hap-penings within the communitycoupled with ABC Network'snational and world-wide newscoverage, keeps Clinton listen-ers informed - thoroughly!The Combined facilities ofKCLN and KCLN-FM offera plus to the advertiser desir-ing to reach the Total BuyingPower of this rich coveragearea . . . One Combinationrate, as published in SRDS,puts that advertiser's messageon both stations simultaneous-ly. New industry and steadypopulation growth makes thisadvertising "buy" more effi-cient and effective every year.KCLN's Sound is a "modernmiddle-of-the-road" format,featuring the music listenerslike most, determined fromtheir comments. Five area highschools are covered sportswise,including football, basketball,wrestling, swimming, track, andbaseball. Big Ten football andmajor league baseball com-plete KCLN's sports domin-ation in the area. KCLN's"Coaches Corner" is uniquein its more than seven yearscontinuous broadcasts. All fivearea high school coaches spend60 minutes every Saturday"on -the -air" during their sea-sons. KCLN-FM, from 6 PMto Midnight, features easy -lis-tening, good music interspersedwith ABC and local news,weather and information.

ntosi Dickeyville

GRANT CO.

INEEIMRadioCode

JONES CO.

Wyoming

Epo DUBUQUECO-

,/ I La Mott

BellevueAndrew.

JACKSON CO.

Belmont

B lanchardv i l le

ltYCuba ei Benton Shullshurg

azel Greeil LA FA ETTECO.

Dubuque East Dubuque 1Warren

GalenaJO DAVIESS CO.

DarlingtonArgyle

ElizabethStockton

Hanover

Maquoketa Sabula--PrestonMississippi River

CLINTON CO.

JLost NationwooddR CO.I 'Clarence I

Wheatland Grand Mound

Lowden - DeWitt

Delmar

ClinkCamanchea.

SCOTT CO. Princeton Eldridge

Rock IslandArsenal (US

Durant I Le ClairBettendorf

'DavenportMUSCATINE CO. I Buffalo---

Mu tinelRock I

Milan

Member IowaBroadcastersAssociation

National Representative:

Walton Sales

CO. )- HENRY CO. 7E. Moline

GeneseoMolinesland Atkinsin

Annawan

WIS.GREEN CO.

Lena --

STEPHENSON CO.

F-- --------7----

CARROLL CO. I Leaf RiverShannon

SavannaForr:on

Lanark I Mt. MorrisMt. Carroll I Polo

i hadwick I OGLE CO.Milledgeville--- 1WHITESIDE CO.-

I LEE CO Fulton

Morrison Sterling DixonAlbany

Rock Falls1LyndonProphetstown

Port ByronOCK Erie Tampico*

ISLAND

Andalusiap Orion Canbridge

1Sherrard I

MERCER CO_. I ILL. Kewese

Amboy

Walnut BUREAU CO. LaMoillee

Sheffield 01

Princeton/Buda Wyanet /

Tisk: a

Matherville 'AlphaAledo Windsor I WoodhLll 1 STARK CO.

Violas _-_-----Galva ¡ Bradford i AR SHALLrKNOX CO. Altona r

Toulon

WyominAlexis J OneidaIQWelch 72 i

Wataga

"411111%kiniumaime

AM 1390 khz1000 Watts DaysFM 97.7 mhz3000 Watts

"Cec" Hamilton,General ManagerP. O. Box 875

Phone (319) 243-1390

Clinton, Iowa

MemberIOWA TOWN & COUNTRY NETWORK

AMERICANENTERTAINMENT

RADIO NETWORK

Market Data:PopulationHouseholds

Radio Homes

Auto OwnersFarm Homes

50 UV/M 0.5 MV/MCoverage Coverage

727,810 933,290

234,140 298,600

(FM) 233,930 (AM) 297,130348,240 429,20022,030 29,980

Spendable Income . . $2,542,055,00Total Retail Sales ... $1,353,888,00Food Stores $ 283,722,00Drug Stores $ 42,544,00Department Stores .

0 3,173,843,0000 1,853,930,0000 353,774,1)00 55,192,000

. $ 188,392,000 257,811,000

Apparel Shops $ 49,344,000 61,404,000

Homefurnishings $ 56,992,000 68,355,000Auto Sales $ 219,482,000 284,401,000Service Stations .... $ 91,137,000Gross Farm Income . $ 654,973,000Source: SRDS Consumer Data 1972.

