"Develop Your LinkedIn Skills 3 Ways: Research -
Skills Campaign -Communications Plan"
Harper Career StimulusHarper Career StimulusFriday, November 16, 2012
Harry Reczekwww.Connect2Harry.com
Download Discussion Handout: www.Bit.ly/NOV16Handouts2
1Copyright: H. Reczek 2012"Like" my presentation on Facebook
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Let’s Start Today’s Discussion
• tmeans the slide is in your Handout– A Blue Titled Slide means your Handout Built the
Presentation Slide we’re using• A Slide Titled in white means it may be worthwhile
to take a note. (it’s not in your handout) to take a note. (it’s not in your handout) – Also, a reminder that we might be going to an
on-line demo. (BTW: those slides have BLACK Titles)– My way of keeping your attention (everything is in this
slide deck presentation NOT the handouts)• And, this slide presentation is available for download.
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tBreakout Session #2 Social By Design Approach
• You’ll build your network while developing your skillslists as well as endorsements. – Think: “Skills as Keywords”. – Be purposeful in your networking. – Have a plan and execute on content and conversations. – Have a plan and execute on content and conversations.
• The breakout session will develop the documents you’ll need and the approach to use with invitations, notifications and messaging
• Along with handouts and the presentation we will be on-line for an interactive demonstration of the LinkedIn Skills feature to show some of the secrets in its effective use for your own agenda. ~H
3H. Reczek ©2012 All Rights Reserved
LET’S REVIEW LAST SESSION
• t You have these slides in your handout.• But, not the WHITE Titled Ones.
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Why LinkedIn Skills As a “Tool”
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tBreakout Session 26OCT Summary
• (slides at http://bit.ly/26OCTSlides1)• We introduced that ALL social platforms
center of gravity is “Social By Design”• Link between Johari window & LI Skills• Link between Johari window & LI Skills• Need for a “Communications Plan”• Advice: “Take the lead, or you’ll be following
LI’s Agenda”– Have your own agenda.
7
tDefinition of Social By Design
8
Social Platforms are built around Social Business Design
• ALL the integrated networks want to make it easy for developers, partners and members to – leverage existing communities, – add new conversations and – have users expand their online identities (their Brand).
• You need to understand social by design, and learn to • You need to understand social by design, and learn to use it given your on-line plan and job search strategy.
• All the platforms allow people to create an identity online, build communities around themselves, and share content/interact with the/their communities.
• When features like LinkedIn Skills are introduced, it’s time to take notice, learn and act!
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“Social By Design”
Identity(BRAND)
CommunitiesConversations
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So What?• The new LinkedIn Skills
promises to focus in on your skills and our members’ profiles skills needed to attract
Hiring Managers
CustomersCompetitorsneeded to attract hiring managers, customers looking for certain business with employees’ skills, plus it offers an opportunity to keep a watchful eye on your competitors.
1. Increased visibility2. More transparency3. Employees | Businesses – Now,
have skills4. Customers now, looking at
company's skilled employee list.Copyright: H. Reczek 2012 11
tThe Johari Window Goal
12
Your Johari Window Opens to Uncover Blind Spots &
Acknowledge Your Strengths.
SocialMediaMedia
LinkedInSocial Psychology
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The Goal
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The Skills Campaign Plan Objectives
Endorse SurpriseMySkills
Endorse Others
SurpriseEndorsed
RequestEndorsement
SkillsList
UNKNOWN
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The (Your) Campaign Agenda
Endorse PERSONAL
SKILLSEndorse Others
SKILLSLIST
UNKNOWN
SurpriseEndorsed
RequestEndorsement
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tWhy a Communications Plan
17
RECEIVED"Invitation”
ToConnect
RECEIVED
ACCEPT1st °
Request YOUENDORSEOTHERS
OTHERS
SENTMessage
V2“EndorseRequest”
SENTMessage
V1“EndorseRequest”
RECEIVEDEndorsedNotifica-
tion
OTHERSENDORSE
YOU
SENT"Invitation”
ToConnect
SENTMessage
V4“EndorseRequest”
SENTMessage
V3“EndorseRequest”
Need for a Communications Plan 18
tAre these the Skills You Want?
