-o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN...
Transcript of -o°...RADIO600 "The Voice of Iowa" CEDAR CBS ,, 5,000 Watts RAPIDS Springfield COIIONWOOp wA1ONwAN...
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POTTAWATTAMIE LASS ADAIR
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Radio HomesTotal PopulationTotal HouseholdsFarm PopulationFarm FamiliesCSI.. ----
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STARK MARSHALL
PEORIA W00DE0
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statistics
Mc
DONOUGH 1
TAZEWELL
1,165,760 CSI "per family" $ 5,316.003,941,248 Food Sales 949,609,000 001,216,500 General Mdse. Sales 448,529,000 001,015,550 Home Furnishings Sales 221,663,000.00
922,853,000.00136,367,000.00
290,157 Automotive Sales$6,272,866,000.00 Drug Sales
SOURCE: S.R. D.S.IÑT-M A
._.... bw.[N{{ MO,tF4üt
COLE1 HENRY >i Ro--tr ._ . \ n ,r,,4
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national representatives
.
rWIl1tStadieOO
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Cedar R . píds
I
Iowa Cíty
box 2147, cedar rapids, íowa 52406 319/395-0530
RADIO "The Voice of Iowa"600 CEDAR
CBS , , 5,000 Watts
RAPIDS
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Field Strength Survey by Page, Creutz, Steel & Waldschmitt, Washington, D.C.
WM1..RADIO600
CEDAR RAPIDS"The Vole of laws"
POPULATION 1,226,500HOMES IN AREA 375,580TOTAL RETAIL SALES $2,254,898,000
food $ 371, 598, 000drugs $ 65,091,000automotive $ 402,490,000
NOTE: The above totals are for the WMT PULSECounties (shaded), on the map. 1968 PULSE(interviewing conducted during 1967.)
Represented by the Katz Agency, Inc.Source Data compiled from 1970 SRDS Consumer Markets and Pulse, 1968, interviewing conducted during 1967
WMT Radio -1968 Pulse Counties
COUNTY POPULATION
HOMES
IN
AREA FOOD DRUG AUTOMOTIVE
(Food +Drug +
Automotive)Totals
Iowa ALLAMAKEE 15,100 4,390 $ 5,837,000 $ 301,000 $ 5,440,000 $ 11,578,000
BENTON 22,500 7,100 6,105,000 706,000 6,385,000 13,196,000
BLACK HAWK 137,500 40,850 42,872,000 8,272,000 53,310,000 104,454,000
BOONE 26,800 8,320 8,082,000 2,911,000 8,801,000 19,794,000
BREMER 22,700 6,740 6,514,000 606,000 5,771,000 12,891,000
BUCHANAN 21,300 5,920 4,328,000 446,000 5,562,000 10,336,000
CEDAR 17,900 5,640 3,810,000 245,000 5,218,000 9,273,000
CHICKASAW 14,100 4,150 4,406,000 431,000 2,849,000 7,686,000
CLAYTON 21,300 6,620 5,111,000 533,000 5,664,000 11,308,000
CLINTON 59,400 18,290 19,778,000 3,646,000 23,514,000 46,938,000
DELAWARE 17,700 5,070 4,083,000 574,000 5,715,000 10,372,000
DUBUQUE 94,200 25,880 26,720,000 6,465,000 26,174,000 59,359,000
FAYETTE 28,400 8,670 7,777,000 1,131,000 10,431,000 19,339,000
FLOYD 20,000 6,340 6,583,000 379,000 6,822,000 13,784,000
FRANKLIN 13,400 4,340 4,232,000 414,000 3,775,000 8,421,000
GRUNDY 13,400 4,300 3,040,000 530,000 4,080,000 7,650,000
HARDIN 23,400 7,820 7,514,000 1,050,000 9,532,000 11,296,000
HENRY 16,300 5,050 4,929,000 995,000 7,015,000 8,502,000
HOWARD 13,000 3,940 3,009,000 267,000 3,109,000 6,385,000
IOWA 15,800 4,890 4,214,000 689,000 3,846,000 8,749,000
JACKSON 21,700 6,490 4,393,000 740,000 6,534,000 11,667,000
JEFFERSON 15,000 4,830 5,029,000 1,077,000 6,189,000 12,295,000
JOHNSON 62,700 18,010 23,132,000 5,170,000 17,042,000 45,344,000
JONES 21,500 6,260 4,954,000 1,078,000 7,938,000 13,970,000
KEOKUK 14,200 4,670 2,144,000 417,000 3,291,000 5,852,000
LINN 161,700 52,300 56,179,000 10,165,000 50,161,000 116,505,000
LOUISA 8,100 2,610 2,829,000 214,000 5,601,000 8,644,000
MAHASKA 21,600 7,170 6,366,000 1,009,000 8,126,000 15,501,000
MARSHALL 38,300 12,330 13,019,000 2,900,000 16,101,000 32,020,000MUSCATINE 36,300 11,940 12,074,000 2,179,000 10,848,000 25,101,000
POWESHIEK 18,400 5,620 5,333,000 934,000 6,586,000 12,853,000
TAMA 20,500 6,590 4,295,000 392,000 5,601,000 10,288,000
VAN But(EN 8,600 2,900 1,289,000 90,000 1,425,000 2,804,000
WAPELLO 44,600 14,560 17,079,000 3,961,000 14,535,000 35,575,000
WASHINGTON 18,400 5,860 4,863,000 835,000 8,170,000 13,868,000
WINNESHIEK 20,600 5,790 6,637,000 393,000 4,425,000 11,455,000
ILL. JO DAVIESS 21,800 6,710 4,917,000 722,000 4,365,000 10,004,000
WIS. CRAWFORD 13,300 3,760 4,730,000 395,000 7,094,000 12,219,000
GRANT 45,000 12,860 17,919,000 1,829,000 14,545,000 34,293,000
*GRAND TOTALS 1,226,500 375,580 $371,598,000 $65,091,000 $402,490,000 $810,069,000
*Source Dataduring 1967
compiled from 1970 SRDS Consumer Markets and Pulse, 1968, interviewing
MIj "Tho Voice of lowo"
1ÍiÍ
conducted
WOC Radioserves the Iowa -Illinois
Quad -Cities Market(Davenport - Bettendorf, Iowa; Rock Island, Moline, East Moline, Illinois)
from
Davenport, Iowa
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1 Deshler I DfferolWwr'ore¡libertyl Pawnee IRI pm 1 Kirksville ILLBeIIe .anto ontle 1 MT},c Inrr Hardy I I o LdY
1 Da wESS Tremon I°oiAc.nl'cennenk ?'
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I REPUBLIC a - I
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T1r 1-u WASHINGTON Hen oei ARSNAIk svmmerhe C l I°L n.i.. ce I INN I la Plet V GLI NEMANA BRr V Jemtz rtT
I public S nnen -- -- dalI
1 pAleill Sebelna H'ewa I Orep°nl It j 1 ISNEIBY IMM' LL ¡¡ Q(\ []
S <a,dis Belleville I o I ° Berth* g Oland ¡Gallalñ ILIVINGSTON ,Lmneus I
AMMOI A.M w 6iG JC!?Z 1'1J ' 90p1 mHZ IT '
10-;,'-.,, IHedtl,m e IlMryaw!k I Seneca °Fairview JMaYsr'IIe° I Y'' Pa1mY
I Cubel WeahrnplonI Robinson Ch'lucothe
Meadv'Iio
Sn°IbNIPNAN BrookfieB
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Greenleaf Stewarlsville o1 I I ,ClareIcounle.^dI
1Woelervdle VermilionoGantr.Ne ' I L__ -y peo Lacbde I.
I IOWA CTi TF UNIVERSITY1 Lmno Barre", t w I- Brackenid eMemelm< ana 1 31¡ Everest' $L louph Camer°n H.m,r°n unce iAacrm
no UDiID --C1yÓI Blue Ra.di o FnnklwtlCwnmp °Cwlll Horton* 1 CLINTON IWLDs LL I NLNARITON I IMnNRaLIw
//``QQ ttp 1- Clinon ( IrvingI
°I IATCMISON AUCN 1 Kmpslon I_- _-- AMES, T OW.Weimore BreI .. Monroe >,ñ C
COncordre CUY t Whilin IAIChI$On Pt . - a1n.oÓ RoloT yT°rO ¡CARROLL .
tRILEY %IOTTAWATOMIEI IACNSON 0 ° ¡ I I bane I° ' PLATTE I If4noolphI Onaga 1 Holton e I
°Edperto" " rryerunswická eylesvnie II FM w. 100,000 + t rvDlaonrawn 1 .Weston ¡CLAY óuwsDn _ °Md.son I x RM 5000 watts r i a wa L, J( --- ---- 1 MoberlscMnlmvk Clay Center 1
\ Wñtmmeknd I INortonvdleII
IKearney) erra'bn rl SLlisbury liunisnlle v
11
Q TI ° Riley I VaIMY fIle I WORTH Plar C¡tY $mdnvdlé IExcelsior so, 1 1 I 1 1 V i i r? Y iWlpltq i Y\ t Leayenwortn I1 AUDRAIN andéi.
Wanepo I JEFFERSONI
1/ / ó Y,miro\p
WkIrNdo -'vlanhanen2 v,^$Id-errs----IOakalo°aaI Lansing, -
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I Oi NiNSGÑ -f OC 1 wABAU!FSEE \ o5_iver 1 Mv'dea Torganon- Bonner .07"94.9.17--'"rr vrryA /; Liuñpton V4aveI
/ HOWARD I BTNYNEds+l
' Joker,. Mex'to.. P ...^^..a-. ñyvr3lm^tnr 1
o Huron
1490LOCAL RATES
Effective April 1, 1973TIME CLASSIFICATIONS: MONDAY - SATURDAYAA -6:00 A.M. - 10:00 A.M., 12:00 P.M. - 1:00 P.M., and 3:00 P.M. - 6:00 P.M.