114,823,000

896,552,000

Prepared by:

RADiO ®UnlimitedPueblo, Colorado

Page 44: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

QLucas

O Derby

C Humeston

Garden Grove O

D Leon

DECATUR

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Mercer

0 Princeton

O

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Lucerne

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%% -- - - - EddyvilleMONROE I

LUCAS 1 1

1 WAPELLO1 Q 1Q Chariton Altia

Q Russell 1 QMelrose

WAYNE ¡

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Promise City O1 West Grove

S

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1 o1 Cinrinnati O ! IOWA 1 Cantril

KCOG1 MISSOURI

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1

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DAVISQ Drakesville

O Queen City

ADAIRONovinger

y,001ztittry,r.,n

j Kirksville

tiIVANlBUREN

500 WATTSA GROWING STATION IN A GROWING MARKET Centerville, Iowa

R. K. FAUST, Sales Manager

Page 45: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

500 WATTSKCII/1380 WASHINGTON, IOWAAGRICULTURE COMMUNICATIONS CENTER FOR S. E. IOWA

Elberon

o o Toledo °Montour Tama

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IOWA

Marengoo AmanaO

O Ladora OHomestead

BrooklynVictor

Guernsey° Williamsburg

O Searsboro

Montezuma° DeepoRiver

Millersburgo

o Parnell

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JOHNSON

N. Liberty°Oxfordo

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CLINTON

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LET US INTRODUCE YOU TO OUR FRIENDS INIOWA'S RICHEST AGRICULTURAL AREA!!KCII TAKES YOU WHERE THE SALES ARE TO6 RICH IOWA COUNTIES AND OFFERS YOU:

* Full -Time Farm Department cooperation

* Prime placement of your advertising in highestlistening hours

* Station cooperation in solving area sales problems

* Product merchandising services and ideas

* Sampling during live coverage of farm interestmeetings

* Tie-ins in area local news and special events

* On -the -air promos to merchandise your campaign,contest or promotion

YOU CAN'T AFFORD TO MISS THESE EXTRAS!!SO PLAN YOUR PROMOTION WHERE THE BUY-ING ACTION IS . . . WITH KCII/1380.

rst

GoodCHope

Serving 6 Counties in Primary Area

KEN LIGHT, GEN. MGR.DAN C. BRYAN, FARM DIRECTOR

Phone: (319) 653-2113P. 0. Box 370Washington, Iowa 52353

7580RADIO

SHOPPING CENTER FOR OVER130,000 PEOPLE SPENDING OVERONE -QUARTER BILLION DOLLARS

HERE ARE THEVITAL STATISTICS:

Population (6 County Primary) 132,500

Spendable Income $357,530,000

Retail Sales _ $2913,966,000*

*See SRDS for detailed information.

DAILY FARM FEATURESWEATHER REPORTS

36 Times a day

MARKETSS. E. Iowa Markets 3 a dayRegional/National 3 a daySale Barn Reports 2 a day

EXTENSION REPORTSIowa State Extension ReportsCounty Extension ReportsExtension Home Economist

FARM NEWS23 Area News Corresp. Rep. Agricultural News ..Farm Int./Meeting Reports

2 a day

Represented by

Page 46: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

KCLNAM - 1390 KHZ 1000 WATTS

THE QUAD COUNTIES'NO. 1 RADIO -VOICE CHOICE

DAY and NIGHT KCLNFM - 97.1 MHZ 3000 WATTS

CLASS "AA"

TIMES

6:00 to 9:00 a.m. 1

12:00 to 1:00 p.m. } Monday through Saturday3:30 to 5:30 p.m. J

SIXTY THIRTY FIFTEENSECONDS SECONDS SECONDS

CLASS "A"