• Some Surprises O.K. (endorsers RWA)• New (In-Demand) Skills in-the-mix?
19
Social Media by Design
Today’s Discovery…
Social Media by Design
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The Secret
Using “Skills” As Research Database
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tResearch: Skills as Keywords
• Auto fill insight• It’s what THEY call it• Your 1° Connections• Your target company skills• Your target company skills
• demo on LinkedIn• Next Slide is What we are looking for• And, the “WHY” we are doing this!
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LI Like Google Search Auto-complete
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The Perfect Storm
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2. Add In-Demand Skills To Your ProfileCopyright: H. Reczek 2012 25
1. Keep Track
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tSkills List Strategy demo• Re-think your current skills, and with research, re-
cast them. • These TOP skills will be endorsed by your
network of connections – without being asked. • They are the recommended skills presented by LI • They are the recommended skills presented by LI
when a visitor is on your profile. – And if a 1st ° connection they’ll be asked if they would
be willing to endorse you. • LET THIS HAPPEN è PUT THE SKILLS YOU
WANT TO BE ENDORSED FOR 1st as visitor choices. (demo)
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tSkills List Strategy (cont’d)
• Seek your NEW skills as endorsements from your network of old & new connections.
• These NEW skills, from the marketplace, are to be pro-actively requested of your selected to be pro-actively requested of your selected network. (Even a reason for developing additional 1st ° connections.)
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Surprise 1st ° Endorsers - RWA
• Re-cast Skills– From your research– Recommended by LI– Your TOP current skills
• New Skills– From your initiative– Recommended by you– Your least endorsed skills– Messaging directly to
move up– New connections to add
to list (go back to network)
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Requests for 1st ° Endorse - RWA28
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tThe LI Inbox – Communications Opportunities
• Notifications – Check 1st from LI Inbox• Invitation s – Check 3rd from LI Inbox• Messages – Check 2nd from LI Inbox
– Take Step by Step Instructions / Notes on Page 5 – Take Step by Step Instructions / Notes on Page 5 (below)
– To have a document that you use EVERY time you logon to LinkedIn and into your Inbox.
• LAST mailbox you check is your Primary LinkedIn mailbox.
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The Documents You’ll Need
• Master Skills List (Word1.doc)• Endorsement List by Skills by Top
Endorsements (Word2.doc)• Avatar endorsements that change over time • Avatar endorsements that change over time
could be documented over time to see who and ease of re-connection/requesting (Excel)
Copyright: H. Reczek 2012 30H. Reczek ©2012 All Rights Reserved
At the bottom of
your profile
Copy & Paste to a Word .DocCopyright: H. Reczek 2012 31
tSkills Campaign Documentation & Set-up process (demo).
• Ctrl + C and Ctrl + V your “Skills & Expertise” section into WORD
• Ctrl + C and Ctrl + V your “Skills & Expertise” section into EXCELsection into EXCEL
• Demo Here…….– Take Step by Step Instructions / Notes on Page 5
(below)
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tSkills Documents Provides (WORD)
• Checklist for selection requests• People Log• Master Skills List
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tSkills Documents Provides (EXCEL)
• Ease of contact to endorsers• Only matrix of changing endorsers
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tYou’re Ready For A Communications Plan
• What’s the landscape? (see slide)• Who’s asking for what? (see slide)• Where’s the opportunity? (see slide)
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Messages
1st °Connect
Invitations
EndorsedSkills
Notifications
What’s The Landscape?
MessagesHave Network Connections in various stages of the “Skills Campaign” Cycle
Where are we in the campaign cycle?What do I say? | What do I ask for?
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tThe communications Landscape (social network chart)
• Confusing | Whose Purpose | Which One 1st?
