Copyright @ International Market Center, ERKE Group
YOUNG | TRENDY | SUNNY
CONTENTS
ABOUT ERKE
SUCCESS IN
ERKE
JOIN ERKE
02
22
33
ABOUT
ERKE
02
ERKE
Introduction
03
Established in 2000, ERKE is a casual
apparel brand with sporting trait that
specializes in manufacture, R&D,
marketing and sales of apparels, shoes
and accessories. Within more than ten years, the ERKE
Group has successfully developed the
brand into one of the most renowned
clothing brands in China.
04
• China Top 500 Valuable Brands
• China Ecolabelling Brand
• The Region’s Top 200 Small & Midsize
Companies of Forbes Asia
VISION “TO BE ONE OF THE LEADING CLOTHING
BRANDS IN THE WORLD.”
MISSION “TO INSPIRE A YOUNG, TRENDY AND
SUNNY LIFESTYLE.”
05
IN THE SUN SLOGAN
2000—2005
2006—2011
2012—2017
HIGH-SPEED GROWTH AND
INNOVATION-DRIVEN DEVELOPMENT
GLOBAL EXPANSION
AND INDUSTRY LEADER
UPGRADE PRODUCTS AND RETAIL,
TRANSFORM NEW BUSINESS MODEL
06
2008
First overseas store in Lebanon.
Sponsored Chinese athlete and DPR Korea
Olympic Committee.
2000 Established
China Top 500 Valuable Brands 2005
2004 Put forward “Technology Leading”
2009
Began to cooperate with world-class tennis
events and endorsed with famous tennis
personalities.
2011
The Partner of Iran, Uzbekistan and South
Africa Olympic Committee;
Cooperated with Australian Open
2012
Official partner of WTA Tour Championships.
Brand value over 2Billion USD.
More than 1,000 overseas retail points
Over 6,000 stores in China
In over 40 countries
07
ERKE Products
08
09
Casual × Sports
Over 100 designers
Young, trendy and sunny
Relevant, essential and functional
Includes apparel, shoes and acc in casual
and sports.
10
Micro Collar Polo Summer release yearly since 2012
Down Jacket Winter release yearly since 2013
-Unique 3D Cutting
-Perfect Slim Fitting
-Excellent Splicing
Ultra-light
Shoes Since 2012 Summer
-Ultra Light
-Seamless Upper
3.98cm Collar Width
97° Right Angel
3D Slim Cut
Unique product model of essential and star
products.
11
GDS-3G Arch Support
Technology
Hi-Density
Grip System
UV-Cool Wind-Cool Ice-Cool
So far in 2013, ERKE has been awarded 112 patents,
among which there are 17 patents for innovation.
12
First comprehensive R&D center in China in 2008.
Quality Priors.
Initial shoes and apparel testing center in the industry approved by CNAS.
Four production of 5 factories, with 27,000 staff. Annual output of 22 million pairs of shoes and 40 million pieces of apparel.
13
Quality Priors.
Three logistic centers New logistic center is under construction in Suzhou(Anhui).
14
Proceeding to perfect information system and
PLM in collaboration with IBM, SAP and Accenture.
15
Channels
16
Multi-channel of retailing and wholesaling mainly,
covering from e-commerce to terminal stores.
Rich experience in store operation, from location selection to store operations in different forms.
Listed as China’s TOP 20 Online Footwear Brand.
Marketing
17
In 2008, ERKE launched Olympic Marketing
by being Official Partner of Olympic Teams.
18
• In 2008 Olympics, sponsored Chinese athlete and DPR of Korea.
• In 2012 Olympics, sponsored South Africa, Iran and Uzbekistan Olympic Committees.
• In 2013, continued cooperation with South Africa, and newly sponsored Turkmenistan Olympic Committee.
Olympic Marketing
19
In 2009, ERKE became
China’s No. 1 Tennis brand.
Tennis Marketing
Cooperated with high profile world-class tennis events. Endorsed with famous tennis personalities.
20
Overseas marketing and branding events
#charity
# music #festivals
#sports
#promotion
21
Frequent exposure on Mass Medium.