A-10:00 A.M. - 12 Noon, 1:00-3:00 P.M., 6:00 - 9:00 P.M.8-9:00 P.M. through 6:00 A.M.
SUNDAY: ALL A TIME 6:00 A.M. TO 9:00 P.M. - B TIME 9:00 P.M. TO MIDNIGHT
YEARLY PLAN 250x 500x 750x 1000x
AA 60 Seconds $ 6.50 $ 6.20 $ 5.90 $ 5.8030 Seconds 4.70 4.50 4.30 4.10
A 60 Seconds 5.50 5.20 4.90 4.8030 Seconds 4.00 3.80 3.60 3.50
B 60 Seconds 5.00 4.70 4.40 4.3030 Seconds 3.60 3.40 3.20 3.10
WEEKLY PLAN lx 12x 24x 36x 48x
AA 60 Seconds $ 8.40 $ 7.50 $ 6.60 $ 6.20 $5.8030 Seconds 6.00 5.30 4.70 4.40 4.10
A 60 Seconds 7.00 6.20 5.50 5.10 4.8030 Seconds 5.00 4.40 3.90 3.70 3.50
B 60 Seconds 6.30 5.50 5.00 4.60 4.3030 Seconds 4.50 4.00 3.60 3.30 3.10
PROGRAM 26x 52x 104x 260x
AA 5 Minutes $10.00 $ 9.50 $ 9.00 $ 8.5010 Minutes 15.00 14.50 14.00 13.5015 Minutes 26.00 25.00 24.00 23.00
A 5 Minutes 9.00 8.50 8.00 7.5010 Minutes 14.00 13.50 13.00 12.5015 Minutes 24.00 23.00 22.00 21.00
B 5 Minutes 8.00 7.50 7.00 6.5010 Minutes 13.00 12.50 12.00 11.5015 Minutes 23.00 22.00 21.00 20.00
REMOTES
Rates based on current spot announcement or program contract.Per Hour + Talent ($5.00 Per Hour. Total
No Contract $60.00 $5.00 Additional on $65.0050 Programs or 260 Announcements 55.00 5.00 Sat. & Sun.) 60.00
104 Programs or 500 Announcements 50.00 5.00 55.00260 Programs or 750 Announcements 45.00 5.00 50.00
ALL RATES NET TO WDBQ
oD
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O
This Card Effective April 1, 1973
Represented Nationally By
AVERY-KNODEL, !INC.
2206 Prudential Plaza, Chicago, Illinois
COMMUNICATIONS SALES536 Builders Exchange, Minneapolis, Minnesota
1170 IOWA STREETDUBUQUE, IOWA 52001 / 319 583-6471
DAYTIME COVERAGE RADIO STATION IIKXELEI WATERLOO,IOWARa.1a_ rr..ew
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TRACTOR RADIO PROMO1/25--2/25, 1966
**
1427 ENTRIES . . .
1254 IOWA ENTRIES . .
PLUS 15 OTHER STATES**
SPOTS AIRED ONLY IN FARM TIME500-700 A.. (2)
1135 A --100P . .(2)
630-645P . . . (1)***
MAIL RESPONSE LIST AVAILABLE ONREQUEST (ACTUAL MAIL IF YOUPREFER)
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AUDIENCE
Population ('60)City 22,000Homes
with RadioAutomobiles
with Radio
MARKET- (1961)Spendable IncomeRetail Sales
Muscatine CountyCity of Muscatine
Retail Food SalesDrug SalesApparel SalesHome FurnishingsAutomotiveService Station
FARM MARKET -(1961)Number of FarmsTrucks and PickupsTractorsCattle on Farms ('59)Hogs on Farms ('59)Chickens ('59)
MARKET DATAMuscatineTrade Area
69,810
22,17021,73026,20020,960
$127,818,00098,608,00049,814,00037,491,00022,145,000
2,179,000.3,387,0003,398,000
14,561,00010,232,000
9,2006,250
18,050343,280
1,177,545668,930
WithinPrimary
1,024,000
314,950308,650384,650307,480
Over $2 billion$1,328,000,000
295,000,00042,673,00070,161,00062,965,000
222,338,000110,846,000
26,85016,40050,740
1,098,0003,051,0002,067,240
Servingngthe
Corne
Dedt'sl Port Cityivi 4JSCATINE, IOWA
3218 Mulberry AvenuePhone 263-2442 Area Code 319
GEORGE J. VOLGER,Partner -Manager
Represented byVernard, Rintoul,
and McConnell, Inc.
RegionalJames Bowden and Co.,
Minneapolis
860 KC - DaytimeClear Channel
In operationsince 1947, with same
Ownership and Management
99.7 MC - FMFull Time
One of oldest continualFM operations in Midwest,
operating since 1949.
Over 42% of homes in citytrade area, with FM receivers
Also sold in combinationwith KCII, Washington, Iowa
A good Balance ofIndustry with' Agriculture . .
H. J. Heinz CompanyMonsanto Chemical Co.Thatcher Glass Co. (Plastics Div.)Grain Processing Corp.Stanley Engineering Co.Eight Button CompaniesCarver Pump Co.Hutting Mfg., and RM Mill workHomeONize Co.Prime -Mover Co.Bandag, Inc.Kent Feeds and Hawkeye Feeds
A total of over sixtywell diversified Industries.
Siz of the Top Eleven hog production counties in the U. S. are in KWPC's primary area.SRDS Consumer Data, U.S. Census 1960, Sales Mgt. Survey of Buying Power, RAB, U.S. Dept. of Agriculture Printed by NRB, Chicago
KWPCAM -FM
MUSCATINE, IOWA
Mutual BroadcastingSystem
Iowa Radio Network
Muscatine BroadcastingCompany, Inc.
GEORGE VOLGERGeneral Manager
Partner
VINCE BECKEYAssistant Manager
Sales Manager
TOM McKAYNews Director
DAVE McGOWANFarm Director
BLEAN CALKINSSports Director
MARILYN BEKKERTraffic Manager
MARIAN HENDERSONContinuity Director
Regional RepresentativeIowa Radio Network
C. ROSS MARTIN1000 Grand Avenue Suite 1
Des Moines, Iowa 50309515-243-5993
National RepfesentativeWalton Broadcasting Sales
Full Time FM -99.7 MC65% of the homes in thetrade area have FM sets
Since 1947
Sold in Combination withKCII, Washington, Iowa
A good balance of industrywith Agriculture
IOWA °
IraIlrC)NErI,WCR K3218 MULBERRY AVE., MUSCATINE, IOWA
AUDIENCE
RETAIL DATA
FARM DATA
319-263-2442
860 KH-250 WATTS99.7 M H-24,800 WATTS
MARKET DATA 0.5 MV/M Coverage
Total Population 1,642,000Total Households 315,462Total Radio Homes 311,650Spendable Income Over 2 Billion
Total Food Sales $299,000,000Total Drug Sales $ 57,645,000Total Retail Sales $1,655,000,000
Total Farm Population 138,600Gross Farm Income $652,090,000
Coverage in 17 Counties
SOURCE: SRDS Consumer Data, 1968
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adio isa service, new
s and information oriented opera-
tion with extended com
munity and area involvem
ent.T
he sound is modern
country.P
ersonalities use tight production to provide bright and alive radio fare.
Local and regional news on the hour; w
orld-wide new
s on the half-hour.E
mphasis is placed on local and regional actualities (on -the -spot live new
s cover-age). K
-WM
T is the official governm
ent weather reporting station for the area.
K-W
MT
is a mem
ber of the NA
FB
. Regularly scheduled farm
programm
ing ispresented each day, specifically tailored to best serve K
-WM
T farm
listeners.A
full-time farm
director reportsin
cooperation with the three-m
an Farm
Departm
ent at WM
T, C
edar Rapids.
Operating full-tim
e from tw
o locations(F
ort Dodge and C
edar Rapids), this team
has flexibility and experience, pro-viding the m
ost complete farm
coverage.D
irect wire m
arket futures are pre-sented four tim
es daily in addition to regular market reporting.
WO
ME
N'S
SE
RV
ICE
K-W
MT
employs a full-tim
e home econom
ist/social editor who provides cur-
rent comm
ents daily plus presentations involving special guests.
PR
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OT
ION
SP
OR
TS
Listeners compete for prizes and visit w
ith K-W
MT
personalities daily.T
heK
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T S
HO
WM
EN
, a country band including a talking guitar, promote the
station throughout the area and provide back up music for country artists.
K-W
MT
features play-by-play broadcasts of over 80 local and area games,
plus regularly scheduled sports vignettes. K-W
MT
's sportscasting team includes
the Iowa coaches 1968 press aw
ard winner.
Day &
Tim
eP
rogramT
ype
Modern
Country,
Service
Description
The best
inm
odern country music,
friendlyc h a t t e r ,
news, m
arkets,w
eather, farm features and general
information
c r e a t e an easy-goingsound for m
orning listening.
Mon-S
at6-10 A
MD
ick Hake S
howw
ith Deane N
aven,and D
ave Miller
Mon-F
ri10 A
M -12 N
oonK
en Churchill S
howM
odernC
ountryK
en Churchill creates the friendly at -
mosphere w
ith modern country m
usicto brighten up everyone's day.
Mon-S
at12 N
oon -1 PM
Noon R
eportD
eane Naven, D
aveM
iller; and Ken C
hurchill
Service,
New
sN
ews, M
arkets, Weather and farm
features.
