Arian Radmand Co-Founder & Director of Engineering

Zero to Series A

1

2

5

Arian Radmand

@aradmand

KPIs & MARKETING UPDATE4 www.CoachUp.com

5 KPIs & MARKETING UPDATE3 www.ArianRadmand.com

Passion

Find something you love

The Early Days - Infancy

Do you need to raise money?

Business plan or no business plan?

CoachUp In the Early Days…What we did during infancy

• Seek counsel, not advice

• The Mastermind Group

• Market Validation: pre-sold CoachUp

Raising Capital During Infancy

• Selling your idea (not metrics)

• Demonstrable progress

• Fake it until you make it – perception matters!

Team MassChallenge Accelerator Techstars Accelerator

It’s all about baby steps

Investors are herded animals … not lone wolves

Know this and make them believe that the herd is leaving them behind

Adolescence:Time to get some help

Learn to systemize and delegate

Start going from this: To this:

CoachUp During Adolescence (Hint: we’re still here)

• Investing in our team

• Structuring our business to scale for the future

• Great businesses structure themselves properly from day one, they don’t just magically arrive at greatness one day.

Raising Financing - Larger Seed Rounds + VC Series A

If you make it to this stage, congrats!

You’re no longer selling an Idea… Now, you're selling METRICS!

Resources and Action ItemsTangible steps you can (and should) take right now

Become active in the Boston startup community!

Work out of a co-working space for a month or so … and then move to a new one

• WebInno - http://webinnovatorsgroup.com• Venture Café - http://www.vencaf.org

• Meetups (find something you’re passionate about) – http://www.meetup.com

• Cambridge Innovation Center - http://cic.us• Workbar - http://workbar.com

Advice / Suggestions

“If you don’t do it this year, you will be one year older when you do.” -Warren Miller

• Always favor action over inaction. Get out and do something!

• Remember, ideas are WORTHLESS!!! Execution and implementation is everything!

• Strive to build a BUSINESS not to merely have a JOB … there is a difference.

Helpful Books … etc:

www.ArianRadmand.com/resources