TIMES

( 9:00 to 12:00 noon 1j 1:00 to 3:30 p.m. }- Monday through Saturday

5:30 to 7:00 p.m. J

SIXTY THIRTY FIFTEENSECONDS SECONDS SECONDS

1 6.00 4.50 3.50 1 5.00 4.00 3.00

150 5.00 4.00 3.00 150 4.00 3.50 2.50

300 4.00 3.50 2.50 300 3.50 3.00 2.20

600 3.50 3.00 2.30 600 3.00 2.50 2.00

1000 3.00 2.50 2.00 1000 2.70 2.20 1.70

WEEKLY IMPACT PLAN

TIMESPER WEEK

SIXTYSECONDS

THIRTYSECONDS

FIFTEENSECONDS

6 $4.50 $3.50 $2.75

12 3.75 3.25 2.50

24 3.50 3.00 2.25

42 3.25 2.75 2.00

60 2.75 2.25 1.75

PROGRAM SPONSORSHIP

THIRTY FIFTEEN TEN FIVETIMES MINUTES MINUTES MINUTES MINUTES

1 $40.00 $22.00 $14.00 $12.00

52 30.00 19.00 13.00 10.00

156 20.00 16.00 12.00 8.00

312 14.00 11.00 1.00

ALL LOCAL RATE CARD CONTRACTSARE NET TO KCLN

LOCAL RATE CARD NO. 11EFFECTIVE JANUARY 1, 1973

OWNED AND OPERATED BY

MONTHLY IMPACT PLAN

TIMES SIXTY THIRTY FIFTEENPER MONTH SECONDS SECONDS SECONDS

20 $4.50 $3.511 $2.15

30 3.75 3.25 2.50

60 3.50 3.00 2.25

100 3.25 2.75 2.00

150 2.75 2.25 1.75

FM NIGHTTIME SPECIAL6:00 p.m. to Midnight

THIRTY SECOND ANNOUNCEMENTS

7 weekly $14.00

14 weekly 25.00

21 weekly 30.00

35 weekly 40.00

VALLEY BROADCASTING CO.

Page 47: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

)1a0M13N

cJA.Iantef 4f ra

RAI= I OOwned and Operated by

VALLEY BROADCASTING CO.

501 No. 2nd St. - P. O. Box 875

Clinton, Iowa 52732

Phone 319/243-1390

General Manager and

National Sales ManagerCec Hamilton

Local Sales Manager

Ken Kroemer

GENERAL

Facilities:

AM - 1000 watts, 1390

khz, directional.Broadcasting. 6 a.m.

to local sunset.

FM -3000 watts, E.R.P.

97.7 mhz, broadcast-

ing 6 a.m. to midnight.

Simulcast with AMfrom 6 a.m. to local

sunset.

Commercial Copy:

60 seconds, 120 words.

30 seconds, 60 words.

15 seconds, 25 words.

Rates include fiormal

station copy and pro-

duction charges.

INFORMATION

Remote Broadcasts:

Rates on request forprograms originatingoutside KCLN studios.

Music Clearance:

BMI, SESAC andASCAP licenses. Ratesinclude music copy-

right fees.

Political:

Regular rates apply.

Payment in advance.

Regular FCC practicesobserved.

Religious:

Sponsored religious

programs accepted.Rates andavailabilities

upon request.

Contract Require-ments: No cash dis-count. Bill due andpayable on the 10thof following month.Programs and -an-nouncements cannotbe combined to earnlarger discounts. Maxi-mum length of con-tract one year. Can-celled contracts sub-ject to short rate.Rates subject tochange without no-tice. All programsand announcementssubject to approval.All programs and an-nouncements subjectto cancellation by thestation for broadcastsof significant eventsin the public interest.Beer and wine adver-tising acceptable.

CLINTON _.._...__ _1 !Poch

Clinton¡ alt°^c I IA Dewdt y Sterling o 1 ixó^ t

- ./-- - (Aar twn Ruü Fall ` F

I

cl SCOTN1TESIOE ¡An

Da i (an4fp.`ss'nAnamC34/1131-1111,...,.0

XRY

MUSCATINIatine`rC.

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Page 48: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

o

NET`VVSRKI1BO E Box 380 Oskaloosa, Iowa 515 673-3493

AM -FM

OSKALOOSA, IOWA

UPI AudioNews Service

Iowa Radio Network

Oskaloosa BroadcastingCompany, Inc.

GLEN STANLEYGeneral Manager

PAT FLAHERTYAssistant Manager

FRANK LIEBLSales

JERRY MARSHALLNews Director

FRANK LIEBLFarm Director

ANITA THAYERContinuity Director

GARY WILSONChief Engineer

Regional RepresentativeIowa Radio Network

C. ROSS MARTIN1000 Grand Avenue - Suite 1

Des Moines, Iowa 50309515-244-2115

KBOE-FM104.9 meg.