Mon-F
ri1-2 P
MM
ichelleM
odernC
ountryP
resentation involves frequent specialguests and the finest country m
usic.
Mon-F
ri2-6 P
MJerry S
heeder Show
Modern
Country
Jerry Sheeder presents the m
oderncountry sound.
CO
MM
ER
CIA
L PO
LICY
- Com
mercials are handled by personalities and are read or w
orked into the format of the
show, as the sponsor instructs.
ET
s are acceptable.
FA
RM
, NE
WS
, AN
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TH
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RV
ICE
AT
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BE
ST
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AV
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CO
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DA
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Deane N
aven: New
s Director. N
ews is as im
portant as market and w
eatherinform
ation where farm
ers are concerned.K
-WM
T features local and re-
gional news on the hour w
ith world-w
ide news on the half hour.
Dave M
iller: Farm
Director. M
ember N
AF
B. D
ave's background, experienceand farm
ing interests enable him to coordinate the inform
ation and serviceK
-WM
T farm
listeners rely upon.
Eddie C
ollins:F
arm S
pecialist.B
uyer, philosopher and market forecaster,
Eddie has becom
e a by -word w
ith K-W
MT
farm area listeners.
His pre-
sentations include future predictions, farm activities, and a candid approach
to many of the problem
s facing agriculture.
Curt
Lutz:W
eather Specialist.
K-W
MT
isthe
areaofficial governm
entw
eather reporting station and presents numerous w
eather summ
aries daily.F
acilities include direct weather w
ire service.
INF
OR
MA
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N A
ND
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RV
ICE
PR
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RA
MS
AD
AP
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DF
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TH
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AJO
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OF
K-W
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'SF
AR
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TO
WN
LIST
EN
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S
6:00A
MLocal &
Regional N
ews
12:00P
MLocal
& R
egional New
s6:10
AM
Farm
s New
s & C
omm
entary12:15
PM
World-w
ide New
s-Paul H
arvey6:20
AM
Farm
Markets &
Weather
12:30P
MF
armM
arket Report
6:30A
MW
orld-wide N
ews
12:40P
MF
armN
ews
7:00A
MLocal &
Regional N
ews
12:45P
MS
evenS
tate Weather
7:25A
MS
ports12:50
PM
Farm
Feature
7:30A
MW
orld-wide N
ews-P
aul Harvey
12:55P
MF
armC
omm
entary7:35
AM
Local & R
egional New
s8:00
AM
Local & R
egional New
s8:30
AM
Farm
Market F
orecast8:35
AM
Seven S
tate Weather
K-W
MT
FA
RM
MA
RK
ET
S IN
CLU
DE
: Cattle, sheep, &
hoginform
ation from C
hicago, Om
aha, and, Sioux C
ity; InteriorIow
a and Southern M
innesota hog markets; H
ormel
hog markets; C
attle, hog & sheep receipts" at the 12
major term
inals; Chicago car -lot m
eat trade; Chicago
choice beef futures market and pork bellies futures; Iow
aand N
ew Y
ork egg information; Local grain m
arket;C
hicago grain futures and stock market sum
mary; F
eedercattle
markets.
DIR
EC
T W
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I-UIU
RE
S Q
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TIO
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FO
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, AN
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SD
AILY
AT
9:34 A.M
., 10:34 A.M
., 12:34 P.M
. AN
D 1:34 P
.M.
Special
Projects:
The F
AR
M C
AV
ALC
AD
E is
an exclusiveseries of special rem
ote broadcasts featuring the highlightsof the M
idwest's top farm
events.T
he FA
VO
RIT
EF
AR
ME
R'S
DA
UG
HT
ER
Contest,
originatedin
1957 draws
annually from 300 to 700 entries from
as many as 80 of
Iowa's 99 counties.
Judgingis based on appearance,
personality, farm background, school and com
munity
activities. "Iowa's F
avorite Farm
er's Daughter" is
ingreat
demand for
personalappearances representing
the farmyouth of Iow
a at midw
est farm and hom
e events annually.A
WA
RD
S A
iF G
IVE
N A
NN
UA
ILY T
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HE
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TA
ND
ING
BE
EF
, HO
G, S
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, AN
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DU
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RS
.
The FIRST FULLTIME Country -Western Station in Iowa
IMIV?Dial 1150 kc.
Studio & Offices:
419 -1/2 LocustDes Moines, Iowa(515) 244-7122
Serving22 Counties InCentral Iowa
Population 718,900
Retail Sales $986,547,000
Gross Farm Income $644,764,000
COUNTRY MUSIC:
A GOLD MINE FOR DES MOINES
AND CENTRAL IOWA ADVERTISERS
KWKY BRINGS COUNTRY MUSIC TO METROPOLITAN DES MOINES
AND CENTRAL IOWA
,.,
- . ,.111.
r
Poor,.
Mc_1m.DurA
25 MV/M
, .'.A
5.1 ant.ony.
N jk~Uri R y
J .{%
11,
¡slot*
AuthenticCoverage MapFrom FCC Files
TIME RATESEffective January 1, 1970
SPOT ANNOUNCEMENTS(Special Saturation Packages)
Times Per Week 60 -Seconds 30 -Seconds 15 -Seconds
6 $ 19.80 (3.30) $ 13.80 (2.30) $ 10.80 (1.80)12 37.20 (3.10) 26.40 (2.20) 20.40 (1.70)15 43.50 (2.90) 31.50 (2.10) 24.00 (1.60)20 56.00 (2.80) 40.00 (2.00) 30.00 (1.50)25 67.50 (2.70) 47.50 (1.90) 35.00 (1.40)30 78.00 (2.60) 54.00 (1.80) 39.00 (1.30)40 100.00 (2.50) 68.00 (1.70) 50.00 (1.25)50 115.00 (2.30) 80.00 (1.60) 60.00 (1.20)
BASIC TIME RATES
Times Per Month 60 -Seconds 30 -Seconds 15 -Seconds
Less than 13 $3.50 $2.50 $1.90
13 3.30 2.30 1.80
26 3.20 2.10 1.70
52 3.00 1.90 1.60
78 2.90 1.70 1.50
104 or more 2.80 1.50 1.30
PROGRAMS:
Five -Minute Show1 Weekly - - $7.503 Weekly - - 6.006 Weekly - - 5.00
30 -Minute Show - $24.00
Hour, 1/2 hour and 1/4 hour rates upon request.
Fifteen -Minute Show
1 Weekly - - $12.003 Weekly - - 10.50
6 Weekly - - 9.0060 -Minute Show - $48.00
GENERAL INFORMATIONKVDB, is a 500 Watt directional station operat-ing on a federally assigned frequency of 1090KC. With a copper conduit of a radius of 200'per tower, this station maintains excellent cov-erage throughout the day. With the latest inbroadcasting equipment and as a member ofAssociated Press (teletype) we are able to bringyou the latest in news happenings throughoutthe world. Finest in music featuring FM typeprogramming on AM radio 1090.
KVDB. listening area is bounded to the Northby Windom, Minn. to the South by a distance50 miles beyond Sioux City, to the West byChamberlain, South Dakota, and to the East bySpencer, Storm Lake, Iowa.
KVDB frames its commercial time with musicthat lets people think about what they hear ..and puts people in a buying frame of mind. Nobetween music chatter to distract from yourselling message and KVDB reserves the right tolimit the number of commercial sponsors forany given hour.Complete program production facilities areavailable including production, talent, musiclibrary, and writing. Rates upon request.No double spotting. No product will be placedadjacent to a competitive product.All program and advertising copy are subject tostation approval and must be received at least48 hours prior to broadcast.15% agency commission paid to recognizedagencies. 2% cash discount. Commission on sta-tion time only. Bills due and payable 10th ofmonth.
Broadcasting schedule, Sunrise to Sunset, Mon-day through Sunday.KVDB-AM is owned and operated by TRI-STATE BROADCASTERS, INC. Transmitterand Studios located at Sioux Center, Iowa.Phone (712) 722-9931.Please feel free to visit our facilities at anytime.
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Elmwood
The numberLrs
market inIowa -Illinois
Second only to Chicago, Illi-nois as a major populationcenter in the two state area.The nation's 84th largestmarket.
This is Quint -Cities, U.S.A., situated inthe heart of the Middlewest, on thebanks of the Mississippi River. Themajor population, retail, industrial andagricultural complex between St. Louisand Minneapolis; Chicago and Omaha.The five core cities are Davenport andBettendorf in Iowa, and Rock Island,Moline and East Moline in Illinois.The Quint -Cities has a population of340,000. KSTT blankets the two statearea of more than a half million people.Only Chicago is larger.
Represented Nationallyby
MCGAVREN-GUILD-PGWRADIO, INC.
QUINT CITIES BROADCASTING COMPANY1111 East River DriveDavenport, Iowa 52803319 326-2541
President - Frederick Epstein
Vice -President & Sales Manager- James M. Watt
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Map Copyright Rand McNally
x J,&as _ x..
\\ RADIO ADVERTISING'o \ PAYS,
USE....
250 Watts of Hi Fidelity Power
AUDIENCEPopulationHomeswith radio
Automobileswith radio
MARKETSpendable IncomeTotal Retail Sales
Food SalesDrug SalesGen. Mdse. SalesApparel SalesHome Furn. SalesAutomotive SalesService Station Sales
FARM MARKETFarm PopulationGross Farm Income
K ` . Ji9e RadioDon Meinert, ManagerBox No. 1Red Oak, Iowa 51566:,_,:.
