Brainstorming
Terminal Objective
Conduct a
Brainstorming
Session
Brainstorming
• The purpose is to generate ideas or solutions that will help solve a problem
• Works best with 6-15 people• Separates “Idea Generation” from
“Idea Evaluation”• Screening and evaluation come
later
Two halves of Brainstorming
Idea Generation Idea Evaluation
Rules for Idea Generation Phase
• There will be no criticism• Far-fetched ideas are desirable• Many ideas help the process• Flip-flop technique is helpful• Piggyback technique is useful
Rules for Idea Evaluation Phase
• Criticism of list is authorized• Answer question/meet objective• Attain group consensus
You are asked to…
Come up with an
answer or
solution that is in
consensus with
the group
Your small group realizes that today, right now, you are aloneWithout phoneWithout televisionWithout contact with anyone else outside the buildingYou have no idea what is happening out in the worldAnd there are zombies outside
What do you do?
Your small group realizes that today, right now, you are aloneWithout phoneWithout televisionWithout contact with anyone else outside the buildingYou have no idea what is happening out in the worldAnd there are zombies outside
What do you do?
Lesson Review
A Brainstorm:• Generates creative
solutions to problems
• Has two distinct phases
– Generating
– Evaluating
Experiencing
Publishing
ProcessingGeneralizing
Applying ELC
Experiencing
Publishing
ProcessingGeneralizing
Applying ELC
Experiencing
Publishing
ProcessingGeneralizing
Applying ELC
Experiencing
Publishing
ProcessingGeneralizing
Applying ELC
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