3,000 Watts E.R.P.

740 KCMARKET DATA 0.5 MV M Coverage

AUDIENCETotal PopulationTotal HouseholdsTotal Radio HomesSpendable Income

868,200285,200379,496

$2,906,022,000

RETAIL DATATotal Food SalesTotal Drug SalesTotal Retail Sales

330,283,00049, 502, 000

$1,880,464,000

FARM DATATotal Farm PopulationGross Farm Income

128,940$979,688,000

Coverage in 33 Counties

MINNESOTA

SOUTH IDAKOTA

Lyon Osceola Dickinson Emmet

O'Brian Clay Pelo Alto

KeeamM Winnebago Worth

Hancock CerroGalo

Mitchell oward

Floyd Chickasaw

wymowb Cherokee BuenaViste

Pocdgnte Humboldt

Woodbury II CalhounWebster

Grunt'',

W gh[ Franklin Butler

Wln,radnek Allamak

Fayette

BHmes

Clayton " i'WISCONSIN

Hamilton

Blnclthawk

Tone

Ouch

Benton

oaawae DUMpue

Linn ones

Page 49: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

KBOEAM -FM

740 KCBox 380 Oskaloosa, Iowa 515/673-3493104.9 MH

STATION INFORMATION

PROGRAMMING: NEWS, MUSIC, SPORTS AND OTHER FEATURES.

NEWS:

MUSIC:

FARM PROGRAMS:

SPORTS:

KBOE has a total of 39 News, Weather, Sports and Market reports daily. TheNews Director and his assistant really cover the local scene with the assistanceof stringers in the towns surrounding, 2 mQbile units and a leased aircraft fordirect reports. This great local coverage is backed up by the Iowa Radio Networkfor statewide coverage and United Press International for the National coverage.National News comes every hour with local and State News of the half-hour.There are three major 15 minute Newscasts done in the Morning, Noon andEvening. News comes first on KBOE.

Music can easily be described as middle-of-the-road, except for specific programsthat include County and Western, and Polka giving them a well balancedmusic program that is enjoyed by all the listeners in the area. KBOE takes fre-quent surveys to help them select the music that is used on this popular radiostation.

Early morning programs and Noon Hour programming is slanted toward the Farmaudience with weather, market reports and other special programs. The localcounty extension and ASC organization tape daily shows that are especiallypopular with the farm audience. Other special programs from the State Collegesof Iowa help to give the farmers in the area well rounded programming. LocalAuction Companies, livestock show reports and a Sale Ring Program are populartoo. Farm Director, Frank Liebl runs a good Farm Department at KBOE.

KBOE carries 3 sports programs daily. Sports Director, Frank Liebl does theplay-by-play for High School and College sports as well as cover the importantarea contest. These sports broadcasts are always sponsored giving an indicationof the popularity of sports with the listener and the sponsor in the KBOE area.

SPECIALPROGRAMS: Other popular programs on KBOE include job listings in cooperation with

the Employment office, Want Ad Show, Bulletin Board and Anita Thayer, theWomen's Director, and other features that originate locally.

NETWORK FEATURES: KBOE carries the many Network features of the United Press International.Their affiliation with the Iowa Radio Network gives them special programminghere to as well as instant News coverage from all parts of the state. Specialprograms from the Iowa Radio Network include State House News, State widesports events such as the Iowa State High School Basketball tournaments forboth Boys and Girls, Weather Programs from the Freeze Notis Weather Serviceand Daily Farm Features and Farm News in the mornings and noon hour.

SPECIAL REQUESTS: Program schedules can be received by request. Remote facilities are also avail-able, as KBOE is ready to go anyplace to originate a special program.