A Division ofMid -America Publishing Corpora-tibn
FREQUENCY -POWER -TIME'Operating, powerFrequency - 1030 kcDirectional transmisSiánLicensed to operate daytime kwon
Local sunrise to sunset_0 ' 4'
10
NEWS SERVICES.Leased Associated Press news,,Vvire,ESSA weather wireLocal news department
Studios Just Off Old Highwa'i . Miles North East of _.Downtown Red Oak
Member áf:N tii?na! Asociatior, of 3roadcesters -
RED OAKTRADE AREA
83,10026,88026,34042,38033,900
$92,240,00054,552,00025,899,0004,379,0009,930,0006,303,0005,149,000
23,672,00017,201,000
29,800$ 197,767,000
7 Mli: úi_11:1RADIOCODE
WITHIN PRIMARYCOVERAGE AREA
180,30056,40055,27285,12068,100
$341,818,000172,772,00051,107,0008,225,000
17,552,00010,590,0009,319,000
46,043,00031,199,000
43,100$309,951,000
Data from. 1960 Census, U.S. Dept. of Commerce, U.S. Dept. of Agriculture,SR DS Consumer Market Data July 1968.Compiled and Printed by Natl. Research Bureau, Inc.. Chicago, III., Burlington. Iow.r.
ABC Network Affiliate
Keokuk, Iowa
KOKX serving the Tri-State since1947, has Complete News Coverageincluding mobile unit.
Keokuk's trading zone is uniquein that it covers several countiesin three separate states . . . Iowa,Illinois and Missouri.
40 Manufacturers and Processors inKeokuk employ over 4,500 persons.
CO 110CJI
Ronald D. Westby, Gen. Mgr.Eppers Hotel
Keokuk, Iowa 52632319 - 524-5410
Regional RepresentativeIowa Radio Network
C. Ross Martin1000 Grand Ave. Suite 1
Des Moines, Iowa515-243-5993
I Wil
NETWORK
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Compiled and Printed byNatl. Research Bureau, Inc.
Chicago, III. Burlington, la.
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'RANDOLPH
1000 Watts Daytime - 500 Watts Nighttime -1310 KC
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I 1 Coreville ° lowest Branch Ile Claire
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01 °Deep River Wilton* 1O Be tendorf !-ÑENRY TiWest Liberty Davenport ast Mdline 1Lynnville North En lish l¡--_X------ ine Ire.INE Rock Isla eSdvu GrsenRock
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IWyb° a I Mediapolis GalesburgI Blakesburg Ii3atavia Mount Pleasant New London 'Monmouth O E.Gelesburp PEORt
Eldon Oquewka O PrincevTin T_...._ irmin Remo Salem I i °Kirkwood
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0.5 MV/ M IVAN BUREN l ENDERSONI Elmwood
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Milton Farmington n ' FULTONMills Farming
1 Fort Mad i son MIAs CitYMcDONOUGH Prairie C¡t,Fairview)SCHUYLER !SCOTLAND CLARK ontrose N La Herpel oBladinsville CantonBushnell)
HANCOCK 1 Macomb' Cuba* °Salnt DKehoka Carthage I a Lewistown
OWyeconde HamiltonI *Colchester i 1
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ISCHUYLERLEWIS
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imimermiaAUDIENCE
PopulationHomes
with radioAutomobiles
with radio
MARKET
Spendable IncomeTotal Retail Sales
Food SalesDrug SalesGen. Mdse. SalesApparel SalesHome Furn. SalesAutomotive SalesService Station Sales
FARM MARKET
Farm PopulationGross Farm Income
MARKET DATA
KEOKUKTRADE AREA
76,70023,84023,36333,01026,408
$164,924,000105,102,000
20,504,0002,505,0005,796,0005,081,0003,933,000
19,881,00010,218,000
15.710$ 66,819,000
Data from: 1960 Census, U.S. Dept. of Commerce, U.S.SRDS Consumer Market Data January 1967.
Map Copyright by Rand McNally & Co.
WITHIN 0.5 MV/MCOVERAGE
359,740114,470112,180155,580124,464
$775,821,000551,475,000102,439,000
14,335,00053,001,00022,057,00021,955,000
111,048,00053,047,000
73,010$348,387,000
Dept. of Agriculture,
CLAYTON GRANT LAFAYETTE GREEN
DELAWARE
0 Dyersville Dubuque
oCuba City
7111M71 -Q Shullsburg
LINN
Cedar Rapids
JOH^.SON
Iowa Ci!y
WASHINGTON
HENRY
oMt. Pleasant
oMonticello
JONES
Anammosa lüWyoming
Oxford Junction
CEDAR
Stanwood Clarence
Tipton
Durant
MUSCATINE
JACKSON
Maquoketa
o
Q Galena
Preston
JO DAVIESS
Elizabeth
Sobulo
Miles
Lost Nation Delmar
Charlotte
WheatlandColomus DeWitt 0
Grand Mound
Wilton Junction
MuscatineQ
LOUISA
oWopello
SCOTT
CLINTON
Goose Lake
Stockton
oMonroe
STEPHEN;ON
Freeport
Savanna
Mt. Carroll
CARROLL
Lanark
Chadwick
Milledgeville Thomson
Q Fulton
ComancheAlbanyQMorrison
Princeton
C;'
Port Byron. 5 HillsdaleLeCloire I /
Bettendorf
DavenportQ-
East MolineMoline Q Silvis
Rock Island
oAledo
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Orion
Cambridge
WHITESIDE
Sterling Q
Rock Falls Q
Erie Prophetstown
Tampico
Mt. Morris
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Q Geneseo
Kewanee
Galva Q
Mineral
Sheffield
DES MOINES WARREN
7 Galesburg
MEASURED FIELD INTENSITY
WHITE: PRIMARY 0.5 MU/MSHADED: SECONDARY 0.2 MU/ M
KNOX
STARK
Walnut BUREAU
Q Spring VolleyPrinceton o
Scale 1 inch 12 miles
PEORIA
PUTNAM
MARSHALL LIVINGSTON
N '
Jacobsen Building :-: Clin on, Iowa
Telephone: Area Code 319 - 242-1252Burlington
99 Country Radio 14 KMGO
PerryPanoral)allas
Co.
Guthrie Ctr. del
Guthrie 4.Stuart
Adair Co.
Greenfieldo
Adams Co.Corning
Ringgold Co.
aysville
Story City I Marshall Co.
NevadaAmes Marshalltown
Story Co.
AnkenyPolk Co.
Urband. Newton
Clarke Co.
Osceola
Decatur Co.
Leon
Lamoni
Daviess Co.
Gallatin
Jasper Co.
DES MOINES
Mercer
Piincetr
Pclla
Marion Co.
Knuxvillr
Lucas ('o.
Chili hui
Grundy Co.
Trenton
Livingston Co.Chil .'the
Hamil onameron Caldwel Co.
K ingston
Scale- 1" = 28 miles approx.
Carroll Co.
Carrollton
Traer
Tama Co. VintoToledo Benton Co.
CEDAR RAPIDS Belle PlaineTama Linn Co.
Grinnell MarengoBrooklyn
Poweshiek Co.
i Montezuma
Williamsburg
Iowa Co.
Iowa City Cedar Co.
Johnson CoW. Liberty
Muscatine Co.Muscatine Wellman
KCOG
ashington Co
Washin on Wapello
Henryo .l Louisa Co.Jefferson Co. ry I
t. PleasantFairfield Moines Co
New Lon n ' quawk1Cayne co. Centerville
Davis Co. 'an Buren Co. W. Bur ington urlingto
Coi yrion O Bloomfield KeosauquaFt. adi Hen2lerson Co.
Siiymoui \ppanoose Co. Lee Co.
` Naoo LaHarpePutnam Co. \ Lancaster
Co. I Cl:o/KeorkC. k CarthageUniunvill, Queen City Memphis
chuvler CScotland Ce. Kahoka Hamilton
Sullivan Co. Hancock Co.Kirksville Eduia
Lewis Co.Mil.rn Adair Co. CantolL
Montic o Camp Pt.Knox Co. La Grande
Linn Co. La Plata N. CtumcLinncus I Marion Co. QUINCJIMacon Co. Shelby Co. Palmyra
Brookfieldence Shelbyville
ar Shelbma HannibalMacon a
Chariton Co. I Monroe CityRandolph Monroe Co.
Keytesville Huntsville. ParrsBrunswick Salisbury Moberly
\lonroe Co.
Alhid
Slater
Keokuk Co.
Siqourney
Ottumwa
Wapello Co.E don
Box 910 Centerville, Iowa 52544 (515) 437-4242
RATESAll Rates NET to Station
KMGO 99COUNTRYÁNNUAL l 30 60
1 $ 9.0050 8.50
8.00250 7.50500 7,00, mp
$12.0011.5011.0010.50
105i
KCOG RA 14ANNUAL # 30 60
1 $ 7.00 $10.0050 6.50 9.50
100 6.00 9.00(-250
5.50 8.50500 1 00 8.00
1 1°COMBINED RATE
One Ad On Each StationANNUAL # 30 60
1 $12.00 $18.0050 11.50 17.50
130 11.00 17.00250 10.50 16.50500 10.00 16.00Ner
Guaranteed Time Add $2.00
Political - All regular rates apply. 500 Watts D 250 Watts N
All bills sent monthly - payable in 10 days.
11/2 % service charge on all accounts over 30 days. Paul and Joyce Dennison, Owners
Special rates for special events. Rick Flacksbarth, General Manager
KCOG News7-8 a.m. 12-1 p.m. 5-6 p.m. 10-11 p.m.
