Building Women-Focused Finance
#bwffconf
Building Women-Focused Finance: The Global-Local ExperienceRyan Newton
Women’s World Banking
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Building Women-Focused Finance
#bwffconf
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Impact of savings on youth & community—especially girls
“Girl Effect”: Impact of learning positive savings habits at an early age
Building Women-Focused Finance
#bwffconf
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Impact of savings on financial institutions
• Better retention, acquisition, and cross-sell opportunities
• Capture higher percentage of household’s “savings wallet”
• Demonstrate social responsibility
• Gain loyalty of next generation of adult customers
Building Women-Focused Finance
#bwffconf
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Audience Response Questions
What do you think is the most important component in youth savings program design?
A) Product Features
B) Marketing
C) Financial Education
Building Women-Focused Finance
#bwffconf
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An effective youth savings program consists of youth-friendly product design, marketing & FE; and requires institutional alignment
Youth-Controlled / Youth-InclusiveAccount opening requirementsLow minimum balance requirementsMinimal fees and competitive interest rate
Youth-friendly marketing materialsIntegrated, ongoing financial education Awareness-building and outreachIncentives
Staff trainingDelivery channelsOperations, MIS, and processes
Product Design
Marketing & Financial Education
Institutional Alignment
Building Women-Focused Finance
#bwffconf
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Audience Response Questions
How many youth do you think have opened savings accounts at the financial institutions with whom Women's World Banking has worked?
A) Between 40,000 and 50,000
B) Between 10,000 and 15,000
C) Between 20,000 and 25,000
Building Women-Focused Finance
#bwffconf
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Incubation & Scale at Women’s World Banking
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