Page 50: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

KCHA 500 WattsCHARLES CITY, IOWA

LAKE MILLS

WINNEBAGO

FOREST CITY

HANCOCK

GARNER

BELMOND

WRIGHT

CLARION

WEBSTER CITY

HAMILTON

NORTHWOOD

WORTH

MANLY

CERRO GORDOMASON CITY

CLEAR LAKE

FRANKLIN

HAMPTON

IOWA FALLS

HARDIN

ELDORA

Established 1949

MITCHELLRICEVILLE

OSAGE

FLOYD NORA SPRINGS

CHARLES CITY

BUTLER

ALLISON

GRUNDY

GRUNDY CENTER

1580 KCTELEPHONE 228-1321

HOWARDCRESCO

CHICKASAW

NEW HAMPTON

BREMER

O WAVERLY

BLACK HAWK

CEDAR FALLS

WATERLOO

WINNESHIEK

DECORAH

FAYETTE

WEST UNION

FAYETTE

BUCHANAN

INDEPENDENCE

DATA PRIMARY ONLY:Population: 280,000 Retail Sales: $333,880,000

Number of Cars and Trucks sold 14,000 plus.Number of Automobiles 189,731 W/radios 1Number of Grocery Chain StoresNumber of Independent GrocersNumber of Drug StoresNumber of Hardware StoresNumber of Gas StationsNumber of Shoe StoresNumber of Paint StoresNumber of Feed, Seed & Livestock Stores

83,20042

268123106958

53376278

NumberAverageAverageNumberNumberNumberNumberNumberNumber

of FarmsIncomeSizeof Cattle Producedof Milk Cowsof Hogsof Chickensof Turkeysof Sheep

Homes 78,400

43,310$11,854

174.2 acres531,000483,000

3,890,0007,487,0004,354,000

93,000

Information obtained through County Courthouse records, county extension offices and retail records ofChambers of Commerce.

Page 51: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

Sioux CityBriar Cliff College

HAWKEYERADIONETWORK

Climbing Hill

KCHE -for the Better Sounds in Broadcasting

-rM:o-RADIOCODEu

May City

OSCEOLA Melvin

Matlock Ritter O'BRIEN

Sanborn

HULL Boyden Sheldon Harley

Sioux Center

range City Newkirk

Northwestern College *GranvilleMaurice Alton

SIOUX CarnesPLYMOUTH

/ Craig Struble

LeMa rsWestmar College

Merrill

HintonMissouri River Valley

Morningside College WOODBURY Pierso

Seney

Oyens

Neptune

ArcherMoneta

PrimgharPaullina Gaza

SutherlandGermantown Calumet

DICKINSO

CLAYFostoria

lerly

Royal,Gillett Grove

RossieGreenville

Peterson Webb.

1. hsspC

Spencer

óz0

CHEROKEE

Cleghorn

Larrabee

Meriden

Marcus álLRemsenCheroke

Kingsley

Fielding Aurell

Washta

Rembrandt

!roveLinn SiouxRapidsMarathon

LaurensBUENA VISTA

Aber City

Alta Truesdale

Quimby Storm LakeBuena Vista College

Newell

F

Varina

ond.

MoveCorrectionville

Anthon

Danbury

IDA

Cushing

Smith land

SAC

Schaller

Holstein

Ida GroveArthu

Battle Creek

NahaEarl

Sac CityLake View

OdeboltWall Lake

CA

©Welch la 70 4 0.5 MVM ContourRicketts Kiror BoyereLYNNE C. SMEBY

Mapleton Consulting EngineerSchleswig Washington, D.C.

a3C H M:RADIO

1440 Radio500 WATTS

C & H BROADCASTING, INC.J. Alan Cramer, President

C. Kay HutchinsonSecy-Treas. & General Manager

Postal Box 1440PHONE (712) 225-2511

CHEROKEE, IOWA 51012

0.5 MVMNational Representatives:GEO. T. HOPEWELL CO.

Member Iowa Broadcasters Association

Market Data:PopulationHouseholdsRadio HomesAuto OwnershipFarm Population

0.5 MVMCoverage

287,94087,93085,930

128,94053,280

Spendable Income . . . $.217,630,000Total Retail Sales $ 558,940,000Food Stores $ 88,329,000Drug Stores $ 14,047,000Department Stores . . $ 65,294,000Apparel Shops $ 25,349,000Homefurnishings .$ 22,938,000Auto Dealers $ 86,238,000Service Stations $ 40,912,000Gross Farm Income . . $ 508,882,000

SOURCE: SRDS Consumer Data 1970.

CHEROKEE ... NorthwestIowa's "Chief City" - is anaggressive community of8,352 people united in aneffort to attract new resi-dents, promote new in-dustry, ... and to create acompetitive business area.