30 seconds.... $8.00 60 seconds... $11.00
Farm Markets
10:35 11:35 3:05 5:20
10:30 12:30 5:30
30 seconds....$8.00 60 seconds... $11.00
General Information
KMGO "99 Country"Modern Country
100,000 Watts of Power
KCOG "Radio 14"Everybody's Favorite Music
KNEI
' Hayfield
StewartDC v4
rbroF,311> F mare
Al r-'l+yttflr'walrr TL Fk Gales
/KassorrRocherster Winona
14-St charles ;43r
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Waukon, Iowa 52172
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Serving Northeast Iowa, Southeast Minnesota and Southwest Wisconsin
oM Narawro
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pWlvt Cheer SlQoorney*
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SERVING180,000 LISTENERS
IN
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THOMAS C. HOLMQUISTGeneral Manager
(515) 472-4191
EDWIN E. REEDProgram Director
P. O. BOX 648
FAIRFIELDIOWA
This Item Will Be Sold During
99 COUNTRY 1400 AM
Bids forBargains
In February Listento LItijJ Ut
99 COUNTRY 1400 AM
FOR COMPLETE DETAILSR.P. S.
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'SON Wayla do qqe I Morning Sun`HENRY Winfield o
1450 Cedar Rapids, Iowa Fairfielci
1 /2 rat/V COVERAGE sRadio Station KLWW
"u mestonriNE r,..rinn
7raviaa TOAVIS1APPAN00SE I
IDES MOINES
I Mediapoliseatava Mount pleasant ®New London
Eldon l- -- - SalemTir,m,nghamo i West BurlingtonI VAN ZEN i-
0
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ElENDERSONI
tronohursti _ .. Yates Ci
° Viola Aloha o ----IKNOX OnesKeithsburg
408 N. Main
azyG'auAy «44.1150
Phone (319) 754-7565 Burlington, Iowa 52601
BURLINGTON'S "BIG COUNTRY" STATIONSATURATES 143 -MILLION DOLLAR MARKET
The crystal clear KKUZ signal reaches morethan 372,000 folks in the Burlington areamarket with more than $143,000,000 to spendannually. Signal extends 57 miles to thesopth, 17 miles to the north, and 68 milesfrom east to west, offering advertisers thebest to buy in the Burlington market.
BURLINGTON AREA MARKET *POPULATION 372,370
RETAIL SALES 143,078,343
PRODUCTCL ASSLFICATION
NUMBER OFRETAIL OUTLETS
RETAILSALES
General Merchandise 250 $ 17,278,560Food 749 41,448,177Auto 313 33,236,944Gasoline 612 16,637,485Apparel 253 9,707,649Furniture 301 8,606,636Eat, Drink 957 11,174,630Drugs 122 4,988,262
TOTAL 3557 $143,078,343
Four counties in Iowa, nine in Illinois and two Mis-souri counties are included in KKUZ coverage area!
Source' Editor & Publisher Market Guide, 1965, E & P.
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CARDNUMBER 11 . MARCH 1, 1970
1570 On Your Dial
Post Office Box 222
WEBSTER CITY, IOWA 50595
SERVICE FACILITIES:
A. United Press International. Full-time Local and AreaNews Staff.
B. 33-1/3, 45, 78 R. P. M. Lateral Turntables.C. Automatic Recording Facilities.D. Remote Units Mobile and Portable.
RATES & PAYMENTS:
A. No contract or order accepted for longer than one year.B. Statements for station charges are rendered monthly.
Payable by the 10th of the month.C. In the event of a cancellation of a contract or order.
The advertiser will pay the rate earned and will beshort billed at the rate published for the frequencyearned.
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FACTORY
FARM &
HOME RADIO
SERVING
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0.5MV/M
REGULATIONS & RESTRICTIONS:
A. All program, announcement, or spot contracts or ordersare subject to approval of station manager.
B. All commercial copy or other copy to be aired may beaccepted or rejected by station manager.
C. Political: All political contracts, orders or agreementsmust be signed and paid for 24 hours ahead of re-quested air time (office hours apply).All copy to be aired for political advertising must beapproved and may be accepted or rejected by stationmanager. All copy must be approved 24 hours aheadof requested air time. (office hours apply). OfficeHours 8:00 A. M. to 5:00 P. M. Monday thru Friday.
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General Manager,
G. D.'Narland
t.
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10. 6
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IL1 1 Sherman
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Slar o 'R Y
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Hubbard
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Lewñ HJ
NewProt Jena
Meet the K I WA Staff
E. C. STANGLAND
GEN. MGR.
CINDY HOFSTI ASECRETARY
DICK DAWDY
SALES
LOUIE HEEREN
GEORGE NEWS
FRANK LUEPKESALES
JEFF PETERSONANNOUNCER
MARY LOU VELLINGA
ROCK RAPIDS NEWS
ARABELLA SIPMA
ORANGE CITY NEWS
RON FINSTADPROGRAM DI R.
DOUG POTTERANNOUNCER
MICKEY STANGLAND
BOOKKEEPING
MARY MARGARET COX
S'BLEY NEWS
Studios Also In
SIBLEY
ORANGE CITY
ROCK RAPIDS
GEORGE
WALLY STANGLAND
P7ortamft Scleduee
MANAGER
6 a.m.
6:45
7:00
7:35
8:00
8:10
8:15
8:25
8:30
8:45
9:10
9:30
10:00
10:05
10:10
10:15
10:30
11:00
11:30
11:45
DIAL 1550
KIWA RADIO PROGRAM HIGHLIGHTS
Sinn on, music, news
Markets
Iowa news, flying weather
Eddie Collins
Local, area, national news
Weather
Birthday March
Earl Nightingale
Orange City News
Sibley Prooram
Rock Rapids News
George News
Homemakers Edition of News
Sheldon, Sioux Center Hospital News
Club Calendar
Hartley, Rock Valley, Inwood, PrimnharHospital News
Morning Markets
All About Sanborn
KIWA KORRAL
Auction Time/Sales Barn Reports
12:00 News, Weather, Farm Digest, Markets
12:30 Local, State, World News
12:45 Community Calendar
2:00 News, Hospital News from 9 area hospitals
2:30 Closing Markets, Eddie Collins
3:05 Trading Post
3:30 Inspiration Time
5:30 Final News, Snorts, Weather
6:00 Town & Country Get Together,Country -Western Music
(Note: Most KIWA newscasts are "on the hour")
SUNDAY HIGHLIGHTS
8:15 Calvary Bantist Church
10:30 St. Paul Lutheran Church
12:30 Hymn Request Time
1:00 Temnle Time
1:30 Unshackled
2:30 Barber Shop Music
COMIN( SOON:
KIWA FM
105.5 on the FM DIAL
mg
()Albion
SUITE 312 215 KEO WAY
91inDES MOINES, IOWA 50309
TELEPHONE 515-282-9191
Bristol..
Waubay
WaterO
Clark
@ 1I ()Tyler
Madison Flandreau Pipestoneoonsocket ° O
CurrieDell Rapids®
@ ()Salem
Sioux Falls® _:0 Parker
OLennox 0Canton
O Scotland
OyndaIl
Milbank Coon Creek° ColfaxMontevideo ® 0Litcnfield @II O Chippewa Falls Abbotsford v^""""`
townO O Willmar Menominee ® Owen() 0 ()tlllausau Oco
Clara City MllttlCaPUIiS í ST PAUL Helder OO 'Granite Falls Glencoe°SJ
Jordan
S.s °R,vor Falls ()Eau ClaireClear LakeIMarshfield Shawa
Park St. Pauly()Ellsworth ofanctrld ® ORoshon
Minneota Jordan() Hastings rvtondow0 New LondonAstoria O 0 O Merrillan Stevens Point OO. Redwood Falls Red Wing () o ® p O
Brookings@ ©Marshall Saintt PeterO
wahasna() II Wisconsin 8V PNew Ulm© o Faribault O F II Rapids NLake Crystal() @Mankato Tomah Oshkosh O(
O O Winona@ Sparta ()Saint James Waseca Owatonna Rochester Douglas
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10,000 WATTS DAY - 5,000 WATTS NIGHT
THE 11 COUNTY PRIMARY DAYTIME COVERAGE
ARB POPULATION ESTIMATE - TOTAL MARKET = 1,521,200(PERSON 12+)
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OA411C-
Radio stations such as KGRNdevelop brand preferences atthe grass roots. Remember,many metropolitan residentsgrew up in secondary marketareas and formed buying hab-its early in life.
Nat
STORY MARSHALL;;
MARSH ALL TOWN .' 1i.ti...i c
WARREN MARION MAHASKA 1OKUKti't t, u,. .
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GRINNELL, IOWA1410 Kc.
A "Mitchell Station"500 Sales -Packed Watts!
Serving a rich agricultural and industrial areawith complete local news, music and sports.
Home of Grinnell College, one of top ten co-edliberal arts colleges in the U. S.
RADIO STATION KGRNForrest "Frosty" Mitchell, Pres & Gen. Mgr.
P.O. Box 67 Phone 6-5444GRINNELL, IOWA
Total Coverage Area
Within 0.5 my Signal of
KGRNIowa, Jasper, Marshall,Keokuk, Benton, Tama,Mahaska & Poweshiekcounties
Population .... 193,100
Farm Population 64,500
Households 60,300
Radio Households 59,100
Total Retail Sales $249,820.00
Gross Farm Income $237,388,000.00
Bank Deposits $186,231,272.00
Represented by John E. Pearson Co. Total Spendable Income. $307,475,000.00
rs7111Z,:r. .