RECEIVED"Invitation”
ToConnect
ACCEPT1st °
Request YOUENDORSE
SENTMessage
V2“EndorseRequest”SENT
Message
RECEIVEDEndorsedNotifica-
tion
ENDORSEOTHERS
OTHERSENDORSE
YOU
SENT"Invitation”
ToConnect
SENTMessage
V4“EndorseRequest”
Request”Message
V1“EndorseRequest”
SENTMessage
V3“EndorseRequest”
Need for a Communications Plan
tWho’s Asking For What? 37
tWhere’s the Opportunity (inbox org chart)
Your Skills Endorsement
Campaign
InvitationsReceived
Sent with Message
Replied with Message
MessagesReceived
Sent as part of Invite Or, after Endorsing Or, after receiving
an Endorsement
NotificationsReceived
No Opportunity To
Message
38
tRecommended Step #1. NOTIFICATIONS
• 1. Endorsements Received• 2. Update WORD doc• 3. Message from their Profile (CTA)
– Thx, How About………(endorse me on)– Thx, How About………(endorse me on)– What Skills 4U?
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t Recommended Step #2. MESSAGING
• 4. Your 1st ° Connections (selected)– How about xxxx given our work experience?– What skills for you I saw.....
• 5. Surprise Endorsements of your 1st °• 5. Surprise Endorsements of your 1st °Network– Creates a notification for them.– You need to document & follow-up
40
tRecommended Step #3 Accept INVITES-TO-CONNECT
• Accept an Invite-to-connect with an offer of an endorsement as well as a CTA (an endorsement of your of your skills).
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tMy Call-To-Action Today~• Let’s become 1st ° Connections
– www.Connect2Harry.com• As a 1st ° Connection go to my profile &
endorse me on 5 skills.endorse me on 5 skills.• Have a Communications Plan/Script
– Ask for an Endorsement from me on 4 skills.• REPEAT with your other 1st ° connections
AFTER you have researched & selected old & NEW Skills and posted on “Skills & Expertise”.
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tThe Process, Exercise & Examples
Enter Follow-Up EnterYourSkills
1st °
Connections
Endorse Their Skills
Follow-Up Select-Skill
EndorseRequest
Copyright: H. Reczek 2012 43
See your Handout for a proposed script to get you started43
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Connection Request | Skills Endorsement | Endorsement
Request
• That’s the cycle• Start with me and classmates today• Start with me and classmates today• REPEAT with your network
See your Handout for a proposed skills to get you started44
H. Reczek ©2012 All Rights Reserved
What we’ve focus on today?
• Use the LinkedIn Skills feature – start with 3 towards the 100% profile.
• Develop a Skills Campaign Plan as a social marketing tool.marketing tool.
• Endorse your 1st ° Connections, then…• Have a Communications Plan “ready-to-go”
BEFORE you ask your non-endorsing 1st °connections for skills endorsements.
• Use LinkedIn as a Market Research Tool on personal profiles and company pages!
Copyright: H. Reczek 2012 4545
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The Result and Your Response
• “I appreciate your voice on my skills. ~H.”• Keep the conversation going• Monitor your LinkedIn skills list regularly• Become “Search-able” & “Memory-able”
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H. Reczek ©2012 All Rights Reserved
Grow By Strategy
Succeed Thru Collaboration
Be Counter-intuitive
Copyright: H. Reczek 2012
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rketing 47
Be Counter-intuitive
This Slide Presentation is available for Downloadat: http://www.Bit.ly/NOV16Slides1
"Develop Your LinkedIn Skills 3 Ways: Research -
Skills Campaign -Communications Plan"
Harper Career StimulusHarper Career StimulusFriday, November 16, 2012
Harry Reczekwww.Connect2Harry.com
Download Discussion Handout: www.Bit.ly/NOV16Handouts2
48Copyright: H. Reczek 2012"Like" my presentation on Facebook
www.facebook.com/BeaconSocialMediaMarketing