CHEROKEE is located inthe beautiful Little SiouxRiver valley in the heart ofNorthwest Iowa's rich agri-cultural empire. EIGHT ofthe counties served byKCHE RADIO rank in the"Top 150 Counties" in theUSA in Gross Farm Incomewith Cherokee Countyranking 61st.

The KCHE RADIO primarycoverage ranks "First" inIowa in the number ofmarketable fat beef and fathogs ... and in the numberof farmer -feeders doing thejob.

WILSON & CO. operatesa multi -million -dollar proc-essing plant in Cherokee forboth hogs and cattle. Twomajor farm equipmentmanufacturers are also lo-cated in Cherokee.

KCHE RADIO serves bothindustry and agriculture .. ."Best in Iowa" Award forsaluting Industry and "Out-standing Media Award" forour farm programming fromRural Gravure . . . atteststo our comprehensive ser-vice to our area.

KCHE RADIO is pro-grammed for adults ... withfine Middle -of -Road musicbut with some Top 40 teen-age music . . . 50% of thenews coverage is local,county and regional. Heavyemphasis is placed on Farmprogramming during earlymorning and noon hours.Mid -morning segments in-clude audience -participationtalk shows; Sports coverageincludes local and area highschool plus Iowa State U-niversity and MinnesotaVikings football.

Prepared by DAnlo¡ J Unlimited

Page 52: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

KBIZ 1240 Radio Ottumwa, Iowa"Chosen By More Advertisers ... Accepted By More Listeners"

Mar

Grinnell 0ewtone o mnCOmO Brooklyn V to,

G.e,n,en0 Williamsburg

su«oOSeoneoro

"pPanen

M°raetn.,l°Moneumae

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.ue"o

ARION MAHASKA KEOKUK 5 .In WASHINGTONOs.,n New Sharon olnor oura `'"n Wellman ÑalvnaR.Pella ' ans w'-

Ple.santvill: cnºr ownalu,e.

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w am.,n0 Pnn.00e n HENRYoCosoi ° duuau

Un nn001oean Chariton OAlbia Ottumwa Fairfield I+kaMºnt

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Coverage - .5 MV/M

GENERAL MANAGER ALVINA M. BRITZSTATION MANAGER JOHN REARDONLOCAL SALES MANAGER WM. (BILL) McCULLOUGHOPERATIONS DIRECTOR RUTH JANNUSCHNEWS DIRECTOR CHRIS WILSONPROMOTION DIRECTOR JACK PARISFARM DIRECTOR CHUCK CONGER

Page 53: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

REMOTE BROADCASTSStandard ROS-$38.00 per hourExclusive-$55.00 per hour

Talent, Marti or Line charges extra.Two Hour Minimum

ALL RATES ARE NET TO KBIZ

pca Post Corporation station

BROADCAST CENTEROttumwa, Iowa 52501

Phone 515-682-4535TWX 515-681-5292

fgoR A&

71/MWA,\0

Page 54: -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN Madeka O tan Lake St. lames l VM-oka Mankato Lake Crystal Mapleton* remain, Pine

©WA1

0N ETV`'® R h

i(A\TI PARK BUILDING, STORM LAKE, IOWA 712-732-8663

Storm Lake, Iowa

Iowa Radio Network

Oscar GrauPresident & General Manager

Paul BensonSales Manager

Aleda HornerRegional Sales Coordinator

Chuck NeyProgram Director

Skip MichealsNews Director

Chuck NeySports Director

Margaret WeberWomens Director

Robert LambChief Engineer

Regional RepresentativeIowa Radio Network

C. ROSS MARTIN1000 Grand

Des Moines, Iowa515-243-5993

Since 1948

Home ofBuena Vista College

FM -101.5 Meg.18,000 Watts

Quality Radio

990 KHMARKET DATA 0.5 MV/M Coverage

AUDIENCE Total Population 488,700

Total Households 148,510

Total Radio Homes 148,000

Spendable Income $1,144,000,000

RETAIL DATA

Total Retail Sales $870,000,000

FARM DATATotal Farm PopulationGross Farm Income

129,400

1,003,000,000

Coverage in 22 Counties

SOURCE: SRDS Consumer Data, January 1964

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