DUBUQUE, IOWAPHONE 58 3.7351 AREA CODE 319
Serving the 12 -CountyTri-State Trade AreaFull Time Since 1941
.41VATTS1370 KC
RADIOCODE
ABC Affiliate
oLoccctly Owned - cLocully Operated
. T^.M^HtR'
AudienceDubuque
Metro AreaDubuque
Trade Area
Population 82,300 258,700City of Dubuque 58,400
Hot tseholds 22,760 40,790with Radio 22,325 40,000
Automobiles 27,780 49,680with Radio 22,410 40,012
MARKET
Spendable Income $161,008,000 $281,716,000Total Retail Sales 115,516,000 227,769,000
City of Dubuque 86, 421,000Retail Food Sales 24,155,000 40,129,000Drug Soles 3 628,000 5,395,000Gen. Mdse. Sales 20,636,000 22,008,000Automotive Sales 16,563,000 56,421,000Filling Station Sales 9,284,000
FARM MARKET iiFarm Population 8,300Gross Farm Income da 33,796,000
31,359,000
31,300$ 96,449,000
1
-'-a
0.5 MV/MCoverage
410,290
112,968108,728138,590111,072
$700,127,000520,181,000
102,240,00012,414,00043,417,00078,274,00038,467,000
100,058U $407,859,000
Data from: 1960 Census, U. S. Dept. of Commerce, U. S. Dept. of Agriculture, SRDSConsumer Market Data Sept. 1962, Sales Mgt. Survey of Buying Power
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$4,993
In retail sales per Household22nd Market
57,356
Spendable income per Household76th Market
NORTHEAST IOWA'SINDUSTRIAL CENTERA few of the Nationally Known In-dustries located in DubuqueJohn Deere Dubuque Tractor WorksDubuque Packing CompanyA. Y. McDonald Mfg. CompanyCatadco Inc.Flexsteel Industries Inc.Dubuque Container Company Div.
St. Regis Paper Co.Dubuque Stamping & Mfg. Co.Klauer Mfg. Co.
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MARKET DATA
()UM eMoi *Á>>ad
Nosd3dnr A d 2n d
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50 UVM-FM
COVERAGE
0.5 MVM
COVERAGE
50 UVM-FM
COVERAGE
0.5 MVM
COVERAGE
Population 447,940 228,530 Drug Stores $ 27,883,000 $12,004,000 Households 153,280 79,120 Department Stores 148,935,000 33,218,000
Radio Homes 153,030 78,940 Apparel Shops ....
45,1 12,000 15,338,000
Private Autos 226,830 112,320 Home Furnishings 40,288,000 13,932,000
Farm Homes 13.250 17,850 Auto Sales 144,281,000 67,823,000
Spendable Income $1,663,478,000 $693,835,000 Service Stations 71,289,000 39,884,000 Total Retail Sales__ 957,820,000 494,842,000 Gross Farm
Food Stores 198,367,000 75,329,000 Income 288,91 1,000 463,829,000
Source: SRDS Consumer Data 1972.
ANNOUNCEMENTS SATURATION PLAN
STATION NUMBER 60 SECONDS 30 SECONDS NUMBER 60 SECONDS 30 SECONDS
AM 1 $5.00 $4.00 AM 10 5 days or less $ 43.00 $ 30.00 FM 1 3.50 2.80 FM 10 5 days or less 30.00 21.00
AM 52 3.80 3.50 AM 20 5 days or less 76.00 54.00 FM 52 2.70 2.45 FM 20 5 days or less 54.00 38.00
AM 104 3.50 3.30 AM 30 10 days or less 105.00 73.50 FM 104 2.45 2.30 FM 30 10 days or less 73.50 51.00
AM 156 3.30 3.00 AM 50 21 days or less 175.00 122.50 FM 156 2.30 2.10 FM 50 21 days or less 122.50 85.00
AM 260 3.00 2.70
FM 260 2.10 1.90 PROGRAMS
AM 312 2.80 2.50
FM 312 1.95 1.75 Number 1/4 Hour 10 Minutes 5 Minutes
AM 624 2.50 2.30
FM 624 1.75 1.60 1 Time 16.00 12.00 9.00
52 Times 12.75 10.00 7.50 MEMBER
156 Times 11.00 9.00 6.00 IOWA BROADCASTERS ASSOCIATION
312 Times & over 7.50 6.25 4.00 NATIONAL ASSN. OF BROADCASTERS
IOWA TOWN & COUNTRY RADIO NETWORK ALL RATES NET TO STATION RATES EFFECTIVE FEBRUARY 1, 1973
'Fite Greatest Sound In .kII \\ est Central IOWa
RADIO STATION
ROCHESTER
SPRING VALLEY
Al IN N E SC
CHARLES CITY
LE ROY
CHATFIELD
RUSHFORDPETERSON
FOUNTAIN WHALANLANESBORO
PRESTON HIGHLAND SHELDON
CALEDONIA
LENORA NEWBURG
HARMONYCANTON
LA CROSSÉ.
SPRING GROVEMABEL
EITZEN
GRANGER PROSPER HESPERCHESTER BURR OAK DORCHESTER
LIME SPRINGS KE IDALLVILLE HIGHLA NDVILLE
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E
RICEVILLE Eiú '¡:,P.t.:ESCCR
JDECORAH CHURCH
RIDGEWAY FREEPORT ALLAMAKEE
ELMA IN1'47. ¡!EK. WAUKONSPILLVILLE
ALTA VISTA PROTIVINCALMAR FRANKVILLE ROSSVILLE
FT. ATKINSON OSSIANNORTH WASHINGTON
LA WLERFESTINA CASTALIA
ST. L. CAS LUANANEW HAMPTON WAUCOMA ELDORADO MONONA
IONIACLERMONT
WEST UNION ELGIN
POSTVILLE
FREDERICKSBURG
FREDERIKA
SUMNER,
úR:
WAVERLY
HAWKSYCK;
RAN DALIA
FAYETTE
MAYNARD
WADENA
VOLGA
OELWEIN
ELKADER
NEW ALBIN
ING
WATERLOO
SCENIC BROADCASTING CO., INC.
DECORAH, IOWA 52101
PHONE (319) 382-4251
010 1000 WATTS
1240 Kc.
STUDIO ALSO AT CRESCO, IOWA
MARKET AND RETAIL DATA:
Total population 173,060
Total households 43,265
Total radio homes 40,933
Total food sales $25,718,000
Total retail sales $140,058,000
Total farm population 116,720
Total farm income $168,700,000
LYON
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Spencer
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Denison
Estherville
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CALHOUN WEBSTER
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SHELBY AUDU8OI GUTHRIE
5POTTAWATTAMIE
*eCour,cil Bluth
MILLS
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*FREMONT 11. Shenandoah
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K0111/ aide& ABC 617».1~ Waotrek /Ed Awe, and It/~.~-KCLN offers complete localradio to the rich farm andlivestock markets of EasternIowa and Western Illinois .. ,
with Clinton being the majorshopping center in this Quad -County area.KCLN is located in Clinton -known as the "Gateway toIowa from the East". The Cityof Clinton enjoys the pleasantassociation of agriculture andindustry and is Iowa's tenthlargest city.KCLN Radio strives continu-ally to give all Clinton and arearesidents the information andentertainment they desire froma local radio station. Localnews, weather/sports and hap-penings within the communitycoupled with ABC Network'snational and world-wide newscoverage, keeps Clinton listen-ers informed - thoroughly!The Combined facilities ofKCLN and KCLN-FM offera plus to the advertiser desir-ing to reach the Total BuyingPower of this rich coveragearea . . . One Combinationrate, as published in SRDS,puts that advertiser's messageon both stations simultaneous-ly. New industry and steadypopulation growth makes thisadvertising "buy" more effi-cient and effective every year.KCLN's Sound is a "modernmiddle-of-the-road" format,featuring the music listenerslike most, determined fromtheir comments. Five area highschools are covered sportswise,including football, basketball,wrestling, swimming, track, andbaseball. Big Ten football andmajor league baseball com-plete KCLN's sports domin-ation in the area. KCLN's"Coaches Corner" is uniquein its more than seven yearscontinuous broadcasts. All fivearea high school coaches spend60 minutes every Saturday"on -the -air" during their sea-sons. KCLN-FM, from 6 PMto Midnight, features easy -lis-tening, good music interspersedwith ABC and local news,weather and information.
ntosi Dickeyville
GRANT CO.
INEEIMRadioCode
JONES CO.
Wyoming
Epo DUBUQUECO-
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BellevueAndrew.
JACKSON CO.
Belmont
B lanchardv i l le
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azel Greeil LA FA ETTECO.
Dubuque East Dubuque 1Warren
GalenaJO DAVIESS CO.
DarlingtonArgyle
ElizabethStockton
Hanover
Maquoketa Sabula--PrestonMississippi River
CLINTON CO.
JLost NationwooddR CO.I 'Clarence I
Wheatland Grand Mound
Lowden - DeWitt
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Member IowaBroadcastersAssociation
National Representative:
Walton Sales
CO. )- HENRY CO. 7E. Moline
GeneseoMolinesland Atkinsin
Annawan
WIS.GREEN CO.
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STEPHENSON CO.
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CARROLL CO. I Leaf RiverShannon
SavannaForr:on
Lanark I Mt. MorrisMt. Carroll I Polo
i hadwick I OGLE CO.Milledgeville--- 1WHITESIDE CO.-
I LEE CO Fulton
Morrison Sterling DixonAlbany
Rock Falls1LyndonProphetstown
Port ByronOCK Erie Tampico*
ISLAND
Andalusiap Orion Canbridge
1Sherrard I
MERCER CO_. I ILL. Kewese
Amboy
Walnut BUREAU CO. LaMoillee
Sheffield 01
Princeton/Buda Wyanet /
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Matherville 'AlphaAledo Windsor I WoodhLll 1 STARK CO.