Focus on IMC strategy.
SUCCESS
IN ERKE
22
Cooperated with agents;
Attended overseas international fairs.
OEM business mainly.
First overseas store in Lebanon;
Expanded across Europe and Asia;
Retailing and wholesaling.
Start –up Period
Exploration Period
Fast Growing
23
Wholesale
• Customized SMU products
• Precise merchandise plan
• Creative order placement
Retail
• Flagship or big store
• Standard mono-brand store on the
roadside
• Mono-brand store in shopping mall
• Multi-brand store
• Corner
24
1.Flagship Store
2.Mono-brand Store
in shopping mall
3.Mono-brand Store
on the roadside
4.Corner
5.Multi-brands Store
1 2
3 4 5
Myanmar Retail
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Inexperienced in retailing
management.
Has own transaction channel.
Chain stores development.
No not big brands yet.
Rapid economic growth and
purchasing power rise.
More and more competitive brands.
Uncertainty of market extending and
profit model.
25
Development plan of
three steps
Store Expansion
Marketing Promotion
Operation Management
Improvement
·Sponsoring football club. · Adverting in newspapers and magazines. · Events of branding and promotion in important days. · Social Media: Facebook establishment and operation.
10 stores opened within one year,
from February, 2012 to October, 2013, in
six main cities.
Long-term improvement plan; Team construction; Staff training.
26
Poland & Ukraine Retail
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Experienced in retail business. Own resources of brands agents, clients and channels. Excellent cooperative team.
Inexperienced in mono-brand promotion.
Competitive brands. Uncertainty of brand promotion.
Competitive products of good quality and attractive price.
POLLEN
UKRAINE
27
Development plan of
two approaches
Deepen multi-channels
E-commerce × Retail stores. Seek for new partners via local collection fair and self-owing clients.
Widen multi-brand strategy
One flagship store, with several scattered multi-brand stores in corner formats.
28
Greece Wholesale
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Bankruptcy risk of sub-distributors.
Experienced buyer.
Precise merchandising plan.
Economic depression locally.
29
Creative Order
Placement
Place order
from ERKE. Select prime
samples for local
collection fair &
Place SMU order. Hold collection fair for
sub-distributors.
Confirm final
orders with
ERKE.
30
Agent Wholesale
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Products could not fully meet the
agent’s and markets’ needs.
Over 12 years reliable relations. Extensive distribution channels around the world, especially in Europe and Asia.
Clear product demanding requirements for efficient sample R&D.
More and more rely on
sub-distributors.
31
Precise Merchandising Plan with customized SMU
SMU demanding request
Design and
confirm Produce Delivering
Customized SMU
R&D to meet the
demands of Agent
quarterly.
32
JOIN
ERKE
33
Exclusive product innovation
Micro Collar Polo
34
Down Jacket
Ultra-light shoes
Well-built information system
Cooperate with IBM, SAP and Accenture to perfect information
system and product lifecycle management system.
35
Includes store operation support including: store management,
Visual merchandising, sales management, Marketing and
advertising, training.
All-around franchising support
36
ERKE provides comprehensive store operation
support including: Store Management, Visual
Merchandising, Sales Management, Marketing and
advertising, Training.
Exclusive product innovation
ERKE has brought intellectual minds to create
innovate exclusive products of Micro Collar Polo
and Down Jacket, which solely attach with ERKE.
Well-built information system
In Collaboration with IBM, SAP, Accenture and
PTC, ERKE is now proceeding in implementing
information system and product lifecycle
management system.
All-around franchising support
32
ERKE WILL BE
AN VIBRANT
CLOTHING BRAND,
WITH A CLEAR IDENTITY
AND SUSTAINABLE
PROFITABILITY.
www.erke.com
Copyright @ International Market Center, ERKE Group
YOUNG | TRENDY | SUNNY
86+592-2951383 [email protected] www.erke.com [email protected]+49 170 8877004
Erke Sportgoods, OEM original equipment manufacturer for brands and private label chain stores
+49 (0) 7231 585875
Heiner Erke