Violas _-_-----Galva ¡ Bradford i AR SHALLrKNOX CO. Altona r
Toulon
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AM 1390 khz1000 Watts DaysFM 97.7 mhz3000 Watts
"Cec" Hamilton,General ManagerP. O. Box 875
Phone (319) 243-1390
Clinton, Iowa
MemberIOWA TOWN & COUNTRY NETWORK
AMERICANENTERTAINMENT
RADIO NETWORK
Market Data:PopulationHouseholds
Radio Homes
Auto OwnersFarm Homes
50 UV/M 0.5 MV/MCoverage Coverage
727,810 933,290
234,140 298,600
(FM) 233,930 (AM) 297,130348,240 429,20022,030 29,980
Spendable Income . . $2,542,055,00Total Retail Sales ... $1,353,888,00Food Stores $ 283,722,00Drug Stores $ 42,544,00Department Stores .
0 3,173,843,0000 1,853,930,0000 353,774,1)00 55,192,000
. $ 188,392,000 257,811,000
Apparel Shops $ 49,344,000 61,404,000
Homefurnishings $ 56,992,000 68,355,000Auto Sales $ 219,482,000 284,401,000Service Stations .... $ 91,137,000Gross Farm Income . $ 654,973,000Source: SRDS Consumer Data 1972.
114,823,000
896,552,000
Prepared by:
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500 WATTSA GROWING STATION IN A GROWING MARKET Centerville, Iowa
R. K. FAUST, Sales Manager
500 WATTSKCII/1380 WASHINGTON, IOWAAGRICULTURE COMMUNICATIONS CENTER FOR S. E. IOWA
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LET US INTRODUCE YOU TO OUR FRIENDS INIOWA'S RICHEST AGRICULTURAL AREA!!KCII TAKES YOU WHERE THE SALES ARE TO6 RICH IOWA COUNTIES AND OFFERS YOU:
* Full -Time Farm Department cooperation
* Prime placement of your advertising in highestlistening hours
* Station cooperation in solving area sales problems
* Product merchandising services and ideas
* Sampling during live coverage of farm interestmeetings
* Tie-ins in area local news and special events
* On -the -air promos to merchandise your campaign,contest or promotion
YOU CAN'T AFFORD TO MISS THESE EXTRAS!!SO PLAN YOUR PROMOTION WHERE THE BUY-ING ACTION IS . . . WITH KCII/1380.
rst
GoodCHope
Serving 6 Counties in Primary Area
KEN LIGHT, GEN. MGR.DAN C. BRYAN, FARM DIRECTOR
Phone: (319) 653-2113P. 0. Box 370Washington, Iowa 52353
7580RADIO
SHOPPING CENTER FOR OVER130,000 PEOPLE SPENDING OVERONE -QUARTER BILLION DOLLARS
HERE ARE THEVITAL STATISTICS:
Population (6 County Primary) 132,500
Spendable Income $357,530,000
Retail Sales _ $2913,966,000*
*See SRDS for detailed information.
DAILY FARM FEATURESWEATHER REPORTS
36 Times a day
MARKETSS. E. Iowa Markets 3 a dayRegional/National 3 a daySale Barn Reports 2 a day
EXTENSION REPORTSIowa State Extension ReportsCounty Extension ReportsExtension Home Economist
FARM NEWS23 Area News Corresp. Rep. Agricultural News ..Farm Int./Meeting Reports
2 a day
Represented by
KCLNAM - 1390 KHZ 1000 WATTS
THE QUAD COUNTIES'NO. 1 RADIO -VOICE CHOICE
DAY and NIGHT KCLNFM - 97.1 MHZ 3000 WATTS
CLASS "AA"
TIMES
6:00 to 9:00 a.m. 1
12:00 to 1:00 p.m. } Monday through Saturday3:30 to 5:30 p.m. J
SIXTY THIRTY FIFTEENSECONDS SECONDS SECONDS
CLASS "A"
TIMES
( 9:00 to 12:00 noon 1j 1:00 to 3:30 p.m. }- Monday through Saturday
5:30 to 7:00 p.m. J
SIXTY THIRTY FIFTEENSECONDS SECONDS SECONDS
1 6.00 4.50 3.50 1 5.00 4.00 3.00
150 5.00 4.00 3.00 150 4.00 3.50 2.50
300 4.00 3.50 2.50 300 3.50 3.00 2.20
600 3.50 3.00 2.30 600 3.00 2.50 2.00
1000 3.00 2.50 2.00 1000 2.70 2.20 1.70
WEEKLY IMPACT PLAN
TIMESPER WEEK
SIXTYSECONDS
THIRTYSECONDS
FIFTEENSECONDS
6 $4.50 $3.50 $2.75
12 3.75 3.25 2.50
24 3.50 3.00 2.25
42 3.25 2.75 2.00
60 2.75 2.25 1.75
PROGRAM SPONSORSHIP
THIRTY FIFTEEN TEN FIVETIMES MINUTES MINUTES MINUTES MINUTES
1 $40.00 $22.00 $14.00 $12.00
52 30.00 19.00 13.00 10.00
156 20.00 16.00 12.00 8.00
312 14.00 11.00 1.00
ALL LOCAL RATE CARD CONTRACTSARE NET TO KCLN
LOCAL RATE CARD NO. 11EFFECTIVE JANUARY 1, 1973
OWNED AND OPERATED BY
MONTHLY IMPACT PLAN
TIMES SIXTY THIRTY FIFTEENPER MONTH SECONDS SECONDS SECONDS
20 $4.50 $3.511 $2.15
30 3.75 3.25 2.50
60 3.50 3.00 2.25
100 3.25 2.75 2.00
150 2.75 2.25 1.75
FM NIGHTTIME SPECIAL6:00 p.m. to Midnight
THIRTY SECOND ANNOUNCEMENTS
7 weekly $14.00
14 weekly 25.00
21 weekly 30.00
35 weekly 40.00
VALLEY BROADCASTING CO.
)1a0M13N
cJA.Iantef 4f ra
RAI= I OOwned and Operated by
VALLEY BROADCASTING CO.
501 No. 2nd St. - P. O. Box 875
Clinton, Iowa 52732
Phone 319/243-1390
General Manager and
National Sales ManagerCec Hamilton
Local Sales Manager
Ken Kroemer
GENERAL
Facilities:
AM - 1000 watts, 1390
khz, directional.Broadcasting. 6 a.m.
to local sunset.
FM -3000 watts, E.R.P.
97.7 mhz, broadcast-
ing 6 a.m. to midnight.
Simulcast with AMfrom 6 a.m. to local
sunset.
Commercial Copy:
60 seconds, 120 words.
30 seconds, 60 words.
15 seconds, 25 words.
Rates include fiormal
station copy and pro-
duction charges.
INFORMATION
Remote Broadcasts:
Rates on request forprograms originatingoutside KCLN studios.
Music Clearance:
BMI, SESAC andASCAP licenses. Ratesinclude music copy-
right fees.
Political:
Regular rates apply.
Payment in advance.
Regular FCC practicesobserved.
Religious:
Sponsored religious
programs accepted.Rates andavailabilities
upon request.
Contract Require-ments: No cash dis-count. Bill due andpayable on the 10thof following month.Programs and -an-nouncements cannotbe combined to earnlarger discounts. Maxi-mum length of con-tract one year. Can-celled contracts sub-ject to short rate.Rates subject tochange without no-tice. All programsand announcementssubject to approval.All programs and an-nouncements subjectto cancellation by thestation for broadcastsof significant eventsin the public interest.Beer and wine adver-tising acceptable.
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NET`VVSRKI1BO E Box 380 Oskaloosa, Iowa 515 673-3493
AM -FM
OSKALOOSA, IOWA
UPI AudioNews Service
Iowa Radio Network
Oskaloosa BroadcastingCompany, Inc.
GLEN STANLEYGeneral Manager
PAT FLAHERTYAssistant Manager
FRANK LIEBLSales
JERRY MARSHALLNews Director
FRANK LIEBLFarm Director
ANITA THAYERContinuity Director
GARY WILSONChief Engineer
Regional RepresentativeIowa Radio Network
C. ROSS MARTIN1000 Grand Avenue - Suite 1
Des Moines, Iowa 50309515-244-2115
KBOE-FM104.9 meg.
3,000 Watts E.R.P.
740 KCMARKET DATA 0.5 MV M Coverage
AUDIENCETotal PopulationTotal HouseholdsTotal Radio HomesSpendable Income
868,200285,200379,496
$2,906,022,000
RETAIL DATATotal Food SalesTotal Drug SalesTotal Retail Sales
330,283,00049, 502, 000
$1,880,464,000
FARM DATATotal Farm PopulationGross Farm Income
128,940$979,688,000
Coverage in 33 Counties
MINNESOTA
SOUTH IDAKOTA
Lyon Osceola Dickinson Emmet
O'Brian Clay Pelo Alto
KeeamM Winnebago Worth
Hancock CerroGalo
Mitchell oward
Floyd Chickasaw
wymowb Cherokee BuenaViste
Pocdgnte Humboldt
Woodbury II CalhounWebster
Grunt'',
W gh[ Franklin Butler
Wln,radnek Allamak
Fayette
BHmes
Clayton " i'WISCONSIN
Hamilton
Blnclthawk
Tone
Ouch
Benton
oaawae DUMpue
Linn ones
KBOEAM -FM
740 KCBox 380 Oskaloosa, Iowa 515/673-3493104.9 MH
STATION INFORMATION
PROGRAMMING: NEWS, MUSIC, SPORTS AND OTHER FEATURES.
NEWS:
MUSIC:
FARM PROGRAMS:
SPORTS:
KBOE has a total of 39 News, Weather, Sports and Market reports daily. TheNews Director and his assistant really cover the local scene with the assistanceof stringers in the towns surrounding, 2 mQbile units and a leased aircraft fordirect reports. This great local coverage is backed up by the Iowa Radio Networkfor statewide coverage and United Press International for the National coverage.National News comes every hour with local and State News of the half-hour.There are three major 15 minute Newscasts done in the Morning, Noon andEvening. News comes first on KBOE.
Music can easily be described as middle-of-the-road, except for specific programsthat include County and Western, and Polka giving them a well balancedmusic program that is enjoyed by all the listeners in the area. KBOE takes fre-quent surveys to help them select the music that is used on this popular radiostation.
Early morning programs and Noon Hour programming is slanted toward the Farmaudience with weather, market reports and other special programs. The localcounty extension and ASC organization tape daily shows that are especiallypopular with the farm audience. Other special programs from the State Collegesof Iowa help to give the farmers in the area well rounded programming. LocalAuction Companies, livestock show reports and a Sale Ring Program are populartoo. Farm Director, Frank Liebl runs a good Farm Department at KBOE.
KBOE carries 3 sports programs daily. Sports Director, Frank Liebl does theplay-by-play for High School and College sports as well as cover the importantarea contest. These sports broadcasts are always sponsored giving an indicationof the popularity of sports with the listener and the sponsor in the KBOE area.
SPECIALPROGRAMS: Other popular programs on KBOE include job listings in cooperation with
the Employment office, Want Ad Show, Bulletin Board and Anita Thayer, theWomen's Director, and other features that originate locally.
NETWORK FEATURES: KBOE carries the many Network features of the United Press International.Their affiliation with the Iowa Radio Network gives them special programminghere to as well as instant News coverage from all parts of the state. Specialprograms from the Iowa Radio Network include State House News, State widesports events such as the Iowa State High School Basketball tournaments forboth Boys and Girls, Weather Programs from the Freeze Notis Weather Serviceand Daily Farm Features and Farm News in the mornings and noon hour.
SPECIAL REQUESTS: Program schedules can be received by request. Remote facilities are also avail-able, as KBOE is ready to go anyplace to originate a special program.
KCHA 500 WattsCHARLES CITY, IOWA
LAKE MILLS
WINNEBAGO
FOREST CITY
HANCOCK
GARNER
BELMOND
WRIGHT
CLARION
WEBSTER CITY
HAMILTON
NORTHWOOD
WORTH
MANLY
CERRO GORDOMASON CITY
CLEAR LAKE
FRANKLIN
HAMPTON
IOWA FALLS
HARDIN
ELDORA
Established 1949
MITCHELLRICEVILLE
OSAGE
FLOYD NORA SPRINGS
CHARLES CITY
BUTLER
ALLISON
GRUNDY
GRUNDY CENTER
1580 KCTELEPHONE 228-1321
HOWARDCRESCO
CHICKASAW
NEW HAMPTON
BREMER
O WAVERLY
BLACK HAWK
CEDAR FALLS
WATERLOO
WINNESHIEK
DECORAH
FAYETTE
WEST UNION
FAYETTE
BUCHANAN
INDEPENDENCE
DATA PRIMARY ONLY:Population: 280,000 Retail Sales: $333,880,000
Number of Cars and Trucks sold 14,000 plus.Number of Automobiles 189,731 W/radios 1Number of Grocery Chain StoresNumber of Independent GrocersNumber of Drug StoresNumber of Hardware StoresNumber of Gas StationsNumber of Shoe StoresNumber of Paint StoresNumber of Feed, Seed & Livestock Stores
83,20042
268123106958
53376278
NumberAverageAverageNumberNumberNumberNumberNumberNumber
of FarmsIncomeSizeof Cattle Producedof Milk Cowsof Hogsof Chickensof Turkeysof Sheep
Homes 78,400
43,310$11,854
174.2 acres531,000483,000
3,890,0007,487,0004,354,000
93,000
Information obtained through County Courthouse records, county extension offices and retail records ofChambers of Commerce.
Sioux CityBriar Cliff College
HAWKEYERADIONETWORK
Climbing Hill
KCHE -for the Better Sounds in Broadcasting
-rM:o-RADIOCODEu
May City
OSCEOLA Melvin
Matlock Ritter O'BRIEN
Sanborn
HULL Boyden Sheldon Harley
Sioux Center
range City Newkirk
Northwestern College *GranvilleMaurice Alton
SIOUX CarnesPLYMOUTH
/ Craig Struble
LeMa rsWestmar College
Merrill
HintonMissouri River Valley
Morningside College WOODBURY Pierso
Seney
Oyens
Neptune
ArcherMoneta
PrimgharPaullina Gaza
SutherlandGermantown Calumet
DICKINSO
CLAYFostoria
lerly
Royal,Gillett Grove
RossieGreenville
Peterson Webb.
1. hsspC
Spencer
óz0
CHEROKEE
Cleghorn
Larrabee
Meriden
Marcus álLRemsenCheroke
Kingsley
Fielding Aurell
Washta
Rembrandt
!roveLinn SiouxRapidsMarathon
LaurensBUENA VISTA
Aber City
Alta Truesdale
Quimby Storm LakeBuena Vista College
Newell
F
Varina
ond.
MoveCorrectionville
Anthon
Danbury
IDA
Cushing
Smith land
SAC
Schaller
Holstein
Ida GroveArthu
Battle Creek
NahaEarl
Sac CityLake View
OdeboltWall Lake
CA
©Welch la 70 4 0.5 MVM ContourRicketts Kiror BoyereLYNNE C. SMEBY
Mapleton Consulting EngineerSchleswig Washington, D.C.
a3C H M:RADIO
1440 Radio500 WATTS
C & H BROADCASTING, INC.J. Alan Cramer, President
C. Kay HutchinsonSecy-Treas. & General Manager
Postal Box 1440PHONE (712) 225-2511
CHEROKEE, IOWA 51012
0.5 MVMNational Representatives:GEO. T. HOPEWELL CO.
Member Iowa Broadcasters Association
Market Data:PopulationHouseholdsRadio HomesAuto OwnershipFarm Population
0.5 MVMCoverage
287,94087,93085,930
128,94053,280
Spendable Income . . . $.217,630,000Total Retail Sales $ 558,940,000Food Stores $ 88,329,000Drug Stores $ 14,047,000Department Stores . . $ 65,294,000Apparel Shops $ 25,349,000Homefurnishings .$ 22,938,000Auto Dealers $ 86,238,000Service Stations $ 40,912,000Gross Farm Income . . $ 508,882,000
SOURCE: SRDS Consumer Data 1970.
CHEROKEE ... NorthwestIowa's "Chief City" - is anaggressive community of8,352 people united in aneffort to attract new resi-dents, promote new in-dustry, ... and to create acompetitive business area.
CHEROKEE is located inthe beautiful Little SiouxRiver valley in the heart ofNorthwest Iowa's rich agri-cultural empire. EIGHT ofthe counties served byKCHE RADIO rank in the"Top 150 Counties" in theUSA in Gross Farm Incomewith Cherokee Countyranking 61st.
The KCHE RADIO primarycoverage ranks "First" inIowa in the number ofmarketable fat beef and fathogs ... and in the numberof farmer -feeders doing thejob.
WILSON & CO. operatesa multi -million -dollar proc-essing plant in Cherokee forboth hogs and cattle. Twomajor farm equipmentmanufacturers are also lo-cated in Cherokee.
KCHE RADIO serves bothindustry and agriculture .. ."Best in Iowa" Award forsaluting Industry and "Out-standing Media Award" forour farm programming fromRural Gravure . . . atteststo our comprehensive ser-vice to our area.
KCHE RADIO is pro-grammed for adults ... withfine Middle -of -Road musicbut with some Top 40 teen-age music . . . 50% of thenews coverage is local,county and regional. Heavyemphasis is placed on Farmprogramming during earlymorning and noon hours.Mid -morning segments in-clude audience -participationtalk shows; Sports coverageincludes local and area highschool plus Iowa State U-niversity and MinnesotaVikings football.
Prepared by DAnlo¡ J Unlimited
KBIZ 1240 Radio Ottumwa, Iowa"Chosen By More Advertisers ... Accepted By More Listeners"
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GENERAL MANAGER ALVINA M. BRITZSTATION MANAGER JOHN REARDONLOCAL SALES MANAGER WM. (BILL) McCULLOUGHOPERATIONS DIRECTOR RUTH JANNUSCHNEWS DIRECTOR CHRIS WILSONPROMOTION DIRECTOR JACK PARISFARM DIRECTOR CHUCK CONGER
REMOTE BROADCASTSStandard ROS-$38.00 per hourExclusive-$55.00 per hour
Talent, Marti or Line charges extra.Two Hour Minimum
ALL RATES ARE NET TO KBIZ
pca Post Corporation station
BROADCAST CENTEROttumwa, Iowa 52501
Phone 515-682-4535TWX 515-681-5292
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i(A\TI PARK BUILDING, STORM LAKE, IOWA 712-732-8663
Storm Lake, Iowa
Iowa Radio Network
Oscar GrauPresident & General Manager
Paul BensonSales Manager
Aleda HornerRegional Sales Coordinator
Chuck NeyProgram Director
Skip MichealsNews Director
Chuck NeySports Director
Margaret WeberWomens Director
Robert LambChief Engineer
Regional RepresentativeIowa Radio Network
C. ROSS MARTIN1000 Grand
Des Moines, Iowa515-243-5993
Since 1948
Home ofBuena Vista College
FM -101.5 Meg.18,000 Watts
Quality Radio
990 KHMARKET DATA 0.5 MV/M Coverage
AUDIENCE Total Population 488,700
Total Households 148,510
Total Radio Homes 148,000
Spendable Income $1,144,000,000
RETAIL DATA
Total Retail Sales $870,000,000
FARM DATATotal Farm PopulationGross Farm Income
129,400
1,003,000,000
Coverage in 22 Counties
SOURCE: SRDS Consumer Data, January 1964
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